KGI Graphic Standards Manual - Keck Graduate Institute

NomenclatureKeck Graduate InstituteGraphic Standards Manual 4Signature Configuration FormatsCenteredNUCLEIMONOGRAMINSTITUTESIGNATUREWORD MARKDISTINCTIONLeft-ALeft-B

NomenclatureKeck Graduate InstituteGraphic Standards Manual 5Signature File Format UsageWhat file format do I need?epsUse the eps format for lithographic printing and other uses which demand resolutionindependent graphics. Quality of vector art does not degrade, regardless of size.External vendors often request graphics in eps format.eps: encapsulated postscripttiffUse the tif format for documents and small projects produced in-house: i.e. letters,memos, and informal invitations.tiff: tagged image file formatjpegUse the jpg format for Web and email. The jpeg format is the most common formatfor photographic images on the Web. Quality degrades at sizes greater than 100%.jpeg: Joint Photographic Experts GroupgifUse the gif format for Web and email. The gif format is most commonly used in simpleanimations. Quality degrades at sizes greater than 100%.gif: Graphics Interchange FormatpngUse the png format for Web and email. PNG is the successor to gif for single images(no animation) demanding color fidelity. Quality degrades at sizes greater than 100%.png: portable network graphics

Institute SignatureCentered ConfigurationKeck Graduate InstituteGraphic Standards Manual 6The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), and Word Mark join tobrand KGI as the premier trainingground for leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied within theguidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or “staging”must be maintained on all sidesof a Signature. See pages 20–21for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.

Institute SignatureLeft-A ConfigurationKeck Graduate InstituteGraphic Standards Manual7The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), and Word Mark join tobrand KGI as the premier trainingground for leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied within theguidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or “staging”must be maintained on all sidesof a Signature. See pages 20–21for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.

The KGI NucleiKeck Graduate InstituteGraphic Standards Manual9The Nuclei symbolizes thesignificance of practicalapplications derived fromthe power and potentialof the life sciences.The three overlapping circlesrepresent business, biologicalscience and engineering, thethree disciplines representedin KGI’s original formulationof the curriculum. The comblikestructure suggests theinterweaving of the disciplines.UseThe Nuclei may only be usedas part of a KGI Signatureunless otherwise approved.SizeThe minimum Nuclei-heightis 0.50 inches.Do not alter the relative sizeand position of the Nucleicomponents.ColorThe Nuclei is approved in one-coloroptions, and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)BlackUnacceptable UsageSee page 29.For more information or to requesta KGI Nuclei, please contactthe KGI Marketing Departmentat (909) 607-9651.

The KGI Word MarkKeck Graduate InstituteGraphic Standards Manual10The Word Mark featuresdistinctive letter shapescomplementing the Monogramand Nuclei, reinforcing theacademic nature of KGI’s mission.This Word Mark is available in the following formats: eps, tif, and png.The Word Mark is set in aspecially modified versionof the Sabon Bold font.UseThe Word Mark may be usedas a standalone KGI brandingelement.This Word Mark is available in the following formats: eps, tif, and png.Setting the Word Mark in astandard font is unacceptable.The customized letters andspacing cannot be duplicated.SizeThe minimum letter-height is0.125 inches. The minimumWord Mark width is 2.8 inches.ColorThe Word Mark is approved inone-color options, and may beused in reverse from a dark colorfield (PMS 315 is preferred).This Word Mark is available in the following formats: eps, tif, and png.Specify colors as:PMS 315 (KGI Teal)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Word Mark.See page 22 for details.Unacceptable UsageSee page 30.Downloading digital filesClick on the file format namebelow a Word Mark (eps, tif, png).The Word Mark image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.

Signature withSALS-SOP DistinctionCentered ConfigurationKeck Graduate InstituteGraphic Standards Manual 11The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).This Signature is available in the following formats: eps, tif, and png.Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.This Signature is available in the following formats: eps, tif, and png.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.

Signature withSALS-SOPDistinctionLeft-A ConfigurationKeck Graduate InstituteGraphic Standards Manual 12The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).This Signature is available in the following formats: eps, tif, and png.Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.This Signature is available in the following formats: eps, tif, and png.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.

Signature withSALS-SOP DistinctionLeft-B ConfigurationKeck Graduate InstituteGraphic Standards Manual 13The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).This Signature is available in the following formats: eps, tif, and png.Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.This Signature is available in the following formats: eps, tif, and png.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.

Signature withSALS DistinctionCentered ConfigurationKeck Graduate InstituteGraphic Standards Manual 14The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.This Signature is available in the following formats: eps, tif, and png.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.

Signature withSALS DistinctionLeft-A ConfigurationKeck Graduate InstituteGraphic Standards Manual 15The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.This Signature is available in the following formats: eps, tif, and png.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.

Signature withSALS DistinctionLeft-B ConfigurationKeck Graduate InstituteGraphic Standards Manual 16The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.This Signature is available in the following formats: eps, tif, and png.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.

Signature withSOP DistinctionCentered ConfigurationKeck Graduate InstituteGraphic Standards Manual 17The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.This Signature is available in the following formats: eps, tif, and png.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.

Signature withSOP DistinctionLeft-A ConfigurationKeck Graduate InstituteGraphic Standards Manual 18The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.This Signature is available in the following formats: eps, tif, and png.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.

Signature withSOP DistinctionLeft-B ConfigurationKeck Graduate InstituteGraphic Standards Manual 19The Institute Signature is theprincipal element in KGI’sbranding program.The Monogram (KGI), Nuclei(symbol), Word Mark, andDistinction join to brand KGIas the premier training groundfor leaders in bioscience.The Institute Signature shouldbe incorporated into all KGIcommunications and must beconsistently applied withinthe guidelines of this manual.This Signature is available in the following formats: eps, tif, and png.SizeThe minimum Institute Signatureheight (monogram–word mark)is 0.50 inches.Do not alter the relative sizeand position of the Signaturecomponents.This Signature is available in the following formats: eps, tif, and png.ColorThe Signature is approved inone- and two-color combinations,and may be used in reversefrom a dark color field (PMS 315is preferred).Specify colors as:PMS 315 (KGI Teal)PMS 405 (KGI Ebony)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Signature.See page 21 for details.Unacceptable UsageSee pages 29–30.Downloading digital filesClick on the file format namebelow a Signature (eps, tif, png).The Signature image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.This Signature is available in the following formats: eps, tif, and png.This Signature is available in the following formats: eps, tif, and png.

Signature with DistinctionStagingKeck Graduate InstituteGraphic Standards Manual21Adequate clear space or “staging”must be maintained on allsides of a Signature. This willensure a distinct visual impactfor the signature.Centeredxx2xA minimum X staging distance(2X being the monogram height)should be maintained, clear ofall other visual elements such astypography, illustration, variationin background, or edge of theprinted surface.Increase the size of the stagingarea for a pronounced effect.Left-Axx2xLeft-Bxx2x

Word Mark StagingKeck Graduate InstituteGraphic Standards Manual 22Adequate clear space or “staging”must be maintained on all sidesof a Word Mark. This will ensurea distinct visual impact for theWord Mark.A minimum 2X staging distance(X being the letter-height) shouldbe maintained, clear of all othervisual elements such as typography,illustration, variationin background, or edge of theprinted surface.Increase the size of the stagingarea for a pronounced effect.2x2xx

Specifying ColorsKeck Graduate InstituteGraphic Standards Manual 24To maintain color fidelity acrossvarious media, use these call-outsto specify colors.RGB/HEXViewing on monitor/TVUse the RGB call-out.(e.g., R:0 G:103 B:127)PMS 315 CPMS 405 CBLACKHTMLUse the 6-digit HEX call-out.R:0 G:103 B:127HEX:00677FR:105 G:97 B:88HEX:696158R:0 G:0 B:0HEX:HEX:000000Printing spot colorUse the Pantone book call-out(e.g., PMS 315 C (teal)).Printing CMYKUse the Pantone bookcall-out, or CMYK call-out(e.g., PMS 315 CP (teal),or C:100 M:12 Y:21 K:44).PMS 697 CR:137 G:60 B:71HEX:893C47PMS 668 CR:97 G:75 B:121HEX:614B79PMS 7412 CR:211 G:130 B:53HEX:D38235PMS 620 CR:138 G:123 B:25HEX:8A7B19Color NotesRGBred, green, blueHEXHexadecimal number expressingRGB numbers in base-16 format:6-digit including 0–9 and A–FPMS 7409 CR:240 G:179 B:35HEX:F0B323CMYKPMS 642 CR:209 G:221 B:230HEX:D1DDE6SPOT COLOR1-color ink: preparedby the printerCMYK4-color process inks:Cyan, Magenta, Yellow, BlackThe RGB/HEX values are fromPantone+ Series Formula GuideSolid CoatedPMS 315 CPC:100Y:21M:12K:44PMS 405 CPC:26Y:35M:31K:72C:0Y:0BLACKM:0K:100The CMYK values are fromPantone+ Series Color BridgeCoatedPMS 697 CPC:19Y:48M:85K:46PMS 668 CPC:70Y:7M:77K:23PMS 7412 CPC:2Y:96M:58K:10PMS 620 CPC:17Y:97M:17K:48PMS 7409 CPPMS 642 CPC:0Y:100M:31K:0C:13Y:1M:2K:1

TypographyKeck Graduate InstituteGraphic Standards Manual27Meta Plus (continued)The KGI branding typefaces arean integral part of the overallidentification system.Meta Plus includes fonts infour weights of roman, italic,and three weights of caps, anditalic-caps, featuring crossplatformcompatability, largecharacter set, and advancedtypographic support.Meta Plus BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,;:’‘&!?$Meta Plus Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,;:’‘&!?$Meta Plus Bold CapsabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,;:’‘&!?$Meta Plus Bold Caps ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,;:’‘&!?$Meta Plus BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,;:’‘&!?$Meta Plus Black ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,;:’‘&!?$

Unacceptable UsageKeck Graduate InstituteGraphic Standards Manual 29Avoid these mistakes whichweaken the symbolic valueof the Signature.Use the KGI Nuclei orMonogram apart froman approved SignatureThe Nuclei and Monogramused separate from a signature,This Unacceptable is and example ofincorrect use.Stretch disproportionatelyUnacceptableUndersize the Nucleior MonogramUnacceptableUse other colorsor screen tintsUnacceptableImpinge the stagingThis is an inappropriateuse of the signature, andis shown here as anexample of impingingthe staging ofthe signature.UnacceptableChange the size or position,or omit, any signatureelements (Nuclei, Monogram,or Word Mark)Unacceptable

Unacceptable UsageKeck Graduate InstituteGraphic Standards Manual 30Avoid these mistakes whichweaken the symbolic valueof the Word Mark.Set the Word Markusing a standard fontUnacceptableRearrange the words into otherthan the approved configurationsUnacceptableStretch disproportionatelyUnacceptableUndersize the Word MarkUnacceptableUse screen tints or other colorsUnacceptableImpinge the stagingUnacceptable

PowerPoint PresentationTemplatesKeck Graduate InstituteGraphic Standards Manual 31The PowerPoint templates areprepared for “On-screen Show(4:3)” with a variety of slidetypes that consistently apply KGIbranding within the guidelinesof this manual.Size10" x 7.5"Do not alter the relative sizeand position of the brandingelements.The templates are available inboth dark and light backgrounds.PowerPoint Dark BackgroundKGI Dark BackgroundKGI SALS SOP Dark BackgroundKGI SALS Dark BackgroundKGI SOP Dark BackgroundLight BackgroundKGI Light BackgroundKGI SALS SOP Light BackgroundKGI SALS BackgroundKGI SOP Light BackgroundDownloading digital filesClick on the link above todownload the template toyour desktop.For more information, pleasecontact the KGI MarketingDepartment at (909) 607-9651.Dark BackgroundLight Background