ux-design-for-startups-marcin-treder

Guerrilla ResearchGuerrilla Research methods were firstly used in themarket research field following so-called GuerrillaMarketing introduced by Jay Conrad Levinson in 1984in the book “Guerrilla Marketing”. Guerrilla stands foratypical, cheap and somehow aggressive methods ofachieving goals.An example of Guerrilla Marketing would be a graffitior a flash mob used for promotional reasons. Thecrazier and more buzz-generating - the better.In the User Experience Design world GuerrillaMethods somehow became known after the famousbook “Don’t make me think” by Steve Krug, whoencouraged designers to do research even if the onlysubject they tested their design on was their mom. It’sbetter to check your product with one person than notcheck it at all - argued Krug. Today we can call such aresearch method - Guerrilla User Testing.There was a time in my career when I stronglyGet to know your users37