CAROL M. MOTLEY, PH.D. - Journal of Consumer Research

CAROL M. MOTLEY, PH.D.202.396.6589 HOME202.806.1556 OFFICE202.396.6587 FAXCMOTLEY@HOWARD.EDU1228 G STREET, NEWASHINGTON, D.C. 20002ACADEMIC EXPERIENCE2000 - present Associate Professor of MarketingSchool of BusinessHoward UniversityCourses:Marketing Research (Undergraduate and MBA)Consumer Behavior (Undergraduate)Promotion Management (MBA)1999 - 2000 Visiting Assistant Professor of MarketingMarshall School of BusinessUniversity of Southern CaliforniaCourses:Consumer Behavior (Undergraduate and MBA)Retail Management (Undergraduate)Promotion Practicum (Undergraduate)1994 - 1999 Assistant Professor of Business AdministrationUniversity of Illinois at Urbana-ChampaignCollege of Commerce and Business AdministrationCourses:Buyer Behavior (Undergraduate and MBA)Retail Management (Undergraduate)1990 - 1994 Research and Teaching AssistantUniversity of GeorgiaSchool of BusinessCourses:Consumer Behavior (Undergraduate)EDUCATIONPh.D.University of Georgia - Athens, Georgia1994 MarketingM.B.A.Washington University - St. Louis, Missouri1984 MarketingB. S. Southern Illinois University - Edwardsville, Illinois1978 Mass Communications

BUSINESS EXPERIENCEMotley Vita page 2 of 92000 - 2001 Consultant, Research Assessment ManagementSilver Spring, Maryland1987 - 1990 Consultant, Visual ExcitementSt. Louis, Missouri1986 - 1988 Assistant Buyer, Dillard Department Stores, Inc.St. Louis, Missouri1984 - 1986 Marketing Director,Consortium for Graduate Study in ManagementSt. Louis, MissouriREFEREED JOURNAL PUBLICATIONSBaker, Stacey M., Carol M. Motley and Geraldine R. Henderson (2004), “From Despicable toCollectible: The Evolution of Collective Memories for the Social Value of Black AdvertisingMemorabilia,” (with Stacey M. Baker and Geraldine R. Henderson), Journal of Advertising, 34 (Fall),37 – 50.Motley, Carol M., Geraldine R. Henderson and Stacey Menzel Baker (2003), “Exploring CollectiveMemories Associated with Black Advertising Memorabilia: The Good, the Bad, and the Ugly,”Journal of Advertising, 32 (Spring), 47 – 58.Ainscough, Thomas and Carol M. Motley (2000), “Will You Help Me, Please? The Effects of Race,Gender and Manner of Dress on Retail Service,” Marketing Letter, 11 (May), 129 – 135.Reddy, Srinivas K., Vanitha Swaminathan and Carol M. Motley (1998), “Exploring the Determinantsof Broadway Show Success,” Journal of Marketing Research, 35 (August), 370 – 383.Laczniak, Russell N., Thomas E. DeCarlo and Carol M. Motley (1996), “Retail Equity Perceptions andConsumers’ Processing of Negative Word-of-Mouth Communication,”Journal of Marketing Theoryand Practice, 4 (Fall), 37 – 48.REFEREED CONFERENCE PAPERSCarter, Franklin J., Carol M. Motley and Alphonzo Ogbuehu (2001), “Forecasting Sales andAllocating Marketing Resources in a Detail-Intensive Industry: An Application of a Repeat PurchaseDiffusion Model,” E-Merging Theories in Marketing: Learning from the Past – Looking to theFuture, Proceedings of the 2001 AMA Winter Marketing Educators’ Conference, American MarketingAssociation: Chicago, IL, Vol. 12.Hsu, Chung-kue, Carol M. Motley and Kwon Jung (1999), “The Celebrity Endorser and ProductImages: To Be or Not To Be Congruent? Two Perspectives from the Match-Up Hypothesis andMandler’s Model,” Marketing Theory and Applications (proceedings of the 1999 AMA WinterMarketing Educators’ Conference), Anil Menon and Arun Sharma (eds.), American MarketingAssociation: Chicago, IL, Vol. 10, 204-205.Hsu, Chung-kue and Carol M. Motley (1995), “A Conceptual Model of the Effects of Congruencebetween the Global/Local Images of the Celebrity Endorser and the Brand on Consumer Responses,”in Cross-Cultural Consumer and Business Studies, (1995 proceedings of the Association forConsumer Research Fifth Symposium on Cross-Cultural Consumer and Business Studies), ScottSmith, (ed.), Brigham Young University: Provo, UT, Vol. 5, 75 - 81.

Motley Vita page 3 of 9Motley, Carol M. (1991), “Do You See What I See: A Conceptual Model for Analyzing theCongruence Between Retailers’ and Customers’ Retail Store Image Perceptions,” in Retailing:Reflections, Insights and Forecasts, (1991 Proceedings of the Academy of MarketingSciences/American Collegiate Retailing Association Conference), Robert L. King (ed.), University ofRichmond: Richmond, VA, Vol. V, 33 - 37.BOOK CHAPTERCarter, Franklin, Motley, Carol M., Alphonso O. Ogbuehi and Jacqueline A. Williams, “AnApplication of a Repeat Purchase Difussion Model to the Pharmaceutical Industry,” forthcoming inAdvances in Business and Management Forecasting, 4, 2005.BOOK REVIEWMotley, Carol M. (1995), Review of Marilyn Kern-Foxworth’s Aunt Jemima, Uncle Ben, and Rastus:Blacks in Advertising, Yesterday, Today, and Tomorrow, in the Journal of Marketing, 59 (April), 111-113.MANUSCRIPTS UNDER REVIEWMotley, Carol M., Vanitha Swaminathan and Srinivas K. Reddy, “Moving Up or Moving Down: AnInvestigation of Strategies for Changing Brand Prestige. Revising to resubmit to the Journal of theAcademy of Marketing Science.Motley, Carol M. and Kellina M. Craig-Henderson, “Epithet or Endearment? An Examination ofCross-Cultural Reactions.” Under review at Journal of Black Studies.REFEREED CONFERENCE ABSTRACTSHenderson, Geraldine R., Jerome D. Williams and Carol M. Motley, “Do I Know You? Constraints onthe Recognition of the Celebrity Endorser,” forthcoming in the proceedings of the 2005 ACRConference.Henderson, Geraldine and Carol M. Motley, “The Big Business of Branding and Brand Mentions inHip-Hop: ‘I Love It When You Call Me Big ‘Paper,’” forthcoming in the proceedings of the BlackBusiness History Hip-Hop Conference: University of Texas at Austin, Austin, TX.Motley, Carol M. and Sylvia Long-Tolbert (2004), “Collecting Art and Ethnic Identity,” forthcomingin Proceedings of the Academy of Business Administration: 2004 Global Business Trends Conference.Motley, Carol M. and Kellilna M. Craig-Henderson (2003), “Epithet or Endearment? An Examinationof Cultural Contexts and Reactions,” Proceedings of the 9 th Cross-Cultural Research Conference,Scott M. Smith (ed), Provo, UT.Motley, Carol M., Stacey M. Baker and Geraldine R. Henderson (2003), “Romancing CollectiveMemories by Recontextualizing Stereotypical African-American Images in Marketing Materials,”Proceedings of the 11 th Conference on Historical Analysis and Research in Marketing.Motley, Carol M. and Judy R. Walton (2003), “Understanding the Commercialization of an EthnicEpithet: An Insider View,” Proceedings of the Society for Consumer Psychology Conference,Christine Page and Steven S. Posavac (eds.), Society for Consumer Psychology, 112 – 114.Motley, Carol M. (2002), “The Commercialization of an Ethnic Epithet: Should We?” in Proceedingsof the 2002 Multicultural Marketing Conference, Academy of Marketing Science: Valencia, Spain,Volume 4.

Motley Vita page 4 of 9Motley, Carol M. and Thomas Ainscough (1998), “Nonverbal Communication: The Effects ofVisually Prominent Physical Features on Customer Service,”proceedings of the 1998 Association forConsumer Research Conference, Eric J. Arnould and Linda Scott (eds.), Association for ConsumerResearch: Provo, UT.Laczniak, Russell N, Thomas E. DeCarlo and Carol M. Motley (1996), “Retail Equity Perceptions andConsumers’ Processing of Negative Word-of-Mouth Communication,” Marketing Theory andApplications, (proceedings of the 1996 AMA Winter Marketing Educators’ Conference), Edward A.Blair and Wagner A. Kamakura (eds.), American Marketing Association: Chicago, IL, Vol. 7, 67-68.Reddy, Srinivas K., Vanitha Swaminathan and Carol M. Motley (1996), “Hits on Broadway: The Roleof Critics’ Reviews in the Success of an Experiential Good,” Marketing Theory and Applications,(proceedings of the 1996 AMA Winter Marketing Educators’ Conference), Edward A. Blair andWagner A. Kamakura (eds.), American Marketing Association: Chicago, IL, Vol. 7, 313-314.Laczniak, Russell N, Thomas E. DeCarlo and Carol M. Motley (1995), “The Influence of Retail EquityPerceptions on Consumers’ Processing of Negative Word-of-Mouth Communication: AnAttributional Perspective,” The Cutting Edge, (proceedings of the 1995 American MarketingAssociation Symposium on Patronage Behavior and Retail Strategy Conference), William R. Darden(ed.), Louisiana State University, Baton Rouge, LA, Vol. 4, 147-148.Motley, Carol M. and Srinivas K. Reddy (1994), “Vertical Repositioning: Strategies for Changing aBrand’s Prestige Image,” 1994 Summer Marketing Educators’ Conference Proceedings, (proceedingsof the American Marketing Association 1994 Summer Marketing Educators' Conference).ACADEMIC PRESENTATIONS“Collecting Art and Ethnic Identity,” Academy of Business Administration: 2004 Global BusinessTrends Conference, Montego Bay, Jamaica: December 2004.“An Examination of an Ethnic Epithet: An Insider View,” Washington, DC Marketing Camp, GeorgeMason University, Virginia: April 30, 2004.“Epithet or Endearment? An Examination of Cultural Contexts and Reactions,” 9 th Cross-CulturalResearch Conference, Rose Hall, Jamaica: December 2003.“Romancing Collective Memories by Recontextualizing Stereotypical African-American Images inMarketing Materials,” 11 th Conference on Historical Analysis and Research in Marketing, MichiganState University, Michigan: May 2003.“Understanding the Commercialization of an Ethnic Epithet: An Insider View,” Society for ConsumerPsychology Conference, New Orleans, Louisiana: February 2003.“Black Memorabilia and Collective Memory: What Does It Mean?” 2002 American PsychologicalAssociation Annual Convention, Chicago, Illinois: August 2002.“The Commercialization of an Ethnic Epithet: Should We?” 2002 Multicultural MarketingConference, Valencia, Spain: July 2002.“The Many Meanings of the Things We Collect: Perspectives on Collecting,”Association for Consumer Research Conference, Austin, Texas: October 2001.“Forecasting Sales and Allocating Marketing Resources in a Detail-Intensive Industry: An Applicationof a Repeat Purchase Diffusion Model,” 2001 AMA Winter Marketing Educators’ Conference,Scottsdale, Arizona: February 2001.

Motley Vita page 5 of 9“Who Are You (and What Are You to Me)? The Impact of Source Credibility and Race on theEffectiveness of Advertising and Word-of-Mouth,” International Marketing Conference of the AMA,Buenos Aires, Argentina: July 2000.“The Effects of Race and Gender on Service,” Marketing and Public Policy Conference, Washington,D.C.: June 2000.“The Celebrity Endorser and Product Images: To Be or Not To Be Congruent? Two Perspectivesfrom the Match-Up Hypothesis and Mandler’s Model,” 1999 AMA Winter Marketing Educators’Conference, St. Petersburg, Florida: February 1999.“Nonverbal Communication: The Effects of Visually Prominent Physical Features on CustomerService,” 1998 Association for Consumer Research Conference, Montreal, Canada: October 1998.“Worth Its Weight in Gold: Corporate Image Determinants and Consequences,” 1998 Institute forOperations Research and the Management Sciences Marketing Science Conference, Fontainebleu,France: July 1998.“Vertical Extensions: Strategies for Moving Up and Down Market,” 1997 AMA Summer Educators’Conference, Chicago, Illinois: August 1997.“Race, Gender and Manner of Dress as Determinants of Merchandise Return Transaction Outcomes,”1997 Institute for Operations Research and the Management Sciences Marketing Science Conference,Berkeley, California: March 1997.“Children’s Use of Brand Symbols in Forming Impressions of Others,” 1997 Institute for OperationsResearch and the Management Sciences Marketing Science Conference, Berkeley California: March1997.“A Model of Success Determinants of an Experiential Good: The Case of Broadway Shows,” 1996Institute for Operations Research and the Management Sciences Marketing Science Conference,Gainesville, Florida: June 1996.“Retail Equity Perceptions and Consumers’ Processing of Negative Word-of-MouthCommunication,” 1996 Winter Marketing Educators’ Conference, Hilton Head, South Carolina:February 1996.“Hits on Broadway: The Role of Critics’ Reviews in the Success of an Experiential Good,” 1996Winter Marketing Educators’ Conference, Hilton Head, South Carolina: February 1996.“Movie Sequels as Line Extensions: A Conceptual and Empirical Investigation of the Determinants ofSequel Success,” 1995 Institute for Operations Research and the Management Sciences MarketingScience Conference, Sydney, Australia: July 1995.“The Influence of Retail Equity Perceptions on Consumers’ Processing of Negative Word-of-MouthCommunication: An Attributional Perspective,” American Marketing Association 1995 Symposium onPatronage Behavior and Retail Strategy: The Cutting Edge IV Conference, Baton Rouge, Louisiana:May 1995.“Vertical Repositioning: Strategies for Changing a Brand’s Prestige Image,” American MarketingAssociation 1994 Summer Marketing Educators’ Conference, San Francisco, California: August 1994.“Risky Business: Leveraging Brand Equity to Move Up and Down Market,” 24th Albert HaringSymposium, Bloomington, Indiana: April 1994.“Effects of Price Discounting in a Competitive Environment,” 1993 TIMS Marketing ScienceConference, St. Louis, Missouri: March 1993.

Motley Vita page 6 of 9“Managing Retail Store Image Change,” Working Paper Series, University of Florida, Gainesville,Florida: May 1992.“Do You See What I See: A Conceptual Model for Analyzing the Congruence Between Retailers’ andCustomers’ Retail Store Image Perceptions,” the Academy of Marketing Sciences/American CollegiateRetailing Association Conference, Richmond, Virginia: October 1991.RESEARCH IN PROGRESSSwaminathan, Vanitha, Srinivas K. Reddy and Carol M. Motley, “Lethal Weapon or MissionImpossible? Modeling the Success of Movie Sequels.”Carter, Franklin J. and Carol M. Motley, “Exploring the Determinants and Consequences of CorporateImage.”AWARDS/HONORSHonorary membership in the Golden Key International Honour Society, Howard University:November 2002.Fund for Academic Excellence Grant from Howard University: 2002.Best Paper in Marketing Research and Data Analysis, “Forecasting Sales and Allocating MarketingResources in a Detail-Intensive Industry: An Application of a Repeat Purchase Diffusion Model,”2001 AMA Winter Marketing Educators’ Conference: February 2001.AMA Doctoral Consortium Faculty, University of Southern California: August 1999.AMA Doctoral Consortium Faculty, University of Georgia: August 1998.AMA Doctoral Consortium Faculty, University of Cincinnati: August 1997.Excellence in Teaching Award from the National Fraternity of Delta Sigma Pi, University of Illinois atUrbana-Champaign: Fall 1996.Visiting Professor Program participant with The Advertising Educational Foundation, New York, NewYork: 1996.26th Albert Haring Symposium Faculty Representative from the University of Illinois at Urbana-Champaign, Bloomington, Indiana: 1996.24th Albert Haring Symposium Student Representative from the University of Georgia, Bloomington,Indiana: 1994.Merit Incentive Award, University of Georgia: 1990 - 1994.National Consortium for Educational Access Fellow, Atlanta, Georgia: 1990 - 1994.Edward Comer Fellowship, Terry College of Business Administration, University of Georgia: 1991 -1993.University-wide Graduate Research Assistantship, University of Georgia: 1990 - 1993.UGA Foundation Scholarship, University of Georgia: 1990 - 1992.

RESEARCH GRANTSMotley Vita page 7 of 9Summer Research Grant, Howard University: 2000, 2001, 2002, 2003.Healey Endowment Grant (with Thomas Ainscough), University of Massachusetts, Dartmouth: 1995.College of Commerce Research Assistant Support Award, University of Illinois at Urbana-Champaign:Spring and Fall 1995.Reynolds-Stout Research Grant: (with Srinivas K. Reddy), University of Georgia: 1992.PROFESSIONAL ASSOCIATION MEMBERSHIPSAcademy of Marketing ScienceAmerican Marketing AssociationAssociation for Consumer ResearchNational Black MBA AssociationSociety for Consumer PsychologyEXTERNAL SERVICESpeaker, KPMG PhD Project’s Marketing Doctoral Students Association, 2003, 2004.Ad-Hoc reviewer, Journal of Consumer Research, 2002 – present.Ad-hoc reviewer, Journal of Marketing, 2000 – present.Ad-hoc Reviewer, Journal of Advertising: 1994 – present.Member, Principles of Marketing Exam Committee, The College Board: 2002 – 2004.Conference committee, co-chair of the Organizational and Consumer Buyer Behavior track, AMAWinter Educator’s Conference, St. Petersburg, Florida: February 1999.Program planning committee, Society of Consumer Psychologists Conference, St. Petersburg, Florida:February 1999.Analyst for “Survey Of 1998 ACR Conference Participants,” Association for Consumer Research,1998.INTERNAL SERVICEMember, Graduate Studies Committee, Howard University, School of Business: 2003 – present.Member, University Undergraduate Research Committee, Howard University, 2002 – present.Co-Coach, MBA Case team, Howard University, the National Black MBA Association AnnualConference: 2000 - present.Faculty Advisor, undergraduate chapter of the American Marketing Association, Howard University:2000 – 2002.Member, Faculty Research and Development Committee, Howard University, School of Business:2000 – 2003, Chairperson, 2002 – 2002.Faculty Advisor, OFC Internet Venture Challenge Project, Howard University: January – May 2001.

Faculty Advisor, AdVention Promotions, University of Southern California: 1999 - 2000.Motley Vita page 8 of 9Coordinator, The Advertising Educational Foundation Ambassador Program, University of Illinois atUrbana-Champaign: 1997 - 1999.Academic Advisor, African-American MBA Association, University of Illinois at Urbana-Champaign:1997 - 1999.Faculty Representative, the University of Illinois, College of Commerce and Business Administration,Ph.D. Project Conference, Chicago, Illinois: 1996 - 1999.Faculty Affiliate, African-American Studies and Research Program, University of Illinois at Urbana-Champaign. Electronic Networking Committee 1996 - 1998; Seminar Coordinator: 1997 - 1998;Seminar Program Committee: 1998 - 1999.Faculty Representative, University of Illinois, College of Commerce and Business Administration theNational Black MBA Association Annual Conference, panelist and UIUC case competition teamadvisor: 1997, 1998.Faculty Mentor, Summer Research Opportunities Program (SROP), University of Illinois at Urbana-Champaign: 1997, 1998.Coordinator, Marketing Area working paper seminar series, University of Illinois at Urbana-Champaign: 1996 - 1998.Co-coordinator, Intuition and Models in Marketing Decision Making, a Sheth Foundation sponsoredworkshop for University of Illinois at Urbana-Champaign faculty and doctoral students in marketing(with James Hess): 1996 - 1997.Planning committee member, Marketing Technologies Symposium, sponsored by the University ofIllinois at Urbana-Champaign and the Sheth Foundation, Champaign, Illinois: 1995.PUBLIC SERVICEPromotion Project, Tredegar National Civil War Center Fund, Richmond, VA: January – May 2004.Promotion Project, Association for the Study of African-American Life and History, Washington, DC:January – May 2003.Marketing Research Project, National Jazz Museum, Chicago, Illinois: August – December 2002.Promotion Project, African-American Civil War Museum and Memorial, Washington DC: January –May 2002.Panelist, the Ph.D. Project Conference, Chicago, Illinois: 2000.Panelist, Consortium for Graduate Study in Management Orientation Program and Alumni Week-end:June 1997.Consultant, Planned Parenthood of East Central Illinois, Champaign, Illinois: 1996 - 1997.SERVICE PRESENTATIONS“Collecting Culture,” National Black MBA Association Conference, Houston, Texas: Septembe 2004.“Understanding The Consumer,” American Press Institute Single Copy Seminar, Virginia: September2003.

Motley Vita page 9 of 9“Black Consumers of Sports and Entertainment Products,” National Black MBA AssociationConference, Nashville, Tennessee: September 2002.“Sports and Entertainment Marketing: African-Americans’ Roles as Consumers versus ExecutiveRole Involvement,” National Black MBA Association Conference, Orlando, Florida: September2001.“BPI Market Research Seminar: Local Market Research,” National Newspaper PublishersAssociation Convention, Atlanta, Georgia: June 2001.“Women in Academia: Challenges and Rewards,” AMA Winter Educator’s Conference, St.Petersburg, Florida: February 1999.THESIS ADVISINGDoctorate in Business Administration, Dissertation Committee Member: Albert MunizUniversity of Illinois at Urbana-ChampaignTitle: “Brand Community:” Completed: August 1997