Segmentation - Merkle

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Example: Concerned Mom’s landing pageThis Concerned Mom’s specific landing page will be used in conjunction with a displaycampaign targeting this segment.Relevant tipsFamily focusSimplicityAffordability12
Anonymous Digital TargetingProspectingPurchasePixelModelingAnonymousBrowsingVisitor Becomesa LeadBack EndMatching / IdentifyMost AttractiveLeadsAnonymoususer with similarcharacteristicsis served an ad13
Page 1 and 2: SegmentationCustomer Strategy DoneR
Page 3 and 4: Objective• Demonstrate elements o
Page 5 and 6: Challenges with Original Targeting
Page 7 and 8: The SolutionAfter extensive require
Page 10 and 11: Young Achievers Strategy and Journe
Page 14 and 15: Example: CSR TrainingAwareness of s
Page 16 and 17: Example: Media Planning• Integrat
Page 18 and 19: OutcomeStrategic and Tactical Targe
Page 20 and 21: OutcomeMessaging and CreativeStrate
Page 22 and 23: OutcomeOffer StrategyStrategySegmen
Page 24: Thank You!Q & ASanjay Mehra -smehra

Segmentation - Merkle

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