Apricum - Deutsch-Emiratische Industrie

2012 COMPANY PROFILE

INTRODUCTION
�Cleantech industry focus
�Expertise
�Growth-oriented services
We are a globally operating strategic
management consultancy and transaction
advisory firm specialized in Cleantech.
Our experienced international team has
profound sector expertise in Cleantech. With
our global network, we deliver outstanding
solutions to our clients’ advisory needs.
We help companies, investors and public
institutions fully leverage their potential for
growth in the highly attractive Cleantech
industry.
2

INTRODUCTION 3
Our focus: Cleantech
Photovoltaics
Solar-Thermal
Wind
Hydro
Geothermal
Biogas
Biofuels
Electric Vehicles
Energy Storage
Fuel Cells
Bio-Plastics
Energy Efficiency
Bio-Chemicals

INTRODUCTION 4
Apricum team
Experienced international team of Cleantech experts with a global network.
Nikolai Dobrott
Managing Partner
Former Director Renewable Energies and
Resources, Invest in Germany; Director of
Business Development and M&A,
Evonik/Rütgers Group; Management
Consultant, Arthur D. Little
Masataka Asano
Senior Advisor and Country Representative
Japan
Former Member of Board and Senior
Managing Director, Mitsubishi Chemical
Corporation
Dr. Moritz Borgmann
Project Manager
Cofounder and former Member of the
Management Board, Celestrius AG
Dr. Wayne Cady
Senior Advisor USA
Former Director, R&D, Mallinckrodt Baker
Florian Haacke
Partner
Former Chief Executive Officer glass,
polymer and coatings industry; Chairman of
the Board of Nano- and Materials state
initiative; Management Consultant,
Arthur D. Little
Hannes Beushausen
Consultant
MBA, former junior consultant Daimler AG
Robin Buller
Senior Advisor UK
Former VP Strategic Development and
Operations, Xethanol Corp.
George Courville
Senior Advisor USA
Former Global Vice President, BOC Group
(Linde)

INTRODUCTION 5
Dr. Horst Dietz
Senior Advisor
Member of the Supervisory Board, ABB AG,
Solon SE, Bilfinger Berger; former CEO,
ABB AG
Hanns-Joachim Garms
Senior Advisor
Former Member of the Executive Board,
tse AG (ENRO AG)
Guillermo Idanez
Manager Marketing & Communications
MBA; former EMEA Marketing
Communications Manager, Corning; former
Marketing Communications Manager PACE
Aerospace Engineering
Matthias Kittler
Project Manager
Master’s degrees in business and
economics; former Business Client
Consultant, Deutsche Bank AG
Robert Flaechsig
Senior Advisor and Country Representative
Saudi Arabia
Economic Advisor to Members of Saudi
Government; former Director, National
Clusters Development Program, Saudi Arabia
Frank Haugwitz
Senior Advisor and Country Representative
China
Former EU Renewable Energy Manager, EU-
China Energy & Environment Programme
(Chinese Government); Technical Director,
GTZ, China
Dr. Aygün Keser
Senior Advisor and Country Representative
Turkey
Former Deputy Country Representative,
Friedrich Naumann Foundation, Turkey
Horst Kruse
Senior Advisor and Country Representative
Indonesia
Former Director Sales Asia and Director
Global Sales Solar Cells, Schott Solar;
Director Marketing and Sales South East
Asia, ASE

INTRODUCTION 6
Deepak Kumar
Consultant
MBA; former Senior Engineer, Infineon AG
Dr. Konstantin Lenz
Senior Advisor
Former Head of German Branch,
Markedskraft Group; former Price and
Product Manager, Electrabel; Adjunct
Professor, International School of
Management
Rama Raghava
Senior Advisor and Country Representative
India
Member of the World Economic Forum;
former Project Manager, Industrial
Investment Council
Dr. Joachim Reiß
Senior Advisor
Former Vice President Market Development
and Director Strategic Business
Development, Q-Cells SE;
Management Consultant, McKinsey & Co
James Kurz
Consultant
MBA; former consultant to LM Wind Power;
medical technology market analyst
Martin Mitscher
Consultant
Master’s degree in business and
engineering, formerly management
consulting and solar module manufacturing
Christian Müller-Elschner
Senior Advisor
Former Senior Vice President, T-Systems;
Partner, Roland Berger Strategy
Consultants
Andreas Rückemann
Senior Advisor
Former CEO, Heliatek Germany; Director
Global Electronic Chemicals, Evonik; CEO,
Evonik/Degussa Novara Technology

INTRODUCTION 7
Dr Niklas Schirmer
Consultant
Ph.D. in nanotechnology; formerly materials
for photovoltaics
Dr. Urs Schönholzer
Senior Advisor
Former Vice President and Head of R&D,
Meyer Burger AG
Krishnappa Subramanya
Senior Advisor
Chairman FICCI Solar Energy Task Force &
SEMI PV Advisory Panel; Fellow IETE;
former CEO Tata BP Solar
Dr Volker Schlüter
Senior Advisor
Former Partner, ChemAdvice; CEO,
Triplan AG; Management Consultant, Arthur
D. Little
Richard Sowter
Senior Advisor
Former Vice President Europe, Carmanah
Technologies; President, BP Solar Inc. USA
Andrew Wilson
Senior Advisor
Former President and CEO, SpectraWatt,
Inc.; multiple roles in operations, finance
and general management at Intel
Corporation

SERVICES 8
Apricum offers an integrated suite of growth-oriented services for
companies and investors.
Apricum service portfolio
Strategy consulting Transaction advisory services
Portfolio/value chain
• Value chain screening
• Feasibility analysis
• Business plan design
• Corporate portfolio strategy
R&D
• Technology and materials
assessment
• R&D roadmap development
Go-to-market
• Market analysis and selection
• Localized business model
design
• Partner search
• Implementation support
Marketing & sales
• Customer preferences and
requirements analysis
• Product positioning
• Value modeling and pricing
strategy
• Business development
support
Sell-side search
• Investors
• Acquirers
• License takers
Due diligence
• Market/commercial
• Technical
Buy-side search
• Target identification
• Technology scouting

SERVICES 9
Selected references: investors, companies and public institutions

SUMMARY 10
Apricum’s unique offer
With their technological and market expertise, our
industry-seasoned advisors in Europe, Asia and the USA
assist you in defining your Cleantech strategy.
Our global network enables you to directly address
decision makers among potential business partners.
Apricum’s knowledge and understanding of the various
players in the Cleantech market help you gain valuable
insight in your business partners’ requirements and
supports you in adapting your strategy accordingly.

Nikolai Dobrott, Managing Partner
dobrott@apricum-group.com
Spittelmarkt 12
10117 Berlin
Germany
+49 30 30 877 620
www.apricum-group.com