SUSF Brand Guidelines - Sydney University Sport

INTRODUCTIONThe new Sydney Uni Sport & Fitness (SUSF) brand identity hasbeen created to help reposition SUSF to appeal to a wider audience, both oncampus to staff and students, as well as off campus to the general public.The new brand identity shapes how people perceive us and symbolises whowe are and what we stand for. You have an important role to play in buildingrecognition of the new identity by ensuring it is applied correctly.This manual provides detailed guidelines and standards for using the brand.Please ensure the guidelines are followed when producing materials that usethe brand. Please also ensure that any third parties who are producingmaterials on your behalf are given access to and follow the guidelines andstandards.If you need any further clarification, please contact SUSF Marketingon 9351 8702.