POT brand guidelines artwork v4 - Port of Tyne

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CONTENTS1 FRAMEWORK FOR USE OF THE BRAND GUIDELINES2 PORT OF TYNE PRINCIPLES3 CORPORATE IDENTITY4 SIZE VARIATION5 COLOUR6 POSITIONING7 INCORRECT APPLICATION8 CORPORATE TYPEFACE9.1 STATIONERY - Letterhead9.2 STATIONERY - Continuation sheet9.3 STATIONERY - Comp slip, business card9.4 STATIONERY - Fax / memo9.5 STATIONERY - Email10 TEMPLATES11 THE ENVIRONMENT12.1 CORE BUSINESS SECTORS - Colour palette12.2 CORE BUSINESS SECTORS - Colour palette in use13.1 CREATIVE EXPRESSION - Brand in use, website and publications13.2 CREATIVE EXPRESSION - Brand in use, security and signage14 SUPPORTING BRAND15 POSITIONING & INCORRECT APPLICATION
Page 4 and 5: 2.PORT OF TYNE PRINCIPLESThe starti
Page 6: 3.CORPORATE IDENTITYCentral to the
Page 10 and 11: 5.COLOURThere is a consistent appro
Page 14: 7.INCORRECT APPLICATIONThe Port of
Page 19 and 20: LETTERHEAD10mmPaper size297mm x 210
Page 21: CONTINUATION SHEETPaper size297mm x
Page 26 and 27: 9.5STATIONERYEMAILThe following gui
Page 28 and 29: 10.TEMPLATES
Page 30 and 31: 11THE ENVIRONMENTThe Port of Tyne r
Page 32 and 33: 12.1CORE BUSINESS SECTORSCOLOUR PAL
Page 34 and 35: 12.2CORE BUSINESS SECTORSCOLOUR PAL
Page 36 and 37: 13.1CREATIVE EXPRESSIONBRAND IN USE
Page 38 and 39: 13.2CREATIVE EXPRESSIONSECURITY / S
Page 40 and 41: 14.SUPPORTING BRANDThe Port is also
Page 42 and 43: 15.POSITIONING& INCORRECT APPLICATI
Page 44: For a copy of our logo please conta

POT brand guidelines artwork v4 - Port of Tyne

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