Torino 2006 Olympic Sponsorship - International Olympic Committee

Showcasing
Sponsorship l Chapter Five
As an event that commands the world’s attention and draws hundreds of thousands of visitors to the host
region, the Olympic Games place sponsors in an unrivalled position to showcase their products and services. The
festival atmosphere of the Torino 2006 Olympic Winter Games provided on-site opportunities for sponsors to
display their brand identities and to put their innovations, products and technology into the hands of consumers.
Samsung
The Olympic Rendezvous at Samsung (OR@S) has been the pavilion that serves as the centrepiece of
Samsung’s on-site Olympic programmes for fans and athletes during the last four Olympic Games.
The tradition began at Sydney 2000 and continued through to Torino 2006 at Piazza Solferino. At
OR@S, fans enjoyed special exhibits, daily live entertainment and a showcase of Samsung’s latest
wireless products and mobile phones, including the official Torino 2006 SGH-D600 phone and
prototypes of the SGH-D820 and SGH-D800 phones. More than 2.1 million spectators had visited
OR@S at Sydney 2000, Salt Lake 2002, and Athens 2004 combined – and Torino 2006 added another
380,000 visitors to the total for this showcasing centrepiece.
Paniere
No other event compares to the Olympic Games in demonstrating the host region’s culture and
heritage to the world. Paniere, a brand that produces food products typical of the Province of Torino,
maximised this opportunity by becoming an Official Supplier of Torino 2006. Paniere showcased local
food products by creating snack points and supplying several Olympic competition and
non-competition venues. By providing food products for spectators, sponsors, the Olympic Family and
the workforce, Paniere gained significant brand exposure, built a strong connection to its home
community and developed relationships with potential business partners.
OMEGA Pavilion
The Omega Pavilion at Torino 2006, located in the heart of the city’s fashionable
shopping district, was an elegant shop and hospitality facility that effectively
showcased Omega’s special Olympic collections of wristwatches, its limited edition
replica pocketwatch from the 1932 Olympic Games and its “Great Moments in Time”
campaign celebrating the company’s official timekeeper role at 22 Olympic Games.