International Advertising and the Use of the Sex Appeal: Acceptance ...

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Chapter 5: Current Acceptance and Effects of the Sex Appeals inChinese Advertising 17Chinese Acceptance of the Sex Appeals 17Effects of the Sex Appeals in Current ChineseAdvertising 19Chapter 6 : Conclusion 21References 22IV
LIST OF FIGURESFigure 1: Levi's and "Nothing butt" advertisements 12Figure 2: Big Picture of Sex Appeal in Advertising 22LIST OF TABLESTable I : Nudity in U.S. Magazine Advertisements -1973 and 1994 14
Page 2 and 3: Digitized by the Internet Archivein
Page 4 and 5: INTERNATIONALADVERTISINGAND THE USE
Page 8 and 9: ACKNOWLEDGMENTSThe author wishes to
Page 10 and 11: C h a p t e r 2SEX APPEAL IN ADVERT
Page 12 and 13: man's crotch.Anheuser-Busch, known
Page 14 and 15: Chapter 3CULTURAL DIFFERENCES BETWE
Page 16 and 17: spinster, and widowed or divorced.A
Page 18 and 19: (The Economist, 1997).The loosened
Page 20 and 21: was displayed at the Victoria and A
Page 22 and 23: compared to 1.9 percent half-nude a
Page 24 and 25: Fox's "Ally McBeal" have set new st
Page 26 and 27: Chinese models in ads express shyne
Page 28 and 29: society, but not literal portrayals
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Page 32 and 33: Higgins, L. T., Liu, Y., Sun, C. H.

International Advertising and the Use of the Sex Appeal: Acceptance ...

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