ux-design-for-startups-marcin-treder

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ContentsForeword 8About Marcin Treder 11The age of user experience design 12What is user experience design? 18Users as the centre of UX design 21Lean canvas as a design tool 26The road to success 29Get to know your users 30Getting out of the building 31Guerrilla Research 37How to do Guerrilla User Testing. 39Further research 44Communicate! 51efficient design techniques 52Design techniques are just tools 57The power of analog 60The true nature of wireframing 64Misunderstandings around mockups 69
Page 1: UX DESIGNFOR STARTUPSMarcin Treder
Page 8 and 9: ForewordNot everyone has the inclin
Page 11 and 12: About Marcin TrederMarcin Treder is
Page 13 and 14: Like many of my contemporary UX Des
Page 15 and 16: Internet startups that survived the
Page 17: succeed if they provide stunning UX
Page 20 and 21: product).A UX designer’s work sho
Page 22 and 23: and eliminate it. That’s the high
Page 24 and 25: Before the launch of a product and
Page 27 and 28: care of the whole product. The end-
Page 29 and 30: The road to successIn the age of us
Page 31 and 32: User experience design is deeply hu
Page 33 and 34: that drawing is not where great Use
Page 35 and 36: minimize the risk of failure.When w
Page 37 and 38: Guerrilla ResearchGuerrilla Researc
Page 39 and 40: quick usability study (usually on a
Page 41 and 42: I always prepare a short story that
Page 43 and 44: First of all, accept the fact that
Page 45 and 46: A customer interview is a simple, s
Page 47 and 48: Could it be easier? Don’t think s
Page 49 and 50: ottom right corner), it attracts lo
Page 51 and 52: Setting up a forum on Uservoice is
Page 53 and 54:
Ah, design techniques ... the exact
Page 55 and 56:
fight over for hours.To really nail
Page 57 and 58:
techniques that you used in the pas
Page 59 and 60:
The true nature of user experience
Page 61 and 62:
complex interface scared them to de
Page 63 and 64:
Zaki Warfel, in his research for Pr
Page 65 and 66:
A set of gray boxes that hardly loo
Page 67 and 68:
vastly simplified. Black-grey-white
Page 69 and 70:
Wireframes placed in the context of
Page 71 and 72:
2. encourages people to actually re
Page 73 and 74:
If your prototype is static, it’s
Page 75 and 76:
Oh yes, it may hurt.I might agree w
Page 77 and 78:
efficient design techniques77
Page 79 and 80:
I love the smell of metrics in the
Page 81 and 82:
Besides, in a startup you’re so b
Page 83 and 84:
Do the same and your startup will f
Page 85 and 86:
You don’t want to copy his approa
Page 87 and 88:
assumptions. The lean startup metho
Page 89 and 90:
Right now UXPin focuses strongly on
Page 91 and 92:
When you’re analysing behavioural
Page 93 and 94:
in commenting on a feature. Well...
Page 95 and 96:
measurement cycles earlier? I have
Page 97 and 98:
Your table might look different - i
Page 99 and 100:
cycles. At UXPin we do:1. Classic u
Page 101 and 102:
growth and design hacking101
Page 103 and 104:
At UXPin, we’re trying to be as a
Page 105 and 106:
UX designers always try to influenc
Page 107 and 108:
Technically and actuallyworking stu
Page 109 and 110:
Seeing design through metricsTo cro
Page 111 and 112:
1. Number of newly registered users
Page 113 and 114:
the extension of the trial shows up
Page 115 and 116:
Whenever you’re optimising your p
Page 117 and 118:
Get it optimised117
Page 119 and 120:
UX Design App:UXPin http://uxpin.co
Page 121 and 122:
• Proto.io http://proto.io• Pro
Page 123 and 124:
• UserVoice http://uservoice.com
Page 125 and 126:
• Feedback Army http://www.feedba
Page 127:
Tools, tools, tools127
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