à rsrapporT 2010 - Experimentarium

The Senses exhibition received excellent ratings: 5.6for the overall impression, 5.5 for entertainment valueand 5.1 for educational value.The Personal ExhibitionFor years Experimentarium has worked with differentideas on how to create a more personal and uniqueexhibition experience through the use of moderncommunication and new digital technology.The abs were up for a tough time at Sports & Spinach’s special absexcerciser.Who visits Experimentarium?Experimentarium welcomed 285,755 visitors in 2010.Most of our visitors are families with children: Approx.2/3 or 181,250. Of these, 67,447 are children under theage of 12, and 114,203 are adults. 75% have visitedExperimentarium on 2-3 previous occasions, and 17%are first-time visitors. Most visitors spend approx.3 hours at Experimentarium and many spend evenlonger periods of time. 85% have indicated that theywould visit Experimentarium again.Many visitors also come to Experimentarium in connectionwith meetings, conferences and other functions.These events accounted for 8,994 visitors in2010.Schools are a source of frequent visitors: 95,121 areschoolchildren. A total of 4,574 classes visited Experimentariumin 2010, approx. 50% of which have theExperimentarium school subscription.Our guests rate theirvisit to ExperimentariumIn the course of the year, 2,500 visitors provide uswith input on their overall impression of their visitto Experimentarium. The visitors are asked to givescores on a scale ranging from 1 (not satisfied at all)to 7 (very satisfied).Visitors rate their overall impression of the Experimentariumvisit at an average of 6.1, comparable tothe previous year’s average and in accordance withthe target of 6.0.”Ithought it was a really nicefeature that you actually couldexamine and explore more throughthe personal homepage”With the exhibition The Brain we made some of theideas come to life by giving each visitor a personal IDtagat the check-in for the exhibition. At the check-ineach visitor was asked some questions to help givingan insight view of the visitors personality and interests.”It was a great idea with thepersonal homepage. More ofthis for future exhibitions!”Based on this info the exhibition recommended a personallist of experiments for each visitor to try. A computerthen stored all the digital activities on a specialand individual homepage and afterwards each visitorreceived the test results in their own mailbox from theexperiments they had tried throughout the exhibition.Afterwards our polls showed that in general the experimentwas successful - and certainly a field wewould like to explore more in the future.In 2010 both the Swedes and the Norwegians returnedto Experimentarium. Every fifth of the visitors areregistered geographically, and the results showed thefollowing distribution:Denmark 83%Sweden 13%Norway 2%Others 2%25