May 2009 - Sound & Communications

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Sign age(Continued from 20)Technology Corp.) and AudioSpotlight (Holosonic ResearchLabs)—have been used for DSmarketing applications. Bothproducts utilize proprietar yDSP technology and include abuilt-in power amplifier.With this technology, a narrowbeam of sound createdby the speaker system can bedirected to a precise location,where it can be heard onlywhen listeners are directly insidethe targeted area. As withany technology, you will wanta demo and product specifications.With ultrasonic directedsound systems, you’ll also wantto note the low-frequency responsespec before determiningif it is appropriate for yourclient’s application.Key factors to bear in mindwhen tailoring audio output fordigital signage include selectionof appropriate amplifiers andspeakers/arrays to providefocused coverage along withfull-range reproduction at lowdistortion levels; keeping themaximum volume below a levelthat might cause disruption ofPOV: improve your business(Continued from 31)dation to get them on the certificationtrack to help playan active role in their career.Aimed at the entry-level technician,the ESPA Certified-ESTprovides a set of fundamentalbest practices common acrossall tech markets: structuredwiring, distributed audio andvideo, satellite, theater rooms,lighting, security and life safetysystems, and automation controls.Plus, ESPA Certified-ESTtraining helps broaden theskills of current installers, allowingcommercial installationcompanies to look to the residentialarena and vice-versa asthey expand their businesses.This cross-pollination of techniciansalso helps technologycompanies diversify theirskilled workforce and competefor business in different sectors.Candidates can find out morenormal activities, or even causeheadaches or damage humaneardrums; using infrared sensors,microphone-driven triggers,under-carpet switches andsimilar devices to raise volumeonly when a visitor or customeris within hearing range.Whatever combination of technologiesyou integrate, a successfulaudio solution for digitalsignage is all about addressingboth the acoustical and humanissues of the space in a way thatenhances viewers’ appreciation ofthe message without disruptingthe surrounding environment.Digital Signage TechnologySummit will be held in conjunctionwith InfoComm ’09, on June16 and June 17. Two full days ofpresentations provide an opportunityto get up to speed withdevelopments in technology,learn about pitfalls and successstories, and connect with institutional/corporatebuyers of DSproducts and services. To learnmore about the conference, goto www.infocommshow.org andclick on the Digital SignageTechnology Summit icon. nabout the program at www.espa.org, take the pre-test assessmentthat helps them identifywhat level of training they mayneed to pass the certificationexam and register for an inclassor online review course.As soon as the basic technicianskills have been acquiredand they have chosen a careerpath, ESPA encourages ESPACertified-ESTs to pursue higher-levelcertification programssuch as those offered by ES-PA’s founders CEA, CEDIAand NSCA, and our affiliatesCABA, CompTIA, HDMI, SENand SBCA. We look forward toworking with additional partnersto create the best entrylevelprogram and to help offercareer opportunities once ESTshave been certified.The exam covers electrical basics;tools; construction methodsand materials; wiring and installationpractices; and standards,codes and safety practices.By being certified and broadeningtheir skills, ESTs cancontrol their future and employerscan choose from, andcontribute t, a highly trainedand productive workforce.Companies with certified ESTsbenefit from enhanced reputations,satisfied customers, powerfulexpertise and a reducedturnover rate.Many small business ownersshare a concern that trainedemployees will just flee to better-payingjobs. Whether that’smore a myth or reality dependson the individual businessowner and the local workforcerealities.A smart industry leader onceasked me, “Is it better to trainall of your employees and someHow: Business(Continued from 28)systems either entirely or inspecific areas. I continue to takedown older systems and installnew systems. But, currently, ithas been more the case thatI am replacing front-of-housemixing boards or just the loudspeakerportion of the system.In general, the current trendis to maximize the gear theyalready have and to add additionalcomponents when fundspermit. Leaders want a plan inplace that will point the way tobetter audiovisual experiences.• Training: To maximize theequipment they currently have,surplus SOLUTIONS(Continued from 66)strike. Typically, you pay a lowerfee to the brokers for lessservice and a higher fee to theremarketers for the added services.Fees range from 10% to50%, depending on gear type,provider, services provided andvolume of gear to be sold.The last option we observeis, “Do nothing and hope for thebest.” This “solution” seems tobe the most popular. I’m notsure why, because it certainlyaffords the worst results. Thelonger the gear sits in-house,the less it will be worth to theleave, or is it better to train noneof your employees and they allstay?” If you are the only employertraining, you might haveother employers eyeing youremployees. But will your employeesreally want to go to anemployer who just tries to robtalent from others or will theyprefer to stay with an employerwho cares about their future,invests in them and creates abetter environment for all? Bothemployees and employers havechoices. Isn’t it smarter to createan environment where weall train our workers and everybodywins?This is the prime time toprep your technicians for thenext market boom and to enhanceyour business in multipleways.nor plan to integrate, leaders areseeking experts who can trainstaff and volunteers to use thetechnologies within the scopeof their HOW.I believe the house of worshipmarket is looking up.Substantial indications suggestthat, thus far, HOWs aretranscending the effects ofour financial sins and they arenavigating with renewed vigorthrough treacherous waters. Ialso believe this is good newsfor systems integrators. That iswhat I believe. I want to knowwhat you believe.noutside world. This is on topof multiple inventory counts,wasted warehouse space, andgrumpy inventory control andaccounting folks wonderingwhy this stuff is still on thebooks and why you aren’t doinganything about it.If you don’t have a documentedprocess to removesurplus from your business,you should make it a goal tohave one this year. You willbe amazed at what you havesitting around that you couldturn into additional revenue.n94 Sound & Communicationswww.soundandcommunications.com
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Vol. 55 No. 5 May 18, 2009tailoring
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The integrator’s dreamPowerful. F
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SANYO.XTC50L.SC_May09.pdf SANYO.XTC
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Deep beneath the quality sound, yea
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NEWSLETTERATLAS SOUND ACQUIRES ALL
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Why Aren’t AV Manufacturers Lever
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Line Source Column LoudspeakersA ne
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Figure 2. Polar diagram forwell des
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Sound DirectionsFocused audio impro
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InfoComm 100A step in the right dir
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A Microcosm Of ProgressBeallwood Ba
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and sing, rather than to look down,
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Improve Your BusinessPrep for the n
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Standards For The AV IndustryThe co
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lighting and control, to name a few
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Rx For Success ConclusionIndustry
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Hungry Up-And-ComerCommercial Satel
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The Florida CoastalSchool of Law (F
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