Scotland Food & Drink Annual Review 2010 - Scotland Food and ...
Scotland Food & Drink Annual Review 2010 - Scotland Food and ...
Scotland Food & Drink Annual Review 2010 - Scotland Food and ...
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<strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong> | <strong>Annual</strong> <strong>Review</strong> <strong>2010</strong>SCOTLANDFOOD &DRINKTelling the StoryIn autumn we reappointed 3x1 as ourPR agency to undertake all of ourmedia <strong>and</strong> public relations.PR is a key tool in helping us to buildthe reputation of <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> &<strong>Drink</strong> as the industry leadershiporganisation <strong>and</strong> grow membership.We need our members to know whatwe are doing on their behalf <strong>and</strong> whatthey, as individual businesses, can getout of their membership. In addition,PR can help us to build the profile ofour various projects <strong>and</strong> events inorder that they can benefit an evenwider group of companies<strong>and</strong> organisations.While we are mindful that our coreremit is business leadership, we arealso well aware that through PR we cancontinue to build the reputation of ourindustry both at home <strong>and</strong> globally<strong>and</strong> make <strong>Scotl<strong>and</strong></strong> known as A L<strong>and</strong>of <strong>Food</strong> <strong>and</strong> <strong>Drink</strong>. <strong>Scotl<strong>and</strong></strong> has someof the best natural produce in theworld. We must make use of thesecredentials in order to build <strong>Scotl<strong>and</strong></strong>’sreputation internationally, in turnraising consumer awareness <strong>and</strong>dem<strong>and</strong> for our country’s produce.Since working for us, 3x1 havecreated a huge number of‘opportunities to see’ on our behalf.These are essentially the number oftimes that it is possible to see orhear a piece of news.14 million opportunities to seefor <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & <strong>Drink</strong>Nearly 2 million across influentialtrade press9.5 million in business press,newspapers <strong>and</strong> consumer magazines2.5 million across broadcast mediaSomething to build on for 2011!Strengtheningthe TeamIn the last 12 months, <strong>Scotl<strong>and</strong></strong> <strong>Food</strong>& <strong>Drink</strong> has nearly doubled in termsof its staff numbers, allowing usto make an even greater <strong>and</strong> morepositive impact upon your business<strong>and</strong> the £2.5bn industry growthtarget. Visit our website to find outmore about our Executive Team:www.scotl<strong>and</strong>food<strong>and</strong>drink.org14
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