POT brand guidelines artwork v4 - Port of Tyne
POT brand guidelines artwork v4 - Port of Tyne
POT brand guidelines artwork v4 - Port of Tyne
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3.CORPORATE IDENTITYCentral to the corporate identity <strong>of</strong> <strong>Port</strong> <strong>of</strong> <strong>Tyne</strong> is the operational andbusiness name. The name used for these purposes is <strong>Port</strong> <strong>of</strong> <strong>Tyne</strong>.This provides the overarching definition <strong>of</strong> the company and is the main<strong>brand</strong> name.<strong>Port</strong> <strong>of</strong> <strong>Tyne</strong> has five business areas: Conventional & Bulk Cargo,Car Terminals, Logistics, Cruise & Ferries, and Estates.The Logo<strong>Port</strong> <strong>of</strong> <strong>Tyne</strong> logo aims to present a company that has a fresh, clearand straightforward approach to business; a company that has a solid,reliable base and one that is confident about, but not constrained by itstraditional roots.
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