SUSF Brand Guidelines - Sydney University Sport

CLUB BRANDED CLOTHINGSwimming ClubSWIMMINGSwimming ClubEach Sports Club will have theopportunity to promote itsown identity under the parentbrand. While maintaining fixedlogotype relationships thebrand may appear in severalways and in several positionsdepending on the clothingitem. Clothing may beminimally branded, oralternatively heavily branded -its the choice of each club.NOTE: ALL FINAL CLOTHINGDESIGNS MUST BE SUBMITTEDTO THE SUSF OFFICE FORFINAL BRAND USAGE APPROVAL.Clothing combination optionsSwimming ClubSSwimming ClubSWIMMINGSSwimming ClubSWIMMINGSponsorLogoSwimming ClubSwimming ClubSwimming ClubSuggested clothing variationsClubs may choose to keep the old shield on clothing. It must appear with the new brand.Alternatively, clubs may wish to drop the shield and run with the new brand only. The specific sport ie“SWIMMING” may appear in the secondary font - Avenir (bold caps) and the primary blue or whitereverse depending on the colour of the clothing.