KGI Graphic Standards Manual - Keck Graduate Institute

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NomenclatureKeck Graduate InstituteGraphic Standards Manual 4Signature Configuration FormatsCenteredNUCLEIMONOGRAMINSTITUTESIGNATUREWORD MARKDISTINCTIONLeft-ALeft-B
NomenclatureKeck Graduate InstituteGraphic Standards Manual 5Signature File Format UsageWhat file format do I need?epsUse the eps format for lithographic printing and other uses which demand resolutionindependent graphics. Quality of vector art does not degrade, regardless of size.External vendors often request graphics in eps format.eps: encapsulated postscripttiffUse the tif format for documents and small projects produced in-house: i.e. letters,memos, and informal invitations.tiff: tagged image file formatjpegUse the jpg format for Web and email. The jpeg format is the most common formatfor photographic images on the Web. Quality degrades at sizes greater than 100%.jpeg: Joint Photographic Experts GroupgifUse the gif format for Web and email. The gif format is most commonly used in simpleanimations. Quality degrades at sizes greater than 100%.gif: Graphics Interchange FormatpngUse the png format for Web and email. PNG is the successor to gif for single images(no animation) demanding color fidelity. Quality degrades at sizes greater than 100%.png: portable network graphics
Page 6 and 7: Institute SignatureCentered Configu
Page 9 and 10: The KGI NucleiKeck Graduate Institu
Page 11 and 12: Signature withSALS-SOP DistinctionC
Page 13 and 14: Signature withSALS-SOP DistinctionL
Page 15 and 16: Signature withSALS DistinctionLeft-
Page 17 and 18: Signature withSOP DistinctionCenter
Page 19: Signature withSOP DistinctionLeft-B
Page 22: Word Mark StagingKeck Graduate Inst
Page 27: TypographyKeck Graduate InstituteGr
Page 30 and 31: Unacceptable UsageKeck Graduate Ins

KGI Graphic Standards Manual - Keck Graduate Institute

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