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Broadband for2 smashing years, 24 months, 104 weeks, 730 days.But the most important number is the over 200,000 subscribers we serve.The <strong>P1</strong> W1MAX 4G broadband experience is simply getting better by the day.


SS2 PACKET ONE NETWORKS<strong>Star</strong>Special, THURSDAY 19 AUGUST 2010Thedelegationfrom SouthKorea’sleading telcoSK Telecomon a recentvisit to <strong>P1</strong>headquartersin KL.<strong>P1</strong> – revolutionising 4G broadbandBy TEE LIN DEEON a lazy day when we sit back onthe sofa, coffee cup in one hand,and the other lazily stroking thetouchpad of the laptop, we look forward tobeing entertained online. We have our chatwindows up, our Facebook status updatedto the second, our e-mail jokes waiting tobe forwarded and favourite sites informingus of movie and celebrity updates.Most of the time, we enjoy watching videosand downloading movies. It hasbecome a major pastime for many.Isn’t it a pain then when our videohangs, the streaming stalls and videosmove in staccato?Packet One Networks (Malaysia) SdnBhd (<strong>P1</strong>), Malaysia’s first and leadingWiMAX telco, is the revolution in 4Gbroadband today. It thrives to providebroadband for all.It strives to make your Internet time asenjoyable, content-rich and colourful aspossible. Focusing on providing speed forrich media content, <strong>P1</strong> makes today’sInternet surfing all the more interactiveand without being bogged down by wires.The beauty of WiMAX broadband is itsability to give 4G Internet access at anaffordable rate, anytime and anywhere;hassle free.Thousands of PC users have been ableto enjoy that freedom since <strong>P1</strong> introducedthe <strong>P1</strong> W1GGY in 2009. This was followedby <strong>P1</strong> W1GGY Postpaid and Prepaid whichincludes Malaysia’s most advancedWiMAX universal bus serial (USB) 4Gmodem.Never once resting on its laurels, <strong>P1</strong> iscurrently working with six leading computerbrands to introduce WiMAX-Ready 4Glaptops for the first time in Malaysia and inSouth-East Asia.»We are in a much betterposition today and wehave invested greatly tocontinue improving ournetwork«<strong>P1</strong> CHIEF EXECUTIVE OFFICER MICHAEL LAIThe young and dynamic <strong>P1</strong> may only betwo years old, but it has scaled tremendousheights in this short period of time. Itis the first and largest 4G WiMAX networkin Malaysia and true to its challenger andunderdog spirit, has exceeded all expectations.By the end of 2009, the 4G WiMAX networkhad been deployed to provide 4Gbroadband coverage in over 25 towns;covering areas in Kuala Lumpur, Selangor,Penang, Kedah, Perak, Terengganu,Pahang and Johor, representing over 35%of Peninsular Malaysia’s population.Today it has over 40% 4G WiMAX coveragein Malaysia with an admirable 196,000happy subscribers. A feat no less, assecuring WiMAX lines require stringentadherence to regulatory and policy guidelinesset by the authorities.<strong>P1</strong> is on track to provide high capacity,high speed 4G broadband to 45% of> SEE NEXT PAGELai: ‘We want to ensure customers have the best possible experience with us.’


Shaping future of 4G wireless broadband<strong>Star</strong>Special, THURSDAY 19 AUGUST 2010PACKET ONE NETWORKS SS3> FROM PREVIOUS PAGEPeninsular Malaysia’s populationby the end 2010, and 65% of theentire Malaysian population bythe end of 2012, further contributingto the national broadbandagenda of achieving a 50%broadband penetration rate bythe end of this year.In 2009, PI launched the“Sudah Potong” campaign thatsucceeded phenomenally.Internet users who saw theneed for speed and rich mediacontent eagerly subscribed to<strong>P1</strong> W1MAX.The Potong campaign hadmass outreach nationwide literallycutting across all ages andall levels of society; and conversationswere abuzz from mamakstalls all the way to Parliament.However, one setback was <strong>P1</strong>could not meet the nation’s hungerfor 4G broadband at thattime. Staying strong to <strong>P1</strong>’s challenger,innovative and unconventionalspirit, the company has ofcourse done a lot and is continuingto do more to overcome allhiccups.As a company that constantlyhas customers’ interest at heart,<strong>P1</strong> constantly works on providingthe best possible experience forits customers.In fact, a digital care team wasset up to actively engage, interactand respond to <strong>P1</strong> W1MAXcustomers proactively on thesocial media space.In addition to this, a specialprogramme was launched in Aprilthis year to encourage <strong>P1</strong>employees to engage with customersdaily by calling to enquireabout their experience using <strong>P1</strong>W1MAX.Customers are everything to<strong>P1</strong>. The company is guided by theCRM principle and that is‘Customers Really Matter, everysingle one of them’ in everything<strong>P1</strong> does.<strong>P1</strong> has also won the confidenceof investors. Early this year, <strong>P1</strong>received a RM50mil loan fromMalaysian Debt Ventures Berhad(MDV), a wholly-owned subsidiaryof the Ministry of Finance tofinance <strong>P1</strong>’s capital expenditurefor the further expansion of their4G WiMAX network infrastructurethroughout the nation aswell as <strong>P1</strong>’s related services.<strong>P1</strong>’s impressive performanceand compelling sense of purposemade it a strong candidate toreceive funding from MDV.In June 2010, <strong>P1</strong> tied up exclusivelywith SK Telecom, SouthKorea’s leading telco to tap on totheir expertise in 4G high speedbroadband. South Korea is thenumber one country in the worldwith 100% broadband penetration.The partnership granted <strong>P1</strong>with US$100mil in funds. Thiswinning symbiosis allows <strong>P1</strong> toleverage on 4G broadbanddeployment experience in SouthKorea and from the looks ofthings, the South Korean counterparttoo has great admirationfor <strong>P1</strong>’s abilities in WiMAXdeployment, a further validationon the company’s achievements.<strong>P1</strong>’s leadership in the 4G worldis clearly reflected in its appointmentto the WiMAX Forum BoardPI regularly entertains visitors from other countries; key players who are keen to learn about growing WiMAX successfully in their owncountry.of Directors – an industry-ledorganisation formed to certifyand promote broadband wirelessproducts based on WiMAX.<strong>P1</strong>’s appointment to theWiMAX Forum BOD means thatfor the first time ever, Malaysiaplays a critical role in shaping thefuture of 4G wireless broadband.No other incumbent telco inMalaysia, WiMAX or otherwise,have been bestowed such animportant role.Today, <strong>P1</strong> is blazing its way to4G WiMAX. Packet Hub, the <strong>P1</strong>headquarters in Petaling Jayahas entertained visitors fromover 55 countries, who are keyplayers and telco operators keento learn about the successfulWiMAX deployment in Malaysiaand to duplicate this success intheir home country.For all its outstanding businessin-roads and product quality, <strong>P1</strong>has received local and global recognition.Among others, these highlycoveted accolades include the2009 MSC Malaysia Asia PacificICT Awards and Best of <strong>Star</strong>t-UpCompany and 2010 Frost &Sullivan’s – Most PromisingService Provider.The company market capitalcurrently stands at an impressiveRM1.4 billion and is globallyplaced fourth among 4G WiMAXplayers - Japan, US, Russia,Malaysia.Revolutionising 4G broadbandin Malaysia and making it affordableand accessible toMalaysians has been the solepurpose of <strong>P1</strong>. The company continuesto thrive on its missiontowards “Broadband for All”.In 2009, PIW1MAX ranthe “SudahPotong”campaignwhich was ahugesuccess.


SS4 PACKET ONE NETWORKS<strong>Star</strong>Special, THURSDAY 19 AUGUST 2010From left, SKTelecomGMSBusinesspresident KiHaeng Cho,<strong>P1</strong> chiefexecutiveofficerMichael Lai,and GreenPacketBerhadgroupmanagingdirector andchiefexecutiveofficer CCPuan, at thesigningceremony ofPacket OneNetworkswith SKTelecom.4G wireless broadba nd for allBy LEOW YONG MAYIT and engineering students from the University of Nottingham Malaysia Campus on a field trip to Packet Hub to learn more aboutthe latest 4G WiMax technology.AT the start of the revolution inmaking Internet access universal,ubiquitous and affordable for everyMalaysian, not everyone was convinced.But Packet One Networks (Malaysia) SdnBhd (“<strong>P1</strong>”), Malaysia’s first and leading 4GWiMAX telecommunications company withthe country’s widest 4G network, provedthat they can make that aspiration a reality.Since the launch of WorldwideInteroperability for Microwave Access(WiMAX) in Malaysia in August 2008, <strong>P1</strong> isat the forefront as the world’s leading2.3GHz 4G WiMAX operator.As a challenger and innovative brand, <strong>P1</strong>has been reaching milestones and achievingaccolades. However, the company is farfrom resting on its laurels. In its mission toprovide “Broadband for All”, <strong>P1</strong> has beenconsistent in enhancing its 4G wirelessbroadband network coverage in Malaysia.When WiMAX was first introduced, itstarget was to provide 4G broadband to 45%population by the end of this year.Currently, <strong>P1</strong> W1MAX is available to 40% ofMalaysians, right on schedule. WithBroadband for All as its mission, <strong>P1</strong> aims toprovide 4G broadband to 65% of theMalaysian population by 2012.<strong>P1</strong> has also received the necessaryapprovals to also roll out its <strong>P1</strong> W1MAXservice in Sabah and Sarawak, making thecompany the only nationwide 4G WiMAXprovider in Malaysia.The deployment of 4G WiMAX broadbandis crucial in achieving the nationalbroadband penetration target of 50% byend of 2010. WiMAX operators play animportant role in meeting this objective andthis is why the company is working hard tocontribute to the targets committed.In relation to the 50% national target, <strong>P1</strong>was awarded a Universal Service Provision(USP) project tender worth over RM41.5million from the government, via theMalaysian Communications andMultimedia Commission (SKMM) to provide4G broadband to under-served areasin Malaysia. The deployment includes theprovision of broadband services to homes,as well as setting up the management ofcommunity broadband centres in the areaswithin Perak and Kedah.Nonetheless, when it comes to offeringhigh performance and stable 4G broadbandservice, quantity without qualitywould be deemed as ineffective as <strong>P1</strong> hadlearned.Hence, <strong>P1</strong> focused on continuouslyupgrading and improving its 4G network asits 4G coverage expands.Part of <strong>P1</strong>’s upgrading efforts includesecuring the full turnkey contract for thenext phase of 4G network expansion toZTE (Malaysia) Corporation Sdn Bhd andZTE Corporation.The contract worth US$76mil allowsZTE to deploy <strong>P1</strong> W1MAX network including4G network planning and design, equipmentsupply, engineering services andWiMAX network optimisation to providehigh capacity, high speed 4G broadband for65% of the Malaysian population by 2012.<strong>P1</strong> hailed 2010 as the beginning of the4G WiMAX decade and the year of 4Gdevices, hence, launching a complement ofWiMAX embedded 4G devices starting withMalaysia’s first WiMAX embedded laptops.These are developed in collaboration withIntel and six of the world’s largest originalequipment manufacturers (OEMs).<strong>P1</strong>’s WiMAX embedded 4G laptops is agame changer in the wireless broadbandindustry. It is the key that opens the floodgateto a plethora of WiMAX embeddedcomputers in Malaysia starting this year.Strategic alliance with SK Telecom<strong>P1</strong> is certainly taking the “4G WiMAXRevolution” to a greater level by forming astrategic alliance with SK Telekom, a leadingmobile service provider in South Korea,to build the best 4G WiMAX network andend-to-end customer experience.The SK Telecom investment, a 25.8%stake in <strong>P1</strong> that is equivalent to US$100million, would be invested in <strong>P1</strong>’s nationwide4G WiMAX rollout over the next twoto three years, to accelerate and expandits customer acquisition activities and forgeneral corporate purposes.More invaluably, SK Telecom; known asthe market leader in South Korea with over50% market share and 25 million subscribers,would reinforce <strong>P1</strong>’s goal to bethe leading 4G broadband service provideracross any technology.<strong>P1</strong> would have access to its new partner’ssubstantial technology and networkexpertise as well as its customer productsportfolio, helping <strong>P1</strong> to achieve its goal of arobust, high performance 4G network andan outstanding level of customer service.Through this alliance, <strong>P1</strong> would alsohave access to SK Telecom’s operationalmanagement experience and its globalprocurement resources allowing it to furtherenhance its operational and financialperformance.At the same time, SK Telecom would beable to leverage on <strong>P1</strong>’s wealth of knowledgefrom its successful 4G WiMAX commercialdeployment.As a pioneer in 4G WiMAX technologydeployment with highly acclaimedprogress, <strong>P1</strong> was elected to the Board ofthe WiMAX Forum, the international industrybody for WiMAX, where <strong>P1</strong> would influencethe strategic direction and 4G roadmapof WiMAX technology.Many of <strong>P1</strong>’s employees also serve onnumerous WiMAX 0Forum workinggroups, ensuring that <strong>P1</strong> has access to thebest minds, expertise and experience tooperate a commercially successful and“customer satisfying” 4G WiMAX network.


<strong>Star</strong>Special, THURSDAY 19 AUGUST 2010PACKET ONE NETWORKS SS5Ground events help bring <strong>P1</strong> closer to customers.Customersare the priorityIN any industry, companies that shineare usually the ones that have customers’interest at heart. Therefore, thekey to building up a strong customer baseand loyalty is through quality customerservice.It is important to make customers feelthat they have chosen the right companyto put their trust in. Top-notch customerservice plays a big part in maintainingrecurring business, which in turn, leadsto referrals and a broadening customerbase.At <strong>P1</strong>, Customers Really Matter (CRM),and it places great emphasis on customercare excellence. Its key concept is to provide360° customer service platforms forimproved accessibility for customers andvice versa. The key differentiator here isthe onsite service and online engagementfeatures.<strong>P1</strong> also has an onsite team to enablethem to reach out and provide one-to-oneservice. Aside from this, the team canoffer home demonstration and sales. Ifproblems arise, the team can troubleshooton the spot. The team is alsoequipped to do hardware installation andcustomer education.Other ways customers can get in touchwith <strong>P1</strong> is via its online channels contactcentre or opt to use self-help featuresprovided by <strong>P1</strong>, such as the InteractiveVoice Response.Customers who have questions andcomments may also write in or log on to<strong>P1</strong>’s website. Alternatively, the convenientlylocated <strong>P1</strong> walk-in service centreswill be happy to attend to them. There are40 such centres throughout PeninsularMalaysia.With these, <strong>P1</strong> assures customers thatthey are able to provide optimum customerservice with a quick response time.Making the company easily accessiblealso makes it easier for customers tocontact <strong>P1</strong> and also for <strong>P1</strong> to get to knowits customers better.<strong>P1</strong> is one of the first companies in thetelco industry to set up a dedicated digitalcare team. It makes use of socialmedia, such as Twitter, Facebook andblogs to keep in contact with customers.It has also set up social forums, such as<strong>P1</strong> Cares, <strong>P1</strong> WiMAX , <strong>P1</strong> Media, WebChatand <strong>P1</strong> Buddy.<strong>P1</strong> has also set up its You’ve Got AFriend programme in April. Under thisprogramme, all <strong>P1</strong> employees engage withcustomers to ensure they have a goodInternet connectivity experience andassist them if there is any need.> TURN TO PAGE 6Milestones in networkperformance and customer service<strong>P1</strong> has seen significant improvement in customer satisfaction in the past sixmonths. Results indicate better than industry standards in most areas.> Faster resolution turnaround time that drives the contact ratio to carelinereduced by 77% to 30% which is as good as the industry benchmark> Technical complaints reduced by 56%> Technical churn rate reduced by 65%> Overall churn reduced by 66% since January 2010> Overall Customer Satisfaction Survey improved by 50%These improvements show <strong>P1</strong> understands customer issues better and hence isable to resolve their issues more effectively and rapidly. The result proves customersstrong confidence in <strong>P1</strong>’s products and services.


SS6 PACKET ONE NETWORKS<strong>Star</strong>Special, THURSDAY 19 AUGUST 2010<strong>P1</strong> the choice for businesses»<strong>P1</strong> has a dedicatedsales team and hasthe support of agood andknowledgeabletechnical staff«TOP GLOVE CORPORATION BERHAD ITMANAGER KELVIN YONG,By LAVONNE CHEAHIN addition to WiMAX for home use andsmall businesses, <strong>P1</strong> also provides NextGeneration Network (NGN) broadbandservices to cater for the high capacity,high reliability 4G broadband at competitiveprices to medium and large enterprises.Two of such services are <strong>P1</strong> PriorityBroadband and <strong>P1</strong> Next Generation Voice(NGV) Session Initiation Protocol (SIP)Trunking Service.<strong>P1</strong> Priority Broadband is a dedicatedwireless Internet leased line service poweredby <strong>P1</strong> Next Generation Network. It is apoint-to-point wireless connectionbetween the customer’s premises and thenearest <strong>P1</strong> POP (Point-of-Presence), andis suitable for enterprises that require asuper fast and dedicated access for theirprivate network or Internet access.The list of satisfied customers, rangingfrom the manufacturing to educationindustry, is increasing since the servicewas introduced in early 2009.One of the world’s largest rubber glovemanufacturers that is currently <strong>P1</strong>’s cherishedPriority Broadband customer; TopGlove Corporation Berhad, has operationsthat run non-stop, 24 hours, seven days aweek. The company requires an effectivecommunication infrastructure that catersto over 2,000 users of its enterpriseresource planning (ERP) system.“<strong>P1</strong> has a dedicated sales team that iswilling to understand our business, andhas the support of a good and knowledgeabletechnical staff. This is a winningcombination that gives them the ability todeliver a wireless solution that is stable,reliable and cost effective. A very commendableeffort on their part,” said TopGlove Corporation Berhad IT managerKelvin Yong.The education business today is aboutcompetition. There are over 500 privateinstitutions in Malaysia and there is aneed for UCSI University to be at theforefront in terms of the services theyprovide.In order for UCSI to meet the expectationsof its customers who study there,they approached <strong>P1</strong>. They took only lessthan a month to set up <strong>P1</strong> PriorityBroadband with response time within 24hours.“We subscribed to <strong>P1</strong> Priority<strong>P1</strong> W1MAX’sability to giveusers acontent-richand fastInternetexperiencehas won overmanysubscribers.Broadband in September 2009 and startedwith 2MB of service, but now we areusing a total of 32MB at our campuses inCheras. We have less downtime and ourguys can sleep better at night.“I measure the results by my customers’satisfaction, and that would be thenumber of complaints from the students,which have dropped.“I take the extreme level of judgmentwhen it comes to fulfilling expectations,and from a satisfaction and speed issue,those users with the most extreme expectationshave been happy with the service,”said UCSI University managingdirector Daniel Quah.You’ve gota friend in<strong>P1</strong>W1MAX> FROM PAGE 5As such, <strong>P1</strong> has numerous satisfiedusers who can testify to their pleasantexperience with <strong>P1</strong>.One happy customer, Danial Mozami isamong the many customer advocates of<strong>P1</strong> who are pleased with the <strong>P1</strong> experienceand offers to vouch for the company.He says, “I love my <strong>P1</strong> W1MAX becausethey provide me with high speed Internetconnection and reasonable price fortheir services. I recommended <strong>P1</strong> W1MAXto many friends and since signing up,they have expressed their complete satisfaction.”As for Khalil Rahman, performanceand attitude counts. He says, “I love<strong>P1</strong>W1MAX because of its speed performanceand stability. The customer careagents are very efficient, polite andhumble. I have also subscribed to <strong>P1</strong>Voice. So far, I’ve made a few calls andthey’re good.”<strong>P1</strong>’s 360° customer servicetouch points to ‘Listen, Engage, Respond’Traditional ways> Call to Contact Centre> Write in – e-mail and letter> Walk into Service Centre (40 outletsin Peninsular Malaysia)> Self-service – <strong>P1</strong> website andInteractive Voice Response systemOut of the norm waysService differentiators> Onsite support for home demo,troubleshooting and installation ofmodem if customer needs help withcomplimentary consultation> Online Engagement via social media(<strong>P1</strong>cares, <strong>P1</strong>WiMAX, <strong>P1</strong> Media, <strong>P1</strong> Buddyand web chat) – facilitate better twowayengagement with customers> You’ve Got a Friend at <strong>P1</strong> programme –proactively enquiring about customers’experience upon signing up. At <strong>P1</strong>,customer service is not a departmentbut it is a whole company> CRM culture/mindset – CustomersReally Matter at <strong>P1</strong>, we have aCustomer Relationship Management(CRM) system to assist us to monitorend to end customer experience andcapturing of customer contact history.


The culturebehindthe <strong>P1</strong> brand<strong>Star</strong>Special, THURSDAY 19 AUGUST 2010PACKET ONE NETWORKS SS7PACKET One Networks (Malaysia)Sdn Bhd (<strong>P1</strong>), Malaysia’s first andleading WiMAX telco, is the revolutionin 4G broadband today. Its missionis to provide ‘Broadband for All’.They believe that broadband is aright, not a privilege and strive to providerich media content making today’sInternet surfing immensely enjoyablewithout being bogged down by wires.The beauty of WiMAX broadband is itsability to give 4G Internet access at anaffordable rate, anytime and anywhere;hassle free.So what makes <strong>P1</strong> so special?The people and its working cultureare the driving force behind the successof <strong>P1</strong>. Consisting of a young team ofdynamic, energetic visionaries chargedwith enthusiasm, these “Packeteers”are led by an experienced managementfrom telco and IT industries, whom areever ready to achieve the unachievable.Core management comprises CCPuan who is the visionary leader,Michael Lai who is the wireless wizard,Idham Nawawi the telco operationsmaverick and Ti Lian Seng the technologyand 4G network expert; amongother talents in the team.Branded as the underdogs of theindustry, no matter how big <strong>P1</strong> maygrow, <strong>P1</strong> maintains its underdog spiritand will continue to provide the bestpossible 4G broadband experience tocustomers.What makes <strong>P1</strong> different?<strong>P1</strong>’s ideal is “Always think end-users”,thus, they provide rebates to customerswhen there is a service outage.Challenging the norm and encouragingemployees to think differently, <strong>P1</strong>promotes a work environment that isfriendly, open, transparent and supportive.But there is more to it than justthat.<strong>P1</strong> fully supports rich media internallyand externally. By allowing employeeson Facebook, Twitter, online presenceand active engagement with customersvia social media across vast channelssuch as <strong>P1</strong> Buddy on Facebook, <strong>P1</strong>Cares, <strong>P1</strong> W1MAX on Twitter, <strong>P1</strong> takescommunication to another level inonline interactionTo further inculcate an innovativeculture among Packeteers, employeesare given “immunity cards”, allowingthem to make mistakes, learn from itand improve. <strong>P1</strong> also constantly engagesemployees in activities such as quarterlyteam meetings and teh tarik sessionsto provide Packeteers with companyupdates, directions and listen toemployees’ concerns and resolveissues.It goes without saying that having fununleashes creativity. And in order toachieve that, <strong>P1</strong> believes in providing acomfortable workplace (also known asthe second home of Packeteers).This “second home” is impressivelyequipped with recreational facilitiessuch as a café or Packeteria, gymnasium,hot and cold shower rooms, prayerroom for Muslim friends, sick bay, massagechairs, foosball table, NintendoWii, and even a sky garden open airlounge for BBQ parties!<strong>P1</strong> creates an exciting working environmentas fun, like enthusiasm, is contagiousand has a snowball effect thathelps generate good work throughoutthe organisation.<strong>P1</strong>’s headquarters in Petaling Jaya is home to creativity, enthusiasm and innovation.Product innovations to fulfil every needPACKET Networks (Malaysia)Sdn Bhd (<strong>P1</strong>), the world’s leading2.3GHz WiMAX operator is wellknown for its outstanding innovationsin the 4G broadbandindustry, and in their secondyear of operations <strong>P1</strong> began tofulfil the promise of providing 4Gservices that are truly beyondbroadband, covering home andon-the-go segment.In February 2010, <strong>P1</strong> startedwith the launch of their 4GWiMAX Voice, a value-addedfixed voice service to its <strong>P1</strong>W1MAX broadband service.The service utilises the technologyof <strong>P1</strong> W1MAX’s 4G Modemto also be a wireless fixed phoneline that offers the same qualityof service as a wired fixed phoneline.All <strong>P1</strong> W1MAX customers canautomatically subscribe to thisservice without any additionalspecial devices, and there are norental fees or deposits, and customerscan begin with a pay-asyou-useplan and then later optfor monthly commitment plansthat give real value with localcalls rates from as low asRM0.12/min and internationalThe DX-230 is a dual built-inhigh performance, high gainantenna with multiple in,multiple out capabilities.calls rates from as low asRM0.10/min.In March 2010, the <strong>P1</strong> W1GGYPrepaid was launched, and wasdesigned to cater for the casualInternet on-the-go users whowould like to access the Internetfrom time-to-time but are notkeen to be committed to a fixedmonthly subscription plan. Aunique service that offers 4Gbroadband at an affordableprice, and as-and-when it isneeded.The <strong>P1</strong> Prepaid <strong>Star</strong>ter Kit ofthis service is widely availableand may be purchased at the <strong>P1</strong>Paddock and Pitstops, viaphone to the <strong>P1</strong> Careline (1-300-800-888), and also at any ofthe <strong>P1</strong> Authorised Resellers.To date, the <strong>P1</strong> WGGY Prepaidtop-ups can be purchased atmore than 17,000 locationsnationwide, and customers canbuy the top-ups via MaybankKawanku ATM, and also onlinevia the <strong>P1</strong> website.<strong>P1</strong> always pushes the limitsand wants to cater to customers’various needs with regards to 4GInternet connectivity, so in June2010, <strong>P1</strong> together with Intel, andin collaboration with originalequipment manufacturer (OEM)giants such as Acer, Asus,Lenovo, MSI , Dell and Toshiba,launched Malaysia’s andSoutheast Asia’s first WiMAX-Inside 4G Laptops.Powered by the Intel CentrinoAdvance-N + WiMAX 6250adaptor, the WiMAX-Inside 4GLaptops offer immediate, easyand un-intrusive connectivity to<strong>P1</strong> WIMAX service without theneed for any kind of externalmodem device. There is no plugging-inor unplugging-out, andlower energy consumption of theW1MAX embedded modem offerlonger battery life and thus,longer time on the Internet.As part of the launch promotion,all WiMAX-Inside 4GLaptops currently comes with acomplimentary <strong>P1</strong> W1MAX1NSiDE plan and customers cansurf the Internet on the 4Gbroadband network for up to sixmonths.This August marks anothermilestone for <strong>P1</strong> with the introductionof their latest 4G desktopmodem. The DX-230 is ahigh performance 4G modemwith higher power and a highgain omni-directional dualantenna that offers customersthe best in both WiMAX andWiFi performance.In addition to better W1MAXperformance, customers canalso now enjoy the up to fivetimes better WiFi throughputand up to two times better WiFirange with 802.11n advancedbuilt-in WiFi.The modem is able to connectup to two computers or serversfor dedicated cable access, andit also continues to support the<strong>P1</strong> W1MAX Voice for a completecommunications offering fromjust one device.<strong>P1</strong> is Malaysia’s first and leadingWiMAX telecommunicationscompany with the country’s widestWiMAX network.<strong>P1</strong> W1MAX represents the firstlarge-scale commercial deploymentof mobile WiMAX in South-East Asia, and the first largescaledeployment of an 802.16e2.3GHz WiMAX network outsideSouth Korea.<strong>P1</strong>’s goal is to bridge the digitaldivide by making access to theInternet universal, ubiquitousand affordable for everyMalaysian.<strong>P1</strong>’s mission is “Broadband forAll”. The company is activelyplaying a part in realising thenation’s goal of 50% broadbandpenetration by the end of 2010.≠ For more information on <strong>P1</strong>,visit www.<strong>P1</strong>.com.my.


10 states, 659 neighbourhoods.Our 4G broadband network isgrowing wider by the day.SELANGOR • Aman Suria • Ara Damansara • Balakong • Batu Caves • Beranang Semenyih • Bukit Beruntung • Damansara Damai • Damansara Indah •Damansara Perdana • Damansara Utama • Glenmarie • Kajang • Kayu Ara • Klang • Kota Damansara • Kota Kemuning • Nusa Subang • Petaling Jaya • Puchong• Putra Heights • Rawang • Selayang Baru • Selayang Indah • Selayang Jaya • Selayang Utama • Serdang • Shah Alam • Sri Kembangan • Subang Jaya • SubangPerdana • Sungai Buloh • Sunway Damansara • USJ • Kinrara • WILAYAH PERSEKUTUAN • Ampang • Bandar Sri Permaisuri • Bandar Tasik Puteri • Bangsar •Brickfields • Bukit Bintang • Bukit Jalil • Bukit Menjalara • Cheras • Chow Kit • Damansara Heights • Dang Wangi • Dato Keramat • Desa Pandan • Gombak •Hartamas • Jalan Ipoh • Jalan Kuching • Jinjang • Kampung Baharu • Kepong • KLCC • Mont Kiara • Mutiara Damansara • Old Klang Road • Pandan Indah • PandanJaya • Pekeliling • Pudu • Sentul • Setapak • Shamerlin Perkasa • Sri Damansara • Sri Petaling • Sungai Besi • Taman Cempaka • Taman Kinrara • Taman Melawati• Taman OUG • Titiwangsa • Tropicana • Ukay Perdana • Ulu Klang • Wangsa Maju • Wangsa Melawati • WILAYAH PERSEKUTUAN PUTRAJAYA • Cyberjaya •Putrajaya • PENANG • Bayan Baru • Bukit Tengah • Butterworth • Gelugor • George Town • Juru • Kampung Dua Bukit • Kampung Seberang Paya • KampungSungai Ara • Kampung Tengah • Prai • Taman Industri Batu Maung • Taman Padang Tembak • KEDAH • Alor Setar • Changlun • Jitra • Kulim • Sungai Petani •PERAK • Ipoh • Kampar • Kinta • Matang • Taiping • Tanjung Malim • PERLIS • Kangar • JOHOR BAHRU • Batu Pahat • Johor Bharu • Kluang • Kulai • Masai • Muar• Pasir Gudang • Segamat • Senai Kulai • Skudai • Tampoi • NEGERI SEMBILAN • Tampin • PAHANG • Kuantan • Pekan • TERENGGANU • Chukai • Kemaman •Kuala Terengganu • KELANTAN • Bachok • Batang Padang • Kota Bahru • TumpatLog on to www.p1.com.my for more <strong>P1</strong> W1MAX coverage areas.

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