KGI Graphic Standards Manual - Keck Graduate Institute

Specifying ColorsKeck Graduate InstituteGraphic Standards Manual 24To maintain color fidelity acrossvarious media, use these call-outsto specify colors.RGB/HEXViewing on monitor/TVUse the RGB call-out.(e.g., R:0 G:103 B:127)PMS 315 CPMS 405 CBLACKHTMLUse the 6-digit HEX call-out.R:0 G:103 B:127HEX:00677FR:105 G:97 B:88HEX:696158R:0 G:0 B:0HEX:HEX:000000Printing spot colorUse the Pantone book call-out(e.g., PMS 315 C (teal)).Printing CMYKUse the Pantone bookcall-out, or CMYK call-out(e.g., PMS 315 CP (teal),or C:100 M:12 Y:21 K:44).PMS 697 CR:137 G:60 B:71HEX:893C47PMS 668 CR:97 G:75 B:121HEX:614B79PMS 7412 CR:211 G:130 B:53HEX:D38235PMS 620 CR:138 G:123 B:25HEX:8A7B19Color NotesRGBred, green, blueHEXHexadecimal number expressingRGB numbers in base-16 format:6-digit including 0–9 and A–FPMS 7409 CR:240 G:179 B:35HEX:F0B323CMYKPMS 642 CR:209 G:221 B:230HEX:D1DDE6SPOT COLOR1-color ink: preparedby the printerCMYK4-color process inks:Cyan, Magenta, Yellow, BlackThe RGB/HEX values are fromPantone+ Series Formula GuideSolid CoatedPMS 315 CPC:100Y:21M:12K:44PMS 405 CPC:26Y:35M:31K:72C:0Y:0BLACKM:0K:100The CMYK values are fromPantone+ Series Color BridgeCoatedPMS 697 CPC:19Y:48M:85K:46PMS 668 CPC:70Y:7M:77K:23PMS 7412 CPC:2Y:96M:58K:10PMS 620 CPC:17Y:97M:17K:48PMS 7409 CPPMS 642 CPC:0Y:100M:31K:0C:13Y:1M:2K:1