Authority Black Book Contents - The DV Show

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Click the graphic above to go to the biggest Web 2.0 directory onthe web.ORGrab the Web 2.0 Directory as a “book”…What is Authority?Authority = Attention……Attention = MoneyAuthority Black Book answers the question:“How Does A Website BecomeThe Coca-Cola Of Its Niche?”From here to the end of this guide you are going to be presented withtips, resources and tactics that only a relatively tiny, miniscule handfulof underground marketers know anything about.And an even smaller handful who are experts at it.Copyright 2007, AuthoritySiteCenter.com Page 10

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____5. Understanding syndication and bookmarking. At Del.icio.us, the moreusers that have a site bookmarked; the more popular it is. At Digg, userssubmit stories and people vote on whether or not they like them. The morevotes a site receives the more prominent it is on the site. Either way, usersare rating the content.6. Automate your bookmarking for free. After you post, use a service calledOnlyWire to bookmark your post at 15 different services. It's absolutely free.This will generate 15 backlinks to your site instantly. If you use OnlyWirenaturally, meaning that you bookmark sites you actually like and not justyour blog posts, then your accounts at each bookmarking will gain TrustRankand PageRank over time.7. Start submitting your post to the different story submission services.After making a post, then just submit your blog post to each service. Thething about this is there are hundreds of these sites out there. Find the onesrelevant to your niche market and you will really clean up on the traffic.Here's a short list of sites to get started with:RedditNetscapeDiggNewsvineShoutwireSlashdotCredit for the methods listed here is due to one of my partners, Jack Humphrey. Hetaught me how to do this stuff. His blog is averaging over 4000 visitors a day usingthe methods I've listed above. Impressive!Make sure that when you sign up for accounts at places likeStumbleUpon.com or Netscape.com, you look for the buttons they giveyou to put on your browser so you can easily submit content from yoursite and elsewhere without logging in to each site manually.Copyright 2007, AuthoritySiteCenter.com Page 12

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____“But Matt Cutts uses Blogger.com!”Uh yeah, he’s freakin’ Matt Cutts!He could publish on a roll of toilet paper and get more traffic than usmere mortals!To be able to run the widgets, plugins and do the SEO work you needto do while improving your traffic flow and user experience, such asusing the MyBlogLog.com widget, for example, you need a robust andpowerful content management system.But it goes way beyond that. Way beyond.You need to be able to plug into the open source communities’ abilityto create a widget or plugin on demand that will enhance yourmarketing, conversion, and readership.Wordpress has more plugins available from third party programmers,like us, and more people who program plugins than for any othersystem out there (there aren’t but a handful of blog systems you caneven program plugins or custom “widgets” for anyway.)This is why we use Wordpress as the base of our authority sitepublishing system at AuthoritySiteCenter.com.Though we’ve done more than anyone else on the planet to tweakWordpress capabilities and turn it into what we call “WordpressMaster” with Post and Rank technology, the Wordpress base allowsus to do what no other blogging CMS would.Therefore, if you are going to do all the work involved with plugginginto Web 2.0 and harnessing the traffic-driving, ranking-raising powerof social marketing, we believe it is a shame to waste time on anythingother than the best, even if you have to port your content intoWordpress from another blog platform you currently use.It would be very much worth the trouble.Now, to take it a step further, it would be a shame to use Wordpress“out of the box” and some free plugins and only get so far with yourpromotion efforts. There is a “glass ceiling” over what you canaccomplish with Wordpress out of the box and free plugins.Copyright 2007, AuthoritySiteCenter.com Page 14

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Break the Glass Ceiling!If this starts to get confusing, or the installation is something you arenot comfortable with, this is yet another reason to check out ASC.We build everything for you including installing and configuring ourown proprietary software that gives you Post and Rank capabilitiesfar and above what Wordpress and free plugins alone can.Wordpress Support AreasFor forums, Wordpress documentation and everything else you willneed on the Wordpress site to help you get through setup and useadd-ons, click here.PluginsWp-Plugins.net – See below for the specific plugins you should installwithout question. WP-Plugins.net is the biggest directory of plugins,but the ones below are tested and approved by Authority Site Centerand are crucial to your success.Copyright 2007, AuthoritySiteCenter.com Page 16

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Wordpress Plugins You Must HaveGet WAY more subscribers with this plugin!“What Would Seth Godin Do?”This plugin will definitely help you get more RSS feed subscribers.It's called "What Would Seth Godin Do?" Details for downloading arebelow.What This Plugin Does…Generates a message based on cookies to your first-second-third-timevisitors to remind them to subscribe to your feed.People will only see this message as many times as you set the pluginto show them, then it gets out of the way.So if you set it for 3 visits, on the 4th visit they won't see the plug foryour feed.You can put it at the top or bottom of your posts and it is dead easy toinstall and configure.You should see what it looks like below (if you are a new visitor) and Ihighly recommend you take a moment and use it to subscribe to theFriday Traffic Report feed before you surf off and forget!Download the What Would Seth Godin Do? Wordpress plugin byRichard Miller (and find out why the heck he calls it that!)Other Recommended Wordpress PluginsKQF Wordpress Plugin Video ReviewWordpress Sitemap PluginAdsense Deluxe Plugin Video Review – Put Adsense right in yourposts with this plugin and a little table trickery. DownloadAdsense Deluxe“Print My Post” PluginPutting YouTube Video In Wordpress Posts (Video)Copyright 2007, AuthoritySiteCenter.com Page 17

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Another Wordpress Meta Plugin – For putting proper meta tagsin your WP blog.Akismet – captures all the spam you are going to get in yourcomments.Exec-PHP – you will use this anytime you have to put PHP codeinto your posts and other areas of your blog.Optimal Title – SEO’s your post titlesPopularity Contest – Crucial plugin that tracks the popularity ofyour posts and offers up extremely extensive statistic on whatyour visitors do on your site.Subscribe To Comments – allows users to subscribe tocomments and get notified when someone replies – crucialcommunity builder.Tagalize It – enhances your tagging and works with Ultimate TagWarriorUltimate Tag Warrior – Do NOT blog without this plugin!Copyright 2007, AuthoritySiteCenter.com Page 18

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Content Development TacticsKnow Your Audience:1. Your Target Market, and,2. The Engines (including Technorati)Writing for both used to create pages that looked like hell and readeven worse if you were a human and not a robot from the engines.Today you can default writing to actual humans without all theridiculous keyword repetition and pedantic writing styles and theengines can sort out how to rank your content on their own.But there are small tweaks, unnoticeable to your visitors (meaningthey aren’t going to be bothered or interrupted by obvious SEO tricks),but super noticeable to your friendly neighborhood robots.Post TitlesYou will score higher in the engines ifyou have your main keyword for yourpost in the title.Even higher if that keyword is FIRST inthe title and not middle or last.TaggingYou need to tag at least one thing inyour post itself for Technorati. You canget a plugin that helps you tag easilyfor Technorati.Quick Tip:Want to check to seewhat the “difficulty”of your keywords arefor scoring high inthe engines? Use theKeyword DifficultyTool at SEOMoz.orgWith Ultimate Tag Warrior, recommended in the Wordpress section ofthis guide, you will be able to tag the proper keywords for your postsat the bottom of the posts.Technical Stuff Aside…What content works to bring more traffic and voluntary links fromother sites?Copyright 2007, AuthoritySiteCenter.com Page 19

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Good, useful, controversial, valuable, unique, thoughtprovoking, poetic, sarcastic… all these and more describe contentthat is most linked to and appreciated by surfers in ANY niche.That’s what you are going for with your content.To get an idea of what is working in your niche already, Google yourtop keyword and read what the top 10 sites are writing about or doingwith content on their sites.Then riff (*trackback if they have a blog) off of their content, make abetter resource based on it, or create something new when you findnone of the top 10 sites are covering something important to theniche.*See Jack’s video on doing trackbacks for easy content creation and linkslocated in bookmarks to the left.This is what a “riff” post looks like. You find something cool and youwant to link to it to provide readers with a cool resource and then youtalk about it in your own words and tag it with the best keywords forthat content.More resources for content development and writing to attractengines, visitors, and links: 5 Common Mistakes That Make You Look Dumb There’s Never Been a Better Time to Be aBusiness-Savvy Writer Who Do You Think You’re Talking To? The Balancing Act of Where to Pitch Your Content How Simple Posts Can Find Your Blog ReadersCopyright 2007, AuthoritySiteCenter.com Page 20

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Linkbaiting and Social Power LinkingLinkbaiting: The ultimate link generatorLinkbait: content that is so important, useful, controversial, that itgenerates immediate buzz in the community and has other sites willingto link to it and talk about it sending PageRank and traffic along withboosting search engine position.How to launch a site into a dominant position in any niche using alinkbait piece and Social Power Linking.Create a well-thought-out linkbait pieceRead these resources to figure out what you can do to create theultimate piece of content for your site to generate buzz, links, traffic,and rankings.What is Linkbait?Rand Fishkin: Leveraging LinkbaitMatt Cutts: Linkbait and LinkbaitingJack Humphrey: Linkbaiting. How Hard Is It?Resource Lists Still Rule The Day For Generating LinksGetting Links! – Several good linkbait resources hereLinkbait TacticsGot your badass linkbait piece done and posted? Let’s drive immediatetraffic and search engine spiders to it by creating a social marketingbuzz. Right Here…Right Now!Copyright 2007, AuthoritySiteCenter.com Page 22

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Social Buzz Starts Here!Sign up for and use the sites below as they are intended tospread the word about your linkbait piece…1. Technorati.com (Claim your blog if you haven’t done so!)2. MyBlogLog.com (Start a group and get readers. Use thewidget, get readers)3. Netscape.com (install toolbar button for FireFox and IE forfuture use)4. StumbleUpon.com (install toolbar button for FireFox and IE forfuture use)5. Reddit.com (install toolbar button for FireFox and IE for futureuse)6. PRWeb.com – do a press release with the “hook” for yourlinkbait and run the links from the release straight to thelinkbait piece.7. Digg.com (Tech and other topics)8. IMNews (internet marketing topics)9. PlugIM.com (internet marketing topics)(install toolbar buttonfor FireFox and IE for future use)10. MarkTD.com (internet marketing topics)(install toolbar buttonfor FireFox and IE for future use)11. SpicyPage.com12. Newsvine.comSeek out sites LIKE the ones above that are created for your niche.There are Digg-like sites popping up all over the web just like PlugIM,IMnews, and MarkTD above for the internet marketing niche.Soon there will be a popular news site in every major niche that usesthe same basic technology as Digg to add user-controlled votingsystems to rank news and create buzz.Here are a few massive resources of all kinds of Web 2.0 sites youcan peruse to find nuggets you can use to increase Buzz:Go2Web20.netAlexaholic Top Web 2.0 Traffic Watch ListCopyright 2007, AuthoritySiteCenter.com Page 23

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Social BookmarkingSocial Bookmarking BasicsToday it’s not even that special, social bookmarking that is.But it is something you need to incorporate into your social marketingcampaign to be sure you are covering all the bases.It is still a good source of links and occasionally direct traffic, butmostly it is to get search engine love.The trick is to post to multiple bookmarking sites without wasting timedoing it by hand.One great, easy, free service is OnlyWire.com. Use that and get thetoolbar button for easy bookmarking of your new pages (and old) toaround 15 or so of the top bookmarking sites.A list of social bookmarking sites can be found on the next page if youwant to hit more than OnlyWire takes care of…Top social bookmarking sites…1. 30daytags2. BlinkBits3. BlogHop4. BlogLot5. BlogMarks6. BlogMemes7. BlogPulse8. BmAccess9. browsr10. Fark11. CiteULike12. clipclip13. clipmarks14. ComploreCopyright 2007, AuthoritySiteCenter.com Page 30

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____15. Connectedy16. Connotea17. de.lirio.us18. del.icio.us19. digg20. diigo21. fantacular22. Feedmarker23. Feed Me Links24. Furl25. Gibeo26. GoKoDo27. Google Notebook28. IceRocket29. Kaboodle30. linkaGoGo31. linkfilter.net32. linkroll33. Listible34. Lookmarks35. ma.gnolia36. Netvouz37. Newsvine38. openBM39. RawSugar40. reddit41. Rojo42. Rollyo43. Scuttle44. Shadows45. SimpyCopyright 2007, AuthoritySiteCenter.com Page 31

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____46. Sitetagger47. Smarking48. Spurl49. StumbleUpon50. taghop51. TailRank52. Ticklr53. unalog54. Yahoo My Web 2.055. yoonooHere’s another great big massive list of social bookmarking sites.And more 2.0 Everything is here.Lots of lists and social-everything places. (Below)Copyright 2007, AuthoritySiteCenter.com Page 32

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Social Media Marketing SitesThere isn’t a bigger list of “Digg-Style” Social Media (post about yourposts) news sites than this one.There are currently over 300 news submission sites. Use this list tofind niche-specific places like Digg to submit your posts.They often call posts “stories” on these types of sites. For ourpurposes, it’s all the same.Notice that 3spots, above, is on blogger.com, a hosted blog. Thereare many high traffic blogs on blogger.com.And they could all double or triple their traffic by simply switchingtheir system over to Wordpress and using the tactics in this book!Copyright 2007, AuthoritySiteCenter.com Page 33

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Creating Video,Video Syndication, andVideo MarketingIntroVideo in 2007 is going to be like the article marketing boom of 2004-2005.Only much much bigger.Video can be daunting. It is not like sitting and typing out a 500 wordarticle. And the technology is intimidating to many people, or they arejust too lazy to learn it.This is precisely why you should. Unlike article syndication andmarketing where everyone with a computer and internet access gotinto it, video will always be more intimidating and people will alwaysbe too lazy to use it.It’s a shame, because there are way more places than YouTube andGoogle Video to upload and share your videos.And the list grows daily.Video sites are popping up in specific niches in response to people notbeing able to find what they want easily or at all on behemoth siteslike YouTube which is best known and used by people uploadingnonsense, non-how-to videos.Someday there will be as many video directories as there are articledirectories.Did you know Google and others are working on technology todecipher the “words” in video to index videos like written text so theycan base rankings of straight video with no surrounding text just like aregular written web page?Yeah…this is getting big and you should be ahead of the curve if youstart understanding video for the web and how it can be used to drivevery serious search engine spidering and straight traffic.A very large amount of traffic at that!Copyright 2007, AuthoritySiteCenter.com Page 34

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Creating video for the webResources On Creating Video For The WebScreen Capture VideoThis is the easiest way to generate how-to, over the shoulder typevideos like the one below is to use screen capture video creators likeCamtasia (the best, but costs a bit) or CamStudio which is free butwith less power.We do all our screen capture videos with Camtasia. Here is a sample Idid and then syndicated to all the free video sharing sites:Click the Pic to See The Vid AboveNotice that the player is not what you are used to if you have onlybeen on YouTube thus far. It is from Vsocial.com, another videosharing site.We have a big list of places to syndicate videos in the next sectiononce you learn how to get something nice together.You’ll be creating screen capture and regular videos with no problem ifyou use the training we have in this section of Authority Black Book.Copyright 2007, AuthoritySiteCenter.com Page 35

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Video Editing SoftwareThis section is for editing real video you capture with your camera, orstock video you get from places like IstockVideo.com.Sony VegasYou will hear a lot of people singing the praises of Sony Vegas. Andfor good reason. There seems to be no more powerful and easy to usevideo editing software on the planet.It’s what our in-house video shop used to edit together the video forAuthority Black Book. (Remember?)YouTube TutorialsOf course YouTube is going to teach you as much as they can aboutbeginner video stuff. You are, after all, a potential contributor to theirsite, which gives them more videos to show, which presumably makesthem more money.YouTube has a ton of resources here on video creation and editing.Copyright 2007, AuthoritySiteCenter.com Page 36

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____From YouTubers Themselves!The really professional YouTubers have some killer instructional videoson all kinds of video creation, tricks, editing, lighting, shooting, youname it.Some of the best are included in this section to get you started.(Click anywhere on the pictures below to go to watch these videos.Must be connected to the web.)How to light your videos using pro and cheap lights.Copyright 2007, AuthoritySiteCenter.com Page 37

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____How To Make An AwesomeGreenScreen (Chroma Key) — Part 1Making Your Video Come Out Clearer OnYouTube And Other Video Sharing SitesCopyright 2007, AuthoritySiteCenter.com Page 38

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____How To Make Free and LegalSoundtracks for Your VideosMaking a Cool 3d Logo For VideoCopyright 2007, AuthoritySiteCenter.com Page 39

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Windows Movie Maker TipsAnother 2-Part Movie Maker TutorialCopyright 2007, AuthoritySiteCenter.com Page 40

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Movie Maker Tutorial Part 2Cloning and Levitation (Cool Video Effects)Copyright 2007, AuthoritySiteCenter.com Page 41

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Other Video ResourcesVideo for the Web TutorialsAdding Video To Your SiteMaking a Video PodcastVideo Syndication and Sharing SitesVideo syndication, one day, will reach proportions that articlesyndication has today.That day is coming fast. If you were around when article sites reallystarted to take off, you might notice similarities with video sharingsites coming online almost every day now.Below is a short list of the top sites right now, but you will find moreas you surf. We will keep up on them in future updates to the BlackBook.1. Blinkx.tv2. Blip.tv3. Bolt.com4. Dailymotion.com5. Dave.tv6. DropShots.com7. esnips.com8. eVideoShare.com9. Eyespot.com10. GoFish.com11. GrindTV.com12. GUBA.com13. IFilm.com14. Jumpcut.com15. LiveVideo.com16. Motionbox.comCopyright 2007, AuthoritySiteCenter.com Page 42

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____17. Myspace.com18. Netscape19. Photobucket.com20. Putfile.com21. Sharkle.com22. Stickam.com23. Veoh.com24. Video.google.com25. Video.yahoo.com26. Video123.com27. Vidilife.com28. Vimeo.com29. vMix.com30. vSocial.com31. YouTube.com32. ZippyVideos.com33. StupidVideos.comYou will see some different, additional video sites in the Big Listsection under Video.Copyright 2007, AuthoritySiteCenter.com Page 43

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Video Syndication AutomationWhat to do when you realize how long it takes to upload your videosindividually to each site?You are going to get real sick of it real fast. Most people look for analternative before they even get ½ way through the list above on theirvery first video.You could hire someone to do it for you, but the ideal solution wouldbe a service where you could upload your video one time and thenhave the service upload it to each of your accounts at each site foryou.That’s what we do (can you tell the secret to submissions isautomation? We’d never spend 15-20 hours per video uploading to allthose sites. Especially when there is much more to do that cannot beautomated in this “little” Black Book!)Try Traffic Geyser when you are tired of uploading manually and don’twant to pay someone a part time or full time salary to do it for you.Copyright 2007, AuthoritySiteCenter.com Page 44

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Podcasting (Audio)You can podcast any audio you have recorded with the sameprinciples, but different syndication sites, with relative ease.Got a teleseminar sitting around that isn’t earning you any visitorsright now? Edit the juicy stuff together, cut it down to a real goodproduct, and then podcast it to get more visitors (listeners).Editing Your AudioI edit audio tracks with a neat free program call Audacity.Audio Podcast DirectoryPodcasting with WordpressPromoting PodcastsCreating a Podcast with AudacityCopyright 2007, AuthoritySiteCenter.com Page 45

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____The Big List!Here is a humongous list of resources for your publishing,writing, marketing, and socialite pleasure!For WritersYou, or someone in your company, are going to be doing a lot of writing. Thetools below will help you stay organized and work more efficiently.1. Bigoven: Publish/share recipes2. Extratasty: Publish/share drink recipes3. Travbuddy: Submit/share travel stories4. Barewiki: Make a Wiki in seconds5. Fckeditor: Web based word processor6. Formassembly: Create, host and manage forms7. Goffice: Web based word processing8. Ijot: Write, manage, publish share text files9. Inetword: Web based word processing10. Jotform: Make your Ajax webforms11. Litespellchecker: Check spelling as you type12. Nativetext: Translates RSS in foreign languages13. Orangoo: Spelling checker14. Pbwiki: Make a Wiki15. Synchroedit: Group editor16. Wideword: Collaborative word processing17. Writeboard: Write, share, revise and compare documents18. Writely: Store, edit and share documents19. Zohowriter: Online word processorWiki StuffContribute to the places below and get links. Just do it responsibly and the waythe other members of each community do it to keep from getting banned. Youdo NOT want to spam these places.Copyright 2007, AuthoritySiteCenter.com Page 46

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____You can also create a Wiki for your site with some of the tools below.1. Wikipedia: Contribute and get smart2. Epictrip: Multimedia travel wiki3. Foopad: Create your own wiki4. Schtuff: Wiki service5. Serversidewiki: Mini-wiki6. Socialtext: Enterprise wiki solutions7. Stikipad: Wiki solution8. Wikispaces: Collaborative content and editingCopyright 2007, AuthoritySiteCenter.com Page 47

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Video SitesWe talked about video syndication earlier in the guide. Here are somemore video sharing sites you will want to hit with your how-to vids orany other video projects you put out to generate buzz.1. Adultswim: Episode previews, games, community2. Ajaxilicious: Share your movies thru RSS3. Blinkx: Personalized epg4. Broadbandsports: Upload and share sports videos5. Clipshack: Upload and send video6. Dailymotion: Upload and share videos7. Evoketv: Localized epg (ajax)8. Getdemocracy: Watch or make tv9. Mefeedia: Videoblog search10. Mightyv: Web based tv search and epg (UK)11. Openvlog: Upload and record video12. Pooxi: Upload and (revenue) share video13. Theunseenvideo: Video and weather mash-up animation14. Truveo: Ranked video search15. Turnhere: Upload and share video (local)16. Veoh: Upload and share videos17. Videobomb: Submit and vote for video links18. Videoegg: Capture, edit and publish video19. Vimeo: Upload and share video20. Vsocial: Upload, rank and share video21. Woomu: Submit, vote for and rank videos22. Yashi: Upload and share video23. Youtube: Upload and share video24. Zippyvideos: Upload and share videoCopyright 2007, AuthoritySiteCenter.com Page 48

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____OrganizationBy now you are surely thinking “Holy cow! How do I keep everythingstraight now that I have so many opportunities to market my site, butstill only 24 hours in a day!?!?”The resources below will help you stay efficient, organized, and sane.1. 9Rememberthemilk: Manage tasks, together2. Myticklerfile: Manage your and others' tasks3. Sproutliner: Manage your tasks4. Timetracker: Keep track of time5. Trackslife: Manage and share your to do-lists6. Librarious: Catalogue your collection7. Librarything: Catalogue and share your library8. Unalog: Share what you read, in groupsTaggingTagging is simply a different kind of information organization andsearch. Check the sites below to see if you can fit in, contribute, andgrab some traffic.You can also find some resources to help you put a tag cloud on yoursite with your most popular pages listed.1. 30daytags: Fresh tagclouds2. Cloudalicious: Follow site's tags over time3. Groopus: Visualize your social context based on tags4. Neato: Tagging plug-in for Wordpress5. Tagcloud: Folksonomied, personalized tag clouds6. Tagfacts: Tag and share your notes7. Tagsy: Social bookmarking and feed management8. Zoomclouds: Make and publish tag cloudsCopyright 2007, AuthoritySiteCenter.com Page 49

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____StatsIf we were to get on the phone with you to consult on your marketingmetrics, would you be prepared to tell us everything about what yourvisitors do on your site, where they come from, and what phrases theyare using in engines to find you?How about non-search engine traffic? Do you know who is sendingyou visitors directly?If you cannot get a handle on how all the links you are getting fromusing this guide are performing, you cannot proceed efficiently to dropwhat isn’t working and put more time behind the things that areworking.One of the keys to The Friday Traffic Report doing 4500+ uniquevisitors per day is a daily analysis of the stats to see and tweak what isworking and dropping what is not working.If you don’t track your stats, you are completely blind to how yourmarketing is performing and likely doing a lot of things that are notworking at all for you – thus wasting a lot of time that could be goingtoward the things that ARE working instead.1. Blogbeat: Blog analytics software2. Crazyegg: Improve effectiveness of your site3. Delineate: Folksonomied visitor stats4. Googleanalytics: Site analytics software5. Mapstats: Map blog traffic6. Mint: Site analytics software7. Mybloglog: Blog analytics8. HitTail.com: Find your longtail phrases for your nicheCopyright 2007, AuthoritySiteCenter.com Page 50

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____26. Geourl: Location 2 URL directory27. Google: Search and adwords28. Googleblogsearch: Search blogs29. Gravee: Searches sites and blogs; fair rev share on ads30. Hakia: Meaningful results31. Healthline: Contextual search for health information32. Iamsearched: Are you googled-notification service33. Ibegin: Local search34. Icerocket: Search blogs and web35. Instantdomainsearch: Ajax domain search + suggestions36. Jookster: Search, rank and share37. Kinja: Search blogs38. Kosmix: Verticle search39. Kratia: Search, vote and rank results40. Lexxe: Meaningful search41. Linkput: Results with suer input42. Liveplasma: Search and find other things to your taste43. Lumrix: Ajax wiki search44. Makidi – People search45. Musicmap: Search and find other things to your taste46. Mybigriver: Find while you type; Amazon mash-up:47. Nextaris: Social search48. Omgili: Search discussion forums49. OPMLsearch: Dedicated OPML search50. Podzinger: Search podcasts51. Prase us: Page rank based search52. Prefound: Search what people already found53. Previewseek54. Pubsub55. Qtsaver: Micro content search; Google and Yahoo mash-ups56. Qtsearch: Search for content in Yahoo and GoogleCopyright 2007, AuthoritySiteCenter.com Page 52

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____57. Qube: Search engine aggregator (client)58. Quintura: Search engine with visualized context terms (client)59. Qwerky: Search strange site names60. Qwika: Search wikis61. Releton: Google + Yahoo + maps and routes62. Retrievr: Search images by sketching63. Riya: Face recognition based photo search64. Rollyo: Create search agents65. Seekum: User ranked search results66. Suckingfish: Save, collaborate on and publish search results67. Surfwax: Multisource search68. Swicki: Search with user input69. Tagnautica: Search Flickr70. Talkdigger: Search and discuss results from blogs and web71. Technorati: Find what people are saying72. Watvindenwijover~: Find and vote for information73. Who-isit: Whois, ping, check link popularity74. Whonu: Discover/search content (more) intuitively75. Wikimatrix: Find and compare your wikis76. Wink: Folksonomied search77. Yellowbook: Yellow pages aggregator78. Yoono: Search, exchange and share information79. Yubnub: Search and share search commands80. Zigtag: Search, save and share resultsCopyright 2007, AuthoritySiteCenter.com Page 53

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____RSS ResourcesFeed aggregation is simply using a “feed reader” to subscribe to anyfeeds you are interested in.We use aggregators to keep up on the competition’s blogs and toresearch new stories and trends in our niches.Below you will also find all kinds of tools to help you work with and getthe most out of your feeds.1. MyWebTop – Feed reader and business community2. Alesti: Feed reader3. Almondrocks: Share feeds4. Beanrocket: News reader5. Blogbridge: Feed reader6. Blogexpress: Feed reader7. Bloglet – email syndication of RSS news feeds8. Bloglines: Feed reader9. Evolvepoint: Create, track or find feeds10. FeedBlitz – email syndication of RSS news feeds11. Feedblender: Feed reader12. Feedburner: Manage your RSS and podcast feeds13. Feedbutler: Social feed reader14. Feedcraft: Create, manage, deliver and track feeds15. Feeddigest: Filter, republish or syndicate feeds on your website16. Feedfeeds: RSS reader17. Feedlounge: Feed reader18. Feedpath: Social feed reader19. Feedxs: Create personal feeds and submit thru messenger20. Googlereader: Feed reader21. Gregarius: Feed reader22. Immediat: Messenger notifications of feeds23. Instantfeed: Messenger notifications of feedsCopyright 2007, AuthoritySiteCenter.com Page 54

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____24. Newsgator: RSS aggregation platform25. Nooked: Manage and commercialize your feeds26. Odiogo: Convert feeds to speech27. Omea: Manage and enhance your feeds28. Peoplefeeds: Aggregate personal content29. Podbasket: Converts audio into feeds30. Rapidfeeds: Publish feeds without tech know-how31. RSS2PDF: Convert feeds to PDF32. RSSbandit: Feed reader33. RSShut: Read and search feeds34. RSSmad: Feed reader and archive35. RSSor: Collect, read and share feeds36. RSSreader: Feed reader37. TinytinyRSS: Feed readerPolling / SurveysGet to know exactly what your visitors want and how they like yoursite by polling them or doing more extensive surveys. All the top sitesdo some form of visitor feedback polling to keep pumping out exactlythe kind of content their visitors are really looking for.1. Contentvote: Add voting to your blog content2. Dpolls: Create, vote for and search polls3. Polloo: Polls about happiness4. Pollplaza: Collective polling5. Quimble: Create, vote for and search polls6. Rateitall: Rate and share opinions on everything7. Zohochallenge: Collective pollingCopyright 2007, AuthoritySiteCenter.com Page 55

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____News SitesThese are the most recognizable Web 2.0 style sites after places likeMySpace and YouTube. They are the user-submitted and voted newssites where anyone can post stories and take advantage of the trafficflowing through the sites to get targeted visitors.Several sites below are good for research and tracking stories as well.1. 180n: Choose what's news2. Backfence: Publish and share community news3. Bandnews: Search band news4. Blogniscient: Rank blog articles5. Buzzingo: Buzz notifier (Yahoo + Feeling Lucky mash-up)6. Cluckoo: Publish and share local news7. Crisscross: Comment on and add to news8. Dailymashup: Flickr + Delicious + Yahoo news mash-up9. Dailyrotation: Share tech websites' headlines10. Diggdot: Mash-up news sources to your own taste11. Feedxs: - Social feed reading12. Findory: Personalize your news13. Frankenfeed: Aggregate your feeds14. Gabbr: Share news15. Hypersuper: Personalize your news16. Hypetracker: Popular news searches in graphs17. Infocaster: News and other media thru RSS18. Inform: Social news stories19. Knownow: Connecting data, apps and people20. Leve1: Share news21. Linkedfeed: Folksonomied news22. Megite: Discover and help select news23. Memeorandum: Folksonomied news summaries24. Newradio: Find and vote for newsCopyright 2007, AuthoritySiteCenter.com Page 56

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____25. Newsalloy: Discover, read and share news26. Newsbump: Submit and rank news27. Newsgarbage: Post, moderate and controle news28. Newsvine: Read, write and discuss news29. Newzingo: News tag cloud; Google News mash-up30. Nowpublic: Share, submit and revenue share news content31. Nulltag: News tag clouds32. On2go: News and alerts on your mobile33. Pegasusnews: Neighborhood news, customized34. Reddit: Submit, rate and rank news35. Rojo: Discover, organize, read and share content36. Sabifoo: Read and publish news through messenger37. Scoopgo: Personalized news agents38. Shoutwire: Rank and share news39. Slashdigg: Slashdot + Digg mash-up40. Sponit: Publish and share funny news41. Squeet: Receive News, Blogs, RSS or feeds in your email42. Stockdigg: Read, submit and rank financial news43. Strategicboard: Share tech news44. Tailrank: Read news (ranking through algorithm)45. Theport: Create and host your own news aggregator46. Topix: Share and discuss news47. Wordnews: News tagged in Times48. Yahoo Tag Soup: News tag cloud; Yahoo News mash-upCopyright 2007, AuthoritySiteCenter.com Page 57

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____MultimediaThe sites below specialize in all kinds of media sharing and creation.1. 360yahoo: Blogging – Tagging: Social Networking2. Avidbeauty: Share photos and sounds3. Broadsnatch: Share multimedia4. Bubbleshare: Phlog, share, add audio captions5. Buzznet: Share videos and photos6. Castpost: Upload and share your av clips7. Comagz: Cocreate and rate content8. Everybit: Share your media9. Fireant: Upload and share multimedia10. Glide: Upload and share multimedia11. Grouper: Upload, create and share media12. Hackoff: Book published as blog and podcast13. Junklog: Rate, review and share media14. Kaneva: Digital entertainment marketplace15. LifeLogger: Share audio, video and photos16. Listal: List and share media17. Livelocker: Link to, rate and share multimedia18. Loomia: Folksonomied media search19. Lulu: Publish and sell your content20. Magnoto: Phlog and blog21. MediaMax: Store, manage and share media22. Myvideokaraoke: Sing and share your song on video23. Orb: Stream your media, wherever24. Phanfare: Upload and share photos and videos25. Picpix: Upload and share photos and videos26. Pixpulse: Upload and share photos and videos on your mobile27. Quizilla: Create and share content28. Shozu: Upload and share photos-videos-text on your mobile29. Songbird: Media player and web browser30. Sonr: Track media and media users31. Streamdrive: Upload and share multimedia32. Sendspace: Store and share your media33. Strmz: Clip and share tv and video34. Swagroll: List and share all your media35. Totoexpress: Hoste, collaborate on, share and deliver content36. Vidilife: Upload and share media37. Yiibu: Remix, adapt, expand, share and sell contentCopyright 2007, AuthoritySiteCenter.com Page 58

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Marketing and AdvertisingThere are many neat ways to advertise in Web 2.0 style. Frompodcast and RSS feed advertising, you might find things you can useon both sides of the fence as an advertiser or a publisher (to makemoney from allowing advertising in your feeds, etc.)1. Attentiontrust: Advertising based on mutual understanding2. Cafespot: Social guide to cafes, restaurants, etc3. Coastr: List and share your beers and beer places4. Dropcash: Create and manage online fundraiser5. Edgeio: Find classified listings, publish your own6. Fruitcast: Podcast advertizing network7. Jigsaw: Subscribe, buy, sell sales contacts8. Kanoodle: Sponsored links services9. Knowmore: Consumers unite! (Dislexics Untie!)10. Linklike: Link exchange11. My-brand: Manage online advertising online12. Podtrac: Advertise in podcasts13. PSFK: Group blogging at its finest14. Rbloc: Sell, buy and meet auction market place15. Riffs: Review and recommendation community16. Root: Trading platform for realtime consumer data17. Spotrunner: Recycle, recreate and air tv ads18. Tagged: business directory19. Tagyu: Tag-based advertizing20. Theadcloud: Create and tag classified listings21. Thisplaceiknow: Share places22. Titlez: Get publishing market data from Amazon23. Web marketing 20: Wiki on Marketing 2024. Wikicompany: Social business directory25. Wordofblog: Spread the word for good causes26. Yellowikis: Business directory27. Zoomtags: Tag cloud affiliate networkCopyright 2007, AuthoritySiteCenter.com Page 59

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Graphics / Image SharingThese sites will be invaluable to you for putting graphics in your posts,creating great graphics, and storing large files…1. Colorblender: Color picker and matcher2. Colorcell: Find beautiful color combinations3. Colr: Play with color photos and publish results4. Colrpickr: Color picker5. Epassportphoto: Upload, manipulate, download your photo6. Flashpaint: Draw and share pictures7. Flowermaker: Design flowers8. Gliffy: Draw and share diagrams9. Imageeditor: Edit your images online10. Photostack: Manage images11. Picasa: Find, edit and share photos12. Picturecloud: 360o view on your pics13. Pixelgroup: Draw anything with others14. Pxn8: Manipulate and publish your photos15. Rasterbator: Creates rasterized images16. Smilebox: Pimp up your photo presentation17. Textorizer: Image2Text18. Webimager: Capture screens and upload them to Flickr19. 23hq: Store, share and manage photos20. Danbooru: Upload, tage and share images21. Dropshots: Upload and share photos and video22. Flappr: Search pictures; Flickr mash-up23. Flickr: Upload and share photos24. Flickr photo finder: Find and publish photos25. Flickr: Manage and share your photos26. Flickrfling: RSS feeds and Flickr mash-up27. Flickrlicious: Share Babes on Flickr28. Flyinside: Create, publish and share virtual photo tours29. Fotki: Upload, share, print photos30. Fotoflix: Upload and share photos31. Fotolia: Buy and sell images32. Fotolog: Create and map your phlogCopyright 2007, AuthoritySiteCenter.com Page 60

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____33. Groupr: Groups photos from Flickr groups34. Illhostit: Host your images35. Istockphoto: Buy and sell images36. Jellybarn: Upload, edit, manage, share your photos37. Ondergrond: Upload photos of public art38. Phlog: Upload and share photos39. Photobloggr: Find tags on name; Flickr mash-up40. Photobucket: Upload, publish and share photos41. Photomap: Add photos to locations; multi mash-up42. Picturecloud: 360o view on your pics43. Pixagogo: Upload, manage and share photos44. Sharpcast: Manage your mobile photos online45. Shutterbook: Store and share photos46. Shutterfly: Store, share and print photos47. Slide: Upload and share photos48. Slidestory: Publish stories with photo slideshows49. Smilebox: Pimp up your photo presentation50. Smugmug: Store and share photos51. Tagworld: Store and share photos52. Tickr: Flickr desktop ticker53. Zooomr: Search photos in many languages54. Zoto: Uload, phlog and shareCopyright 2007, AuthoritySiteCenter.com Page 61

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____Community SitesCommunity sites are like MySpace and Facebook. They all havedifferent twists, but go for the one that really fits your needs andmarket first and work from there.1. 43people: Tag based matching and dating2. 43places: Publish and share stories about places3. Blogtronix: Blogging and corporate community software4. Communitywalk: Share places and routes (map mash-up)5. Consumating: Tag based dating6. TownCrossing: Create and Participate in communities7. Dodgeball: Hook in with your mobile and meet friends8. Doostang: Community for professionals9. Facebook: Student communities10. Frappr: Put your group on the map, share photos11. Friendster: Connect with friends12. Groups: Create groups and share content13. HumanPages – Philanthropic “LinkedIn-Like” People Search14. Ikarma: Document and promote your reputation15. Linkedin: Manage and share your cv16. Livejournal: Join or create your own community17. Lovento: Find friends and events18. Mapmix: Find your friends (map mash-up)19. Meetro: Find friends nearby (thru messenger)20. Meetup: Find common interests and organize meetings21. Mologogo: Share where you are22. Mozes: Share information and people thru your mobile23. MySpace – Friend Site24. MyWebTopcom – Myspace for business people25. OpenBC: Community for entrepreneurs and professionals26. Opinity: Manage your reputation27. Orkut: Connect to your friends28. Partysync: Meet and sms people29. Peerprofile: Publish and share your profiles30. Peertrainer: Buddy up, slim down31. Phusebox: Community for sophisticated peopleCopyright 2007, AuthoritySiteCenter.com Page 62

___Authority Black Book: Top Secret Web 2.0 Promotion Tactics and Tools_____32. Piczo: Create and share website33. Placesite: Wi-fi portal and location communities34. Plum: Collect, share, connect35. Poddater: Create vodcast and connect36. Pooln: Schedule your car pooling37. Rabble: Create it and share it mobile38. Tagalag: Tag and map your contacts39. Theblackstripe: Upload and share photos40. Tinfinger: Search persons41. Towncrossing: Find and Link to Friends42. Twocrowds: Share and vote for predictions43. Vcarious: Travel community44. Wallop: Phlog and interact45. Xanga: Blog rings46. Zaadz: Network of inspired people47. Ziggs: Index of professionals48. Zoominfo: Search members and create your own pageThanks to the following sites for helping compile The Big List...Visit them to get way more links than we were able to publish here – ifyou really are hooked now! ListibleSacred Cow DungGo2Web203spotsI sincerely hope you enjoyed the Authority BlackBook. There wasenough in this manual to keep you busy for weeks. The key is to worksmarter and not harder. Focus on the sites and resources that give youthe best results.I want to know what you think. Leave your comments on theBlackBook Blog and tell me your thoughts. Also, please take the timeto fill out a Short Survey so I can improve the BlackBook in futurerevisions and releases.Copyright 2007, AuthoritySiteCenter.com Page 63