Torino 2006 Olympic Sponsorship - International Olympic Committee

Chapter Five l Sponsorship
● 350 servers
● 5,300 desktop PCs
● 1,000 notebook PCs
● 5,800 PC monitors
● 700 desktop printers
“Lenovo right now is in the process of establishing a global brand, and there is
really no better way of doing that than with the Olympics.”
Deepak Advani, Senior Vice President and Chief Marketing Officer, Lenovo
● OMEGA
● Omega’s contribution to the staging of the 2006 Olympic Winter Games was essential to
competitions, as this Worldwide Olympic Sponsor created and managed the systems for timing and
measuring performances and delivered on-venue results from each of the 19 competition venues at
the Games. To make the contribution, Omega deployed 220 tons of advanced equipment and 206
sports timekeeping specialists to Turin. (For the 1936 Olympic Winter Games in Garmish
Partenkirchen seven decades earlier, the company deployed 38 chronographs and one
watchmaker).
● Omega’s technological expertise is also Olympic sports expertise, as each sport and discipline on the
Olympic programme requires its own highly specialised method of timing and measuring
performances, as well as delivering specialised information and official results. Before, during and
after each event at Torino 2006, Omega delivered competition details and results in record time
through on-site scoreboards and displays for judges, participants, coaches and the public.
68 l IOC Marketing Report – Torino 2006