12.07.2015 Views

KGI Graphic Standards Manual - Keck Graduate Institute

KGI Graphic Standards Manual - Keck Graduate Institute

KGI Graphic Standards Manual - Keck Graduate Institute

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The <strong>KGI</strong> Word Mark<strong>Keck</strong> <strong>Graduate</strong> <strong>Institute</strong><strong>Graphic</strong> <strong>Standards</strong> <strong>Manual</strong>10The Word Mark featuresdistinctive letter shapescomplementing the Monogramand Nuclei, reinforcing theacademic nature of <strong>KGI</strong>’s mission.This Word Mark is available in the following formats: eps, tif, and png.The Word Mark is set in aspecially modified versionof the Sabon Bold font.UseThe Word Mark may be usedas a standalone <strong>KGI</strong> brandingelement.This Word Mark is available in the following formats: eps, tif, and png.Setting the Word Mark in astandard font is unacceptable.The customized letters andspacing cannot be duplicated.SizeThe minimum letter-height is0.125 inches. The minimumWord Mark width is 2.8 inches.ColorThe Word Mark is approved inone-color options, and may beused in reverse from a dark colorfield (PMS 315 is preferred).This Word Mark is available in the following formats: eps, tif, and png.Specify colors as:PMS 315 (<strong>KGI</strong> Teal)BlackStagingAdequate clear space or“staging” must be maintainedon all sides of a Word Mark.See page 22 for details.Unacceptable UsageSee page 30.Downloading digital filesClick on the file format namebelow a Word Mark (eps, tif, png).The Word Mark image will displayin your Web browser. Right-clickon the image to save the file toyour local hard drive.See page 5 for file format usage.For more information, pleasecontact the <strong>KGI</strong> MarketingDepartment at (909) 607-9651.

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