Torino 2006 Olympic Sponsorship - International Olympic Committee

ASICS
Sponsorship l Chapter Five
Volunteers are an integral part of the successful staging of the Olympic Winter Games. Asics, an Official
Supplier of Torino 2006, outfitted as many as 18,000 Torino 2006 volunteers in apparel that both displayed
the Look of the Games and protected the volunteers from harsh winter weather conditions. The company
also provided uniforms for the Torino Organising Committee staff and the Italian Olympic team.
“Our company is particularly for fashion. For us the Olympic Games represent the
most important event for our goods.” Francesco Aresi, President, Asics Italia
Telecom Italia Group
The Telecom Italia Group, including Telecom Italia and TIM, supplied all the telecommunications services
with fixed and mobile line technologies for Torino 2006 and contributed particularly to the planning and
construction of the official web portal. The following figures convey only part of Telecom Italia’s contribution:
● 5,000 standard POTS & ISDN telephone connections
● Mobile communication on Olympic venues and valley roads
● Lines for networks at 10,000 points
● Internet access
● Wi-Fi systems at 18 venues
● Local area networks (LAN) for 40 venue sites
● Cabling along ten ski tracks for timing
“The Olympic Winter Games are a great occasion for Turin and for the entire
nation to demonstrate to the whole world Italy’s organisational, innovative and
technological capacities. This is why telecommunications takes on strategic
importance for its capacity to supply prompt and complete information: both for
top level sports, transmitting images, results and information reliably and in real
time, and also for all those activities involved in the logistics and organisation of
an event like this that attracts thousands of fans to environmental situations
where it is not always easy to operate.”Marco Tronchetti Provera, Telecom Italia President
IOC Marketing Report – Torino 2006 l 81