Segmentation - Merkle
Segmentation - Merkle
Segmentation - Merkle
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
The SegmentsThe resulting five segments proved attitudinally differentiated and demographicallydistinct.YoungAchieversConcernedMomsFinanciallyMatureHoHumSoloContentDemographicsYoungerYoung, Middle AgeMatureMiddle AgeMatureSkews maleMostly femaleSkews maleMostly femaleMale and FemaleAttitudesEarly adopters,technicalDriven, Risk takerPrice sensitiveUse social media,but not otherwisetechnicalDon’t know whereto beginPrice sensitiveRecognize value ofinsuranceConfident aboutfinancial mattersLeast pricesensitiveLate adoptersRisk averseNot primarydecision makersand not thinkingabout LIUse social mediaMistrustful offinancial inst.Least interest in LI8
Change language