Third East Asian Seas Youth Forum Toolkit - PEMSEA.org

Third East Asian Seas Youth ForumWhat are you promoting?PROMOTEBeing able to promote your idea is about describing it to people in a way theyidentify with and spurs them to get involved. This section will help you identifywho you need to communicate with and how you can do it.It’s vital to make sure your promotional activity is designed to help achieve your objectives. After all, it’s generally not a good use of yourtime to promote your project to people just for the sake of it. Think about why you will need to use promotion to achieve these. Writeyour reasons in the column next to the objective.ObjectiveReasons for promotingWho are you targeting?To develop a successful communications plan you need to identify specific audiences and tailor your communication to them.We will break down who these different audiences are, what you want to say to each of them and how you’ll tell them about whatyou’re doing – so that they can get involved. As a starting point, think about who these specific audiences are and what you want to sayto each of them. To build a detailed profile of the types of people, ask questions such as:Who are they?Why do you want to target them?How old are they?Why would they be interested in whatyou’re doing?What else are they interested in?What questions are they likely to haveabout what you’re doing?What media do they use?30