Segmentation - Merkle

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Thank You!Q & ASanjay Mehra –smehra1@metlife.comVice President of Analytics and Customer ManagementDirect BusinessMetLifeLeah van Zelm – lvanzelm@merkleinc.comPrincipal ConsultantManagement Consulting Group<strong>Merkle</strong>24

CUSTOMER-CENTRIC TRANSFORMATION: - Merkle

Search Marketing Cannibalization - Merkle

Page 1 and 2: SegmentationCustomer Strategy DoneR
Page 3 and 4: Objective• Demonstrate elements o
Page 5 and 6: Challenges with Original Targeting
Page 7 and 8: The SolutionAfter extensive require
Page 10 and 11: Young Achievers Strategy and Journe
Page 12 and 13: Example: Concerned Mom’s landing
Page 14 and 15: Example: CSR TrainingAwareness of s
Page 16 and 17: Example: Media Planning• Integrat
Page 18 and 19: OutcomeStrategic and Tactical Targe
Page 20 and 21: OutcomeMessaging and CreativeStrate
Page 22 and 23: OutcomeOffer StrategyStrategySegmen

Segmentation - Merkle

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