International Advertising and the Use of the Sex Appeal: Acceptance ...

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Digitized by the Internet Archivein 2012 with funding fromLYRASIS Members and Sloan Foundationhttp://archive.org/details/internationaladvOOhunt
INTERNATIONALADVERTISING AND THEUSE OF THE SEX APPEAL:ACCEPTANCE OF SEXAPPEAL IN CHINAByKatie HuntA Thesis Submitted in Partial Fulfillmentof Requirements of the CSU HonorsProgramfor Honors in the degree ofBachelor of Business AdministrationinMarketing,Abbott Turner College of Business,Columbus State University,Columbus, Georgia.Thesis Advisor: X--/^/ ^ y?*V W^>n Date S ^ /-"0 J?Committee Member: ,J&Ufrj^Xjn&&l
Page 4 and 5: INTERNATIONALADVERTISINGAND THE USE
Page 6 and 7: Chapter 5: Current Acceptance and E
Page 8 and 9: ACKNOWLEDGMENTSThe author wishes to
Page 10 and 11: C h a p t e r 2SEX APPEAL IN ADVERT
Page 12 and 13: man's crotch.Anheuser-Busch, known
Page 14 and 15: Chapter 3CULTURAL DIFFERENCES BETWE
Page 16 and 17: spinster, and widowed or divorced.A
Page 18 and 19: (The Economist, 1997).The loosened
Page 20 and 21: was displayed at the Victoria and A
Page 22 and 23: compared to 1.9 percent half-nude a
Page 24 and 25: Fox's "Ally McBeal" have set new st
Page 26 and 27: Chinese models in ads express shyne
Page 28 and 29: society, but not literal portrayals
Page 30 and 31: i.duH3p4a cdaaS-HPQ o «uCUw_G d g-
Page 32 and 33: Higgins, L. T., Liu, Y., Sun, C. H.

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