Segmentation - Merkle

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Welcome: Customer Strategy BreakoutSanjay MehraVice President of Analytics and Customer ManagementDirect BusinessMetLifeLeah van ZelmPrincipal ConsultantManagement Consulting Group<strong>Merkle</strong>2
Objective• Demonstrate elements of cCRM Customer Strategy from the general session– MetLife’s segmentation solution– Translation of the segmentation solution into strategy• Share examples of segment strategy driving marketing, sales, service3
Page 1: SegmentationCustomer Strategy DoneR
Page 5 and 6: Challenges with Original Targeting
Page 7 and 8: The SolutionAfter extensive require
Page 10 and 11: Young Achievers Strategy and Journe
Page 12 and 13: Example: Concerned Mom’s landing
Page 14 and 15: Example: CSR TrainingAwareness of s
Page 16 and 17: Example: Media Planning• Integrat
Page 18 and 19: OutcomeStrategic and Tactical Targe
Page 20 and 21: OutcomeMessaging and CreativeStrate
Page 22 and 23: OutcomeOffer StrategyStrategySegmen
Page 24: Thank You!Q & ASanjay Mehra -smehra

Segmentation - Merkle

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