SUSF Brand Guidelines - Sydney University Sport

BRAND IDENTITYGUIDLINES

INTRODUCTIONThe new Sydney Uni Sport & Fitness (SUSF) brand identity hasbeen created to help reposition SUSF to appeal to a wider audience, both oncampus to staff and students, as well as off campus to the general public.The new brand identity shapes how people perceive us and symbolises whowe are and what we stand for. You have an important role to play in buildingrecognition of the new identity by ensuring it is applied correctly.This manual provides detailed guidelines and standards for using the brand.Please ensure the guidelines are followed when producing materials that usethe brand. Please also ensure that any third parties who are producingmaterials on your behalf are given access to and follow the guidelines andstandards.If you need any further clarification, please contact SUSF Marketingon 9351 8702.

THE MASTER BRAND -SHIELD AND LOGOTYPEThere are 2 versions of the SUSF brand, horizontal and vertical. Where space permits the horizontalversion of the brand should always be used. However the vertical version can be used if it is moresuitable for the allocated space.The relative positions, proportions and design of each of the elements and components that formthe SUSF brand must never be altered, distorted or re-drawn in any way. No attempt may be madeto typeset the SUSF Logotype in another typeface. Reproduction of the SUSF brand must always bemade from approved master artwork. Electronic master artwork files are available from SUSF. TheSUSF logo must always be reproduced in one of the permissible colour variations, in positive ornegative application, see following pages.Horizontal VersionVertical Version

CLEAR SPACE AND MINIMUM SIZEClear SpaceA minimum clear space around the logo is measured in units of X, being the space between thelogotype and shield in the horizontal and vertical version. The minimum clear space around theSUSF logo should be 2X, as indicated below.Minimum SizeThe SUSF logo has been designed to be reproduced at almost any size from one set of masterartworks. It can be increased infinitely from the master artwork. However, there are restrictions onminimum size, due to reproduction capabilities. If the logo is reduced smaller than the recommendedminimum sizes shown below, elements may start to fill in or break up, affecting legibility.Clear SpaceX XXX XXXXXXXXXXXMinimum Size6mm8mmXXX

PRIMARY AND SECONDARY COLOURSSUSF Primary ColoursThe two primary identity colours are: SUSF Dark Blue and SUSF Gold. The logo should always beproduced in Pantone colours where possible. Below are the percentages equivalent in four colourprocess colours.Pantone® coloursProcess coloursSUSF Dark BluePantone® 295 CSUSF GoldPantone® 123 CSUSF Dark Blue100C 55M 40KSUSF Gold25M 95YSUSF Secondary ColoursThe two secondary identity colours are: SUSF Mid Blue and SUSF Grey. These colours have beenchosen to compliment the primary colours and should also be produced as Pantone colours wherepossible.Pantone® coloursProcess coloursSUSF Mid BluePantone® 285 CSUSF GreyPantone® 429 CSUSF Mid Blue90C 45MSUSF Grey5C 35K

CORRECT USE OF COLOURSThe SUSF logo should always be produced in SUSF dark blue and SUSF gold where possible.For one colour applications SUSF dark blue or black should be used.If the logo is produced in one colour and the background is either white or yellow no keylineis required around the crest.A keyline is only required if the crest appears on the same colour background.The logo can be produced on any solid colour background. If the background is a pale colourthe logotype should be SUSF dark blue or black. If the background is a dark colour the logotypecan be reversed out in white.

INCORRECT USE OF THE BRANDThe size, space and position of the crest and logotype in relation to each othershould never be altered.Sydney UniSPORT & FITNESSThe brand should never be produced inany other colours other than SUSF darkblue and SUSF goldThe logotype should neverbe typeset in another font.A keyline around the crest should notappear when the logo is produced in onecolour on a white background.The logotype should never appearwithout the crest.If the background is a pale colour the logotype should never be reversed. If the background isa dark colour the logotype should not be SUSF dark blue or black. If the logo is appearing ona picture make sure it is clearly legible.

MASTER FONTSThe parent master brand comprises a shield device and type. This type has been specificallydrawn as a unique logotype and therefore is not to be redrawn or substituted. The secondaryfont used in all other applications, subheads, address blocks, literature etc is Avenir. Whereverpossible standard design templates must be followed for all usages. Copyright laws dictate thisfont must be purchased for individual use. There are heavy penalties for copying this font ifdetected. Details with regard to purchasing it may be had from SUSF marketing.AvenirAVENIR BOOKAa Bb Cc DdAVENIR BOOKAa Bb Cc DdAVENIR BLACKAa Bb Cc DdSydney University Sport & FitnessSydney University Sport & FitnessSydney University Sport & FitnessWhen it is not possible to use Avenir, ie websites, use an equivalent font - Arial or Helvetica.

CLUB MASTER BRANDSMaster parent brandSample Club brandsEach Sports Club will have its own individual brand. With this brand as with the master brand, thesize, space and position of the crest and logotype in relation to each other should never be altered.Reproduction of the SUSF club brand must always be made from approved master artwork.Electronic master artwork files are available from SUSF. The SUSF club brands must always bereproduced in one of the permissible colour variations, in positive or negative application.

CLUB BRANDED CLOTHINGSwimming ClubSWIMMINGSwimming ClubEach Sports Club will have theopportunity to promote itsown identity under the parentbrand. While maintaining fixedlogotype relationships thebrand may appear in severalways and in several positionsdepending on the clothingitem. Clothing may beminimally branded, oralternatively heavily branded -its the choice of each club.NOTE: ALL FINAL CLOTHINGDESIGNS MUST BE SUBMITTEDTO THE SUSF OFFICE FORFINAL BRAND USAGE APPROVAL.Clothing combination optionsSwimming ClubSSwimming ClubSWIMMINGSSwimming ClubSWIMMINGSponsorLogoSwimming ClubSwimming ClubSwimming ClubSuggested clothing variationsClubs may choose to keep the old shield on clothing. It must appear with the new brand.Alternatively, clubs may wish to drop the shield and run with the new brand only. The specific sport ie“SWIMMING” may appear in the secondary font - Avenir (bold caps) and the primary blue or whitereverse depending on the colour of the clothing.

CLUB BRANDED CLOTHINGSwimming ClubSponsorLogoSwimming ClubSWIMMINGSwimming ClubSwimming ClubSwimming ClubSwimming ClubIndividual clubs may wish touse the master brand lion onclothing. With SUSF approvalthis is also permitted, as isthe usage of the lion “mane”device (left).“Mane” deviceNOTE: ALL FINAL CLOTHINGDESIGNS MUST BE SUBMITTEDTO THE SUSF OFFICE FORFINAL BRAND USAGE APPROVAL.

CLUB WEBSITESNew SUSF websitePRESS ONFitness is withineveryone’s reach;as a member ofSydney Uni Sport& Fitness you’ll haveworld-class facilities,equipment andexpertise at yourfingertips. Nowcomes the easy part.1234567 or call1234567.SUSF will launch a new website format(left) in early 2008. Clubs will continueto be permitted to use their currentlogos (with the exception of liongraphics) to “cobrand” with the newmaster parent brand. If the club doesnot have its own logo or wishes todrop it entirely, it may do so(as shown below).Sydney UniversitySwimming ClubOption A web banner use of current logo withclub name cobranded with master parent brand.Sydney UniversitySwimming ClubSydney UniversitySwimming ClubOption B web banner use of current club name onlycobranded with master parent brand.Sydney UniversitySwimming Club

CLUB STATIONERYOption AOption BSwimming ClubSydney University Sports & Aquatic CentreGO9 Sydney University NSW 2006T: 02 9351 4960F: 02 9351 4962www.sydneyunisport+fitness.com.auPart of Sydney Uni Sport & FitnessSydney UniSwimming ClubSydney Uni Sports & Aquatic CentreGO9 Sydney University NSW 2006T: 02 9351 4960F: 02 9351 4962www.sydneyunisport+fitness.com.auSPORT & FITNESSSki ClubBill SmithSki Coachbsmith@susport.usyd.edu.auSydney University Sports & Aquatic CentreGO9 Sydney University NSW 2006T: 02 9351 4978M: 0414 000 000F: 02 9351 4982www.suskiclub.com.auPart of Sydney Uni Sport & FitnessLogoBill SmithInstructorbsmith@susport.usyd.edu.auRock Climbing& Mountaineering ClubSydney University Sports & Aquatic CentreGO9 Sydney UniversityNSW 2006T: 02 9351 4978M: 0414 000 000F: 02 9351 4982www.susclimbclub.com.auBill SmithInstructorbsmith@susport.usyd.edu.auRock Climbing& Mountaineering ClubSydney University Sports & Aquatic CentreGO9 Sydney University NSW 2006T: 02 9351 4978M: 0414 000 000F: 02 9351 4982www.susclimbclub.com.auPart of Sydney Uni Sport & FitnessLogoSki ClubBill SmithSki Coachbsmith@susport.usyd.edu.auSydney University Sports & Aquatic CentreGO9 Sydney UniversityNSW 2006T: 02 9351 4978M: 0414 000 000F: 02 9351 4982www.suskiclub.com.auFor brand consistency, SUSF Club stationery also falls within the new branding guidelines.Depending on the individual club, the new brand may be visually prominent or not. Theprimary layout (Option A) uses the new club brand with “Part of Sydney Uni Sport &Fitness” in the address panel (as shown). If your club has its own logo already (Option B)you may choose to use it as show with the master parent brand appearing bottom right.