4 Enhancing the Visitor Experience<strong>Parks</strong> <strong>Victoria</strong> strives to make each visitor’s experienceenjoyable, safe, informative, uplifting and restorative. Thisgoal underlies much of the work we do. One of the mostimportant tasks we completed during the year was the firstcomprehensive assessment of the level of service we provide.This study examined the adequacy of facilities and services at1500 visitor sites, which will enable us to set priorities andidentify where improvements need to be made. We alsoemployed 48 seasonal rangers, mainly in regional areas, toensure we provide quality service to visitors during ourbusiest times.Information, Interpretation and Education<strong>Parks</strong> <strong>Victoria</strong>’s Information, Interpretation and Education(II&E) policy is designed to help manage visitor behaviour andpublic safety, conserve and protect park values and promoteunderstanding and support for park management policiesand practices.An integrated II&E training program was developed to ensure<strong>Parks</strong> <strong>Victoria</strong> staff have excellent skills in planning anddelivering these integrated II&E programs. Staff will begintraining in 20<strong>01</strong>-2002.InformationThe Information Centre 13 1963Public awareness of <strong>Parks</strong> <strong>Victoria</strong>’s 24-hours-a-day, sevendays-a-weekinformation line has continued to grow eachyear, with 140,603 calls received, an increase of 6.3 percent.Our experienced operators answer a wide range of enquiriesabout parks, camping, events and the organisation.The Website www.parkweb.vic.gov.au<strong>Parks</strong> <strong>Victoria</strong>’s various websites received almost 12 millionhits, a substantial increase of almost four million hits over theprevious year. This growth can be partly attributed to amarketing campaign targeting youth hostels, Internet cafes,Tourism <strong>Victoria</strong>’s overseas offices and Tourist InformationCentres. Visitors to the website are able to downloaddocuments such as the annual report, parknotes, brochures,approved management plans, discussion papers andother reports.The website will play an increasingly importantcommunication role as Internet usage increases, allowing usto reduce the numbers and volume of brochures produced inprint form, in line with our commitment to environmentalsustainability and best practice.InterpretationOne of <strong>Parks</strong> <strong>Victoria</strong>’s most important roles is to educatevisitors – in relevant and entertaining ways – about thenatural and cultural wonders that abound in <strong>Victoria</strong>’s parksand heritage sites. This interpretation process can take theform of ranger-led activities, guided walks, campfire nights,slide shows, information signs, publications and other media.More than 12,000 visitors participated in a wide range offace-to-face interpretation programs led by rangers, CampHosts and volunteers. The following table overleaf providesdetails of some of these programs. It does not includeparticipation in tours that represent a major component ofa park visit, such as tours at The Mansion at Werribee Park.Left to right: A new walkway for visitors at Wilsons Promontory National Park;Primary School Children learning more about the exciting aspects of theenvironment with a <strong>Parks</strong> <strong>Victoria</strong> Ranger; <strong>Parks</strong> <strong>Victoria</strong> Ranger enhancingthe visitor experience at Crystal Brook Falls, Mount Buffalo National Park.24
Park Examples of activities No. of participantsWilsons Promontory NP Junior Rangers, Rockpool Rambles, spotlight walks, etc. 4860 (summer)800 (autumn/Easter)Mt Buffalo and Alpine NPs Guided walks, slide shows, spotlight walks 1286 (summer)Buchan Caves Reserve Special cave tours, children’s activities 335 (summer)[54,221 people went onstandard guided cave toursover the year]Dandenong Ranges NP Children’s activities 300 (spring/summer)Cape Conran CP Rockpool Rambles, geology walk, Breakfast with the Birds 584 (summer)Croajingolong NP Spotlight walks, slide talks 400 (summer)Grampians NP Campfire nights, rock art tours 361 (Easter)The Mansion at Werribee Park Billy tea and damper, craft activities 2680As well as these face-to-face programs, visitors benefitedfrom new interpretive displays and signs at numerous sitesacross the State. Some of the key messages contained inthe State of the <strong>Parks</strong> <strong>2000</strong> <strong>Report</strong> were also incorporatedinto displays.EducationEducation website<strong>Parks</strong> <strong>Victoria</strong>’s education website is continuously beingimproved with the addition of new features. Teachers canmake bookings for staff-led activities on-line and student andteacher enquiries can also be addressed on-line. An on-lineenvironmental quiz has been added to the features andschools are now able to post their stories directly onto thesite. The site exceeded expectations with approximately270,000 hits during the year.Education Centres<strong>Parks</strong> <strong>Victoria</strong> operates four Education Centres that provideexcellent service to schools across the State. These centresare located at Wilsons Promontory, Grampians andDandenong Ranges National <strong>Parks</strong> and at the Mansion atWerribee Park. As well as a diverse range of qualityinterpretive activity programs provided by our educationstaff, the year’s highlights also included the fourth annualresidential development program for teachers at WilsonsPromontory; a Careers Information Day at GrampiansNational Park in which students learned about being parkrangers; successful Teacher Open Days at the Mansion atWerribee Park; and the extremely popular Careers DiscoveryDay and school holiday programs at Dandenong RangesNational Park.The numbers of students involved in activities at the <strong>Parks</strong><strong>Victoria</strong>’s Education Centres are shown below:Student Category Dandenong Grampians NP Wilsons The Mansion atRanges NP Promontory NP Werribee ParkPrimary 1579 2706 3632 6659Secondary 1938 2424 3410 283Tertiary/Other 72 507 370 142Total 3589 5637 7412 708425