Course book - International.hva.nl - Hogeschool van Amsterdam

Stock Valuation STVVH2ES04 5 X 89International Business and Languages Modules 91Business Ethics BETVH2EL04 5 X 91Debating in English DEEVH2EL01 5 X 93Human Resource Management 2 HR2VH2EL03 3 X 94International Financial Markets IFMVS3EL01 5 X 95Strategic MarketingSMKVS3EL01/STMVH2ES025 X 97International Financial Management Modules 99Financial Accounting. for R/L/D & hedge activities FAHVS4FA01 5 X 99Management Accounting 4 MA4VS4FA01 5 X 101Multinational Finance & Investment MFIVS4FA01 5 X 103Other Modules and Languages Modules 105Business Process Simulations BPSVH2MN01 10 X 105Controling and Accounting Project CAPVH2MN02 5 X 106Corporate Finance 2 CO2VH2ES01 5 X 107Corporate Social Responsibility CSRVS4MN01 6 X 109German 5 DI5VS3LD01 3 X 111German 6 DI6VS4LD01 3 X 113Communication Skills in English for exchange students EX1VH2LD02 3 X 115French 4 FI4VS3LD02 3 X 117French 5 FI5VS3LD01 3 X 119French 6 FI6VS4LD01 3 X 122French 7 FI7VS4EL01 3 X 123Human Resource Management HRMVH2MN01 5 X 124International Marketing Management IMKVS2CE01 2 X 125Dutch 1 N01VH2ES01 3 X 126Dutch 5 NI5VS3LD02 3 X 128Dutch 6 NI6VS4LD04 3 X 130Supply Chain Management SCMVH2MN01 5 X 131International Events SEIVH2MN03 7 X 132Strategic Enterprise Management SEMVH2MN01 5 X 133Spanish 5 SI5VS3LD02 3 X 134Spanish 6 SI6VS4LD01 3 X 136Spanish 7 SI7VS4EL01 3 X 137Sponsoring & Media SPMVH2MN01 7 X 138Treasury Management Project TMPVH2MN02 5 X 139Please note that choosing modules from different sections may result in examclashes. Choosing within the last section may also result in exam clashes.4

3.1 Course Name and Module CodeCourse name and module codes can be found in the heading of the course descriptions. The threelettercode relates to the name of the subject, which is followed by an exam code.Example: SMK V H2 EL 04SMK= Strategic Marketing;V= Regular fulltime study programme;H2, S2, S3 or S4 = 3 rd /4 th year of study;EL= IBL department;04 = internal code.The courses offered are selected from several departments or relate to a minor:ES = IBMS – International Business and Management StudiesEL = IBL – International Business and LanguagesFA = IFM – International Financial ManagementTA = TMA – Trade Management AsiaIM = IM – International ManagementMN = Part of a minor3.2 ECTS creditsBelow the module code, you will find the number of ECTS credits which are assigned to the module.ECTS stands for 'European Credit Transfer Systems', and was developed as part of European Union(EU) programmes to promote student mobility. It functions as an internationally recognized standardfor describing and weighing courses, meant to facilitate exchanges of students (particularly betweenEU member states). The ECTS-system is based on the complete workload of the average student,including lecture attendance, practical work, personal study and reading for exams. In the ECTSsystem,one credit represents a twenty eight-hour working week, and the standard workload for onesemester is 30 credits.The basic principles of ECTS are summarised in the ECTS Key Features. More detailedguidance, answers to frequently asked questions and examples of good practice can be foundin the ECTS Users' Guide published by the European Union.Grading system in the NetherlandsThe School of Economics and Management applies the Dutch grading system. Grades are awardedon a scale from 1 to 10, in which 1 represents the worst possible result, and 10 a brilliant performance.The minimum for a pass is 5.5.On the grade list only round figures will feature. As an example, a grade between 6.0-6.4 will berounded down to a 6, a grade between 6.5-6.9 will be rounded up to a 7.8

3.3 ExaminationsAs a rule, the students' progress or final results are assessed by examinations held at the end of thecourse. Some courses, however, contain or consist entirely of practical work. In those cases, studentsperformance is assessed per individual or per group (group work), or on the basis of continuousassessment.The (usually written) exams at the end of term are scheduled centrally for all groups together; manypractical tests are held in the course of the semester.During the academic year there are four exam periods for incoming study-abroad students:T2 ‣ Final exam period, centrally organized ‣ semester 1H1 ‣ Resit exam period, centrally organized ‣ semester 1T4 ‣ Final exam period, centrally organized ‣ semester 2H2 ‣ Resit exam period, centrally organized ‣ semester 2A “central” type of exam (or resit) means that the exam is organised by the school, not by a lecturerindividually.Resit ExamsStudents are allowed to do resit exams. Generally speaking, there is a resit opportunity at the end ofeach semester.Please note: Our Fall semester officially ends at the end of January and our Spring semester atthe beginning of July. We will not adjust exam schedules nor organise any resit opportunitiesat distance for students who leave earlier.Exam ClashesDue to the fact that the courses we offer are part of different programmes and minors, exam clashesmay occur. If this is the case, please contact the International Centre: incoming.sem@hva.nl.If you have any questions, please contact us at incoming.sem@hva.nl.Let us conclude by wishing you - also on behalf of the programme managers, head of the internationaldepartment, International Centre and teaching staff - a very instructive, successful and pleasant periodat the School of Economics and Management.With kind regards,Amsterdam University of Applied SciencesSchool of Economics and ManagementInternational Centreincoming.sem@hva.nl9

Part B Minor DescriptionsA minor is a one-semester (= 30 ECTS) study programme which consists of a number of pre-selectedcourses focusing on a specific field of study. It is not necessary to pass the full minor programme toobtain grades for the courses.The following eight minors are available:1. Business Process Integration2. Building Partnerships in China3. Cross Cultural Business Skills4. Entrepreneurship5. International Financial Management6. International Marketing7. International Marketing Consultancy8. Latin American Business StudiesTo enroll in one of the minors, please contact the International Centre: incoming.sem@hva.nl as it isnot possible to enroll for minors with the Time Table Assembly.10

Minor: Business Process IntegrationBusiness Process Simulation (BPS) serves as a basis for the other modules of the minor. In BusinessProcess Simulation you become an employee of a virtual company with up to 75 employees. All theactivities of the company are carried out by students. You can be head or employee of a department.Each empolyee is also involved in a project. Projects are carried out by employees of differentdepartments. The BPI minor gives students a deeper understanding of integrated business processesand the use of an Enterprise Resource Planning (ERP) system. The emphasis is on the integration oflogistical, financial, and personnel processes.EnrolmentTen places in the minor Business Process Interation are reserved for incoming study-abroad students.If you have questions, you should contact the responsible manager Mr. Maarten Noom(m.j.m.noom@hva.nl) directly.Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.VariantsThe BPI minor has several variants: BPI Management ;Modules: Business Process Simulation, Strategic Enterprise Management, Supply ChainManagement, Project Management, and Human Resource Management BPI Finance for students with a financial background;Modules: Business Process Simulation, Treasury Management, Controlling & Accounting,Strategic Enterprise Management, and Supply Chain Management BPI Extended for students who have already followed BPS in the major of their study;Modules: Treasury Management, Controlling & Accounting, Strategic EnterpriseManagement, Supply Chain Management, Project Management, and Human ResourceManagement.Modules1. Business Process Simulation with SAP (BPS) – 10 ECTSOne of the most important objectives of the School of Economics and Management is to teach itsstudents to handle business processes. We do that by having the students run a companythemselves. These companies are ongoing concerns with 100% change of personnel each semester.There are five simulated companies using SAP ERP.The students are responsible for the day-to-day exercise of their function (for example the salesemployee books the orders) and they also sit in one of the project groups.2. Strategic Enterprise Management (SEM) - 5 ECTSCompanies must be able to modify their internal functioning quickly in order to react to changes inexternal conditions. SEM involves the analysis of the internal functioning in relation to such things asfailure to meet set goals for planned sales and planned costs, and changing economic conditions suchas inflation and exchange rates.The management must have access to timely, easily accessible, and well-organised managementinformation in order to be able to take the correct decisions quickly and with care. For this it isessential to make a well-founded financial plan, to follow this plan, and to take action if necessary. Allof this is required if the company objectives are to be achieved.In the Strategic Enterprise Management (SEM) module the student learns to develop a financial plan,at management level, on the basis of historical data and expected economic developments. For thispurpose, Business Planning and Simulation in the SEM module of SAP is used.The students carry out assignments on the basis of a case study. In the case study, a typical businesssituation is outlined with historical data and future expectations.11

This demands expert controllers and accountants. In the Controlling and Accounting Project (CAP)module the student learns about the integration of control, logistics, and financial accounting. Thestudent gains an understanding of the functioning of Cost and Profit centres, and internal orderaccounting, and how income and expenditure are broken down by activity and can be allocated to costor profit centres. The subject of internal reporting is also covered.In this module the students carry out a number of practical assignments, have to analyse the results,and then set them down in a report.6. Treasury Management (TMP) - 5 ECTSIn the TMP module the students use an ERP system (in this case SAP) to work in the field of TreasuryManagement. In this module the ERP system used, SAP, is not a goal in itself, but provides a meansof experiencing the many aspects of treasury management. The emphasis lies on anything to do withthe management of money flows. Tendering, winning orders, purchasing, invoicing, payments andreceipts, and reacting to liquidity shortages / surpluses –all in different currencies – generate theproblems that every treasurer has to deal with.In this module, students are appointed as assistant-treasurer in a “going concern”, DDS ManagementConsultancy, which uses SAP as administration and information system. The system is already loadedwith data such as client and supplier data, accounts receivable and debts, and ledger and bankaccounts.DDS carries out consultancy and training assignments for its clients, and if necessary hires externalconsultants. DDS acquires its assignments in “Euroland” and beyond and consultants are employed invarious countries.A great variety of problems are raised with a limited number of assignments. Students must prepareand maintain a rolling liquidity plan, hedge foreign exchange positions, borrow or invest short term,prepare a long-term loan and manage receivables and payables. For this, use is made of what themarket has to offer in terms of financial instruments and derivatives: deposits, loans, FRAs, futures,options, swaps, spot and forward transactions, etc.Use is made of real market rates and prices that can be found in newspapers, on the internet, orpossibly by telephoning a bank.The management of money flows is a hot item for many companies. Good treasury managementsaves money. Great savings in management and bank costs can be achieved by centralising moneyflows - millions of euros a year for large multinationals.Working for some months with DDS as an assistant-treasurer provides a student with someexperience in this field at zero cost now, but with a high return in the future.Back to Minor Descriptions13

Minor China: Building Partnerships In ChinaThe aim of this minor is to encourage more understanding of and increase your business knowledgeof China. The first part of the course provides a series of theory and knowledge based modules to giveinsight into this dynamic and rapidly changing country. During the second part you will have theopportunity to add further to these courses during your time in China.Alongside the modules, you will also be carrying out your assignment, learning in real-time such areasas: how to achieve business objectives, arrange meetings, report to managers, and of course, buildingpartnerships in China.Together with one other student the student will form a team to prepare and execute an assignmentduring the HvA-HES fact-finding Mission to China. Each team is responsible for acquiring its ownassignment that is commissioned by a Dutch company or organization. The complexity and feasibilityof each assignment is assessed and approved by the instructors of the school.Fieldwork of the assignments is executed on location during a four-week visit to China. Part of thecourse is also taught in Shanghai in collaboration with the Shanghai Donghua University.This course challenges you to open your mind to another culture, to work with people from variousbackgrounds, ages and cultures. There is also the personal challenge in learning how to manage yourtime while dealing with studying, planning an assignment, working with a partner, finding and reportingto a company, researching, networking, making presentations, completing a report, fitting into a group,culture shock, and balancing your personal lifestyle with both the group’s and daily programmingrequirements and all that in an international environment.We believe this minor gives you a varied, knowledgeable and rewarding experience and will beexcellent for your career and a lifetime experience!Enrolment and informationIf you have questions, you should contact the responsible manager Mr. C.V. Perotti(c.v.perotti@hva.nl) directly.Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.Please note: Literature and courses are in English. Participation in the fact-finding mission on location(in China) is obligatory. Visitors to China need a visa. For Dutch passport holders, tourist visas canusually be issued within one week.Additional cost of participation is € 1.950,- per student (fixed participation fee).This includes theroundtrip ticket, 4 weeks lodging (share double room) and the Shanghai educational program.All students that enroll in the minor China are required to carry out an assignment for a Dutchorganization. It is strongly recommended to secure your assignment before you enroll for the minor.Students with a confirmed assignment have priority in the selection procedures.Note: Doing business in China can be challenging and may require quite a lot of stamina of you. Thismission is certainly not a holiday. You will face emotional, practical, cultural and maybe even physicalchallenges during your mission. However, your reward will be a true life experience that isunparalleled by any other course of your study!14

ModulesThe China minor consists of five modules to be covered in Amsterdam and further modules to becovered in Shanghai.In Shanghai, the modules will be on Chinese Language and Chinese Business. These can be three orfour modules depending on the Shanghai University’s planning.The following modules are taught in Amsterdam, Fraijlemaborg building of the Amsterdam Universityof Applied (note that all modules are focused specifically on China):1. Geography, History, Politics (GHP) - 2 ECTSChina’s long civilization provides clues to its current economic success. This course includesknowledge of China’s origins, the revered emperors and dynasties, wars, important historical turningpoints, and the rise of the Communist party, which remains in power today. Relations with Europe, theUS, Japan and other neighbours are discussed together with China’s increasingly important role ininternational organisations and on the international stage.2. Culture, Society, Population (CSP) - 2 ECTSChina’s long civilization and a rich colourful culture is something China and Chinese are proud of.Many attribute China’s modern development and growth to its unique Chinese culture, which theChinese have inherited from the past 5000 years. The module will cover subjects such asrelationships (Guanxi) and reveal some of the prominent cultural aspects, the origins of culture suchas Confucius/Confucianism, bearing in mind that they have been essential, along with some otherinfluences, to form the so called “national psychological characteristics.”3. Economy, Trade, Business (ETB) - 2 ECTSThe topics of this course prepare you to meet the challenges of doing business with Chinese. In thiscourse, China’s economy, trade and business is discussed with reference to national economicstatistics, market research, regulations, laws, finding partners, building relationships, marketingstrategy, sourcing, import and export.What opportunities does China, as an emerging market, offer to the world and to Dutch companies?What are the pitfalls of doing business in China?4. Sourcing, Research, Organisation (SRO) - 2 ECTSThis module is divided in two parts: practical support and current events. The practical support sectionteaches you how to prepare, execute and complete your assignment. In the current events section wewill discuss topics that are in the news.5. Chinese Language Basics (CLB) - 2 ECTSLearning Chinese is not only a study of Mandarin, but also a process of knowing Chinese culture, anessential asset to start your business or career in China. This is an intensive Chinese course forbeginners. The course focuses on speaking Mandarin Chinese and reading Pinyin. We will not focuson writing Chinese characters.Assignment - 20 ECTSTogether with one other student you will form a team to prepare and execute an assignment duringthe China Minor. Each team is responsible for acquiring their own assignment that is commissioned bya company or organisation not based in China. The complexity and feasibility of each assignment willbe assessed and approved by the school. The fieldwork of the assignments will be executed onlocation during a four-week visit to China.The mission is scheduled to begin during the fourth month of each semester (May or November). Onreturn from the mission you will submit your advisory report and prepare a presentation. All teams willpresent their research results at the grand finale of the minor in the final month (June or January). Thisevent may be open to the public.Back to Minor Descriptions15

Minor: Cross Cultural Business SkillsThis course is intended for students with an international interest and fascination. You will learnpractical business skills fit for an international ambition (like how to negotiate internationally, how totelephone, how to present etc.). Besides that you will master country specific skills for some fifteenselected countries. Meaning you will listen a full lesson to how to be effective in for instance France,Japan, India or Morocco, etc.Besides the lessons you will be doing one central and one Decentral small exam, one country paperor video interview. But the best part probably is, that you will write a real book together with the class.At the end of the semester you will have a real published pocketbook, with an ISBN on your own name(also on the cover). This (English) book will be for sale on Amazon and StudyStore, if you like you cansee publications of previous semesters in the Mediatheek. For the course we also have an own tailormadetextbook (for sale at StudyStore campus bookstore) But you don’t need to buy many books,because most material is available online either as e-book or pdf. Besides, all important classes canbe watched as web lectures or listened to as podcast (mp3).The minor Cross Cultural Business Skills received the school’s highest score in the two previousstudent evaluations (STM). For any further details please check our website at:http://www.crossculturalbusinessskills.com or ask for an info-flyers from the lecturer:s.schroevers@hva.nl.Enrolment:Twelve places in the minor Cross Cultural Business Skills (CCBS) are reserved for incoming studyabroadstudents. If you have questions about this minor, you are requested to directly contact thelecturer: Mr. Sander Schroevers (s.schroevers@hva.nl).Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.Please note: The courses of this minor will not be offered at the location Fraijlemaborg as is the casefor most of the other international minors and courses mentioned in this course book, but at thelocation Leeuwenburg (Weesperzijde 190, 1097 DZ Amsterdam) which is right next to the Amstelstation (direct subway connection and parking until 22:30 hrs).Modules1. CP – Country Profiles; 2 ECTS2. RC1 - research competence1; 2 ECTS3. RC2 - research competence 2; 2 ECTS4. WA - writing assignment; 10 ECTS5. IC1 - international cooperation 1; 2 ECTS6. IC2 - international cooperation 2; 2 ECTS7. Exam Cross-cultural Business Skills (CBS); 10 ECTSBack to Minor Descriptions16

Minor: EntrepreneurshipInterest in entrepreneurship has never been higher than it is at the beginning of the 21st century. Arecent study found that 78% of influential worlds population believe that entrepreneurship will be thedefining trend of this century. The future of entrepreneurial activity looks incredibly bright, given thepast two decades have seen record numbers of entrepreneurs launching businesses. We appear tobe on the crest of another even larger wave of entrepreneurial activity's not only in one part of theglobe but across the globe as well. Disillusioned with corporate downsized job offerings and lesspromising career paths, a rapidly growing number of students sees owning a business as an attractivecareer option (e.g., web shops). No longer are small businesses limited to pursuing customers withintheir own borders. The shift to a global economy has opened the door to tremendous businessopportunities for entrepreneurs willing to reach across the globe. Changes such as the crumbling ofthe Berlin Wall, the collapse of communism, and the breaking down of trade barriers as a result of theEuropean Community agreement have changed the world order and have opened much of that worldmarket to entrepreneurs. Virtually anyone has the potential to become an entrepreneur. Indeed,diversity is a hallmark of entrepreneurship.The multiple components for this minor "Entrepreneurship" is designed after taking into considerationof key words and phrases in definitions of entrepreneurship appearing in journal articles from theleading academic journals as well as in popular textbooks from major publishing houses. The mostcommon terms inlcude starting or creating a new venture, innovating or creating new combinations ofresources; pursuing opportunity; marshalling necessary resources; risk-taking; profit seeking andcreating value.The minor Entrepreneurship aims to provide students with an in-depth knowledge into this field ofinternational business. This minor will give students a full picture of what is involved in the preparationof your own business venture. The courses are closely cooperating, both content wise as well as insequence, to prepare and guide the students through the essential process of writing a solid businessplan.EnrolmentIf you have questions, you should contact the responsible manager Ms. A.N. Timmermans(a.n.timmermans@hva.nl) directly.Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.Competencies coveredUpon completion of this minor - “Entrepreneurship” - based upon the pre-requisite set by each of itscomponent the aspirant would have acquired the below mentioned competencies:1. Ability to assume the risks associated with the facilitation of production in exchange for profit2. Capable of founding a new business venture where none existed before.3. Ability to combine resources that make existing methods or products obsolete4. Ability to create change by adjusting, adapting, and modifying one’s personal repertoire,approaches, and skills to meet different opportunities available in the environment.5. Ability in employing, managing, and developing the factors of production, including the laborforce.6. Ability in creating value for customers by exploiting untapped opportunities.7. Able to create strong and positive orientation towards growth in sales, income, assets, andemployment.8. Ability to work with international contracts within the context of legislation and judgment ofthe European court of Justice and formulate management decisions, taking into account ofthe legal EU boundaries.17

Modules1. Entrepreneurship (ESP) – 10 ECTSEntrepreneurship is THE key ingredient for a successful development of the economy. Without this theworld would have been as poor as a century or more ago. All major companies of today started assmall companies. Some of these will disappear. New ones will continue to emerge. Employment levelsin all multinationals together will decline; small and medium sized companies are the major source forcontinuing employment around the world. Innovation (which goes hand in hand with entrepreneurship)and entrepreneurship itself provide the wealth of tomorrow. The objective of the course now is toanalyze the entrepreneurial process and is to draw up -on paper-a commercially viable and financiallywell documented Business Plan for participants such as potential venture capital financiers (and / orbankers). Besides coming up with an original idea and executing it, the fundamental hurdle most oftenis funding the venture. Banks are not the most logical source of financing start-ups. Most seed capitalcomes from “3xF”: family, friends and fools, plus that the entrepreneur should commit him or herself atmaximum to the venture, financially and emotionally.2. Management and Organisation (MAO) – 5 ECTSThis comprehensive module integrates management and organization to reflect current businesspractices. Through relevant and up-to-date discussion of key concepts, the module offers studentsdoing entrepreneurship minor applied behavioral skills and a grounded understanding of howorganizations function. The framework of this course highlights strategic behavior, structure, andprocesses that are part and parcel of organizational life. International and multicultural issues,debates, concepts, and examples are interspersed throughout this course.Fundamental management and organization themes covering strategies, leading and managingdiversity, demographic changes, technological changes, total quality, ethics and globalization arewoven throughout this course. With this course Management and Organization, students becomeinvolved participants in learning about Organization and management within the work settings.3. Financial Management (FIM) – 5 ECTSFinancial Management is a course offered to students in the 3rd and 4th year. The course aims to givean inside view into financial management and the problem areas of corporate finance with a strongemphasis on the future entrepreneur. This course should enable students to make sound judgments inthe process of starting up a business and developing it further. Equally this course will help assess theservices and recommendations of financial experts (internal and external) as to levels of realism andreliability.Besides a general introduction to financial management this course will give students a profoundknowledge of financial statements (Historical and Pro Forma), including the meaning and usefulnessof cash flow. Methods of financial forecasting and modeling will get proper attention.One of the goals of financial management is to add value to a business. Commonly this is reflected increating and maximizing shareholder value. Several aspects will be discussed like, bond and stockvaluation and the concept of time value of money. An important issue in financial management is theaspect of risk and its relationship with return. We will introduce quantitative tools and methods tomeasure risk and return.Capital investments are nowadays analyzed by using the net present cash flow concept. A veryimportant determinant of this analyses is the cost of capital. Students will get an inside in how the costof capital is calculated and what its usage is in modern financial management.Sources of capital andthe capital structure will be discussed. The course is rounded off with an introduction to mergers &acquisitions.4. Sales Negotiation and Culture (SAN) – 5 ECTSNowhere in the business environment is the influence of cultural differences more apparent then whengroups with different societal norms negotiate to achieve a mutual beneficial solution. Negotiationtechnique is the focus of the first half of the course. Students train their ability to set ideals andfallbacks, to estimate their position, to use certain tactics and styles. Classes concentrate on anegotiation simulation, for which a role play is handed out, which students prepare in couples. Afterstudents achieve proficiency in these skills, cultural issues are introduced into the negotiation18

simulations. The didactic structure is roll play and observation. Setting personal targets and selfevaluation also plays a major role in the learning process. At the end of the course the student shouldhave the skills to recognize cultural differences, and adapt his or her individual style to harmonize withthe cultural dimensions of the negotiating partner.5. Innovation (INN) – 5 ECTSInnovation is a hands on course during which you will innovate a product or service yourself andassess target customers' interest in your Innovation. Future entrepreneurs can be successful onlywhen they have/introduce an innovative product or service. To be able to come up with such a product,several tools are discussed and applied. After an introduction by the lecturer, students are required towrite several reports. Topics could be something along the lines of:- different types of Innovation, e.g. Process-, Product-, Management-innovation, including 'real life'examples.- Successful Innovation management; do's and don'ts, success factors, including a 'real life' companyexample.Studying and/or applying restricted (ASIT, TRIZ) and unrestricted (Brainstorming, Six Thinking Hats,Lateral thinking) idea generating techniques.Learning and applying Exploratory Research (Focus Groups) on own idea's obtained by brainstorming.The content of this course is subject to change.Back to Minor Descriptions19

Minor: International Financial ManagementThe mission of the international department is to provide the world of international business withgraduates who can recognize and manage the implications of global change; who are internationalprofessionals with an interdisciplinary view on business problems, and who can analyze and solvethose problems successfully.More specifically, the IBMS-department concentrates on international market development.From the mission statement above it follows that, though important, students should not necessarilyfocus exclusively on the marketing and management implications of international market development.Different market entry strategies will also have a serious impact on the finance function of acompany.The minor international financial management aims to provide students with an in-depthknowledge into this field of international finance.Students who have followed the minor international financial management should be well equipped toenter as a junior international financial specialist, the professional field. Positions that can be thoughtof are: assistant financial or management accountant, business analyst, investment analyst or juniorcontroller.This minor might further be useful for students who wish to enter a management trainee program. Assuch this minor can also be recommended to students from other streams who would like to specializein international finance.EnrolmentIf you have questions, you should contact the responsible manager Mr. André Resing(a.a.b.resing@hva.nl) directly.Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.Competencies covered:Upon completion of this minor, students should have acquired the following competencies: Students should have insight into the function and coherence of external financialaccounting; moreover they are aware and know how to interpret financial statementsprepared under different accounting principles (US GAAP, IFRS); Students should have insight into the purpose and functioning of the accounting system forinternal management use within the international company; Students should know the various kinds of risks inherent in international business and whatthe possibilities are to hedge against them; Students should have an in-depth knowledge into the functioning of international financialmarkets; Students can carry out the long-term and short-term financial planning of an internationalbusiness. They are capable of finding the right balance between the capital needs and thecapital structure of the enterprise.As can be concluded from the above, this minor mainly focuses on profession specific (cognitive)competencies.Modules:1. Financial Risk Management (FRM) – 5 ECTSFinancial Risk Management is an advanced course in money and capital market instruments andderivatives and financial risk management using these.FRM can be seen as an application of thestudent's knowledge of macro- and micro-economics and corporate finance. Much use is made ofExcel spread sheets.Subjects & Keywords: Cash flows, time value of money, value Financial risk and risk measurement Financial instruments: deposits, bonds, FX, etc. Financial derivatives: forwards, futures, options Arbitrage, hedging, speculating20

2. Stock Valuation (STV) – 5 ECTSStock valuation (asset management) is a course offered to 3rd and 4th year students. It is a coursewhich explains at an advanced level the determinants of stock prices. The two main stances,fundamental analysis and modern portfolio theory will be discussed in detail. At first introduction totechnical analysis and behavioral finance is also part of the course.A special feature of the course is a full integration of business economics (financial statementanalysis), industry analysis (Porter) and macro-economics (globalization, growth, business cycle andmonetary policy).This is a practical course that will give students the skills and tools needed for the proper valuation ofstocks. Students will be required to work in groups on an investment report. Here they candemonstrate the acquired knowledge in a practical way.Further, throughout the course, students will be required to analyze and interpret financial data fromdifferent sources and to participate actively in classroom discussion.Subject & keywords:• Fundamental analysis;• Technical analysis;• Behavioral finance• Investment report3. Corporate Finance II (CO2) – 5 ECTSThis course aims to guide students through the problem areas of finance. The goal of FinancialManagement is to add value to the owners, which in most cases is to maximize the value of stocks.This is known as the shareholder value. If a firm needs new long- term financing for projects with apositive net present value a high stock price will enable the firm to issue new securities. The coursestrives to help students to make sound judgments in the process of decision-making.All major financial decisions are viewed in terms of expected risk, expected return, and their combinedimpact on share price. We will link the concepts of risk and return in order to find the value of twobasic corporate securities--bonds and stocks. This process, called valuation, can be used to find thevalue of any asset.Another way of looking at the concept is that return should increase if risk increases. This relationshipis regulatory observed in the financial markets, and an important clarification of it has led to Nobelprizes. We will discuss two key factors in finance- risk and return- and introduce some quantitativetools and techniques used to measure risk and return for individual assets and for a portfolio of assets.At the end the whole body of theory will be linked through the theory of the cost of capital.The cost of capital is used to select capital investments that increase shareholder value. Now we willdemonstrate how the cost of capital is calculated. We will considers the costs of long-term debts,preferred stock, common stock, and retained earnings and shows how to combine them to determinetwo important cost of capital measures the firm uses in making long – term financing and investmentdecisions.4. International Financial Accounting (IFA) – 5 ECTSInternational (Financial) Accounting is a core topic for internationally oriented Business students.Recent financial reporting scandals at Enron, Ahold, Parmelat, Global Crossing, Shell and World Comindicate, both in Europe and in the USA, the need for a better understanding how "multi-interpretable"financial figures are. While a professional Business school does not primarily educate students up tothe level of certified accountants, its students should be aware -at an intermediate level- ofinternational financial reporting standards.This module fits the profile of the modern international manager, who is able to independently judgethe financial strengths of a corporation.The purpose of this course is to make students aware of the international dimensions of financialreporting. Students will pursue careers in international environments and they should therefore besensitive to the impact of various reporting standards in different countries.At the end of the module students should be aware of the complexities that exist in internationalreporting and should able to understand the problems that investors are faced with in interpretingfinancial statements of multinationals.21

5. Management Accounting Techniques (MAT) – 5 ECTSThe course investigates some of the approaches that have developed to meet the challenges oftoday’s changing business environment and the role management accounting plays in meeting thosechallenges. To plan and control an organization’s operations, to measure its performance, and tomake decisions, managers need accurate and timely accounting information. The role of managementaccounting is to provide (an) information system(s) that enables persons throughout an organization tomake informed decisions, to be effective at their jobs, and to improve the organization’s performance.The precise type of information needed depends on an organization’s goals and the nature of itsoperations. The course levels more deeply into management tools for continuous improvement. In thebroadest sense control systems can be viewed as having two basic functions: strategic control(external focus) and management control (internal focus).Strategic control involves managers addressing questions like: Is our strategy still valid, and if not,how should it be changed? The balanced scorecard translates an organization’s mission and strategyinto a set of performance measures that provides the framework for implementing its strategy. Thebalanced scorecard does not focus solely on achieving financial objectives. It also highlightsnonfinancial objectives that an organization must achieve to meet its financial objectives.6. Current Issues in Finance (CIF) – 5 ECTS1) Financial Innovation (What is it? Why/How is it used? Discusses Structured Finance items i.e.: creditdefault swaps, collateralized debtobligation, etc.)2) Financial Innovation and Risk Management (Subprime crisis, reserverequirement, solvency ratio's, ratingagencies, etc.)3) Behavioral Finance: aspects of the irrational agent in economic theory4) Nobel prices in economics: Mr. Kahnemann, Mr. Sen and Mr. Yunus (Welfare & Finance: micro-credit,behavioral finance)5) Finance and Political Power (Monetary/Financial relation between China & US, Middle East financing withoil-dollars, China's Sovereign Wealth Funds, IMF/World bank's myopia/biases)Back to Minor Descriptions22

Minor: International MarketingThe International Marketing Minor is an opportunity for the student who is interested in a marketingcareer to further deepen their understanding of the marketing process. It focuses on the managementof the “4 P’s” in the marketing mix; emphasising product management, pricing and budgeting, supplychain and distribution, and developing the communications plan.All minor subjects within the minor are based on successfully completing either cases or a projectwhich are a part of the examination. The use of cases further strengthens the simulation of a real lifesituation honing the necessary skills to successfully develop and manage a marketing program.Professional practice requires that the marketer continually surveilles the business landscape andidentifies opportunities and potential threats from competitiion. Students learn to independently seekand access information, then use it in the various case studies. As the information managementelement is done in groups, the process strengthens the students abiltiy develop interpersonalrelationships, but to argue and motivate their assessment of a situation.EnrolmentIf you have questions, you should contact the responsible manager Mr. R.J.W. Janssen(r.j.w.janssen@hva.nl) directly.Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.Modules:1. Demand Chain Management 5 ECTS2. International Marketing 5 ECTS3. Internet Marketing 5 ECTS4. Market Budgeting and Forecasting 5 ECTS5. Marketing in Action 5 ECTS6. Marketing Communication 5 ECTSBack to Minor Descriptions23

Module 6. Business Ethics and Sustanability, 3 ECTSYou will be involved in a consulting project in which you give advice to a SME-company regarding thesustainability of their activities.Module 7. Personal development, 2 ECTSThis is a very demanding program for the ambitious student who is interested in internationalmarketing, and working with real life assignments. You will do most of the work in small student teams(4-5 students). The working language in all courses is English.Back to Minor Descriptions25

Minor: Latin American Business StudiesLatin American Business Studies is a Minor programme in the International Business andManagement Studies. The LABS Minor is designed to provide prospective junior managers with theknowledge and understanding to recognise the significant economic transformations, potential andobvious possibilities of the Latin American continent. The program also provides the students withhistorical and social roots of present developments as well as intercultural awareness of the societyand the ways business are conducted.EnrolmentIf you have questions, you should contact the responsible manager Mrs. R. Vila Roches(r.m.vila.roches@hva.nl) directly.Please note: You cannot make use of the Time Table Assembly to enroll. To enroll, please contactthe International Centre: incoming.sem@hva.nl and they will enroll you for all courses that are part ofthe minor.Competencies covered:In terms of knowledge, insight, and ability, the students should: prepare students for managerial positions in national and international enterprises andimbue them with the necessary academic qualifications for further studies at graduate level; give students increased confidence in their own skills and judgement; achieve critical awareness of the Latin American economy and its cultural implications; understand the universal application of fundamental principles, while appreciating the needfor specific solutions in varying circumstances; understand that human attitudes and opinions are widely diverse and that a study of societyrequires appreciation of its diversity;Modules1. Modern History and Society in Latin America (MHS) – 5 ECTSThis subject provides the student with the tools to: summarize, describe and explain developments and recent social processes inLatin America; analyse, estimate and contrast the historical roots and consequences indifferent countries; combine the information gathered and draw conclusions that open new insightsin the matter; compare and assess his individual conclusions with general ones in order toobtain a total perspective.2. Political Economy of Latin America (PEL) – 5 ECTSSocial, economic, and political practices and institutional arrangements in Latin America areundergoing a profound transformation. Orthodox stabilisation and programmes for structuraladjustment are dismantling the post-war system of state regulation. Market oriented reforms arepaving the way for the emergence of a new, more dynamic model of development. In contrast, criticsquestion not only if these market reforms are really compatible with democratic governance but alsothe capacity of neo-liberalism to achieve sustained growth with minimally acceptable levels of socialequity.The course provides a platform for forward looking students of international business to understand,comprehend, and analyse the great transformations that are shaping the Latin American landscape.3. International Business Law (ILW) – 5 ECTSInternational law influences our lives everyday. We conclude international sales contracts, we settledisputes between parties of different countries, we transport goods from one continent to the other andwe are confronted with political situations which have an impact on our business lives and conduct. Inan international business environment, one needs to find his legal way in the situations mentionedabove.26

The focus of this course is on the use of law in international business and transnational commercialtransactions. This equips the student with the legal insight and knowledge to make sound businessdecisions. It also serves as a means to acquire a strong(er) legal position in negotiations. To dobusiness in today's globalized world one needs to understand its interconnectedness. Therefore legalaspects of topical issues, such as the credit crisis and groundbreaking mergers and take overs (ABNAMRO) are dealt with as and when they develop.In this advanced international law course we start with an overview of the different legal systems.Thereafter the students will focus on international business law, in particular on multinationalcorporations, the conclusion of contracts, international trade terms, dispute settlement mechanisms,methods of payment and the carriage of goods by sea, by air and over land and the role of WTO andGATT. Special attention is given to the development of free trade in Latin America by taking a closerlook at MERCOSUR and NAFTA and the effects NAFTA has had.Needless to say, part of this course will be dedicated to jurisprudence of international and nationalcourts, in order to understand where it went wrong and how this can be avoided in the future. Thecases serve to illustrate the theory.4. Sales Negotiation and Culture (SAN) – 5 ECTSNowhere in the business environment is the influence of cultural differences more apparent than whengroups with different societal norms negotiate to achieve a mutual beneficial solution. Negotiationtechnique is the focus of the first half of the course. Students train their ability to set ideals andfallbacks, to estimate their position, to use certain tactics and styles. Classes concentrate on anegotiation simulation, for which a role play is handed out, which students prepare in couples. Afterstudents achieve proficiency in these skills, cultural issues are introduced into the negotiationsimulations. The didactic structure is roll play and observation. Setting personal targets and selfevaluation also plays a major role in the learning process. At the end of the course the student shouldhave the skills to recognize cultural differences, and adapt his or her individual style to harmonize withthe cultural dimensions of the negotiating partner.5. Economics of Emerging Markets (ECM) – 4 ECTSThe term emerging markets was first coined in the early 1980s. Emerging economies are economieswith low to middle per capita income. Such countries constitute approximately 80% of the globalpopulation and represent about 20% of the world's economies. In the end it are the developments andreforms that take place within countries that define them as being emerging. Next to the well-knownBRIC (Brasil, Russia, India, China), there are many small countries across the globe that deserve thistitle. This module will try to capture emerging economies from both a theoretical as well as a morepractical point of view. Topics included into this module will include: definition of development; comparative economic development; theories and models underlying growth and development; poverty, inequality and development; population growth, urbanization and development; education, health and development; development policymaking.In addition, during case analysis, the above-mentioned topics will be elaborated. Focus in doing thiswill be on Latin American countries.6. Latin American Culture (LAC) – 3 ECTS1. Introduction: 'La Soledad de América Latina', based on the acceptance speech of Gabriel GarcíaMárques when receiving the Nobel Price of Literature. The Latin American Identity.2. Latin America in the world. Vision of Latin America from Europe and from the United States.3. Representative figures in the Latin American world.4. Social structures and developments: women, families, migration.5. Developments: press, film, radio, television, music, street culture...6. Newest trends.27

7. Globalization and Latin America (GLA) – 3 ECTSThe process that has come to be known as globalization- i.e., the progressively greater influencebeing exerted by worldwide economic, social and cultural processes over national or regional ones- isclearly leaving its mark on the world of today. This is not a new process. Its historical roots run deep.Yet the dramatic changes in terms of space and time being brought about by the communications andinformation revolution represent a qualitative break with the past. Globalization clearly opens upopportunities for development. National strategies should be designed to take advantage of thepotential and meet the requirements associated with greater integration into the world economy. Thisprocess also, however, entails risks: risk generated by new sources of instability in trade flows and,especially, finance; the risk that countries unprepared for the formidable demands of competitivenessin today´s world may be excluded from the process; and the risk of an exacerbation of the structuralheterogeneity existing among social sectors and regions within countries whose linkages with theworld economy are segmented and marginal in nature. An important dimension of the globalizationprocesses the gradual spread of ideas and values with regard to civil and political rights, on the onehand, and economic, social and cultural rights, on the other.The first part of the module analyses globalization from an integral standpoint. The second part of thestudy focuses on specific issues: external vulnerability and macroeconomic policy, the integration ofLatin America and the Caribbean in global trade and production circuits, strengthening innovationsystems and technological development, international migration, environmental sustainability andsocial development.There are clear indications that the globalization process in Latin America requires a new institutionalframework in which a more efficient management of global interdependence can be combined with theintroduction of firm, clearly defined principles of international solidarity.The module will provide the required platform for inquisitive and insightful students of internationalbusiness to understand, comprehend, and analyze the great transformations that are shaping theLatin American landscape.Back to Minor Descriptions28

Part C Sports for Exchange StudentsWe offer 3 different sports programmes for exchange students. The programme will be available inJanuary 2013.If you would like to register for a sports class, please send an email to incoming.sem@hva.nl.Students can find more relevant information on Intranet (intra.dem.hva.nl) on sport timetable andwww.hessport.nlPhysical Education and Sports 4Exchange program named sport program 1Module code PE4VS2TA02ECTS 1Lecturer(s)Kristel LeijtenContact info k.j.e.p.m.leijten@hva.nlExamination:# Description Catalognumber1 Sports andteamworkGradingBasisMinimum Form ofTestTypeTyperesitPeriod Duration Weigh2012PE4_AS D 5,5 Assessment Decentral Decentral S1 0 100ObjectivesContents and topics in the course:Physical education is used as a tool to work on different competences. In order to reach our learning goalsdifferent kind of life time sports and team sports are used. This semester will focus on the competencecooperation, specificly team oriented, task-oriented and leadership. The competences taught in former pesemesters are still expected from students in this semester.Different research outcomes have proven the positive effect of sport on study performance.The students are expected to use and present their former gained competences, during the first semesterofsecond years sports program, in this semester.Learning goals:In PE the students are expected to reach the following goals:Learning goalsThe student can:Programme’s profilecompetencies1. participate active and comes well prepared to each class Co-operation, task oriented 32. give and receive feedback Communication 33. actively coach other students Co-operation 34. perform as a leader while teaching/coaching a part of a pe lessonwhich is prepared in advanceCo-operation, leadership 2LevelMethods of work and study hours:The lessons are practical sports classes where we are working towards the competences described above. Aftergetting a sufficient grade (5,5>) the course will provide 1 ects which is the equivalent of 28 study hours.29

TestingTest forms and material covered in each test:Test # Description Form of Test Learning goal # Material covered1 Continuous assessment Teachers assessment 1,2,3 -The PE grade is based on a continuous assessment. During the semester the students will be graded 3 timesaccording to the criteria described in the test design. The average of the 3 grades is the final grade.In order to receive a final grade students can not miss more than 2 classes.· Students can make up for one lesson each semester during the resit· Still missing 3 classes after the resit: the student has to make up 3 lessons next semester to receive the finalgrade· Still missing 4 classes after the resit: the student has to make up 4 lessons next semester to receive the finalgrade· Still missing 5 classes or more after the resit: the student has to resit the whole semester· Only one lesson per week can be made up· Being late: Until 15 minutes late will be marked as late· More than 15 minutes late will be marked as absent· Three times late equals one time absentWhen a student cannot participate because of medical reasons, the student has to contact the PE teacher inorder to arrange a resit or substitution for the lessons.Extra information:Students have to wear a sport outfit ( t-shirt/sweater, track suit/sweat pants, indoor shoes when we are indoors,outdoor sport shoes when we are outdoors). Students can find more relevant information on INTRANET on sporttimetable and www.hessport.nlysical30

Physical Education & Sports 4Exchange program named sport program 2 and 3Module codePE4VS2ES01ECTS 1Lecturer(s)VJOContact infocalExamination:# Description1 Sports andteamwork 4Catalog GradingForm ofMinimumnumber BasisTest2012PE4_TS D NVT Test(written)TypeTypePeriod Duration WeighresitDecentral Decentral S1, S2 0 100ObjectivesContents and topics in the course:Physical education is used as a tool to work on different competences. In order to reach our learning goals differentkind of life time sports and team sports are used. This semester will focus on the team orientation. That means:teamwork and entrepreneurial behavior. Two indications to reach that competence are team orientation of the studentand perseverance.The lessons are also used to create more self-consciousness concerning health and health risks by testing and therewill be advice how to act according to potential risks.Different research outcomes have proven the positive effect of sport on study performance.'A fit manager is a good manager'.Learning goals:In PE the students are expected to reach the following goals:Learning goalsThe student:Programme’s profile competencies Level1. will try and keep on going until he/she reach her goal perseverance 22. will motivate team members, and let them try and reach their goals. team oriented 23. participate active and comes well prepared to each class Co-operation, task oriented 34. give and receive feedback Communication 35. actively coach other students Co-operation 3Methods of work and study hoursMethods of work and study hours:The lessons are practical sports classes where we are working towards the competences described above. Aftergetting a sufficient grade (5,5>) the course will provide 1 ects which is the equivalent of 28 study hours.TestingTest forms and material covered in each test:Test # Description Form of Test Learning goal # Material covered1 Continious assesment Teachers assesment 1,2 -31

The PE grade is based on a continious assesment. During the semester the students will be graded3 times accordingto the criteria described in the 'toetsmattrijs'. The average of the 3 grades is the final grade.In order to receive a final grade students can not miss more than 2 classes.· Students can make up for one lesson each semester during the resit· Still missing 3 classes after the resit: the student has to make up 3 lessons next semester to receive the final grade· Still missing 4 classes after the resit: the student has to make up 4 lessons next semester to receive the final grade· Still missing 5 classes or more after the resit: the student has to resit the whole semester· Only one lesson per week can be made up· Being late: Untill 15 minutes late will be marked as late· More than 15 minutes late will be marked as absent· Three times late equals one time absentWhen a student cannot participate because of medical reasons, the student has to contact the PE teacher in orderto arrange a resit or substitution for the lessons.OrThere will be a special schedule for the students. Every now and then they will have sports, together with other 2 nd yrgroups. These classes will count for 2 lessons, because they last for 2 hours. In the end the student will have the sameamount of hours.The same rules apply as always.In order to receive a final grade students can not miss more than 1 classes.· Students can make up for one lesson each semester during the resit· Still missing 2 classes after the resit: the student has to make up 2 lessons next semester to receive the final grade· Still missing 3 classes or more after the resit: the student has to resit the whole semester· Only one lesson per week can be made up· Being late: Untill 15 minutes late will be marked as late· More than 15 minutes late will be marked as absent· Three times late equals one time absentWhen a student cannot participate because of medical reasons, the student has to contact the PEExtra information:Students have to wear a sport outfit ( t-shirt/sweater, track suit/sweat pants, indoor shoes when we are indoors, outdoorsport shoes when we are outdoors). Students can find more relevant information on intranet on sport timetable andwww.hessport.nl32

Part D Modules: International Business and Management StudiesModulesCurrent Issues in International BusinessModule code CIBVH2ES02Study guide 5000CIBECTS: 4Lecturer(s): P. FonkertContact info p.fonkert@hva.nlExamination:# DescriptionCatalognumberGradingBasisMinimumForm ofTest1 Project 5010CIB_TS D Test(written)TypeTypePeriod Duration WeighresitExternal Not T2, T4 0 100Contents and topics in the course:Want to be prepared for the future? Have you wondered why theory translates into practice in unexpected ways? Areyou ready for a completely different view on current business issues? This course was created to challenge yourknowledge, to address the social responsibility of business, and to provide a helicopter view of the issues businessesface. It is designed to open your eyes to the role and impact of international business in our daily lives. We live in anincreasingly global society and business practices in one part of the world have an impact on the businesses, peopleand society in other parts of the world. Our global world is becoming more interconnected and interdependent. Political,legal and social changes have far-reaching consequences, as do the behaviour, actions and reactions fromcorporations, institutions, states and individuals. This course takes the theory that students have learned andencourages them to criticize and debate it. Through assignments, interactive discussions and lectures students willintegrate, expand and reflect on their knowledge and how it relates to current business events, practices and trends.Emphasis is placed on exploring, interpreting and evaluating business issues primarily from managerial, environmental,ethical, legal, political and financial perspectives.Learning goals:# Learning goalsThe student can:Programme’s profilecompetencies1 Summarize and interpret major international trends, events or developments I.1 International businessawareness2 Interrelate the impact that international trends or events have on businesses,the world economy and societyI.1 International businessawareness3 Recognize different concepts used in business ethics VI.7 Ethical Responsibility 34 Interpret the implications of ethical and strategic issues on businessoperations in international contexts (i.e. political, legal, or economic)5 Distinguish between the ways firms adapt, innovate and compete ininternational contexts6 Combine knowledge and information from various sources into logical andpersuasive argumentsVI.7 Ethical ResponsibilityI.1 International BusinessAwarenessI.1 International BusinessAwarenessII.3 International StrategicVision DevelopmentV.4 Business ResearchMethods7 Present (in written and oral form) complex information from different sources IV.3 Business Communication 3Methods of work and study hours:Work methodsCurrent Issues in Business is an interdisciplinary course in which current issues are viewed from different perspectives:ethical, financial and managerial. Teaching methods include theory lectures, interactive discussions, studentpresentations and documentaries, among others. The course is taught by three different lecturers.Level233332333

The assignments require students to work in groups and to use various sources and multimedia (e.g. newpaper andmagazine articles, films, documentaries, YouTube) in order to gather information and construct arguments. Theteaching methods will enable students to develop their research, critical thinking, presentation and writing skills.Students are encouraged to participate in discussions, to argue and defend their positions on issues and to debate withother students.Compulsory attendanceDue to the interactive nature of the lectures, discussions and student presentations, attendance and participation ismandatory. Students may not miss more than the maximum amount of absences allowed by IBS (for 2012-2013: 20%).Poor attendance and participation will result in a reduction of the final grade. Additionally, group participation andcontribution is also mandatory. Free riders are not tolerated. Students will evaluate their peers in their group at the endof the semester. For students with low peer evaluation scores, a maximum of one (1) point may be deducted from thefinal grade.Time allocated for contact (classes and/or tests) and self-study:- per week for contact (classes and/or tests): 3 hours per week- per week for self study: 3 hours per week- per week for group work and meetings: 2 hours per weekLiterature:Understanding Business EthicsStanwick & Stanwick2009 Pearson Higher Education 2009ISBN-13: 9780137129898Other materials will be made available electronicallyTest forms and material covered in each test:TestNoDescription1 Presentations in class and/or assignment(s) onthe chosen topic/assigned topicsForm ofTestLearningGoal #Material CoveredProject 1 to 7 As covered in lectures and specifiedin assignment instructionsAssessment criteria and distribution of points:This course is taught by three different lecturers and each lecturer provides instructions and assessment criteriaseparately. This is distributed to the students at the start of the semester.FeedbackFeedback on assignments is provided during lectures.Back to course overview34

Current Issues in FinanceModule code: CIFVH2ES02Study guide 5000CIFECTS: 5Lecturer(s): Micha KeijerContact info: m.g.keijer@hva.nlExamination:# Description Catalog Grading Form ofnumber Basis Test1 written 5010CIF_TS D Testexam(written)TypeTyperesitPeriod Duration WeighCentral Central T2, H1, T4, 120 100H2Contents and topics in the course:This course is about the Subprime Mortgages Crisis .The financial crisis of 2007 till the present is a crisis triggered by an insolvent United States banking system. Ithas resulted in the collapse of large financial institutions, the bailout of banks by national governments anddownturns in stock markets around the world. The US housing market has also suffered, resulting in numerousevictions, foreclosures and prolonged vacancies. It is considered by many economists to be the worst financialcrisis since the Great Depression of the 1930s. It contributed to the failure of key businesses, thedecline inconsumer wealth estimated in the trillions of U.S. dollars, substantial financial commitments are incurred bygovernments, and a significant decline in economic activity.The “ second part of the crisis”; the Sovereign Debt Crisis in Europe will be touched up on lightly. The coursemainly focus on the ‘mechanics’ of the subprime mortgages crisis in the US.Topics within the course are i.a.governments and central banks responses to the crisis, bank (in)solvency,declines in credit availability, financial innovation, financial regulation, perverse incentives,risk perspectives,rating agencies and global financial imbalances.Learning goals:# Learning goalsThe student can:Evaluate the ‘mechanics’ of a banks balance sheet, off-balance sheet transactions, Special PurposeVehicles, securitization.Evaluate the factual events that took place before and during the Subprime Mortgages crisisGive arguments for the risks/weaknesses within financial regulation.Give arguments for the strengths and flaws within monetary- and fiscal policies conducted by central banksand governments before and during Subprime Mortgages Crisis.Break down of the financial contagion during the crisis in to specific elements of financial innovation.Give arguments for the changes in risk aversion due to financial innovation and the effects of perverseincentives in run up to the crisis.Deduce the causes of some of the financial events during the crisis to the capitalistic paradigm and globalfinancial imbalancesGive arguments for the academic and 'popular' causes of the Subprime Mortgages crisis.Methods of work and study hours:The course can be split up in three parts;1. Describing the conditions of economies, financial markets and financial regulation before theSubprime Mortgages Crisis.2. What happened during the Subprime Mortgages Crisis?3. What are, with hindsight, the probable causes of the Subprime Mortgages Crisis?35

Students are to discuss amongst their peers the causes of the Subprime Mortgages Crisis. The ‘popularcauses’, such as ‘greedy bankers’, ‘hedge funds’ and ‘faulty risk models’ will also be considered. The studentswill have to give arguments for the pro’s and con’s of theseveral causes.Attendance is compulsory. The student can miss 2 classes during the semester. A 3 rd class can be missedwith a well-founded reason. Missing 4 classes means the student is ruled out of the exam.Literature:Title Author(s) Publisher Year Print ISBN Comp.The Meltdown Years : The Unfolding of the GlobalEconomic CrisisWolfgangMunchauNoTest forms and material covered in each test:There will be a written exam at the end of the semester. The questions will be open; students should elaborateon their argumentation and reasoningwhen answering the questions.The exam will cover the learning goals as presented above.Extra information:An "pro-active attidude" is required. Students should participate in classroom discussions and comments oneach others answers. Just "consuming" the lecture is not enough.Back to course overview36

Demand Chain ManagementModule code: DCMVH2ES01Study guide 5000DCMECTS: 5Lecturer(s): Lucinda UngerContact info: l.j.unger@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Written exam Written Central Central T2, H1, T4, H2 120 100The course is a module within the International Marketing Minor, though it can also be taken as an elective course byIBS International exchange students. As a part of the minor it takes the student deeper into marketing operations,focusing on the “third P” place, or more exactly distribution. As distribution costs are a major part of the total retailvalue, it is essential that only value added activities are undertaken to justify any increase in cost/price which must bepassed on to the consumer. The course looks in detail at cost drivers and methods to reduce them.This is a specialist topic which concentrates on the techniques specific to organizing and monitoring supply chainefficiencies. Additionally the trade-off principle is used to identify and quantify the risk associated with individualSupply Chain Management strategies. The course contributes to the functional key area competencies of theInternational Supply Chain Manager.The three case studies give the student experience of solving supply chain problems through choosing theappropriate tools, methods and measurements.Learning goals:# Learning goalsThe student can:1 Construct a supply chain map to illustrate flows and critical paths2 Calculate lead times and the effect on total costs at retail level3 Calculate cost of inventory using various models4 To identify the efficiency gains in manufacturing using various supply chain modes5 To predict future sales using forecasting methods6 To estimate the risk associated with various modelsLiterature:Title Author(s) Publisher Year Print ISBN Comp.Logistics and Supply ChainManagementMartinChristopherPearson 2011 4th 978-0-273-73112-2YesBack to course overview37

Economics of Emerging MarketsModule code: ECMVH2ES03Study guide 5000ECMECTS: 4Lecturer(s): Andre ResingContact info: a.a.b.resing@hva.nlExamination:# DescriptionCatalog GradingForm ofMinimumnumber BasisTest1 written exam 5011ECM_T1 D NVT Test(written)2 Report + 5011ECM_T2 D NVT Testpresentation(written)TypeTyperesitPeriod Duration WeighCentral Central T2, H1, 120 60T4, H2Decentral Not T1, T2, 0 40T3, T4Contents and topics in the course:The term emerging markets was first coined in the early 1980s. Emerging economies are economies with low tomiddle per capita income. Such countries constitute approximately 80% of the global population and representabout 20% of the world's economies. In the end it are the developments and reforms that take place withincountries that define them as being emerging. Next to the well-known BRIC (Brasil, Russia, India, China), thereare many small countries across the globe that deserve this title. This module will try to capture emergingeconomies from both a theoretical as well as a more practical point of view. Topics included into this module willinclude:th and development;In addition, during case analysis, the above-mentioned topics will be elaborated. In a number of case studiesspecific attention will be paid to the development of Latin American countries. The module is linked to l.1(international business awareness) of the national framework IBMS competencies.Learning goals:# Learning goalsThe student can:1 Define how development is being measured both on a one-dimensional and multi-dimensional basis2 Classify and categorize the development status of developing countries based upon differentmeasurements.3 Link the development status of emerging economies to the various classical and contemporary models ofdevelopment.4 Measure poverty and inequality as indicators of development.5 Identify and describe the common features of financial institutions within developing countries.6 Explain the impact of population growth on development and vice versa.7 Recognize and understand migration patterns, national as well as international, that take place within andbetween developing and developed nations.8 Point out the impact of development on environment.9 Define the components of human development, and measure the level of human development within acountry.10 Formulate a research question and outline a methodology for a research paper related to developmenteconomics.11 Report and present the main finding of the research paper.38

Methods of work and study hours:Total workload of the course is app. 112 hours. During the semester3 hour classes will be weekly scheduled. Atthe beginning of the semester students will receive a semester planning specifying the contents and homeworkon a weekly basis. More specifically, each week students will be required to prepare a case study linked to thetopic at hand. In discussing the various topics, the lecturer will make use of powerpoints that will be madeavailable to all students through the T-drive. In addition, students will work in teams on a research paper. Duringthe last 3 classes of the semester, students will present their main findings of these research papers.Compulsory attendence (> 80%) is required since active participation during classes is necessary. Students notmeeting the attendence requirement will be delisted from the course.Literature:Title Author(s) Publisher Year Print ISBN Comp.EconomicMichael P. Todaro & Stephen C. Addison 2011 11th 978-1-4082- YesDevelopment SmithWesley8447-6Test forms and material covered in each test:Test#Description Form of TestLearninggoal #Material covered1 Written exam Written exam 1 through 9 Book Todaro/Smith chapters 1 through 10 + 15. Inaddition, students should study all information on the T-drive as posted under code ECM.2 ResearchpaperResearch paper +presentation10 and 11 Application of materials under test 1 + additional sourcesbased on the research topic.Both tests will be graded on a scale 1 through 10. In grading the research paper, specific attention will be paid tothe orginality of the topic chosen and whether students are capable of specifying a clear researchquestion/hypothesis and dito methodology. In an early stage, students get a chance to hand in their researchpaper and will receive feedback upon this. After doing their presentation students will receive extensive feedbackon both their paper and presentation. The presentation will count for 20% of test 2 grade.Students will receive the exam and solutions to their written exam. The lecturer will provide all students with theopportunity to review their exam work individually.Back to course overview39

European LawModule code ELWVH2ES04Study guide 5000ELWECTS: 5Lecturer(s): R. B. BouterseContact info r.b.bouterse@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Paper & Analyses Written Decentral Decentral T1, T2, T3, T4 0 672 Participation Oral Decentral Decentral T1, T2, T3, T4 0 33Contents and topics in the course:This course deals with the European regulations that regulate competition law and it studies the political,economical and moral consequences of these regulations. The central topics of this course are competition,moralityand the European rule of law. Students will study these themes by analysing the competition law regime ofthe European Community. Law in this course is considered to be political instrument that defends interest of aEuropean society. Law is political because it always deals with the interest of (individual) people. This makes anydecisions legitimated by law a legal decision as well as an moral decisions which demands a critical perspective ofany professional dealing with law.Learning goals:Decisions and strategy legitimated by law often have a deep impact on people’s lives and interest. This counts foremployees and customers as well as competitors or ordinary people in the sense of consumers or civilians. A legaldecision (as has been said) is always a political and moral decision. From this follows that in the construction of alegal memorandum (leading to a legal decision) a professional should be able to master five skills. First, master theability to look for and evaluate relevant legal and moral issues; second, read and evaluate legal documents; third,analyse and synthesize different legal and moral arguments: fourth, share this legal and moral information withcolleagues and question the value of this information: fifth, write or present a legal memorandum and take a criticaland reflexive moral attitude within an international context towards the moral, strategic and political consequencesof a decision based on the memorandum. The main goal is not however to teach extensively on the content ofEuropean Competition law. This would be a misunderstanding of the possibilities of this relevantly small course inEuropean law. Its aim is rather to teach the students the necessary skills, by using European law, to approach acomplex legal problem.The European law classes have as their aim to develop these five skills. This is done in two ways: first, by textanalyses and group discussions based on the reading material and cases. And second, by short one hour lectureson the general principles of the political, moral and legal framework of the European rule of law. These lectures areto support a better understanding of the reading material and show to how legal decisions are to be constructed.Classes are obligatory, however in some circumstances exceptions can be made. For this contact the teacher.Students who follow the course regularly and file weekly assignments can get exemption of the exam. Therequirements for this exemption are explained in the ‘Manual for text analysis which can be found on the web-ctpage of the course.The course thus provides students with the ability to ask relevant legal and moral questions and some excellentstudent maybe able to formulate a general answer to these questions. This is not due to the level of the students orthe course it is rather the result of the complexity and often unclear nature of European competition law.Back to course overview40

EntrepreneurshipModule code ESPVH2ES05Study guide 5000ESPECTS: 10Lecturer(s):Peter FonkertFrank van den BergContact info p.fonkert@hva.nlf.w.van.den.berg@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 written exam Written Central Central T2, H1, T4, H2 120 602 business plan Project Decentral Not T2, T4 30 40Introduction:Entrepreneurship is THE key ingredient for a successful development of the economy. Without this the world would have been aspoor as a century or more ago. All major companies of today started as small companies. Some of these will disappear. New oneswill continue to emerge. Employment levels in all multinationals together will decline; small and medium sized companies are themajor source for continuing employment around the world. Innovation (which goes hand in hand with entrepreneurship) andentrepreneurship itself provide the wealth of tomorrow. The objective of the course now is to analyze the entrepreneurial processand is to draw up -on paper- a commercially viable and financially well documented Business Plan for participants such as potentialventure capital financiers (and / or bankers). Besides coming up with an original idea and executing it, the fundamental hurdle mostoften is funding the venture. Banks are not the most logical source of financing start-ups. Most seed capital comes from ¡°3xF¡±:family, friends and fools, plus that the entrepreneur should commit him or herself at maximum to the venture, financially andemotionally.Contents and topics in the course:The Entrepreneurship course aims to provide students with an in-depth knowledge into this field of (international) business. Thismodule will give students a full picture of what is involved in the preparation of your own business venture. This course aims toprepare and guide the students through the essential process of writing a solid business plan.Upon completion of this course, students should have acquired the following competencies:¤ Ability to assume the risks associated with the facilitation of production in exchange for profit¤ Capable of founding a new business venture¤ Ability to combine resources that make existing methods or products obsolete¤ Approaches, and skills to meet different opportunities and threats available in the environment of international business.¤ Ability in employing, managing, and developing the factors of production, including the labour force.¤ Ability in creating value for customers by exploiting untapped opportunities.¤ Able to create strong and positive orientation towards growth in sales, income, assets, and employment.¤ Introduction to managemento The functions of managemento Organisational performanceo Management skillso The evolution of management thinking¤ The Environment of Managemento The external environmento Managing small business start-ups¤ Planning as a Managerial Functiono Managerial planning and goal-settingo Strategy Formulation and implementationo Managerial decision-making¤ Organising as a Managerial Functiono Designing adaptive organisations¤ Leading as a Managerial Functiono Dynamics of behavior in organisationso Leadershipo Motivation and job satisfaction41

Learning goals:Learning Goals. The student can:1 Define, describe ans recognize opportunities for an commercialventure in the International market of business.Programmme's Competency profileI.1 International Business Awareness; level 32 Define and divide essential tasks within the Management team IV.1 Leadership; level 33 Classify, locate and select potential competitors of your new venture. III.7 International Supply Chain Management4 Interpret potential threats and opprotunities among potentialcompetitors5 Identify and select a business model that adds value to customers andcash flow to the venture6 Interpret potential threats and opprotunities in the market the ventureintends to operate.7 Estimate and calculate the financial resources needed to start thebusiness successfullyII.3 International Strategic Vision DevelopmentII.3 International Strategic Vision DevelopmentI.1 International Business AwarenessI.1 International Business Awareness; level 3; III.8: Int.financial Accounting; level 38 Schedule ans rank the opportunity to finance the start up costs. I.1 International Business Awareness9 Estimate and calculate the expected sales and costs for the first twoyears.10 Recognize, duplicate, quote, name and select elements that areessential for EntrepreneursI.1 International Business Awareness; level 3I.1 International Business Awareness; level 3Literature:TitleEntrepreneurship: Successfullylaunching New VenturesAuthor(s) Publisher Year Print ISBN Comp.Bruce R. Barringer and R.Duane IrelandPearson-H llrentice2 orlater9780135052822 YesBack to course overview42

Financial ManagementModule code: FIMVH2ES01Study guide 5000FIMECTS: 5Lecturer(s): Johan KloostermanContact info: j.a.a.kloosterman@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 written exam Written Central Central T2, H1, T4, H2 120 100Contents and topics in the course:Financial Management is a course offered to students in the 3rd and 4th year. In the course, the student will learn thecompetencies needed to develop the financial statements of a business plan and judge the attractiveness of investingin a business. Furthermore, the student will be able to make sound investment-, working capital management-, cashmanagement- and financing decisions based on contemporary financial theories.Besides a general introduction to financial management this course will give students a profound knowledge of financialstatements (Historical and Pro Forma), including the meaning and usefullness of cash flow. Financial forecasting andmodelling will be a major part of this course.One of the goals of financial management is to add value to a business. Commonly this is reflected in creating andmaximising shareholder value. Several aspects will be discussed like, bond and stock valuation and the concept of timevalue of money. An important issue in financial management is the aspect of risk and its relationship with return. We willintroduce quantitative tools and methods to measure risk and return.Capital investments are analysed by using the net present cash flow concept. A very important determinant of thisanalysis is the cost of capital. Students will get an inside in how the cost of capital is calculated and what its usage is inmodern financial management.Learning goals:# Learning goalsThe student can:1 Prepare and analyse financial statements, including the cash flow statement of acompany and financial models2 Use ratio-analysis and financial modeling to optimize the working capital and cashposition of a company3 Calculate present values and future values of simple and complex cash-flows suchas annuitiesProgram ProfileCompetenciesIII.8 Int. FinancialAccountingIII.8 Int. FinancialAccountingIII.8 Int. FinancialAccounting4 Calculate the return and present and future values of an investment III.8 Int. FinancialAccounting5 Calculate the risk and return of an investment portfolio III.8 Int. FinancialAccounting6 Calculate an investment’s required return using the capital asset-pricing model andthe security market line.7 Describe the features of bonds, stocks and other financing items, calculate theirfuture and present value and their expected return8 Prepare a financial plan for a company including optimization of working capital,financing structure and liquidity forecast.III.8 Int. FinancialAccountingIII.8 Int. FinancialAccountingIII.8 Int. FinancialAccountingLevel22223323Back to course overview43

Financial Risk ManagementModule code: FRMVH2ES03Study guide 5000FRMECTS: 5Lecturer(s): J. MrabtiContact info: j.mrabti@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Fin.Risk Management Written Central Central T2, H1, T4, H2 120 100Contents and topics in the course:The FRM-course covers financial risks in trading, investment and companies (banks!) and risk management ininternational financial markets. The core of the course is the properties and applications of financial instruments andderivatives, as tools for trading, speculation and hedging financial risks. Also their role in the current global financialcrisis is discussed.Literature used:Syllabus and set of problems to be found on StudynetSubjects:- What is financial risk, how is it measured: basispoint value, duration, volatility, VAR, leverage- Overview of money and capital markets; types of market analysis- Type of derivatives: futures, forwards,options, swaps, structured instruments- Short and long term term interest rate instruments and derivatives- Application of derivatives in commodity, interest rate and forex trading- Application of derivatives for hedging financial risks of projects and companiesLearning goals:The following learning goals are key in the course:The studentcan:1. Recognize and identify different types of financial markets, instrumentsand derivativesProgramme’s profile IBMScompetenciesIII.8 Int. Fin. Accounting 22. Recognize and identify different types of financial market analysis III.8 Int. Fin. Accounting 23. Assess financial risk of projects, instruments, companies caused bychanges in interest rates, currency rates, financial market conditions4. Use financial derivatives (forwards, futures, options, swaps) for tradingpurposes5. Use financial derivatives (forwards, futures, options, swaps) for hedgingpurposesIII.8 Int. Fin. Accounting 3III.8 Int. Fin. Accounting 3III.8 Int. Fin. Accounting 3Prerequisites:At least an introductory knowledge of macro- and micro-economics;Intermediate knowledge of corporate finance andAble to make financial calculations and understand quantitative methodsKnowledge of ExcelUnderstand "Financial English"Literature:TitleFinancial Risk Management and FinancialInstruments and DerivativesAuthor(s) Publisher Year Print ISBN Comp.J.S.Schoorl To be found onWebCTYesBack to course overview44

Globalization and Latin AmericaModule code GLAVH2ES01Study guide 5000GLAECTS: 3Lecturer(s): Carlos AldereteContact info c.h.alderete@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Final Research Paper Written Decentral Decentral T1, T2, T3, T4 0 100Contents and topics in the course:Globalization and Latin America is a third/fourth year module taught in English. The module is part of the LatinAmerican Business Studies minor. In addition, this minor can also be chosen by exchange students.Learning goals:The process that has come to be known as globalization- i.e., the progressively greater influence being exerted byworldwide economic, social and cultural processes over national or regional ones- is clearly leaving its mark on theworld of today. This is not a new process. Its historical roots run deep. Yet the dramatic changes in terms of space andtime being brought about by the communications and information revolution represent a qualitative break with the past.Globalization clearly opens up opportunities for development. National strategies should be designed to takeadvantage of the potential and meet the requirements associated with greater integration into the world economy. Thisprocess also, however, entails risks: risk generated by new sources of instability in trade flows and, especially, finance;the risk that countries unprepared for the formidable demands of competitiveness in today´s world may be excludedfrom the process;and the risk of an exacerbation of the structural heterogeneity existing among social sectors andregions within countries whose linkages with the world economy are segmented and marginal in nature. An importantdimension of the globalization process is the gradual spread of ideas and values with regard to civil and political rights,on the one hand, and economic, social and cultural rights, on the other.The first part of the module analyses globalization from an integral standpoint. The second part of the study focuses onspecific issues: external vulnerability and macroeconomic policy, the integration of Latin America and the Caribbean inglobal trade and production circuits, strengthening innovation systems and technological development, internationalmigration, environmental sustainability and social development.There are clear indications that the globalization process in Latin America requires a new institutional framework inwhich a more efficient management of global interdependence can be combined with the introduction of firm, clearlydefined principles of international solidarity.The module will provide the required platform for inquisitive and insightful students of international business tounderstand, comprehend, and analyse the great transformations that are shaping the Latin American landscape.Back to course overview45

Human Resource Management 1Module code: HR1VH2ES05Study guide 5000HR1_10ECTS: 3Lecturer(s): Eva KuijperContact info: e.kuijper@hva.nlExamination:# DescriptionCatalog Grading Form ofTypeTypenumber Basis TestresitPeriod Duration Weigh1 Written 5010HR1_T1 D Test Central Central T2, H1, T4, 120 70exam(written)H22 Presentation 5010HR1_T2 D Project Decentral Not T2, T4 0 30Contents and topics in the course:Managing people effectively is vital to success in today’s highly competitive marketplace. The task of managinghuman resources effectively include all the activities that organizations use to influence the competencies,behaviors and motivations of all the people who work for them. These in turn influence profitability, customersatisfaction and a variety of other important measures of organizational effectiveness. Meeting the challenge ofmanaging people effectively requires the involvement of everyone in the organization. HR activities include boththe formal policies of the organizations and the actual daily practices that people experience.In this course we address and incorporate those facts and competencies with which modern managers need tobe knowledgeable. Many of the traditional functions of Human Resources (HR) are today incorporated into the jobdescriptions of line managers and teams as a result of restructuring and employee empowerment. So this courseis not just for future HR managers, but also primarily for future managers and team members who must now knowHR.Topics include international HRM, recruitment and selection, training and development, motivation, generation Y.Learning goals:No. Learning goalsThe student can:1 To identify the role of HRM in modern organisations2 To relate new job analysis and design approaches to motivation, retention, and performance3 To relate effective recruitment, selection and retention strategies4 To explain training and developing activities5 To explain HR in an international context6 To identify the importance of motivation and to discriminate between various ways of motivating employees7 To illustrate the impact of a certain generation in the workforceMethods of work and study hours:During the lectures we will go over the reading material and illustrate the topics discussed with the help of video's,exercises, cases andclass discussion.In addition, as of week 4 there will be a group presentation in every class on the topic discussed.Classes are 2 hours per week46

Literature:Title Author(s) Publisher Year Print ISBN Comp.Human Resource compiled by A. van Pearsonlatest 9781849591690 YesManagement 1)WoudenbergEducation1) custom made for HvATest forms and material covered in each test:Test # DescriptionForm of test Learning goal # Material covered1 Exam written test 1,2,3,4,5,6,7 Reader, powerpoints from presentations2 Group presentation presentation 1,2,3,4,5,6,7 Reader, own researchThe written exam will be 70% of the final gradeThe presentation will be 30% of the final gradeBack to course overview47

Intercultural AwarenessModule code: ICNVH2ES02Study guide 5000ICNECTS: 4Lecturer(s): S. AiyerContact info: s.aiyer@hva.nlExamination:# Description Catalog GradingForm ofMinimumnumber BasisTest1 project 5003ICN_T1 D Test(written)2 writtenD NVT Testexam(written)TypeTypePeriod Duration WeighresitDecentral Not T2, T4 0 50Decentral Decentral T2, H1,T4, H2120 50Contents and topics in the course:Intercultural awareness is essential for building productive relationships and operating effectively in anenvironment of globalization and international business.Business students must define, recognize, and relate to different cultures in order to plan effectively and to carryout strategies for coping with the challenges posed by inter-cultural operating environments and situations.The main focus of this course is to elucidate the essence of culture in terms of values and beliefs that lie behindcustoms, habits, and symbols. The course helps students to prepare corresponding arguments and strategies foraddressing and coping with various intercultural situations.The course is presented in three parts. The first part focuses on the concept of culture and theories of culturedeveloped by Hofstede, Hall and Trompenaars. Students are expected to develop an in-depth ability to use thesetheories and to break down, distinguish and compare situations by employing the respective dimensions. Theyare also expected to present practical illustrations and applications of the theories taken from their ownexperience and research.The second part of the course looks at various models of how to cope with different sets of values as presented inthe first parts. These include Earley’s Cultural Intelligence, cultural shock, stereotypes, Development of CulturalSensitivity (DCIM); Hofstede’s Onion and pyramid model., DAE model of analyzing, Cultural Relativism. Similar tothe first part, students are required to research, cooperate, present and discuss case studies while demonstratingand developing the links between the studied theories and reality.In the third part of the course, students are required to work in groups and do in-depth research on a chosen topicthat is related to the course content. After discussing the research questions carefully with the lecturer(s), theymove on to conduct qualitative/ quantitative research that can prove their hypothesis. Examples of such a projectis: “In what way culture has influenced the economic development of East Asia?”. One of the most crucialrequirement of the project is that students have to deliver some new knowledge as the result of their research.The theories presented in the first and second parts of the course are used as theoretical framework for theirwork.Subjects & Keywords1. Cultural dimensions: Power Distance, Collectivism, Individualism, Masculinity, Femininity, UncertaintyAvoidance, Short-Long term time orientation, Particularism, Universalism, Diffuse, Specific, Neutral, Affective,Human and Nature, High-Low context, Mono-polychronic, Kinesthetic.2. Defining Culture: anthropological definition of culture; working definition of culture; types of culture: nationalculture, organizational culture, sub-cultures; models of culture; role of values inculture3. Cultural Awareness models: Cultural Intelligence, Stereotype, DCIM (Development of Cultural Sensitivity),Three levels of Cultural Understanding, Onion, Cultural Shock, DAE (model of Analyzing), Cultural relativism.48

4. Application of Cultural Theories: Research methodology, application, critique5. Intercultural themes: These subjects are situational as they depend on the topics chosen by students. Basedon their research themes, the presentations and the content of the lessons will focus on the main issueaccordingly. Examples of these themes are: The influence of Culture in North American Fooding Advertisement;How Indian culture persists in its Bollywood film industry.6. Intercultural Teams: intercultural communication; working in intercultural teams; projectLearning goals:Upon completion of the Intercultural Awareness course, students should be able to anticipate situations andsuggest solutions to culture-based misunderstandings. Students will be able to identify the relationship betweenvalues and culture. They will demonstrate their ability to work in an intercultural environment by completing aninternational group project. Using the knowledge gained in this course, students should be able to developstrategies to avoid culture-related misunderstandings.At the end of this course, students will be able to identify the relationship between values and culture and be ableto relate to specific situations. They will be able to use competency independently to develop and identify effectivesolutions in a relatively clearly arranged intercultural situations# Learning goalsThe student can:1. Define and explain relevant terms2. Describe the acculturation process3. Explain and identify cultural dimensions with accurate examples4. Determine whether cultural dimensions are relevant to the analysis of a situation.5. Distinguish personal and cultural traits and between nationality and culturalbackground6. Practice cultural relativism in intercultural discussions7. Work and communicate effectively as part of a multicultural group8. Develop strategies for working effectively with a multicultural group9. Adapt behavior to different cultural situations10 Demonstrate curiosity about other culturesMethods of work and study hours:Work MethodSeminars 21Self-Study 60Assignment(s) 31Total study hours (1 credit = 28 study hours) 112Total study hours per semesterFeedbackMuch of the class consists of discussions to develop and check understanding of reading materials and lectureconcepts.Students will receive direct feedback to their comments in class.For the group project, students will receive oral and written feedback during the project development phase.Theinstructor will be available by email, during office hours, and by special appointment for further comment orguidance on the presentation. Students will receive written and oral feedback after completing the presentation.AttendanceDiscussion with classmates and the instructor are vital for increasing intercultural awareness and passing theexam. Therefore, attendance is required. Students are allowed three absences per semester. Students who missmore than three classes risk consequences that may include a reduced exam score or exam ineligibility.49

Literature:TitleAuthor(s) Publisher Year Print ISBN Comp.Trompenaars’ Seven Dimensions. Trompenaars, F., Prentice Hall. 2008 NoUnderstanding Cross-CulturalManagement. 1)Hampden-Turner, C.Riding the Waves ofCultureCultures and organizations : software of the Geert H Hofstede; Gert Maidenhead : 2010 Yesmind. 2)Jan Hofstede; MichaelMinkovMcGraw-HillCues of Culture: The Basis of Intercultural2000 YesDifferences in Nonverbal Communicatio 3) Publishing CoMonochronic and Polychronic Time.YesIntercultural Communication: A Reader 4) Publishing CoThe Seven Dimensions of Culture. 5) Trompenaars2009 YesHampden-TurnerConsulting.The man_nature relationship and Bourdeau, Ph. 2004 YesEnvironmental Radioactivity 6)environmental ethics. Journal ofThe man_nature relationship and Bourdeau, Ph. 2004 YesEnvironmental Radioactivity (72) 7)environmental ethics. Journal ofCultural Intelligence. Harvard BusinessReview. October 2004 8) Earley, P. C;Mosakowski, E.Yes1) pages 82-87.2) 3rd Edition3) Larry A. Samovar and Richard E. Porter pages 258-269.4) Larry A. Samovar and Richard E. Porter pages 280-2865) URL: http://www.7d-culture.nl/Content/cont042.htm. Accessed 8 July 2009.6)(pages) 9–157)(pages) 9–158) pages 139-146.Test forms and material covered in each test:Test no. Test form Material1 Project Weekly lesson topic: assigned readings plus extensive additional research2 Written exam Intercultural Awareness reader and in-class discussions.Back to course overview50

Business Strategy in ActionModule code: IDMVH2ES01Study guide 5000IDMECTS: 5Lecturer(s): Moni PetkovaContact info: s.i.petkova@hva.nlExamination:# Description1 industrialmarketingmanagementCatalog GradingForm ofTypeMinimum Typenumber BasisTestresitPeriod5007IDM_PJ D Project Decentral Not B1, B2,B3, B4Duration Weigh0 100Contents and topics in the course:This course intends to be an ultimate exercise in which an array of theoretical concepts and instruments in the field ofstrategy and marketing is applied to a real industrial-business case in an international setting. The scope of the coursecomprises:Analyzing the strategic position of the company. It embraces a critical analysis of the company’s resources,competences and its past business performance, the dynamics of its markets and the industry sector and its meso andmacro environment.Developing the company’s strategy by means of the formulation of alternative directions and/or methods ofdevelopment, a comprehensive comparison of the different options and a well motivated choice of the preferred option.Operationalisation of the strategic choice by means of an implementation plan, ensuring that the strategic targets andgoals are met in a well organised and controlled manner. This implementation plan also includes a feasibility analysis ofthe chosen strategy.Students are working in teams and led through a well-structured strategic-planning process under intensive guidance ofthe lecturer. .At the end of this process, students are expected to produce a creative, fully developed strategic plan and animplementation plan, backed up with solid business-economic argumentations and calculations. The plans will besubmitted in the form of a business report and be presented in a setting that simulates the Board of Management of thecompany.The course offers to students the opportunity to deepen their knowledge of the strategic planning process in action andto further develop essential competences in the international business environment such as: critical thinking,entrepreneurship, vision, teamwork and communication.Topics in relation to the profession/programme profile:Coherence with other units of education:Theoretical models andconcepts in the field of strategy and marketing are being applied to a real industrial-businesscase in an international setting.Learning goals:# Learning goalsThe student can:Programme’s profilecompetencies1 Develop a project definition and research methodology International Business AwarenessBusiness research methods2 Carry out a critical analysesof markets, customers, competitors andmacro-environmental forces.International Business AwarenessInt. marketing and sales3 Assess the business performance, resources and competences International Business Awareness 34 Develop alternative strategic directions and select the most feasiblestrategic option(s)International Strategic Visiondevelopment5 Design an implementation plan for the selected strategic option Business process & changemanagementLevel333351

6 Demonstrate the financial feasibility of the selected option Internatrional Finance andaccounting7 Participate in a team Cooperation 28 Prepare and give an oral presentation of a report Communication 2Methods of work and study hours:During one semester, class sessions of two consecutive hours per week and/or weekly planned individualteamcoaching sessions to provide feedback and instructions.3Calculation of study hours:Class Sessions (Introduction theory and presentations)Coaching sessions (Intensive dialogue on progress and contents)15 hours5 hoursTeam meetings (Team brainstorm and progress meetings)28 hoursHome work: preparation report (research and report wrting)78 hoursHomework: preparation presentations14 hoursTotal140 hoursExtra information:Prerequisites:A proven knowledge of Advanced MarketingAbasic knowledge of Organisation and ManagementA basic knowledge of Finance and AccountingA shown capability to communicate in english; both spoken and writtenBack to course overview52

International Financial AccountingModule code: IFAVH2ES01Study guide 5000IFA_06ECTS: 5Lecturer(s): J. MrabtiContact info: j.mrabti@hva.nlExamination:# Description1 written exam 70and assignments30Catalog GradingForm ofMinimumnumber BasisTest5006IFA_TS D Test(written)TypeTypePeriodresitCentral Central T2, H1,T4, H2Duration Weigh120 100Contents and topics in the course:International Financial Accounting is a core topic for students of international business. Financial reporting scandals atEnron, Ahold, Parmalat, Global Crossing, Shell and World Com suggest the need for a better understanding of the costsand benefits of a set of international financial reporting standards. While a professional business school does notprimarily educate students up to the level of certified accountants, its students should have an appropriate level ofawareness of international financial reporting standards. This module fits the profile of the modern internationalmanager, who is able to independently judge the financial strengths of a corporation. The purpose of this course is tomake students aware of the international dimensions of financial reporting. Students will pursue careers in internationalenvironments and they should therefore be sensitive to the impact of various reporting standards in different countries.At the end of the module students should be aware of the complexities that exist in international reporting and shouldable to understand the problems that investors are faced with in interpreting the financial statements of multinationals.International Financial Accounting is an elective but is compulsory for students majoring in International Finance.Learning goals:# Learning goalsThe student can:1 Student is able to classify different international accounting systems using theoretical approaches discussed incontemporary accounting journals (NF III.8, Level 1)2 Student is able to explain possible differences between financial statements taking into account the use of differentaccounting standards (NF III.8, Level 1)3 Student is able to journalize international business transactions, keeping in mind the broader internationalbusiness context (NF III.8, Level 2)4 Student is able to prepare a set of financial statements in accordance with IFRS (NF III.8, Level 2)5 Student is able to analyze a company’s profitability, liquidity, and solvency by applying various measurementmetrics and interpreting the results (NF III.8, Level 3).6 Student is able to make inferences about a given firm’s degree of internationalization and preferred mode(s) ofinternationalization with a careful analysis of the firm’s financial statements (NF III.8, Level 3).Methods of work and study hours:Grading policyThe final grade for the course is comprised of the following components:Final exam: 70%Presentation: 20%Class participation: 10%Class participation encompasses class attendance, homework assignments, peer assessments, etc. Attendance ismandatory.Course scheduleEach week, you will have a reading assignment and a homework assignment. Students must hand their homework in tothe lecturer at the beginning of class. Late submissions will not be accepted.Each week, a different team of students will make a presentation about that week’s reading assignment. Thepresentations will be assessed by both the lecturer and the other students (i.e., “peer assessment”). Peer assessmentforms must be completed and handed-in to the lecturer after the presentation. In addition, within-team peer53

assessments must also be completed. Within-team peer assessments offer students the chance to reflect on thefunctioning of their team and their own functioning within the team. Peer assessment represents an integral part of thestudent’s participation grade.Literature:Required readingFinancial Accounting: An International Introduction (2007)Authors: Alexander and NobesISBN: 9780273709268Publisher: Prentice HallTest forms and material covered in each test:The final grade for the course is comprised of the following components:Final exam: 70%Presentation: 20%Class participation: 10%Back to course overview54

International Business LawModule code ILWVH2ES04Study guide 5000ILWECTS: 5Lecturer(s): Anne Sophie AndelaContact info a.s.m.andela@hva.nlExamination:# Description1 Written open bookexaminationCatalognumberGradingBasisDForm ofTestTest(written)TypeTyperesitPeriod Duration WeighCentral Central T2, H1, T4, 120 100H2Contents and topics in the course:# Description CatalogNbr.GradingbasisMinimum Form ofTest1 Exam 5000ILW_06 Decimal 5.5 Test(written)TypeTyperesitPeriodcentrally centrally T2, H1,T4, H2Duration Weigh120minutes100%RationaleLaw is an indispensable instrument in a business manager's toolkit. How to comply with regulations, how toconclude international sales contracts, how to avoid conflicts and how to deal with them if they do occur?Questions that you will be able to answer!The course focuses on the hands-on use of law in international business and transnational commercialtransactions. You will be equipped with the legal insight and knowledge to make sound business decisions. Learnthe do's and don'ts from the perspective of a legal advisor to major trade houses, banks, insurers andtransporters. Acquire a strong(er) legal position in negotiations. Be able to use the opportunities the law affordsand avoid the pitfalls. Understand how business and law, as well as politics and economics interconnect.At the end of this course you will be aware of the important role of law in international business.You will be able todistinguish the different legal systems, know which business form to use and the level of risk and control involved.With regard to international trade your are aware of NAFTA and EU.In case a dispute arises, you can estimate which court should be involved.In the field of EU competition law, you can make a preventive assessment whether contracts and practicescomply with the rules of competition. In the field of international contract law, you can evaluate and negotiatecontracts with customers, distributors, agents, carriers, insurance companies and banks. You can analyse theterms of delivery according to the INCOTERMS 2010 and terms of payment in a sales contract on a case to casebasis. You will know when it is opportune to use documentary credit.You will bein a position to give advice onwhen particular clauses such as Free On Board or Cost Insurance Freight are favourable or unfavourable andwhich clauses can easily be negotiated upon. You will be aware of the legal implications of business decisionsand the ethical responsibility involved.In the course we will start with an introduction on the role of law in general and in international business followedby an overview of the different legal systems. Thereafter the focus will be on international business law, inparticular on multinational corporations, EU competition and US antitrust law, the conclusion of contracts for theexport transaction, uniform rules such as international trade terms as the INCOTERMS 2010, dispute settlementmechanisms, litigation and legal procedure, methods of payment and the carriage of goods by sea, by air andover land. Special attention is given to the development of free trade and economic integration in Europe andLatin America by taking a closer look at the EU, MERCOSUR and NAFTA and its effects. Legal aspects of topicalissues, such as the credit crisis and groundbreaking mergers and take overs are dealt with as and when theydevelop.Needless to say, part of this course will be dedicated to case law of international and national courts, in order tounderstand where it went wrong and how this can be avoided in the future. The cases serve to illustrate thetheory.55

The knowledge and skills gained in this course are categorized under the areas of international businessawareness and ethical responsibility. They are an absolute necessity for anyone operating in the internationalbusiness arena in the professional role of advisor for which IBMS prepares its students.Subjects and KeywordsThe topics covered are:1) ) Overview of the following aspects of international business law:a) history, distinction public/private law; b) main sources; c) main subjects; d) comparison of Common Law, Civillaw and Islamic Law systems;2) Dispute settlement (choice of law/choice of forum/arbitration/legal procedure);3) Different business forms and their characteristics: (sole proprietorship, partnership, Ltd., GmbH, PLC, SA deCV), multinational corporations, product liability, US anti-trust and EU competition law;4) International Trade Law: special emphasis on EU (European Union), NAFTA (North American Free TradeAgreement) and MERCOSUR (Mercado Comun del Sur);5) Legal framework of the Export Trade: International Sales Contract: conclusion of a valid contract according tothe United Nations Convention on the International Sale of Goods (CISG);6) Transport law: Use of INCOTERMS 2010, the carriage of goods by sea (Bill of Lading, liability of the carrierunder the Hague (Visby) Rules/Rotterdam Rules), the role of insurance;7) Finance: methods of payment (Bill of Exchange, Letter of Credit);8) Legal aspects of topical issues (financial crisis, mergers and acquisitions - such as ABN AMRO, globalization,ethical responsibility, compulsory licences)Learning goals:Learning goalsThe student can:1 distinguish between the major legal systems in the world (common law, civil law, Islamic law)2 explain the difference between various legal entities in the international business arena (partnership, Ltd.,GmbH, PLC, SA de CV);3 differentiate between MERCOSUR, NAFTA and EU;4 judge EU competition and US anti trust issues (cartel, monopoly/abuse of a dominant position) and takebusiness decisions accordingly5 identify the applicable law of a particular contract and which court to involve6 use the United Nations Convention on the International Sale of Goods (CISG) for the practical evaluation ofinternational sales contracts;7 justifywhich INCOTERMS and /or financial instruments to use in practical situations;8 interpret the legal impact of current issues in international politics and economicson business9 interrelate legal implications of business decisions with current ethical issues and ethical responsibilityMethods of work and study hours:Teaching methods:* We meet three lecture hours a week (block) for one semester of approximately fourteen weeks. Furthermoreself-study and preparation for case presentations are required.* The interactive lectures are split between Theory and Cases. Your personal input, with your nationalbackground, influences the content of the lectures. Legal aspects of topical issues will be dealt with as and whenappropriate.* Starting from a quick scan over International Law, we jump to the practice of (preventive) legal thinking. Duringthe last weeks the pieces of the jigsaw will fall together and you will then be able to evaluate and negotiatecommercial contracts for different situations successfully.* A visit to an international institution, such as the European Parliament or the European Commission in Brusselsor the International Court of Justice in The Hague might be included, as well as a guest lecture on a topical issue.Time allocated for contact: 42 hoursSelf-study: 98 hours56

Attendance and active class participation serve as an important asset for the exam and are highly recommended.The court cases dealt with, explained, discussed and/or presented in class by both the lecturer and students aremandatory for the exam. In addition, the lectures will clarify the legal theory of the topics mentioned above. Allinformation on the course, study materials such as Powerpoints and International Legislation, (links to) treatiesand conventions and examination information are made available for students on the intranet. The maincoursebook is International Business Law 5th/latest ed. by Ray August et al.Literature:TitleUnderstanding European UnionLawInternational Business LawAuthor(s)Karen DaviesAugust, R. etal.Publisher Year Print ISBNComp.Routledge2009 4th NoCavendishPrentice Hall 2007 5th 0-13-014377- Yesed.4Syllabus on internationalnvt Yeslegislation 1)1) e-syllabus available on the intranetTest forms and material covered in each test:Test#Description Form ofTestLearninggoal #Material covered1 Exam Written 1-9 Chapters 1,4,10,11,12, Powerpoints on Comparison of Legal systems,Transnational Commercial Law, EU and Treaty of Lisbon, EUCompetition Law and Merger Control, assigned cases and readings.Back to course overview57

International MarketingModule code: IMKVH2ES04Study guide 5000IMKECTS: 3Lecturer(s): E.J. KostelijkContact info: e.j.kostelijk@hva.nlExamination:# Description CatalognumberGradingBasisMinimum Form ofTest1 Analysis 5008IMK_T1 D Test(written)2 Implementation 5008IMK_T2 D Testthrough cases(written)3 Written Exam 5008IMK_T3 D Test(written)Type Type resit Period Duration WeighDecentral Not B1, B2,B3, B4Decentral Not B1, B2,B3, B4Decentral Decentral B2, H1,B4, H20 350 30120 35Contents and topics in the course:The course International Marketing (IMK) concentrates on the international aspects of marketing mix and the businessenvironment of global companies. This module focuses on how business environment differs from country to country andtakes the perspective of marketing decisions made by global companies. On completion of this module student should be ableto: • explain the differences between international marketing and domestic marketing; • apply international marketing theoryand concepts in a range of areas including product, promotion, pricing, and distribution (marketing mix); • relate internationalmarketing theory to a given scenario in order to solve practical problems, like performing market selection process andchoosing appropriate market entry strategy.Topics in relation to the profession/programme profile:International Marketing is highly relevant for modern marketer/business person. The course will be helpful for the professionallife of IBS graduates. It is critical to know and understand how companies can successfully operate in the internationalbusiness.Also, students should apply this knowledge in the final thesis.Coherence with other units of education:This course is related to other courses within Minor International Marketing.Learning goals:No. Learning goalsThe student can:1 Analyze the marketing mix used ininternational business.2 Explain the recent developments ininternational business.3 Recognize the ways/models to selectinternational markets.4 Identify the possible market entrystrategies.Programme’s profile competenciesI.1 International Business Awareness; III.6 International Marketing andSales ManagementI.1 International Business Awareness; III.6 International Marketing andSales Management; IV.3 Business CommunicationI.1 International Business Awareness; III.6 International Marketing andSales Management; V.4 Business Research MethodsI.1 International Business Awareness; III.6 International Marketing andSales Management; V.4 Business Research MethodsLevel3333Methods of work and study hours:Lessons 28Assignments 56Total study hours 3 ECT (1 credit = 28 study hours) 84 hrsLiterature:Title Author(s) Publisher Year Print ISBN Comp.Global marketing. A decision-oriented approach Svend Hollensen Prentice Hall 2011 latest No58

Test forms and material covered in each test:The form of testing is open assessment (decentral testing).Students receive 3 assignments:- International business news presentation 30% of final grade- Written assignment and presentation 35% of final grade- Written case analysis and presentation 35% of final gradeOne assignment is individual; the other two are group assignments. However each student is responsible for the quality ofhis/her contribution on all parts of the assignment and can be graded individually.Back to course overview59

International Money and FinanceModule code INEVH2ES01Study guide 5000INE_03ECTS: 3Lecturer(s): Frank van den BergContact info f.w.van.den.berg@hva.nlExamination:# Description Catalog Grading Form ofnumber Basis Test1 Written 5003INE_TS D Test(written)TypeTypePeriodresitCentral Central T2, H1, T4,H2Duration Weigh120 100Contents and topics in the course:The course International Money and Finance (INE) explains -at intermediate level-1) how Foreign Exchange (FX) markets function,2) where these FX markets are located (physically and in cyberspace),3) why exchange rates fluctuate and which economic and social factors impact their volatility,4) how financial managers can mitigate the inherent risks of varying exchange rates, in the short and long term, and5) which specific financial instruments are used to hedge against FX volatility, consisting mainly of derivatives (options,futures, forwards and swaps).General international economic concepts and current problems are also explained:a) Balance of Payments,b) the role of Central Banks in monetary economics,c) the emergence of the Euro,d) the credit crisis,and specific International Finance are also addressed:e) the Interest Rate Parity Theory,f) the Purchasing Power Parity theory andg) the theory of Arbitrage.Learning goals:No. Learning goals. The student can:1 identify how Foreign Exchange (FX) markets function.2 assess where these FX markets are located (physically and in cyberspace.3 classify the various elements of the Balance of Payment.4 illustrate why exchange rates fluctuate and which economic and social factors impact their volatility5 identify the control instruments for the Central Banks to conduct monetary economic policy.6 predict whether exchange rates will move up or depreciate.7 appreciate the emergence of the Euro as a common currency and the associated problems.8 interpret how financial managers can mitigate the inherent risks of varying exchange rates, in the short and longterm.9 choose which specific financial instruments can be used to hedge against FX volatility, consisting mainly ofderivatives (options, futures, forwards and swaps).10 interpret the Interest Rate Parity Theory, the Purchasing Power Parity theory and the theory of Arbitrage.Methods of work and study hours:The instructor will give weekly lectures covering all the material. Given the political nature of the material, discussion inclass is encouraged. Supporting material consists of handouts; DVDs are shown.The core of the course material consists of some 210 PPTs compiled by the instructor, which will be made available tostudents on MyStudentNet. Suggested daily/weekly reading of: Financial Times, The Economist, Wall Street Journal,Fortune etc. or equivalent websites.60

Literature:Book: Foundations of Multinational Financial Management, by: A.C. Shapiro, Publisher: Wiley, 6th edition, ISBN: 0-471-66117-1 (book is not compulsory, it provides supporting material; the contents of the course are summarized in thePPT's by the lecturer).Test forms and material covered in each test:One final written exam with 40 multiple choice questions covering all the topics of the course.Extra information:Prerequisites: Students should have had introductory courses in micro- and macroeconomics.Back to course overview61

Internet MarketingModule code: INMVH2ES01Study guide 5000INMECTS: 5Lecturer(s): M. PetkovaContact info: s.i.petkova@hva.nlExamination:# DescriptionCatalog Grading Form ofTypeTypenumber Basis TestresitPeriod1 assignment + 5010INM_T1 D Project Decentral Not T1, T2,presentationT3, T42 written exam 5010INM_T2 D Test Decentral Decentral T2, H1,(written)T4, H2Duration Weigh0 50120 50Contents and topics in the course:The internet and other digital media have transformed marketing. Understanding its dynamics is now more thanever before - a necessity. For customers, it means a much wider choice and purchase convenience. Fororganisations, it is an opportunity to innovate, expand to new markets, create customer awareness, and increasebrand value.The course Internet Marketing covers different aspects of how organisations use internet for marketing,describing emerging models for developing strategy, and using case studies of companies that use internetmarketing in their strategy.Lectures, seminars and real-life case studies will be used to describe the digital landscape and its impact onbusiness strategies. Students will play an active role throughout the semester. They are encouraged to exploreand experiment with digital marketing, by working on a variety of assignments, andexpected to present theirfindings in pair and group presentations. The course will culminate with group presentations of a creative andfully developed online presence for a specific case study.Learning goals:The student can:1 Explain the key differences between internet marketing and traditional marketing.2 Demonstrate the significance of micro and macro-environment factors in the internet marketing strategy of anorganization.3 Examine the opportunities and threats on a company level arising from the internet.4 Interprete the elements of the marketing mix in an online context.5 Assess the difference in communications characteristics between digital and traditional media.6 Describe the main success factors in managing a digital campaign.7 Develop the fundamentals of an internet marketing strategy for a specific case study.Methods of work and study hours:This course is a combination of lectures, workshops, individual assignments and group assignments. Classes arescheduled for 2.5 hours per week. Next to the classes, students are expected to work on case studies and groupassignments.Literature:Title Author(s) Publisher Year Print ISBN Comp.InternetMarketingDave Chaffey, Fiona Ellis-Chadwick,Richard Mayer, and Kevin JohnstonPearsonEducation2009 4th 9780273717409 Yes62

Test forms and material covered in each test:Test 1 (50%): Group project report and presentation.Test 2 (50%): Written exam. Chapter(s) 1, 2, 3, 4, 5, 8 and 9 of the book used for this course.Students will pass this course if the average of the two tests is 5.5 or higher.Extra information:Basic knowledge of Marketing Fundamentals is essential.Back to course overview63

InnovationModule code: INNVH2ES01Study guide 5000INNECTS: 5Lecturer(s): Anoesjka TimmermansContact info: a.n.timmermans@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Innovation Cont.Assessment Decentral Decentral T1, T2, T3, T4 0 100Contents and topics in the course:Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble.Upstarts are challenging the old guard, some of whom are feverishly struggling to reinvent themselves. The Innovationcourse aims to give students deep insight into the nature of business models and helps them to understand and tomethodically address the challenge of business model innovation.Innovation is a hands on course. During the course students are introduced to the different types of innovation and toseveral ground breaking business models. They learn how to get Customer Insights and to apply innovation techniques- Ideation, Visual Thinking – in order to innovate a product, service or business model themselves.The course develops the students’ ability to understand emerging user needs and pressing environmental concernsthat drive today’s innovation. Topics include Customer Service innovation, Sustainable innovation, Brand experienceinnovation and Creative Leadership.PrerequisitesStudents are required to have a solid knowledge of Marketing and Management & Organization and to have masteredthe English language.Learning goals:No. Learning objective: Knowledge and cognitive skills1 Summarise the principles of innovation2 Exemplify the different types of innovation3 Sketch the workings of a ground breaking business model4 Identify and describe key patterns and trends5 Employ creativity enhancing tools and innovation techniques6 Define, describe and recognize opportunities for an innovative venture7 Identify and select a business model that adds value to customers8 Interpret potential threats and opportunities among potential competitors9 Interpret potential threats and opportunities in the market the venture intendsto operate.10 Present the concept of the new venture11 Demonstrate the ability to make use of audio-visual aids in he presentationWork methodsIn the Innovation course students are subject to both lecturing and individual and group assignments. The lectures offera theoretical framework for the various assignments.Extra informationAttending classes is compulsory. Students without a valid reason for their (over 2) absences will be expelled fromfurther participation in this course and have to re-do this course in the semester following.Back to course overview64

International TradeModule code: INTVH2ES03Study guide 4000INTECTS: 3Lecturer(s): tbaContact info: tbaExamination:# Description Form of Test Type Type resit Period Duration Weigh1 International Trade - written Written Central Central T2, H1, T4, H2 120 100Contents and topics in the course:International Trade is a "Risk Management" course.The module is based upon the concept that international enterprises require management's full knowledge andunderstanding of the major considerations supplementing the marketing effort, the risks involved, and the practicalsteps in which the corporation must engage prior to, during, and subsequent to the consummation of the salescontract.Maintaining an overview perspective and acceptance of the philosophy that corporations should not be in thebusiness of knowingly taking risks over which they have no control, this module has been designed to help thestudent to understand the nature of the major risks inherent in conducting business on an international level:shipment modes and packaging, payment types and related issues, and the cause of and solution to foreignexchange risk exposure.This module, presented in twelve interactive classes throughout each semester, provides a primer on the termsand conditions of the international transaction, major related risks and coverage, transportation, insurance,documentation, and payment methods.The following material is covered over the period of one full semester. With the exception of the courseintroduction, the risk topics listed below are not in any particular order. Notification will be given duringclassconcerningthe order to be followed.1 Course Introduction2 The Contract & Trade Terms3 Packaging & Transport4 Means of Payment5 Short-Term Payments6 Long-Term Payments7 Foreign Currency8 Risk Insurance9 Logistics10 Price Calculations11 Price Calculations12 OpenPrerequisites:Prerequisite courses include a solid knowledge and understanding of the precepts of marketing theory and finance.All candidates are expected to have completed, or concurrently be following an International Marketing module.A common sense approach to business would also help as would a willingness to prepare for and participate inclassroom discussions.65

Learning goals:No. Learning objective:Level of dominanceKnowledge and cognitive skills1 Risk Identification Insight, Knowledge, Understanding2 Risk Avoidance Analysis, Application3 Transaction Elements Knowledge4 Scenario Basing Synthesis, ApplicationLiterature:TitleAuthor(s) Publisher Year Print ISBN Comp.International Trade 1) O. van Geuns & A.B. Weaver latest 9080211532 Yes1)All material is available on the school intranetBack to course overview66

Latin American Business CultureModule code LACVH2ES01Study guide 5000LACECTS: 3Lecturer(s): tbaContact info: tbaExamination:# Description Catalog number Grading Basis Form of Test Type Type resit Period Duration Weigh1 Report D Assessment Decentral Decentral T2, T4 120 100Contents and topics in the course:This module offers students first hand information, based on actual work experience, over the specific caracteristicsand differences to take into account when working and living in Latin America. This course:1. provides the students with useful knowledge about social and business practices of trade and commerce in LatinAmerica;2. helps the students reflect about the skills and attitude needed for successful work in Latin America;3. contributes to help the student perform with the proper behaviour when working in a Latin American business andsocial context.The course relates to the professional area International Business Environment and contributes to the personaldevelopment of the professional role of manager because a graduate interested in doing business in Latin Americashould know and be aware of what contributes to make his work successful.Learning goals:Nr. Learning goalsThe student can:1 Sum up the general intercultural differences dealt with in each session2 Describe the general behaviour observed in a particular country3 Identify the specific behaviour observed in different groups of a particular country4 Compare the different behaviours in similar groups of different countries of the area5 Deduce aspects influencing the patterns of behaviour6 Generalize common patterns from different countries or geographical areas7 Predict and justify patterns of behaviour in not discussed countries in the same continentMethods of work and study hours:Time allocated: This module comprises one block of 7 weeks, with weekly lectures of 3 hours; 23 hours in total. Inaddition to this, assignments, self study and weekly tasks will amount to roughly 60 hours for this block.Mandatory attendance is required, because the information provided in class is the basis of the course. Also,participating in class is necessary to put the information in perspective, analyze it and complete the assignments.Students can miss a maximum of one sessions, but will need to compensate it with an extra assignment. Moreabsences without a valid, demonstrable reason, will have the student expelled from the course. The course can betaken again in a next semester.Assignments:1. writing an initial paper expressing assumptions on different topics categorized and detailed on how the studentbelieves it is to work in a non specified Latin American country in general;2. making a weekly summary with the information received in every lecture;3. writing a final paper at the end of the course relating the information received to the original assumptions previous tothe lectures and drawing conclusions based on this information.During the course the students participate actively in class, ask clarifying questions and interact with the lecturer inorder to thoroughly understand the information given to them.The work is handed in at the end of the course as a complete report for the individual grade of the course.Back to course overview67

Market Budgeting and ForecastingModule code: MABVH2ES01Study guide 5000MABECTS: 5Lecturer(s): Johan KloostermanContact info: j.a.a.kloosterman@hva.nlExamination:# Description1 Written examand caseCatalognumberGradingBasisMinimumFormofTestTypeTyperesitPeriodD NVT Project Decentral Decentral B2, H1,B4, H2Duration Weigh120 100ObjectivesContents and topics in the course:This course is a mandatory course in the International Marketing Minor; the International Marketing minor is to providethe tools necessary to develop and execute a Marketing Budget. The module Market Forecasting and Budgeting (MAB)specifically teaches students to create a marketing plan based on an analysis of the internal and external factors thatinfluence a company in an International business environment in a practical setting. The course is focused on workingout a marketing case leading to a market plan and budget. This project is carried out in small teams.During the course the students will learn to better understand market dynamics, analysis of a company's financial resultsand to construction an operational marketing budget.The main factors of the external environment are handled in the first part of the course: Managerial Economics. This partdeals with the dynamics of our market system. It aims at making students aware of how – in general – markets work andenabling them to make predictions. Both events in and around markets and differences in market forms determine afirm's room for policy decisions on for instance promotion or price. Market development scenarios are meant to assistthe budgeting process. It the external analysis needed to make a marketing budget,The internal analysis in a pratctiacl setting is mostly based on the module Budgeting and variance analysis which isdone in 3 or 4 workshop-like lectures using management accounting techniques. This section of the course focuses oninterpretation of variances between actual and budgeted results. It is the internal analysis which gives the basis for thecoming year’s marketing strategy and budget.Budgeting is the final topic of the course. In 3 or 4 interactive workshop-like lessons students learn to set objectives andthen construct a marketing plan and operational budget.68

Learning goals:# Learning goalsThe student can:1 Explain market structures and dynamics and their influence on marketingdecisions2 calculate and interpret variances between actual and planned revenues andcosts3 Explain the choice of marketing activities to achieve performance goals4 Construct an operational budget5 Identify trends in the environment that generate opportunities and threats forthe organizationLiterature:Title Author(s) Publisher Year Print ISBN Comp.Market Planning and BudgetingMarket Forecasting and Budgeting, Manual A -Managerial EconomicsL.J. Unger Pearson 2008 latest 978-1-844776 Yes(ed.)395 2M. Meeles HvA YesBack to course overview69

Management & OrganisationModule code: MAOVH2ES01Study guide tbaECTS: 5Lecturer(s): Johan KloostermanContact info: j.a.a.kloosterman@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Written exam Written Central Central T2, H1, T4, H2 120 702 Assignments Written Decentral Not T2, T4 0 203 Continuous assessment Cont.Assessment Decentral Not T2, T4 0 10Contents and topics in the course:One of the biggest problems entrepreneurs, CEO's and managers in organizations face is how to motivate andorganize people in such a way that organizational goals are achieved in the most effective, efficient and sustainableway possible, thus ensuring optimal results for the owners, a valued contribution to society and a work environmentin which people can prosper and grow.Managers, researchers and consultants have come up with many theories to address this problem, but not one ofthem has been adopted as the universal theory of management and organization. Instead: organizational theoriesmostly address asubset of problems that managers have to deal with. In this course the new entrepreneur ormanager will learn the complexities of human functioning in organizations and how to apply the ‘toolkit’ that theoryoffers to deal with these complex problems. In this course the organizational theories will mainly by applied to thestarting, the small and mid-sized company.Learning goals:# Learning goalsThe student can:1 Explain the determinants of a business strategy2 Prepare a strategic business plan3 Name the elements of business strategies4 Explain the determinants of an organization structure5 Construct an organization structure in alignment with the business strategy6 Develop the list of necessary resources needed for strategy execution7 Explain employee motivation based on relevant motivation theories8 Decide the most effective leadership style in given circumstances based on relevant leadership theories9 Prepare a set of operational goals in alignment with the business strategy10 Classify the factors that determine organizational culture11 Explain the relationship between organizational culture and managerial effectiveness12 Explain various styles of leadership13 Explain the various leadership activities14 Explain the factors that determine teamwork effectiveness15 Explain the factors that determine job design effectivenessBack to course overview70

Management Accounting TechniquesModule code: MATVH2ES01Study guideECTS: 5Lecturer(s):5000MATHanneke MingMike van RoosmalenContact info: b.j.ming@hva.nla.m.m.van.roosmalen@hva.nlExamination:# DescriptionCatalognumberGradingBasisMinimumForm ofTestTypeTypePeriodresitCentral Central B2, H1,B4, H2Duration Weigh1 written examMAT5006MAT_TS D Test(written)120 100ObjectivesContents and topics in the course:International Corporate environments often organize management accounting as a distinctive function. Both staff andmanagement in these environments are very likely to be confronted by activities performed by managementaccountants. An understanding of both the nature of and the techniques applied by management accounting istherefore important for anyone who aspires to work in a international corporate environment.In this course some of the techniques already covered by basic management accounting courses will be elaboratedfurther. Special attention will be paid to the way these techniques can be applied in an international environment. Nextto this, the course focuses on the integration between management accounting and management and organizationtheory.The course will develop the student’s ability to perform managerial cost calculations but also the ability to identify theway the outcome of these calculations can support the management function. Furthermore, the course helps thestudent to develop an integrated approach to management control in a multinational organization.Topics of the course include accounting for decision making purposes, allocation of indirect (corporate) costs,measures for general management control purposes, strategic operating income analysis, aspects of effectivemanagement control systems in a multinational environment and measures for both business unit and managerialperformance.Learning goals:# Learning goalsThe student can:1 identify relevant cost information in order to support decision making by management.2 relate the outcome of cost calculations for decision making to management control aspects like performanceevaluation.3 construct both financial and non financial measures for management control purposes.4 calculate the contribution of strategy implementation to changes in operating income.5 identify both the purposes of indirect cost allocation and the criteria used to allocate indirect costs.6 decide how to set up an effective management control system that fits the organization’s structure of amultinational.7 develop measures for evaluating both business unit and management performance as an integrated part of amanagement control system in a multinational settting.Methods of work and study hoursAll specified learning goals will be served by the same didactical work method. During class the students will beintroduced to the topic by the lecturer. In a next step the students will work to develop their understanding by workingon a exercise or case provided by the text book. They can work alone or together with fellow students while thelecturer acts as a tutor.71

Outside class hours they are requested to work on assignments that consist of exercises and cases provided by thetext book.Solutions to these exercises and cases are partly provided digitally in order to have the student assess their workthemselves and partly discussed together with their fellow students and lecturer in class.In a final step time is spent on making the exercises and cases completely independent by simulating an examsituation.Time allocated per week for class meetings: 2,5Time allocated on average per week for self study (making assignments, reading and studying, preparing for exam ) :7,5Literature:TitleCost Accounting, amanagerial emphasisAuthor(s) Publisher Year Print ISBN Comp.Charles T. Horngren, S.M.Datar and M.V. RajanPearson /Prentice 2012 Laatste 0132109178 YesHallBack to course overview72

Modern History and Society in Latin AmericaModule code: MHSVH2ES02Study guide 5000MHSECTS: 5Lecturer(s): Rosa Maria Vila RochesContact info: r.m.vila@hva.nlExamination:# Description1 Modern History&Society in LatinAmericaCatalognumberGrading Form ofTypeTypePeriod Duration WeighBasis TestresitD Assessment Decentral Not T2, T4 0 100Contents and topics of the course:A graduate of International Business and Management interested in doing business in Latin America should knowand be aware of a number of aspects, f.i., history, culture, tradition, politics, economy and development,influencing not only the attitudes but also the identity of varied groups of population in different Latin Americancountries.This course relates to the professional area International Business Environment and contributes to the personaldevelopment of the professional role of manager because:1. it is essential for the graduate to be knowledgeable about the historical facts that are at the basis of the presentsituation in relevant countries in which he/she would be interested in conducting business.2. it is important to have developped a social orientation conducive to a responsible, professional ethicalbehaviour.Learning goals:The following learning goals are key in the course:No. Learning goalsThe student can:1. Summarize and classify historical facts2. Understand developments in Latin America in a broad context3. Relate contemporary situations to historical facts4. Interpret consequences of historical facts in present times5. Summarize and understand cultural factors influencing behaviour6 Justify developments to the proper cultural context from the pastMethods of work: Every week the student will read previous to class prescribed material and write a summary orprepare a presentation about the topic assigned. In class, he/she will either give a presentation or participateactively in the question-and-answer round, in which the topics will be analyzed, related to different historic orcurrent situations and put in the right context.The student will prepare all reading assignments or presentations, hand in at the requested time all writingassignments, and contribute to the weekly exchange of information.Every summary will be graded and participation in class will be assessed individually.The written assignments need to be handed in at the requested time; the average of the assignments will providethe course grade.Time allocated: This module will be offered every semester during 14 weeks, with weekly lectures of 3 hours, 42hours in total. In addition to this, assignments, self study and weekly tasks amount to roughly 100 hours.Compulsory attendance: participating in class is necessary to put in perspective, analyze and complete theinformation acquired through homework tasks. Students can miss a maximum of two sessions, but will still needto hand in the work corresponding to the missed sessions. If they miss more without a valid, demonstrablereason, they will be expelled from the course and will need to re-do it in a next semester.73

Literature:Title Author(s) Publisher Year Print ISBN Comp.UnderstandingContemporary LatinAmericaRichard S. Hillman andThomas J. D'AgostinoLynne RiennerPublishers, Inc.2011 last 978-1-58826-341-4YesTest form and material covered:Test Description form of test Learning goals Material covered1 continuous assessment reports (written and/or presentation) 1,2,3,4,5,6 prescribed bookIf an assignment is delivered late, the maximum grade will be 5.5Active participation: relevant contributions to information or interpretation (or lack of them) can improve or reducethe grade from 0.5 to 1.0 point in the final grade.Back to course overview74

Marketing in ActionModule code: MIAVH2ES06Study guide 5000MIA_10ECTS: 5Lecturer(s): Max KohnstammContact info: m.kohnstamm@hva.nlExamination:Catalog Grading Form ofType# DescriptionTypenumber Basis TestresitPeriod Duration Weigh1 Assignment 1 D Project Decentral Decentral T2, H1, T4, 120 50H22 Assignment 2 D Project Decentral Decentral T2, H1, T4,H2120 50Contents and topics in the course:During the final years of the study at the HES a lot of attention is given to marketing strategy and (international)marketing management. But at the start of a marketing career the HES graduate will become an assistant to themarketing manager and should be able to handle operational marketing problems. His/her boss is the managerwho will decide about the marketing strategy. Therefore it is usefull to acquire skills on an operational level.In this course little theory is offered. The bulk of the available time is dedicated to the application of marketingtheory in a 'real life' situation. The main topic of this course will be the development of short term action plans,based on 'real life' cases. A company will be invited to brief the students about a specific marketing problem.Examples are 'bad in store visibility' or 'low customer loyalty' or 'declining top of mind brand awareness'. Thestudents will be requested to develop a solution for the problem. Examples from the past are the development ofa in promotion for Telfort, the improvement of the assortment sold in the food department of the HEMA or therelaunch of the website 'Speurders' of De Telegraaf (newspaper) or the development of a customer retentionplan for T Mobile.The students will have to present their solutions to a representative of the company (for example the marketingmanager) and the HES lecturer.Learning goals:# Learning goalsThe student can:1 Demonstrate the ability to understand amarketing problem, based on the briefing ofa specific company.2 Examine the marketing problem in moredepth, based on research. Special attentionfor consumer and/or customer behaviour.3 Define the marketing problem and explainthe causes of the problem in (far) moredepth than the company briefing.4 Formulate a solution for the clearly definedmarketing problem.Programme’s profile competenciesV.4. Business research methods:· To be able to formulate a problem definition andresearch question in a relatively simple situation;V.4. Business research methods:· To be able to systematically execute a research,report on the findings and to translate them into usefulconclusions.V.4. Business research methods:· To draw conclusions from complex research data.II.5 Entrepreneurial Management:· The ability to independently take actions and risksto create opportunities for both existing and newproducts/services in the market.III.6 International Marketing:· The ability to evaluate and implement marketingdecisions based on an analysis of the internal andexternal factors influencing a company· The ability to structure these decisions in amarketing planningLevel1233275

5 Present the solution in a convincing way. IV.3. Business Communication· The ability to express his ideas, make proposals,draft reports and give presentations.· The ability to make proper use of audio-visualaids in his presentations.· The ability to make use of a wide range ofcommunicative skills.6 Team work IV.2. Co-operation:2/32• The ability to initiate co-operation with others, to ask forinput of team members,to exchangeinformation/knowledge and ideas with them.Methods of work and study hours:The course will consist of 2 practical assignments. Students will form groups. They will be briefed by a companyon 'real life' marketing problems (guest lecturers) and subsequently work on the solution. The solution will bepresented to the participants of the course and a representative of the company.Week 1Briefing about the problem by Company A. Formation of teams, who will work on the problem. Followed bylecture: Which theory is available to solve the problem?Week 2 & 3Groups present their first findings and receive feedback from the lecturerWeek 4Presentation of solution to the lecturer. Teamsare incompetition, best teams are going to the finals.Week 5Finals. Best teams will present their solution to the Company . Company will choose the best solution.Week 6ResitsWeek 7 - 12: Briefing by company B, followed by same program as in weeks 1 to 6.Test forms and material covered in each test:· Grades will be awarded on the basis of orally presented work and written plans.· Each practical assignment represents 50% of the final score.· Student attendance is mandatory.· Group work will mainly be done outside class. Active participation in the group work is a precondition forcompleting the course at pass level. No group work, no credits.Back to course overview76

Marketing CommunicationModule code: MKCVH2ES05Study guide 3000MKCECTS: 5Lecturer(s): N. de GrootContact info: n.de.groot@hva.nlExamination:# DescriptionCatalog Grading Form ofTypeTypenumber Basis TestresitPeriod Duration Weigh1 Written test D Test Central Central T2, H1, 120 50(written)T4, H22 MarketingD Project Decentral Decentral S1, S2 0 40CommunicationsPlan3 AssignmentsInternationalAdvertisingD Assignment Decentral Decentral S1, S2 0 10Contents and topics in the course:In this course students will learn the essence of marketing communications and its role within the marketingfunction for an organization. They will also learn how to set up an international marketing communications planfor an international product or service in a country or region.Special attention is given to cross cultural marketing communications and international advertising specifically.National culture poses a challenge for global marketing companies and agencies in the choice betweenstandardized and localized approach in marketing communications, which would be examined in more detailthroughout the course.Learning goals:No. Learning goals1. Explain various aspects of integrated marketing communications such as communication objectives,strategy and communication mix2. Summarise different elements of successful branding and global branding3. Discuss the influence of culture on international communication4. Put together a sound SWOT analysis of the company and decide which outcomes of the SWOT givedirection to a new Marketing Communications Plan5. Develop a Marketing Communications Plan6. Review existing international advertising campaigns and programs7. Produce a briefing for a marketing communications agency8. Demonstrate ability to work well in a team on the assignments related to the subject (deadlines, individualcontribution and cooperation)Methods of work and study hours:Work methodsTotal study hours per semesterLecture 56Project 28Self-study 28Guest lectures/working visits 7Assignment(s) 7Presentations 777

Exams 2Feedback sessions 5Total study hours (1 credit = 28 study hours) 140Literature:Title Author(s) Publisher Year Print ISBN Comp.Global marketing and Marieke de Mooij Sage2009 3rd 978141297041914765 YesAdvertisingPublicationsMarketingPatrick de Pelsmaeker, Prentice Hall 2007 3rd 9780273706939 YesCommunications, aEuropean perspectiveMaggie Geuens, Joerivd BerghRelevant ArticlesProvided by thelecturerYesTest forms and material covered in each test:1. Written exam covering theory of both Marketing Communications and International Advertising. The test willconsist of multiple choice and open questions.2. A practical MKC part (test 2 Decentral) Setting up a marketing communication plan in a project group of max. 5people.3. 2 International advertising assignments (test 3 Decentral) two separate assignments, each to be made inproject groups of max 5 peopleTest Test formatWeight Study material1 Test (Central) 50 % Book Pelsmacker (all chapters, except 9), book de Mooij (all chapters)2. MKC Plan 40 % Application of MKC theory3. Assignments 10 % Application of IAD theoryIn order to pass the course, students have to achieve a 5,5 average of the central and decentral exams.The written exam can be retaken during T2, T4 and H1 and H2 while project part can only be retaken during thesemester.Students, who previously failed separate exams of IAD or MKC, have to take one written test instead whichcombines the theory of both.Extra information:Attendance of minimum 80% of lectures is mandatory. Feedback sessions and presentations as well as guestlectures are mandatory for all students.Back to course overview78

Marketing Research 3Module code: MR3VH2ES02Study guide tbaECTS: 5Lecturer(s): Harm StumpelContact info: h.a.m.stumpel@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Written exam Written Central Central T2, H1, T4, H2 90 100Contents and topics in the course:Level of measurement,Tests (t-test groups, oneway anova, Kruskal Wallis test, Chi square test, Mann Whitney test, t-test pairs,Sign test,Wilcoxon test, Chi square test for one sample)Analyses (Correlation, both Pearson and Spearman, Factor analysis, regression analysis, linear discriminant analysis)Learning goals:The learning goals of this course are the obvious ones for any person working in marketing and are in line with theother third or fourth year courses.Methods of work and study hours:During the first half of the lessons, the students work with the computer. When all students have the necessary skills inproducing output, the lessons concentrate more on interpreting the data. The exam is a written exam with output fromspss.The student must be able to give the necessary hypotheses, interpret the data, judge whether the data are consistentand in general prove that they can be a good judge of the produced output. During the week some time should bespent loooking back at the past lessen and reading the different chapters of the course book(T://HES/STL/Chapter01.pdf etc.)All lessons require the cooepration of the students. In the first five to seven lessons the statistical program SPSS isused to produce tables which give insight in the answers of a given group of respondents. Based on these tables testsand analyses are made to get a real understanding of some of the research problems. Ultimately this gives the studentthe ability to formulate hypotheses, the necessary insight in abstract reasoning, and the ability to make decisions basedon research data.In later lessons the insight of the student will be advanced by discussing computer output with accompanying researchquestions.Test forms and material covered in each test:Writtten exam with questions about spss-output on relevant marketing topics.Back to course overview79

Economics and Politics of the NetherlandsModule code NDPVH2ES01Study guide 5000NDPECTS: 3Lecturer(s): Trang Hai NguyenContact info t.h.d.nguyen@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Final Exam Written Central Central T2, H1, T4, H2 120 502 Research Paper Project Decentral Not T1, T2, T3, T4 0 50Contents and topics in the course:The Netherlands is the 16 th largest economy in the world. Quite an achievement for such a small country. This coursehighlights the economic system and achievements as well as the political structure of this trading nation.Students will benefit from multiple perspectives including geography, history and culture and politics to understandThe Dutch position in the global economy and the internal dynamics of the Netherlands. Themes such as immigration,the polder model and the major economic sectors among others will be covered.This module is mainly targeted on international students.They will find themselves working and living in anothercountry. In this course students are introduced to a comprehensive approach for studying another country and it’seconomic and political structure in order togain a perspective of bothbusiness and working environment.One of the themes of the course is the idea that the Netherlands is an organized or man-made country. Another keytheme will be the influence that water has had on the Dutch economy and society. Besides that, culture and theconsensus aspect of decision-making in the Dutch system are worth studying.Current affairs will be taken intoconsideration while pondering over or discussing international and national issues in the classroom.The course examines the Netherlands’ distinctive role in the world economy and how it has dealt with a number ofimportant issues. First, students will study the economy, culture, history,and political structure of the Netherlands.After an orientation in these areas, students will have the foundation to grasp how the Netherlands is positioned in theglobal economy. Topics covered will include geography, immigration, gender issues and the environment.The Polder Model of decision making involves a concensus of employers' organizations, unions, and the governmentcoming together to make agreements on economic policy. This model, also seen to be based on the principle thatpeople who lived within a flood zone had to work together to prevent disaster; though, nowadays, this model has lastits original charm. This shift coincides with a growing recognition of the enormous impact of trends such asglobalisation and global warming.Learning goals:No Learning goalsThe student can:1 To describe the Netherlands’ current economy, politics and society.2 To identify key characteristics in the Netherlands’ social, political and economic development.3 To relate to current economic, political and social issues in The Netherlands to its history, culture, andgeography.4 To compare the Netherlands’ economic, political and social policies with those of other countries.80

Political Economy of Latin AmericaModule code: PELVH2ES03Study guide 5000PELECTS: 5Lecturer(s): Daniel Chavez MinosContact info: d.e.chavez.minos@hva.nlExamination:# Description1 Political Economy ofLatin AmericaCatalognumberGradingBasisForm ofTest5006PEL_TS D Test(written)TypeTyperesitPeriod Duration WeighCentral Central T2, H1, T4, 120 100H2Contents and topics in the course:This course focuses on the interaction between markets, state, and society in the context of Latin America. In the pastthree decades, the region has experienced a double transition: (1) from authoritarian to democratic rule, and (2) from astate-led and inward-focused development strategy to an outward-oriented and market-led model of insertion into theworld economy. These parallel trends have resulted in diverse outcomes throughout the region, including theexpansion of a plurality of "new left" governments in recent years.The course addresses the core social, economic and political transformations that have taken place in contemporaryLatin America. It discusses the main policy changes and development challenges faced by the countries of the region,focusing on the patterns of dissemination of market-oriented policies, the transition to democratic governance, thebehavior and political influence of diverse social sectors, the impacts of reforms implemented since the mid-1980s, therise of the "new left", and the “post-reform” policy agenda.The course provides a platform for students of international business to recognize and explain the greattransformations that have reshaped the region, including the historical background and theoretical rationale of policydesign and implementation. By means of specific case-studies, similarities and differences between and withincountries are placed into a comparative perspective. As such, the course intends to give a more critical counterweightto the dominant analytical approach, by drawing attention to social and political processes beyond pure economics andthe current search for alternatives.Learning goals:# Learning goals. The student can:1 Recognize the trajectories and drivers of economic, social and political development in Latin America2 Recognize the relationship between region-wide processes and trends and specific national public policies.3 Identify Latin America's development strategies and modes of insertion into the world economy.4 Explain Latin America's responses to current economic challenges for economic growth and democraticgovernance.5 Participate in the implementation of a collective research project, reasoning and negotiating individual perspectivesand cooperating with other team members.6 Debate research findings, being able to give and receive feedbacks.Methods of work and study hours:The course begins with a review of the development strategies implemented in Latin America between the 1950s andthe 1980s, followed by a deeper analysis of the politics of market-led reforms of the 1990s and 2000s. The course thenmoves to a more focused examination of the diversity of governance models and economic and social policiescurrently evolving in the region.During the second part of the course, students will engage in team research projects. Course participants will bedivided into groups to work on a common research project focused on a specific Latin American country and a relevantresearch problem involving economic, political and social variables. The group research findings will be the focus ofboth written and oral presentations at the end of the course.* Compulsory attendanceAttending classes is compulsory. The course relies on ample use of audiovisual resources, and active studentparticipation is expected in class discussions; therefore attendance is critical. Students with excessive unjustifiedabsences may be asked to leave the course.81

* Time allocated for contact (classes and/or tests) and self-study:Time allocated per week for contact (classes and/or tests): 3 hours per week.Time allocated per week for self-study: 2 hours per week.Test forms and material covered in each test:Test # DescriptionForm of Test Learning goal # Material covered1 Research report Report 1,2,3,4,52 Research presentation Presentation 1,2,3,4,5,63 Exam Test (written) 1,2,3,4,6 Chapters 1–5Back to course overview82

Personal LeadershipModule code: PRLVH2ES01Study guide 5000PRL_12ECTS: 3Lecturer(s): K. MeerholzContact info: k.h.k.meerholz@hva.nlExamination:# Description1 PersonalLeadership -Essay2 PersonalLeadership -PortfolioCatalognumberGradingForm ofTypeMinimum TypeBasisTestresitPeriod Duration WeighD 5,5 Paper / Decentral Decentral S1, S2 0 50Report /ThesisD 5,5 Portfolio Decentral Decentral S1, S2 0 50Contents and topics in the course:The Personal Leadership course consists of seven training sessions and a feedback session.The objective of the course is that students learn how to develop themselves into leaders. A natural first stepfor that to happen is through personal leadership.Each training session focusses on a particular topic that embraces different aspects of personal leadership.These topics are introduced by the lecturer, and are expected to be further researched and analyzed by thestudent.The basis for this course in Covey's book "The 7 habits of highly effective people".“Every human has four endowments- self awareness, conscience, independent will and creative imagination.These give us the ultimate human freedom... The power to choose, to respond, to change.” Stephen R.CoveyThis course is very closely connected to the IBMS nine profession-related competencies, and the essence offive out of seven generic competencies. This course focuses on developing inter- and intra-personalcompetencies, fundamental in the development of an effective and ethically responsible professional.Learning goals:Learning goalsThe student can:1 Explain how taking responsibility can affect his/her ability to handle personal and professional challengesin an effective manner.2 Develop a personal vision of the professional he/she aspires to be, and articulates it by means of an actionplan.3 Assess his/her inner- and outer-sources of motivation, and how they drive performance.4 Develop a personal branding concept through a variety of exercises of self-awareness, self-reflection, andfeedback from others.5 Explain the importance of self-discipline and how it impacts his/her overall success.6 Identify the characteristics and competencies that caracterize the professional that he/she aspires to be.Methods of work and study hours:Total study load comprising:90 hoursSeven training sessions and a final feedback session 16 hoursIndependent study (homework assignments) 50 hoursIndividual vision paper on the business professional 24 hours83

Week Sessions Topics and assignments1 Session 1 Introduction, overview of the programmeWorkbook assignments2 Session 2 ResponsibilityWorkbook assignments3 Session 3 AmbitionWorkbook assignments4 Session 4 DisciplineWorkbook assignments5 Session 5 ProfessionalismWorkbook assignments6 Session 6 Personal brandingWorkbook assignments7 Session 7 NetworkingWorkbook assignments8 Session 8 Final presentations, Wrap up.Literature:Title Author(s) Publisher Year Print ISBN Comp.The Seven Habits of Highly EffectivePeopleStephen R.CoveyFreePresslaatste 0-7432-6951-9YesTest forms and material covered in each test:This course comprises several assignments, and students are expected to work both individually and ingroups.Two main assignments are graded. Both assignments are individual.The student passes the course if the average of these two individual graded assignments is 5.5 or higher.Back to course overview84

Sales Negotiation & CultureModule code: SANVH2ES04Study guideECTS: 5Lecturer(s):5000SANMarion van BuschbachFreek ZwarthoedContact info: m.van.buschbach@hva.nlf.a.m.zwarthoed@hva.nlExamination:# DescriptionCatalog Grading Form ofTypeTypenumber Basis TestresitPeriod Duration Weigh1 continuous 5009SAN_T1 D Assessment Decentral Not T2, T4 0 40assessment2 assignments 5009SAN_T2 D Test Decentral Decentral T2, H1, T4, 0 30(written)H23 negotiation exam 5009SAN_T3 D Test (oral) Decentral Decentral T2, H1, T4,H2120 30Contents and topics in the course:In business life one frequently faces situations that require negotiating. To do business successfully the professionalbusiness man or woman must possess communication skills inherent to negotiation processes; they must also haveacquired the ability to deal with cultural differences. A professional business education must provide students with theknowledge of, and especially tools for, cross-cultural negotiations. This is true, regardless of whether one starts acompany of his own, or chooses employ in an other company.This training module enables the student to train and develop their negotiating skills, and adopt a flexible approach tocultural differences.During the first part of the course the emphasis is on basic techniques and skills for negotiators. Students receivenegotiation roles for each week, which they have to prepare for in writing, describing the outcomes they wish toachieve. In class these negotiations are acted out by students, and the trainer comments on their negotiating style andapproach.In the second part of the course the intercultural aspects become part of the negotiating simulations students must do.Negotiating students now see themselves confronted by communications styles they were not expecting. Dealing withthem adequately, and incorporating a so-called "culture-neutral" attitude in one's negotiating style, are the mainobjectives of the socond part of the training course.Besides the training activities students must complete several assignments. They hand in preparations for negotiations;they must observe other students while negotiating and write an observation report -including advice for improvement-;and they must analyse and discuss an intercultural negotiation case study.During the various parts of the course links will be made, when possible, with activities students need to perform forother parts of the minor Entrepreneurship and LABS. Mainly, these links will be found in the negotiating simulations.Learning goals:No. Learning goalsThe student can:1 Sum up the basic concepts of negotiation theory;2 Describe the strategies and tactics for negotiations.3 Recognise strategies and tactics used by himself and others;4 Point out the effect of cultural variables on communication5 Identify common ground in a conflict situation;6 Discriminate between process and result focussed negotiations7 Identify negotiating styles8 Discriminate between wants and needs9 Construct a plan to negotiate;10 Use various styles and tactics in a negotiation;11 Demonstrate a professional approach during the negotiating process85

12 Use fluent and correct business English (oral and written)13 Give arguments for specific strategic choices;14 Compare negotiating styles in different settings;15 Paraphrase arguments, opinions and feelings16 Interrelate cultural determinators and negotiation approach17 Interprete the effectivess of negotiating stylesMethods of work and study hours:During the first part of the course the emphasis is on basic techniques and skills for negotiators. Students receivenegotiation roles for each week, which they have to prepare for in writing, describing the outcomes they wish toachieve. In class these negotiations are acted out by students, and the trainer comments on their negotiating style andapproach.In the second part of the course the intercultural aspects become part of the negotiating simulations students must do.Negotiating students now see themselves confronted by communications styles they were not expecting. Dealing withthem adequately, and incorporating a so-called "culture-neutral" attitude in one's negotiating style, are the mainobjectives of the socond part of the training course.Besides the training activities students must complete several assignments. They hand in preparations for negotiations;they must observe other students while negotiating and write an observation report -including advice for improvement-;and they must analyse and discuss an intercultural negotiation case study.Compulsory attendanceEach class is devoted to the training and development of specific skills. Attendance is mandatory for 80 %.Attending classes:36 hoursPreparing for class:5 hours per class* 12=60 (reading and preparing negotiation case)Assignments: research and writing: 42 hoursExam: 2 hoursTotal workload=140 hours.Literature:Title Author(s) Publisher Year Edition ISBN RequiredIntercultural Sales Negotiations Various HvA 2012 n.a. Redaer number 073 YesHand-outsYesTest forms and material covered in each test:Description Form of Test Learning goal # Material coveredTest #1 cont. assessment assessment 1,2,4,5,8,12,13 Reader Intercultural sales Negotiations: all chapters2. Assignments written reports 3,4,6,7,8,9,12,14,16,17 Chapters 1,2,3 Reader Intercultural Negotiations3. Oral exam oral 5,10,11,15 Exam Case1. Continuous assessmenta. attendance: 80%=6b. scores pop quizzes: 3 positive scores=6. The quizzes assess the degree to which the student has read the literature.c. adequate preparation plans : 3=6. preparations are based on negotiation role plays.The average of a,b,c is the grade for test 1.2. Assignmentsa. Observation reportb. Intercultural case studyc. Exam preparationThe average of a,b,c is the grade for test 23. Oral examStudents arge given the negotiation exam case two weeks in advance. During the negotiation they are individuallyassessed. Back to course overview86

Strategic MarketingModule code: STMVH2ES02 – same course as SMKVS3EL01!Study guide 5000STMECTS: 5Lecturer(s): Ronald JanssenContact info: r.janssen@hva.nlExamination:# DescriptionCatalog Grading Form ofTypeTypenumber Basis TestresitPeriod1 Theory Examination Central Central T2, H1,T4, H22 Strategic Plan (GroupDecentral Decentral T1, T2, T3,Assignment)T4Contents and topics in the course:Duration Weigh120 500 50Over the past decade the marketing environment has changed in a series of dramatic and far-reaching ways.Amongst some of the most signify cant of these changes has been the emergence of “the new consumer” and“the new competition”. This new consumer is typically far more demanding, far more discriminating, much lessbrand loyal, and far more willing to complain than in the past, whilst the new competition is frequently far lesspredictable and often more desperate than previously. At the same time, we have seen the ever-faster pace oftechnological change and the emergence of new delivery systemsWe have seen fundamental changes to marketing and business practice:With the advent of the internet and social media the power is shifting to customers.We have seen massive increase in the variety and assortment of goods and services offered for sale on theinternet and traditional stores.Changes in media usage and availability have forced marketers to rethink the way they communicate withpotential customers.Value propositions have changed due to the global crisis of 2008 and demand patterns have shifted as a result of(mobile) technology.Together, these changes have led to a very different type of marketing reality which has had major implicationsfor the marketing strategy processes. The question for most companies is to develop effective marketingstrategies in order to stay relevant and at the same time explore growth options.During this one semester module students will focus on the core concepts of strategic market management:- Definition of a business strategy- Role of strategic market management- External analysis- Customer analysis- Competitor analysis- Market/submarket analysis- Environmental analysis and strategic uncertaintyInternal company analysisMoving from analysis to strategy- Searching for sustainable advantages- Growth strategiesTheory will need to be put into practice by developing a strategic market plan for a chosen company.Learning goals:# Learning goalsThe student can:1 Define and recognize elements associated with internal /external analysis2 Point out relevant marketing strategies3 Explain the strategic marketing planning process87

4 Deduct outcomes of external and internal analysis in order to develop strategic marketing options in aninternational context5 Justify the choice for a particular marketing strategy6 Design a strategic international marketing plan.7 Participate in the group process of designing a strategic marketing solution.8 Present a comprehensive marketing strategyMethods of work and study hours:Work methodsTotal study hours per semesterLecture 33Self-study 30Working on group assignment (strategic market plan) 57Supervision/Q&A hour 20Total study hours (1 credit = 28 study hours) 140Literature:Title Author(s) Publisher Year Print ISBN Comp.Strategic Market Management -Global EditionD. Aaker, D.McLoughlinJohn Wiley &Sons2010 Laatste 978-0-470-68975-2YesTest forms and material covered in each test:Test no. Test form1 Theory examination (multiplechoice questions plus open questions)MaterialChapters 1 to 152 Strategic market plan (group assignment)Test2:Group Assignment detail will be made available during the first lecture. The purpose of this group assignment isfor students to put theory into practice: developing a strategic market position for an existing company.Extra information:Student attendance during presentations of internal and external findings (see course plan)is obligatory.In order to be eligible for a mark for the project assignment (“decentral exam”) the following is mandatory:group members during an allocated timeslot of 20-25 minutesshowing problem statement, main research findings, the development of a strategic position and proof offeasibility.e presentation.The final groupmark will be based on this set of documents (see project assignment document). Document must include atitle page with student names and numbers, covering problem statement, chosen product/market combination,external and internal analysis, SWOT, strategic options, chosen strategy and proof of feasibility. The assignmentwill be graded based on the correct application of theory to the presented subject and the depth and breadth(facts, not opinion) of the analysis. Internal, external analysis: 60% of your grade. SWOT, Strategic position andproof of feasibility: 40% of your grade.Back to course overview88

Stock ValuationModule code: STVVH2ES04Study guide 5000STVECTS: 5Lecturer(s): André ResingContact info: a.a.b.resing@hva.nlExamination:# DescriptionCatalog Grading Form ofnumber Basis Test1 Written exam 5012STV_TS D Test(written)2 Investment 5012STV_PA D Testreport(written)TypeTyperesitPeriodCentral Central T2, H1,T4, H2Decentral Decentral T2, H1,T4, H2Duration Weigh120 600 40Contents and topics in the course:The module stock valuation/investment analysis focuses on financial markets and financial instruments from aninvestor's perspective (as opposed to corporate finance where the company's perspective prevails).Differentinvestment opportunities available to investors will be discussed, including bonds, mutual funds, trackersand ofcourse common stocks. Special attention will be paid to the two branches of analysis, technical andfundamental. A special feature of the course is the analysis of the history of markets, with the recurrrence ofbubbles and bursts. We will further touch upon behavioural finance, modern portfolio theory, the capital assetpricing model and asset allocation.Throughout the course, students will be required to analyze and interpret financial data from different sourcesand to participate actively in classroom discussion.Finally students will work in teams on an investment report, thereby putting theory into practice.Learning goals:# Learning goalsThe student can:1 Point out how different indexes are being composed and interpret changes in index values.2 Calculate the return on various forms of investments3 Sum up the recurrence of the most important bubbles and bursts in our financial history and indicate thecommon denominators of these.4 Decipher and compare the two main branches of analysis, techical and fundamental.5 Use the Gordon Growth Model in calculating the intrinsic value of a common stock and interpret theoutcome6 Calculate bond values.7 Reproduce the capital asset pricing model.8 Summarize the role of behavioural finance in financial markets9 Explain what kind of asset allocation strategies are feasible to investors and judge their implications.10 Write an investment report for a stock listed company and come up with a recommendation to buy, hold orsell the stock.Methods of work and study hours:Total work load of the course is app. 112 hours. During the semester 3 hour classes will be weekly scheduled. Atthe beginning of the semester students will receive a semester planning specifying the contents and homeworkon a weekly basis. Analysing current issues is an integral part of the course. All materials are made availle to thestudents through the T-drive. Students are further required to work in teams on an investment report. In thisreport a stock-listed company should be analysed and the students will have to come up with a recomendationeither to sell, hold or buy the stock at hand.Compulsory attendence (> 80%) is required. Students not meeting this attendence requirement will be delistedfrom the course.89

Literature:Title Author(s) Publisher Year Print ISBN Comp.A Random Walk Down Wall Street Burton G. Malkiel Norton 2011 latest 978-0-393-08143-5 YesTest forms and material covered in each test:Test#DescriptionForm ofTestLearning goal#Material covered1 Written exam written 1 through 9 Book Malkiel + materials discussed and handed out inclass.2 Investmentreportreport 4, 5, 7, 10 Book Malkiel + materials discussed and handed out inclass.Back to course overview90

Part D Modules: International Business and LanguagesModulesBusiness EthicsModule code: BETVH2EL04Study guide 5000BETECTS: 5Lecturer(s): Ynske GunningContact info: y.i.gunning@hva.nlExamination:Description Form of Test Type Type resit Period Duration Weigh1 presentation Decentral Not T1, T2, T3, T4 20 502 essay Central Central T2, H1, T4, H2 120 50Contents and topics in the course:The course covers ethical aspects of decision making in organizations. The subject will be approached from societal,managerial, HRM, and marketing viewpoints. After a general introduction of ethics and morality, several aspects ofbusiness ethics will be covered, such as: the role of stakeholders, ethical dilemmas in international business, theinfluence of and the relationship with the government, ethical aspects of human resource management, ethics as partof company culture and ethics in the seller-buyer relationship (power positions, advertising business).The course trains the student in approaching societal and organizational problems and individual decisions fromseveral stakeholder viewpoints and value systems.Many ethical dilemmas have an international character; students are from many nationalities and discuss differencesin values as to the topics discussed.Learning goals:Nr. Learning goals1 is able to assess and apply ethical aspects of decision making as citizen, stakeholder, manager or specialist2 has a critical approach as to ethical positions and behaviour of companies3 is able to reflect on personal moral behaviour4 approaches an ethical problem according to basic ethical theories5 implies viewpoints and value systems of stakeholders before making decisions or giving advice.6 applies ethical norms when selling, marketing, buying or consuming goods or services.Test forms and material covered in each test:Test # DescriptionForm of Test Learning goal # Material covered1 Group presentation presentation 1-6 PPt’s, cases, notes studentsChapters 1-92 essay Test digital 1-6 Cases, ppt’s, notes studentChapters 1-991

Assessment criteria and distribution of pointsGroup presentation (test 1): group mark for content (sufficient use of ethical theories and dept in problem analysis,valid arguments, logical reasoning for solution) = 60%; individual mark for presentation skills = 40%Essay (test 2): content (sufficient use of ethical theories and dept in problem analysis, valid arguments, logicalreasoning for solution) = 80%; correct and concised English (no more than 10 spelling mistakes, grammar flaws andmisuse of words) = 20%FeedbackStudents are given continuous feedback on oral and written assignments done either in class or at home. Feedback onthe written test is given on the centrally organised exam review day.Back to course overview92

Debating in EnglishModule code DEEVH2EL01Study guide 5000DEEECTS: 5Lecturer(s): Ynske GunningContact info y.i.gunning@hva.nlExamination:# Description Catalog number Form of Test Type Type resit Period Duration Weigh1 Debate 5008DEE_TM Test (oral) Decentral Not T1, T2, T3, T4 30 100Contents and topics in the course:· Fundamental theory of critical argumentation· Gathering and analysis of relevant background information (desk research)· Presentation skills· Debating: rules, skills# Learning goals - The student1 knows the fundamentals of critical argumentation.2 knows the principle rules of debating.3 Is able to identify, analyse and evaluate arguments.4 Is be able to gather and categorise relevant information.5 Is able to debate according to specific rules.6 Is able to provide an audience-centered and convincing presentation.7 has attained an attitude of critical thinking, considering all arguments for and against.Work MethodsBasics of critical argumentation will be discussed in introductory lectures. Students participate in debates in variousforms and roles.Compulsory attendanceStudents must attend at least 70% of all classes, attendance is compulsory because of team assignments and test 1Students without a valid reason for their (over 3) absences will be expelled from further participation in this course andhave to re-do this course in the semester following.Time allocated for contact (classes and/or tests) and self-studyTime allocated per week for contact (classes and/or tests) : 2 hours per weekTime allocated per week for self-study : 8 hours per weekTotal time is 10 x 14 weeks = 140 = 5 EC's (including test)Test forms and material covered in each test:Test # DescriptionForm of Test Learning goal # Material covered1 Group presentation presentation 1-7 PPt’s, cases, notes studentsAssessment criteria and distribution of pointsContent = group mark = 60%, Presentation = individual mark = 40%FeedbackStudents receive constant feedback during classes and mock debates.Back to course overview93

Human Resource Management 2Module code: HR2VH2EL03Study guide 5000HR2ECTS: 3Lecturer(s): Eva KuijperContact info: e.kuijper@hva.nlExamination:Form ofType# Description Catalog number TypeTestresitPeriodDuration Weigh1 Written test Central Central T2, H1, T4, H2 120 702 Presentation Decentral Not T2, T4 0 30Contents and topics in the course:Managing people effectively is vital to success in today’s highly competitive marketplace. The task of managing humanresources effectively include all the activities that organizations use to influence the competencies, behaviors andmotivations of all the people who work for them. These in turn influence profitability, customer satisfaction and a varietyof other important measures of organizational effectiveness. Meeting the challenge of managing people effectivelyrequires the involvement of everyone in the organization. HR activities include both the formal policies of theorganizations and the actual daily practices that people experience.In this course we address and incorporate those facts and competencies with which modern managers need to beknowledgeable. Many of the traditional functions of Human Resources (HR) are today incorporated into the jobdescriptions of line managers and teams as a result of restructuring and employee empowerment. So this course is notjust for future HR managers, but also primarily for future managers and team members who must now know HR.This course will address capita selecta of the field of Human Resource Management, including rewards, benefits,stress management, coaching, discipline and grievance, work-life balance, ethics in businessLearning goals:No. Learning goalsThe student can:1 To identify the role of HRM in modern organisations2 To identify causes of stress and be able to use stress management techniques3 To identify coaching skills and styles4 To explain discipline and grievance procedures5 To explain the need for work-life balance in the workforce and to illustrate tools for providing w/l-balance to theworkforce6 To explain the importance of ethical business behaviourand to identify unethical behaviour in the workforceMethods of work and study hours:During the lectures we will go over the reading material and illustrate the topics discussed with the help of video's,exercises, cases andclass discussion. In addition, as of week 4 there will be a group presentation in every class on thetopic discussed. Classes are 2 hours per weekTest forms and material covered in each test:Test # DescriptionForm of test Learning goal # Material covered1 Exam written test 1,2,3,4,5,6,7,8 Reader, powerpoints from presentations2 Group presentation presentation 1,2,3,4,5,6,7,8 Reader, own researchThe written exam will be 70% of the final gradeThe presentation will be 30% of the final gradeBack to course overview94

International Financial MarketsModule code IFMVS3EL01Study guide 3000FMECTS: 5Lecturer(s): Cees RensenContact info c.rensen@hva.nlExamination:# Description Catalog Grading Form ofnumber Basis Test1 Test 3010IFM_TS D Test(written)TypeTypePeriodresitCentral Central T2, H1, T4,H2Duration Weigh120 100Contents and topics in the course:The IBL graduate is intended to become a 'human interface', providing the links between his or her company andits international environment. To perform this function adequately, it is essential to understand the importance ofmonetary policy (fluctuations in interest and exchange rates) and the functioning of international financial marketsfor the company and for the economy of the relevant region and country.The course International Financial Markets focusses on current topics related to international financial markets.Partly studentsare confronted with underlying theories like Purchasing Power Parity and other exchange ratetheories and with the theoretical foundation of monetary and fiscalpolicy. The course focusus on recentpublications in the most influential newspapers (The Financial Times) and magazines (The Economist) andpublications of leading institutions such as the IMF, European Central Bank and the U.S. Federal Reserve. Topicsmay vary depending on recent developments in world finance, but topics that surely will be covered are:· the financial crisis in Europe;· the influence of monetary economy on the real economy;· the global imbalance between debtor countries (U.S.) and creditor countries (China)· the role of the major currencies (U.S. Dollar, euro) in international financial market· the functioning of the euro zone: monetary union, the Stability Pact / fiscal compact;· financial development in BRIC countries (Brazil, Russia, India, China) and Japan· Central banks (and its policies). International character of the courseThe course contributes to the international character of IBL. Not only because of the topics it includes, but alsobecause of the fact that the sudent are taught and tested in English in classes with other students from differentnationalities.Learning goals:No Learning goals, the student can:1 Make an analysis of economic developments in a country, especially with respect to international financialmatters.2 Advocate opposite points of view with repect to matters of international financial matters.Methods of work and study hours:Work methodsLecture 28Self-study 84Individual discussion 28Total study hours (1 credit = 28 study hours) 140Total study hours per semesterFeedbackMainly in class. Students pose questions about articles (or theories) they prepared. Articles that are studiedduring class are discussed. Students also have the possibility to pose their questions by email. Feedback will takeabout 14 hours of the time spent in class.95

Literature:Title Author(s) Publisher Year Print ISBN Comp.Documents from several central banks: ECB, Fedavailable onYesetcinternetArticles from The Economistavailable onYesinternetDocuments from several international organizations:IMF, OECD etcavailable oninternetYesTest forms and material covered in each test:The matarial covered consists of all the documents and newspaper articles distributed in class and referred to onrelevant websites. The documents relate to recent developments in the international financial markets andstudents are tested on their knowledge about the causes and consequences of these developments.The exam consists of open-ended questions focussing on the understanding of the recent developments ininternational financial markets, covered with the distributed Articles.Back to course overview96

Strategic MarketingModule code: SMKVS3EL01 – same course as STMVH2ES02!Study guide 3000SMKECTS: 5Lecturer(s): Stefan MolenaarsContact info: s.molenaars@hva.nlExamination:# DescriptionCatalog Grading Form ofTypeTypenumber Basis TestresitPeriod1 Theory Examination Central Central T2, H1,T4, H22 Strategic Plan (GroupDecentral Decentral T1, T2, T3,Assignment)T4Contents and topics in the course:Duration Weigh120 500 50Over the past decade the marketing environment has changed in a series of dramatic and far-reaching ways.Amongst some of the most signify cant of these changes has been the emergence of “the new consumer” and“the new competition”. This new consumer is typically far more demanding, far more discriminating, much lessbrand loyal, and far more willing to complain than in the past, whilst the new competition is frequently far lesspredictable and often more desperate than previously. At the same time, we have seen the ever-faster pace oftechnological change and the emergence of new delivery systemsWe have seen fundamental changes to marketing and business practice:With the advent of the internet and social media the power is shifting to customers.We have seen massive increase in the variety and assortment of goods and services offered for sale on theinternet and traditional stores.Changes in media usage and availability have forced marketers to rethink the way they communicate withpotential customers.Value propositions have changed due to the global crisis of 2008 and demand patterns have shifted as a result of(mobile) technology.Together, these changes have led to a very different type of marketing reality which has had major implicationsfor the marketing strategy processes. The question for most companies is to develop effective marketingstrategies in order to stay relevant and at the same time explore growth options.During this one semester module students will focus on the core concepts of strategic market management:- Definition of a business strategy- Role of strategic market management- External analysis- Customer analysis- Competitor analysis- Market/submarket analysis- Environmental analysis and strategic uncertaintyInternal company analysisMoving from analysis to strategy- Searching for sustainable advantages- Growth strategiesTheory will need to be put into practice by developing a strategic market plan for a chosen company.Learning goals:# Learning goalsThe student can:1 Define and recognize elements associated with internal /external analysis2 Point out relevant marketing strategies3 Explain the strategic marketing planning process97

4 Deduct outcomes of external and internal analysis in order to develop strategic marketing options in aninternational context5 Justify the choice for a particular marketing strategy6 Design a strategic international marketing plan.7 Participate in the group process of designing a strategic marketing solution.8 Present a comprehensive marketing strategyMethods of work and study hours:Work methodsTotal study hours per semesterLecture 33Self-study 30Working on group assignment (strategic market plan) 57Supervision/Q&A hour 20Total study hours (1 credit = 28 study hours) 140Literature:Title Author(s) Publisher Year Print ISBN Comp.Strategic Market Management -Global EditionD. Aaker, D.McLoughlinJohn Wiley &Sons2010 Laatste 978-0-470-68975-2YesTest forms and material covered in each test:Test no. Test form1 Theory examination (multiplechoice questions plus open questions)MaterialChapters 1 to 152 Strategic market plan (group assignment)Test2:Group Assignment detail will be made available during the first lecture. The purpose of this group assignment isfor students to put theory into practice: developing a strategic market position for an existing company.Extra information:Student attendance during presentations of internal and external findings (see course plan)is obligatory.In order to be eligible for a mark for the project assignment (“decentral exam”) the following is mandatory:d timeslot of 20-25 minutesshowing problem statement, main research findings, the development of a strategic position and proof offeasibility.full set of printed documents needs to be handed in at the beginning of the presentation.The final groupmark will be based on this set of documents (see project assignment document). Document must include atitle page with student names and numbers, covering problem statement, chosen product/market combination,external and internal analysis, SWOT, strategic options, chosen strategy and proof of feasibility. The assignmentwill be graded based on the correct application of theory to the presented subject and the depth and breadth(facts, not opinion) of the analysis. Internal, external analysis: 60% of your grade. SWOT, Strategic position andproof of feasibility: 40% of your grade.Back to course overview98

Part D Modules: International Financial Management ModulesFinancial Accounting for R/L/D & hedge activitiesModule code: FAHVS4FA01Study guide 4000FAHECTS: 5Lecturer(s): J. VerboomContact info: j.m.m.a.. verboom@hva.nlExamination:# Description1 FinancialAccounting 2Catalog GradingForm ofMinimumnumber BasisTest4011FAH_TS D NVT Test(written)TypeTypePeriod Duration WeighresitCentral Central B4, H2 120 100Contents and topics in the course:This module focuses on the knowledge and professional attitude necessary for an international financial accountant. ItThe topics of this module are Financial Accounting for Reorganisations, Liquidations, Derivative Instruments andHedge activities and financial accounting in relation to the tax authorities.Topics in relation to the profession/programme profile:In this course in the knowledge and skills learning track, the followingprofessional tasks and activities are the main focus:Professional tasks3. Design and operation of a complex financial business administration4. Compilation of the annual accounts an tax returns (financialaccounting)6. Development and establishcment of an investment plan (investmentmanagement)Professional activities see Educational profile IFM3.124.6-116.12,14Learning goals:The following learning goals are key in the course:No. Learning goals1. Account for varions forward contracts and other derivatives2. Prepare interim financial statements and businss segment reports3. Account for partnership formation, operations and changnes in ownerships interest4. Account for tax expenses, deferred taxes and relation annual report and fiscal one5. Account for a corporate liquidation and reorganization99

Methods of work and study hours:Work methodsLecture 40SeminarsSupervision/Q&A hourProjectSelf-study 100Computer labLanguage labTrainingGuest lectures/working visitsAssignment(s)SimulationIndividual discussionOther:Total study hours (1 credit = 28 study hours) 140Total study hours per semesterLiterature:Title Author(s) Publisher Year Print ISBN Comp.Advanced Accounting Beams Prentice Hall 2006 10th 9780131358058 YesTest forms and material covered in each test:Advanced Accounting 10th edition by Floyd Beams and others. ISBN 978-0-13-135805-8.Chapters 12,14,15,17.Hand outs for the accounting of the fiscal reportA subject is only tested in the semester in which it is taught.Back to course overview100

Management Accounting 4Module code: MA4VS4FA01Study guide 4000MA4ECTS: 5Lecturer(s): Hanneke MingContact info: b.j.ming@hva.nlExamination:# Description Catalog GradingForm ofMinimumnumber BasisTest1 MA4 Exam 4011MA4_TS D NVT Test(written)TypeTypePeriod Duration WeighresitCentral Central B4, H2 120 100Contents and topics in the course:In the broadest sense control systems can be viewed as having two basic functions: strategic control(external focus) and management control (internal focus).Strategic control involves managers addressing questions like: Is our strategy still valid, and if not, howshould it be changed? The balanced scorecard translates an organization’s mission and strategy into a set ofperformance measures that provides the framework for implementing its strategy. The balanced scorecarddoes not focus solely on achieving financial objectives. It also highlights nonfinancial objectives that anorganization must achieve to meet its financial objectives.Management control involves addressing the general question: Are our employees likely to behaveappropriately? Management control is the back end of the management process.The vast majority of organizations control the behaviors of many of their employees, particularly theirmanages, through financial results control systems. Results are defined in monetary terms, most commonlyin terms of accounting measures such as revenues, costs, profits, and returns. Financial result controlsystems have three core elements: (1) financial responsibility centers, which define the apportioning ofaccountability for financial results within the organization, (2) planning and budgeting systems, which areused for a number of control-related purposes including the setting of performance targets for evaluatingperformance, and (3) incentive contracts, which define the links between results and various organizationalrewards. The course also describes one common problem faced by organizations using multiple financialresponsibility centers: the transfer pricing problem.Topics:· How to measure and deal with time and quality constraints. Balanced scorecard· Budget· Transfer pricing in local and multinational companies· Evaluate different performance measures like EVA, ROI and RI.Topics in relation to the profession/programme profile:Professional tasks2.Design and use of a management information system (provision of managment information)5. Analysis and management of costs and revenues (management accounting)Professional activities see Educational profile IFM2. 7,9,105. 18-20In this course in the knowledge and skills learning track, the following professional tasks andactivities are the main focus:101

Coherence with other units of education:Learning goals:The following learning goals are key in the course:No. Learning goals1. Understand the management control systems: the balanced score card,the budget, and the transfer pricing system andunderstand the concept ofresponsability accounting.2. Analyze changes in operating income to evaluate strategy andproductivity3. Implement performance measurement and evaluation of the entity (entities) and the entities manager.Methods of work and study hours:Work methodsLecture 40SeminarsSupervision/Q&A hourProjectSelf-study 100Computer labLanguage labTrainingGuest lectures/working visitsAssignment(s)SimulationIndividual discussionOther:Total study hours (1 credit = 28 study hours) 140Total study hours per semesterLiterature:Title Author(s) Publisher Year Print ISBN Comp.Cost Accounting Horngren, Datar and Foster Prentice Hall 2009 13th 9780131355583 YesNotes and Handouts Ming et al.YesBack to course overview102

Multinational Finance & InvestmentModule code: MFIVS4FA01Study guide 4000MFIECTS: 5Lecturer(s): Frans BoumansContact info: f.boumans@hva.nlExamination:# Description1 MultinationalFinance &InvestmentCatalog GradingForm ofMinimumnumber BasisTest4011MFI_TS D NVT Test(written)TypeTypePeriod Duration WeighresitCentral Central B4, H2 120 100Contents and topics in the course:This unit of education covers short term and long term investment and finance problems of multinational companies. It isa core subject of the IFM exam program. It is an application of the more theoretical 2nd year introduction to corporatefinance (COFVS2), with emphasis on investment and finance by corporations in an international financial environment. Itis the twin module of MFX (covering foreign exchange markets and foreign exchange management). In MFI theemphasis lies on global investment and funding decisions, interest rate management, working capital managementLiterature used:Ch 12-19 from J.Madura & R.Fox, International Financial Management, 2nd edSubjects:· Economic exposure· Foreign direct investment and multinational capital budgeting, tax management· Global cost and availability of capital, debt and equity financing, financial structure· Interest rate and currency swaps and some other derivatives· Multinational working capital management, International trade finance, liquidity managemenTopics in relation to the profession/programme profile:In this course in the knowledge and skills learning track, the following professional tasks andactivities are the main focus:Coherence with other units of education:.The module is optional for IBMS students and exchange students from parter schools if they have a thoroughfundamental knowledge of corporate finance and quantitative methods.Following one of or both the 3rd year courses Bank Management (BMA) and Financial Risk Management (FRM) isadvisable.Learning goals:The following learning goals are key in the course:No. Learning goals1. have the knowledge and professional attitude necessaryto function as an international financial manager workingin globally integrated financial markets2. recognize global financial challanges and trends and act on them3. determine which and how business decisions and transactions are affected by changes in the economicenvironment, in particular interest en foreign exchange rates4. apply knowledge of markets and instruments to anticipated as well as unexpected internal and external (financial)events.5. be aware of the importance of following and analyzing the financial markets.103

Methods of work and study hours:Each week a 3 hours lecture.Lecturer hands out and discusses with the class a number of short business cases relevant to the topics studied fromthe bookWork methodsTotal study hours per semesterLecture/discussion 38Supervision/Q&A hour 4Self-study 96Guest lectures/working visits 2Total study hours (1 credit = 28 study hours) 140Literature:Title Author(s) Publisher Year Print ISBN Comp.International Financial Management J. Madura & R. Fox Thomson 2011 2 9781408032299 YesTeTestTesting MaterialTest TitleTesting material1 Multinational Finance & Investment exam (written test) J. Madura & R. Fox, 2nd ed.CH 12-19Hand-outs by lecturerAssesed is knowledge of the subjects taught and foremost the ability to apply this knowledge to problems concerningmultinational investment and financing.A subject is only tested in the semester in which it is taught.Back to course overview104

Part D Modules: Other Modules and Language ModulesBusiness Process SimulationsModule code: BPSVH2MN02Study guide 6200BPSEECTS: 10Lecturer(s): Dirk-Jan SchenkContact info: d.j.schenk@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 reports and presentation BPS Project Decentral Not T1, T2, T3, T4 0 100Learning goals:Introducing an ERP system.Implementation of parts of an ERP system.Integration / implementation of logistics, business economics and business administration knowledge in an existing(virtual) company.Collaboration with students from other disciplines working in projects and project managementLiterature:Titlehands-on with SAP ERP andIDESAuthor(s) Publisher Year Print ISBN Comp.Schenk, Draijer andCarisNoordhoff 2009 laatste 1849590109YesTestingIndividual rating, oral presentation.Group grate for final project.Group grate for division reports.Individual gratefor evaluation test.Commitments, including achievement of KPIs Division (deduction max 1.2) hours worked.ExtraPrecence at the classes of BPS are mandatoryBack to course overview105

Controlling and Accounting ProjectModule code: CAPVH2MN02Study guide 6600CAPECTS: 5Lecturer(s): Casper DraijerContact info: c.t.drayer@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Report Project Decentral Not T1, T2, T3, T4 0 100Learning goals:The Project Controlling focusses on the internal communication within a fictitious company (IDES) that runs on an ERPpackage,like SAP. This package contains a seperate module for Controlling (CO). The module CO generatesinformation that can be used for making decisions, setting priorities in business objectives, and for doing business in amarket and consumer orientated manner. The students in the project will gain knowledge of the following:- Effective policy with regard to accounts receivable- Proper registration of inventories at all stages of processing- The functioning of Costcenter Accounting, allowing more insight in the relationship between the budgeted and actualprofit- The functioning of Profit Center Accounting, allowing an assessment of parts of the business in their contribution tothe over all business success;- The functioning of Internal Order Accounting, allowing a break down per activity of costs and revenues;- Closing periods and generating standard reports such as Profit & Loss, Balance Sheet, Cost Center and Profit CenterReports;- Managing assets;- Planning material requirements with Material Requirements Planning (MRP) and the evaluation of suppliers withVendor Rating;- Planning of production;- Payment of invoices.Prerequisites:Basic knowledge of SAP, particularly FI and CO. Knowledge of business economics, particularly of management,accounting and control.Back to course overview106

Corporate Finance 2Modulecode:Study guideECTS: 5Lecturer(s):CO2VH2MN015000CO2Micha KeijerContact info: m.g.keijer@hva.nlExamination:# DescriptionForm ofTestTypeTyperesitPeriod1 Written exam Written Central Central T2, H1, T4,H2Duration Weigh120 100Content and Topics in the Course:Corporate finance is the task of providing the funds for a corporation's activities. The subjectgenerally involves balancing risk and profitability, while attempting to maximize an entity'swealth and the value of its stock, and generically entails three interrelated decisions. In the first,"the investment decision", management must decide which "projects" (if any) to undertake. Thediscipline of capital budgeting is devoted to this question, and may employ standard businessvaluation techniques. The second, "the financing decision" relates to how these investments are tobe funded: capital here is provided by shareholders, in the form of equity (privately or via an initialpublic offering), creditors, often in the form of bonds, and the firm's operations (cash flow). Shorttermfunding or working capital is mostly provided by banks extending a line of credit. The balancebetween these elements forms the company's capital structure. The third, "the dividenddecision", requires management to determine whether any inappropriate profit is to be retained forfuture investment / operational requirements, or instead to be distributed to shareholders, and if soin what form.Topics within the course:The course starts off with ashort rehearse of the time value of money, after that bond- and stock ofvaluation, the workings of financial markets, risk-return trade off, quantifying risk and return,efficient markets hypotheses and portfolio management. The last topic is the companies capitalstructure and their cost of capital.# Learning goalsThe student can:Describe and explain the Time Value of Money. To identify that Discounting ofCash Flows (DCF) is the prime valuation method within basic finance.Describe and explain the working of debt and equity issues. To identify the pro’sand con’s of both ways of financing.Describe and explain stocks information. To identify that prices reflect information,not only fundamentals; Efficient Market HypothesesTo calculate the bond- and stock prices (via Gordon Growth Model and CapitalAsset Pricing Model)To identify different forms of risk and manage this risk by diversification.To calculate the risk and return of stocks and stock portfolios, using probablitiysenarios.Programme’s profilecompetenciesInternationalFinance&AccountingIII.8InternationalFinance&AccountingIII.8InternationalFinance&AccountingIII.8InternationalFinance&AccountingIII.8InternationalFinance&AccountingIII.8InternationalFinance&AccountingIII.8Level222333107

To calculate the Weighted Average Cost of CapitalInternationalFinance&AccountingIII.83Literature:Title Author(s) Publisher Year Print ISBN Comp.Notes taken during the lectures should beYesused as reference materialFundamentals of Corporate Finance:European EditionDavid Hillier, IainClacherMc GrawHill1st 9780077125257 YesBack to course overview108

Corporate Social ResponsibilityModule code: CSRVS4MN01 Corperate Social Responsibility (CSR)Study guide 6100CSR_12ECTS: 6Lecturer(s): Hermine AarninkContact info: h.a.m.aarnink@hva.nlExamination:# Description1 ExamMin. mark 5,52 Cases andassignmentsMin. mark 5,5CatalognumberGradingTypeForm of Test TypePeriod Duration WeighBasisresitD Test (written) Decentral Decentral S1, S2 90 50DPortfolio(written)Decentral Decentral S1, S2 0 50Content and topics:This course (CSR) is part of the minor The Business of Sports and Events (MBSE).We advise you to do this course in combination with the courses Sponsoring and Media (SPM) and Sport & Music EventsInternational (SEI). It’s also possible to do this course in other combinations.The theme CSR (Corporate Social Responsibility) is about the fact that companies have a responsibility towards society and totheir environment. Especially in a globalised world. It gives us opportunities for sustainable solutions, innovations, growth andprofit.Nowadays every company or organization has to find a balance between the three P’s: People, Planet and Profit.Towards a sustainable world.With CSR a business takes responsibility for the environmental sustainability as well as the social sustainability.Sustainability-issues gives companies the opportunity to innovate towards new products, services or processes that benefit bothsociety and the business.The Sports and Events Business also operates in a globalised world with the same new challenges.Is it possible to build 'green' venues? How can we organize a 'green' event? How green were the Olympic Games 2012 inLondon? And how can partners and sponsors use that concept in their exposure?We will also pay attention to Fundraising and Sports4Development with organizations such as Right to Play and dance4life.Other topics are Sports Participation, Vitality Management and Health Promotion as part of social responsibility: The power ofSports!Learning goals:Student is able to use prior gained knowledge in actual market situations.Student has knowledge of the most important trends with regards to sustainability in Sports & Events.Student has knowledge of the principles of CSR.Student has the knowledge of the principles of the 3 P’s: People, Planet, Profit.Student has the knowledge of the principles of the cradle-to-cradle-concept.Student is able to analyze and use different kinds of Sustainability (Environmental and Social).Student is able to implement CSR in a strategy.Student has knowledge about topics as Reputations Management, Fundraising, Sports4Development, Sports. Participation,Vitality Management and Health Promotion.Student can implement sustainability at a sports or music event.Student is able to use CSR with regards to reputation management.Student is able to use the knowledge about CSR in their consultancy assignment in the minor.Back to course overviewack to course109

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German 5Module code: DI5VS3LD01Study guide 3000DI5_10ECTS: 3Lecturer(s): Eddie BruckContact info: f.e.bruck@hva.nlExamination:# Description1 video based oralcommunicationCatalognumberGradingBasisForm ofTestTypeTyperesitPeriod Duration Weigh3010DI5_T1 D Test (oral) Decentral Decentral B2, B4 20 402 Presentation 3010DI5_T2 D Test (oral) Decentral Decentral B2, B4 20 303 Vocabulary 3010DI5_T3 D Test(written)Decentral Decentral B2, B4 45 30Contents and topics in the course:Reaching B2 level of the Common European Framework in oral communication in German business environmentsincluding the required intercultural sensitivity to adapt to the German way of professional business communicationincluding the related vocabulary skills and the intercultural sensitivity to manage the related small talk topics.Reaching B2/C1 level in understanding business related multimedial information in German by reading and listening.Topics: Various economy and business-related topics plus various general topics for small talk.Topics in relation to the Common European Framework:Common Europoean Framework levels after satisfacotory completion of module DI5:Listening and reading level B2/C1Speaking level B2Writing level B1B1: Can understand the main points of clear standard input on familiar matters regularly encountered in work, school,leisure, etc. Can deal with most situations likely to arise whilst travelling in an area where the language is spoken. Canproduce simple connected text on topics which are familiar or of personal interest. Can describe experiences andevents, dreams, hopes & ambitions and briefly give reasons and explanations for opinions and plans.B2: Can understand the main ideas of complex text on both concrete and abstract topics, including technicaldiscussions in his/her field of specialisation. Can interact with a degree of fluency and spontaneity that makes regularinteraction with native speakers quite possible without strain for either party. Can produce clear, detailed text on a widerange of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of variousoptions.C1: Can understand a wide range of demanding, longer texts, and recognise implicit meaning. Can express him/herselffluently and spontaneously without much obvious searching for expressions. Can use language flexibly and effectivelyfor social, academic and professional purposes. Can produce clear, well-structured, detailed text on complex subjects,showing controlled use of organisational patterns, connectors and cohesive devices.Coherence with other units of education:This course provides the final level in German B2.111

Learning goals:# Learning goalsThe student can:Programme’s profilecompetencies1 Understand extended business-related speech and lectures. Listening B22 Understand business-related multimedial information. Reading, listening B23 Read and understand general and specialised business-related articles. Reading C14 Interact with a degree of fluency and spontaneity with native speakers inbusiness-related contexts.5 Present clear and detailed descriptions on specialised business-relatedsubjects.Spoken interactionSpoken productionLevelB2B2Methods of work and study hours:Work methodsself study, individual assignments, group (2 students) assignments, group presentation (2/3 students)Every week students individually have to select and prepare a business related video on German TV, available on theinternet.- Individually seeing and listening 2/3 times and securing full understanding by looking up words and phrases whichwere unclear at first seeing/listening.- Individually submitting a short vocabulary list German > English of 5 terms specific for the topic of the selected video.- Selecting key words covering the content of the selected video.- In class reproducing the content of the video using the key words and discussing the topic of the video with a fellowstudent.- Starting from the 4th week of the semester students will prepare a professional group presentation about an approvedbusiness related or intercultural topic.Compulsary attendancePreparation, attendance and participation are mandatory to a minimum of 80% in order to be able to acquire therequired German language skills. Students with less than 80% preparation/attendance/participation will be expelled fromtaking the oral test 1 and will have to redo the course in the following semester.Time allocated for contact and self-studyThe work and study load for this module is 3 credits, equaling 84 hours.The 84 hours consist of:28 contact hours with mandatory (80% minimum) active participation in speaking and listening.56 hours of preparation for the lectures, the mandatory presentation,the oral test and the written vocabulary test.Test forms and material covered in each test:Test content specificationTest # DescriptionForm of Test Learning goal # Material covered1 Exam: oral test based on German TV video sources Oral 1, 2, 4 Weekly videos2 Exam: presentation supported by Power Point or simular Oral 3, 5 Selected articles3 Exam: vocabulary test Written 2, 4, 5 Weekly videosFeedbackStudents are given continuous feeback in class on weekly oral assignments and feedback after the group presentation.Feedback on the written vocabulary test is given on the centrally organized exam review day.ExtraExtra information:A minimum of 80% preparation and active participation during the video based hours in oral communication iscompulsory and a prerequisite for participating in the oral exam.Back to course overview112

German 6Module code: DI6VS4LD01Study guideECTS: 3Lecturer(s):4000DI6_11Eddie BruckContact info: f.e.bruck@hva.nlExamination:# DescriptionCatalognumberGradingBasisMinimum Form ofTestTypeTyperesit1 Textproduktion 4011DI6_T1 D NVT Assessment Decentral Not B1, B2,B3, B42 Zusammenfassungen 4011DI6_T2 D NVT Assessment Decentral Not B1, B2,B3, B43 Sprechfertigkeit 4011DI6_T3 D NVT Assessment Decentral Not B1, B2,B3, B4Period Duration Weigh0 400 300 30Contents and topics in the course:· Aktuelles audiovisuelles Material, z. B. Spezialthemen Fernsehsendungen, politisch-wirtschaftlich-sozial-kulturellorientiert.· Längere Artikel in Zeitungen und Zeitschriften, politisch-wirtschaftlich-sozial-kulturell orientiert.· Aufgaben im Bereich schriftliche, allgemein-geschäftliche KommunikationCoherence with other units of education:Diese Lerneinheit bereitet Studierende auf die Fähigkeit vor, die Hauptinhalte audiovisuellen Materials und komplexerTexte zu konkreten und abstrakten Themen auf eigenem Fachgebiet zu verstehen und deren Inhalt inzusammengefasster Form mündlich und schriftlich wiederzugeben.Sie dient auch als Vorbereitung auf den schriftlichen internationalen Geschäftsverkehr mit komplexeren Inhalten.Diese Lerneinheit folgt auf DI5.Learning goals:· Fähigkeit, Wirtschaftstexte schriftlich auf Deutsch zusammenzufassen unter Anwendung von Grammatikregeln undspezifischem Vokabular.· Fähigkeit, aktuelles audiovisuelles Material zu verstehen und in Kurzfassung schriftlich auf Deutsch wiederzugeben.· Fähigkeit zur mündlichen Kommunikation über Wirtschaftsthemen.· Fähigkeit zur schriftlichen geschäftlichen KommunikationLernziele:Niveau gemeinsamereuropäischerReferenzrahmen/CEFB2Rezeptiv: VerstehenB1/B2Produktiv:Sprechen/SchreibenLernzieleLesenB: Kann Artikel und Berichte über Probleme der Gegenwart lesen und verstehen, indenen die Schreibenden eine bestimmte Haltung oder einen bestimmten Standpunktvertreten. Kann zeitgenössische literarische Prosatexte verstehen.SprechenB2: Kann zu vielen Themen aus eigenen Interessengebieten eine klare und detaillierteDarstellung geben. Kann einen Standpunkt zu einer aktuellen Frage erläutern und VorundNachteile verschiedener Möglichkeiten angeben.SchreibenB2: Kann über eine Vielzahl von Themen, die einen interessieren, klare und detaillierteTexte schreiben. Kann in einem Aufsatz oder Bericht Informationen wiedergeben oderArgumente und Gegenargumente für oder gegen einen bestimmten Standpunktdarlegen. Kann Briefe schreiben und darin die persönliche Bedeutung von Ereignissenund Erfahrungen deutlich machen.113

Methods of work and study hours:StudienbelastungDie gesamte Studienbelastung beträgt 84 Stunden, davon 28 Stunden Beteiligung an Sprachlehrveranstaltungen und56 für selbständige Schreibarbeiten und Vorbereitung für die im Unterricht angebotenen schriftlichen und mündlichenAufgaben.FeedbackDer Dozent steuert und korrigiert sowohl die in den Unterrichtsstunden auszuführendenschriftlichen und mündlichenAufgaben als auch die selbständig als Hausaufgaben geschriebenen Zusammenfassungen komplexerer Texte.Anwesenheits- und BeteiligungspflichtBis auf zweimal hat der Studierende die Pflicht, sich durch angemessene Vorbereitung an den mündlichen undschriftlichen Aufgaben im Unterricht zu beteiligen. Für die mündlichen Leistungen bekommt er so die Note 7, fürjede zuviel versäumte Stunde wird ein Punkt von 7 abgezogen.Für die schriftlichen Aufgaben bekommt er eine Durchschnittsnote, d.h. nur wenn er genügend Aufgaben eingereichthat. Andernfalls bekommt er keine Prüfungsnoten und daher nicht seine Credits.Literature:TitleAuthor(s) Publisher Year Print ISBN Comp.Wirtschaftstexte nvt NoKorrespondenzaufträge (handouts) Dozent HES YesWörterbücherYesTest forms and material covered in each test:· Extensiv: mehrere schriftliche Zusammenfassungen von längeren, selbstgewählten wirtschaftsorientierten Textenwerden von den Studenten selbständig geschrieben.· 15 Minuten Gesprächstraining. Während der Unterrrichtsstunde geben die Studenten mündlich als Hausaufgabevorbereitete selbstgewählte Texte wieder und beantworten Fragen von anderen Studenten.· 70 Minuten Textproduktionstraining in Zweiergruppen. Die Mindestzahl der geschriebenen Aufträge beträgt 80%. Inallen drei oben genannten Fällen handelt es sich um sogenanntes continuous assesment.Back to course overview114

Communication Skills in English for exchange studentsModule code: EX1VH2LD02Study guide 5000EX1_10ECTS: 3Lecturer(s): Andreia CaritaContact info: a.m.carita@hva.nlExamination:# Description Catalog Grading Form ofTypeTypenumber Basis TestresitPeriod Duration Weigh1 Listening 5002EX1_ZZ Decentral Decentral T1, H1, T3, 60 50H22 Oral 5002EX1_T2 Decentral Decentral T2, H1, T4,H290 50Contents and topics in the course:In this module listening and speaking skills of language learning will be covered extensively. English is the linguafranca of international business. Therefore it is essential that International Business School students should beable to communicate in this language. This module will provide students with the knowledge and tools requiredfor using the two skills mentioned above.After having successfully completed this module, the student's English communication skills will be at the T1/T2level of the Common European Framework of Reference for Languages (CEF).In this course in the knowledge and skills learning track,students will work on communicating in English(professional task) and on listening and speaking (professional activities).Learning goals:No. Learning goalsThe student can:1 understand the main points of clear standard speech on familiar matters regularly encountered in work,school, leisure, etc.2 understand the main point of many radio or TV programmes on current affairs.3 connect phrases in a simple way in order to describe experiences and events, dreams, hopes andambitions.4 give reasons and explanations for opinions and plans.5 narrate a story or relate the plot of a book or film and describe his/her reactions.Methods of work and study hours:During the first block, students will practise their listening skills. During the second block, students will work ontheir oral skills.AttendanceAttendance is not compulsory.Time allocated for contact (classes and/or tests) and self-studyTime allocated per week for contact (classes and/or tests): 2 hours per weekTime allocated per week for self-study: 2 hours per weekLiterature:TitleAuthor(s) Publisher Year Print ISBN Comp.Focus on IELTS Sue O'Connell Longman 2010 laatste 978-1-4082-4136-3 Yes115

Test forms and material covered in each test:Test forms and material covered in each test:Description CatalognumberGradingbasisMinimum Form oftestListening 5000EX1_10 D 5,5 LanguagelabTypeType ofresitDecentral Decentral T1, H1,T3, H2Speaking 5000EX1_10 D 5,5 Oral Decentral Decentral T2, H1,T4, H2Period Duration Weight60 minutes 50%5 minutesper student50%Material covered in each test:Test no. Test form Material1 Skills test Focus on IELTS2 Skills test Focus on IELTSPlease note: the grade for EX1 is the average of the grades for tests 1 and 2.Back to course overview116

French 4Module code: FI4VS3LD03Study guide 3000FI4ECTS: 3Lecturer(s): Manon CornelissenContact info: m.e.cornelissen@hva.nlExamination:# Description1 Knowledgetest+understanding2 Test of skills (list.,speak.,pronunc.)Catalog GradingForm ofTypeMinimum Typenumber BasisTestresitPeriod3012FI4_AS D NVT Assessment Decentral Central B2, H1,B4, H23012FI4_TM D NVT Test (oral) Decentral Central B2, H1,B4, H2Duration Weigh90 6060 40Contents and topics in the course:International Business School students who chose French as a foreign language should have a good command of generaland business French in order to function well in a business environment.The module Fi4 will provide students with the knowledge and tools required for the 4 skills of language learning: listening,speaking, reading, writing.Items covered include: conducting a business telephone conversation, representing and presenting a company and itsproducts, and agreeing on prices, payments and delivery."Pour parler affaires" is very well attuned to the French business sector and recommended by the CCIP (Chamber ofCommerce in Paris).After having completed this module, the student's skills will be at level B1 of the Common European Framework forlanguages.Topics in relation to the Common European Framework:Learning goals:No. Learning GoalThe student can:Programme’sprofilecompetences1 - understand the main points when people are talking clearlyabout familiar Listeningmatters (work, study, leisure, etc.) He/she can understand the main points in radioor TV programmes about current affairs provided people are talking clearly.2 - understand texts consisting mainly of high-frequency, everyday or work-relatedlanguage. He/she can understand the general meaning of articles.3 - describe experiences and events, dreams, expectations and ambitions. He/shecan briefly provide reasons and explanations for views and plans.4 - cope with most situations that may occur during a trip to an area where Frenchis spoken. The student can take part in a spontaneous conversation aboutsubjects that are familiar (e.g. family, hobbies, work, travel, current events). He /she can express opinions or offer advice.5 - write a simple connected text about subjects that are familiar or interest mepersonally. The student can write personal letters describing experiences andimpressions.ReadingSpeakingproductionSpeakinginteractionWritingLevelCEFB1-B2B1-B2B1B1B1117

Methods of work and study hours:2 hours language lab and working group, 4 hours of independent study per week.In class, students will do exercises involving various teaching methods: simulation using role play, oral and written exercises,instructions from the lecturer, group assignments, pronunciation exercises.Attendance : Developing interactive skills and knowledge of a foreign language starts in the first instance during thelectures. That is why attending classes is compulsory.Students without a valid reason for their (over 2) absences will not be admitted in the in the continuous assessment tests.Work methodsLecture /Language lab 26Self-study 32Training 13Assignments 13Total study hours (1 credit = 28 study hours) 84Total study hours per semesterLiterature:Title Author(s) Publisher Year Print ISBN Comp.Pour parler affaires Mitchell Intertaal 2011 1e 978 94 6030 3418 YesTest forms and material covered in each test:Test # Description Form of Test Learning goal Material1 Knowledge & understanding Written cont.assess. 1, 2, 3, 4, 5 Chapters 7, 8, 9, 10+ handouts + assignments2 Test of skills Oral cont.assess 1, 3,4 Chapters 7, 8, 9, 10+ handoutsTest no. 1 – Knowledge and understanding tests : Students are given three written tests evenly spread across the semester.For dates and subject matter, please consult the student’s handbook. The first two tests count 25% each. The third testcounts 50%.Test no. 2 – Test of skills: Students will record and register their progress in speaking skills during classes, work onassignments and receive feedback.Please note:In case a student has missed a test, he will have to enrol for the resit.Assessment criteria:Test 1: 70% correct answers = 6/10Test 2: fluency, grammar, vocabulary and pronunciation meet the descriptors of level B1.Feedback: Students regularly receive feedback on oral or written assignments completed at home or in class. The tests arediscussed in class the following week (continuous assessment).Back to course overview118

French 5Module code: FI5VS3LD01Study guide 3000FI5_10ECTS: 3Lecturer(s): Florence HerberichsContact info: f.m.j.herberichs@hva.nlExamination:# DescriptionCatalog GradingForm ofTypeMinimum Typenumber BasisTestresitPeriod1 Knowledge & 3010FI5_T1 D NVT Test Central Central B2, H1,writing skills(written)B4, H22 Fluency 3010FI5_T2 D NVT Assessment Decentral Decentral B2, H1,B4, H2Duration Weigh120 5060 50Contents and topics in the course:En affaires, la communication d’entreprise joue un rôle primordial. L’étudiant IBS qui a choisi le français comme langueétrangère doit aquérir des compétences qui lui permettent de négocier en français.Le module FI5 apporte les savoir-faire linguistiques et communicatifs (niveau B1-B2) indispensables dans les situationsles plus courantes de la vie sociale et professionnelle.Chaque semaine, l’étudiant s’entraîne à comprendre et à réaliser en français les tâches utiles dans les négociations :présenter une entreprise, commenter les résultats, organiser un déplacement, accueillir un client etc.Ce n’est pas tout. Pour comprendre comment se font les affaires en France, il faut aussi connaître l’actualité du pays etles usages dans les relations professionnelles.C’est pourquoi, le module Fi5 aborde non seulement les aspects linguistiques mais aussi les éléments culturels etsocio-économiques de la France d’aujourd’hui.Topics in relation to the Common European Framework:Coherence with other units of education:Pour participer au module Fi5 il faut avoir terminé le module Fi4.Les étudiants qui ont choisi le francais comme langue vivante doivent obligatoirement suivre ce module.Pour les étudiants qui veulent réaliser un semestre d'échange en pays francophone, le module est une excellentepréparation: Fi5 entraîne les candidats au niveau exigé en France pour suivre des cours universitaires (Niveau B2)Ce module s’adresse également aux étudiants en programme d' échange qui ont une bonne connaissance du français(niveau B1 du Cadre Européen)Après le module Fi5, et à condition d'avoir réussi l'ecrit et l'oral, l'étudiant peut s'inscrire pour le module suivant : FIG.Learning goals:Après avoir suivi le module Fi5 (et Fi6), l’étudiant est un utilisateur indépendant. Il maîtrise le francais au niveau B1-B2.Objectifs Competences Niveau1 L’étudiant peut écrire un texte simple et cohérent sur des sujets familiers. Il peut prendredes notes ou rédiger un message pour demander ou transmettre des informations. Il peutfaire comprendre les points qu'il considère importants.2 L’étudiant peut lire des articles et des rapports sur des questions contemporaines.L’étudiant peut comprendre des textes relatifs au travail rédigés en francais standard.Expression écrite B1CompréhensionécriteB2119

3 L’étudiant peut comprendre les points essentiels d’une conférence ou argumentation si le Compréhensionsujet est relativement familier. Il peut comprendre la plupart des émissions de radio/tv sur auditivel'actualité ou sur des sujets professionnels4 L’étudiant peut prendre part sans préparation à une conversation sur des sujets familiersconcernant la vie quotidienne et professionnelle. Il peut communiquer avec suffisammentde spontanéité / aisance pour une interaction normale avec un locuteur natif. Il peutparticiper activement à une conversation, présenter défendre ses opinions. L’étudiant estconscient des différences culturelles et il sait en tenir compte dans les échangespersonnels et professionnels5 L’étudiant peut s'exprimer de manière simple pour décrire une expérience, un objectif. Ilpeut donner les raisons et explications de ses opinions ou projets. Il peut développer unpoint de vue sur l’actualité et expliquer les avantages et les inconvénients de différentespossibilités.Expression oraleinteractionExpression oraleproductionB2B1-B2B1-B2Methods of work and study hours:ActivitésCours / travaux dirigés 26Entraînement / devoirs 29Etude et leçons 29Total 84Nombre d'heures par semestrePrésence:Les cours sont obligatoires (80% minimum). Il est essentiel que l’étudiant assiste et participe activement aux cours pour:· s’approprier les compétences de communication en groupe· participer au contrôle continu et recevoir un feed-back· un entraînement régulier et par consequent effectif.Le système de contrôle continu vaut uniquement pour les étudiants dont la présence est continu. Apres 2 absences,l'étudiant ne peut plus y participer.Literatuur:Title Author(s) Publisher Year Print ISBN Comp.Affaires à suivre, livre de textes Bloomfield, A. et B. Tauzin Hachette 2001 9782011551641 YesTest forms and material covered in each test:Test Description Forme Type Objectifs Materiaux1 Vocabulaire et grammaire Écrit Central 1, 2, 3, 4, 5*2 Expression et compréhension orale Contrôlecontinu3 Portfolio: Expression etcompréhension écriteDecentral 3, 4, 5Chapitres 1,2,3,4,5 & stencilsExposés (cf.planning) et exercices enlaboratoirePortfolio Decentral 1, 2, 3 Exposés, feed-back et notespersonnelles*) Vocabulaire et grammaire ne sont pas des objectifs en soi. Ces 2 éléments sont testés car ils forment la conditionindispensable pour réaliser les tâches écrites et orales et atteindre les objectifs (1-5)Criteres d'evaluation:Test 1: examen écrit de grammaire et vocabulaire. Pour un 6.0/10 il faut 70% de réponses correctes.Test 2: contrôle continu oral. Chaque semaine, l’étudiant enreigstre en laboratoire de langues un exposé préparé et uneintervention spontanée. Le résultat est satisfaisant si les performances correspondent aux descripteurs de niveau B1sur la prononciation, l'aisance, le vocabulaire, la grammaire, les régistres de langue.Remarque: Si l'étudiant ne participe pas au contrôle continu, il peut se présenter au resit muni de son portfolio120

Test 3: portfolio. Dans un dossier écrit, l'étudiant insère tous ses travaux personnels: resumés, compte-rendus,exposés. Il note aussi le feed-back recu en cours. Il décrit enfin ses efforts, progres ou difficultés.Feedback :Toutes les activités de cours se terminent par une correction / évaluation collective. Les travaux individuels, oraux ouécrits, sont commentés de façon individuelle.Après les examens, l’étudiant est invité à consulter, en présence du professeur, sa copie corrigée. A cette occasion ilpeut recevoir si nécessaire un commentaire ou conseil personnel.Back to course overview121

French 6Module code: FI6VS4LD02Study guide 4000FI6_11ECTS: 3Lecturer(s): Florence HerberichsContact info: f.m.j.herberichs@hva.nlExamination:# DescriptionCatalog GradingForm ofTypeMinimum Typenumber BasisTestresitPeriod1 Knowledge 4011FI6_T1 D 5,0 Test Central Central B2, H1,(written)B4, H22 Listening / 4011FI6_AS D 5,0 Assessment Decentral Decentral B2, H1,speakingB4, H2Duration Weigh120 5060 50Contents and topics in the course:Follow-up course for French 5. English description will follow.Back to course overview122

French 7Module code: FI7VS4EL01Study guide 4000FI7ECTS: 3Lecturer(s): Florence HerberichsContact info: f.m.j.herberichs@hva.nlExamination:# DescriptionCatalog GradingForm ofTypeMinimum Typenumber BasisTestresitPeriod1 Knowledge D 5,0 Test Central Central B2, H1,(written)B4, H22 Listening /D 5,0 Assessment Decentral Decentral B2, H1,speakingB4, H2Duration Weigh120 5060 50Contents and topics in the course:Follow-up course for French 6. English description will follow.Back to course overview123

Human Resource ManagementModule code: HRMVH2MN02Study guide 6600HRMNECTS: 5Lecturer(s): Gul CeranContact info: g.ceran@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Human Resource management Written Decentral Not T1, T2, T3, T4 0 100Learning goals:No. Course Objective1 Understand practices in Human Resource Management (HRM) whichfacilitate the attainment of the competitive advantage2 Understand the integration of Strategic Human Resource Management in theformulation of the Strategic Management Process3 Assess factors affecting the analysis and design of work, as well as workoutcomes regarding job attitudes and performance, and understand andperform mySAP ERP transactions in organizational structure and jobanalysis. Analyze own job within the business simulation4 Develop conceptual knowledge of recruitment, selection, and placementpractices in HRM, and understand and perform mySAP ERP transactions inacquiring human resources5 Develop conceptual knowledge of training and development and careermanagement in HRM, and understand and perform transactions indeveloping human resources6 Develop conceptual knowledge of pay structure decisions and employeebenefit practices in HRM, and understand and perform transactions incompensating human resources7 Develop conceptual knowledge of the integration of HRM activities withfinancial and cost accounting processes. Develop skills in calculating directand indirect costs of absenteeism, employee turnover, travel managementand personnel development8 Develop basic proficiency in the utilization of the mySAP ERP HumanResources Module, as well as basic understanding of its integration withother functional modules in mySAP ERP, like financial and controllingmodules9 Develop keen decision making skills by generating effective managerialsolutions to Human Resource Management and integrative softwareapplications10 Identify challenges which are critical to gaining the competitive advantage inthe global marketplaceDomain Levelcognition understandingcognition understandingcognition understanding,applicationcognition understanding,applicationcognition understanding,applicationcognition understanding,applicationcognition understanding,applicationcognition understanding,applicationcognition understanding,applicationcognition understandingLiterature:TitleEssentials ofHRMHRM with SAPAuthor(s) Publisher Year Print ISBN Comp.Tyson, S. & York, A.Schenk, D-J & Klaver,C.Butterworth & Heinemann, ElsevierScienceHogeschool van Amsterdam, HESHogeschool voor EconomischeStudies2000 laatste 0 7506 4715 Yes92006 laatste nvt YesBack to course overview124

International Marketing ManagementModule code: IMKVH2ES04Study guide 5000IMKECTS: 2Lecturer(s): Paul RiegenContact info: j.p.d.riegen@hva.nlExamination:# Description1 Exam internationalmarketingCatalognumberGradingBasisDForm ofTestTest(written)TypeTypePeriodresitCentral Central T2, T4,H2Duration Weigh120 100Learning goals:understand export in the context of the world economyAnalyse a business’ strength with regards to export in a structured waywork with growth strategiesthe SPD modelexplain the country selection modeldesign an export plan that can pass three strategy testsGain knowledge of entry strategiesUnderstand different financial characteristicsdesign a practical frame for an export planLiterature:Title Author(s) Publisher Year Print ISBN Comp.Export Management, A EuropeanPerspectiveH.Veldman978-90-01-70032-4YesBack to course overview125

Dutch 1Module code: N01VH2ES01Study guide 5000NI5ECTS: 3Lecturer(s): Jessica KrijnenContact info: a.h.t.krijnen@hva.nlExamination:# Description1 writing andreading2 listening andspeakingCatalog GradingForm ofMinimumnumber BasisTest5005N01_T1 D Test(written)5005N01_T2 D Test(oral)TypeType PeriodresitCentral Central B2, H1,B4, H2Decentral Decentral B2, H1,B4, H2DurationWeigh90 5015 50Contents and topics in the course:To interact with somebody is crucial to understand what he or she is saying. This course will help to communicate inpractical, everyday situations. It covers different themes spread over 9 lessons, with examples over everyday languageuse, mainly in the form of dialoques, notes on language use, vocabulary lists and brief grammar notes. Two CD's areincluded with exercises to train listening comprehension and pronunciation.Topics in the course are1. How are you?/ A party /Three years ago2. Making a call and e-mailen/ Letters and sounds/Home/ Fill in a form3. Which tram?/At the Central station/One more question/Time4. In de trein/ Met de fiets/Een fiets huren5. In het café/In de supermarkt/op de borrel6. In de keuken/In een restaurant/Aan tafel7. Een concert/Een quiz/Televisie kijken8. Wat doe jij aan?/Een interview/ Naar de bioscoopTopics in relation to the profession/programme profile:Coherence with other units of education:This module makes a contribution towards learning the communication skills required for international work. The studentlearns how to establish and maintain international business relationships. This skill is especially geared to a Dutchspeakingenvironment and culture.Learning goals:The student can:1 Understand phrases and the highest frequency vocabulary related to areas of mostimmediate personal relevance, catch the main point in short,clear, simple messagesand announcements.2 Understand familiar names, words and very simple sentences, for example on noticesand posters3 Interact in a simple way provided the other person is prepared to repeat or rephrasethings at a slower rate of speech.4 Can ask and answer simple questions in areas of immediate need or on very familiairtopicsProgramme’s profilecompetenciesUnderstanding -listeningLevelA1Understanding- reading A1Speaking - interactionSpeaking - spokeninteraction5 Use simple phrases and sentences to describe where he lives and people he knows. Speaking - spokenproduction6 Fill in forms with personal details. Understanding- writing A1A1A1A1126

Methods of work and study hours:The method follows the communicative approach.Students must train their listening comprehension and pronunciation by individual selfstudy and class activities likelistening exercises, reading practices, roleplays, interviews and working in pairs.On the 84 hours that the student should spent on this subject, the distribution is as follows: 2 contact hours a week withactive participation in listening, reading, writing and speaking activities. The classes will involve active participation ofstudents and preparation at home of exercises.The language of instruction will be Dutch. English will only be used if needed for explanationTest forms and material covered in each test:Test no. Type of testSubject matter1 knowledge /skills test, written test chapter 1 - 8 at maximum2 knowledge/skills test, oral test chapter 1 - 8 at maximumFurthermore students can only sit an oral or written test of the N01 programm if and only if, in addition to the abovecondition, they actively participated in 80% of the given classes during the semester. They must participate in 3 out of 4preparatory tests. If this requirements is not met, then the first possibility to sit the above mentioned exams is in the resitperiod.127

Dutch 5Module code: NI5VS3LD02Study guide 3000NI5ECTS: 3Lecturer(s): Jessica KrijnenContact info: a.h.t.krijnen@hva.nlExamination:# Description Catalog Grading Form ofTypeTypenumber Basis TestresitPeriod1 writing 3012NI5_TS D Test Central Central B2, H1, B4,(written)H22 oral 3012NI5_TM D Test (oral) Central Central B2, H1, B4,H2Duration Weigh90 5015 50Contents and topics in the course:This module makes a contribution towards learning the communication skills required for international work.The student learns how to establish and maintain international business relationships. This skill is especiallygeared to a Dutch speaking environment and culture.The student learns to communicate with Dutch-speaking colleagues, business relations and clients about work, aswell as at work. He will also acquire knowledge and insight into cultural differences that influence the way in whichinternational business relations think and act.Topics in this course: cultural differences and business-related communication skillsplus various general topics forsmall talk; theory on presentation skills.Coherence with other units of education:Prerequisites: a succesful completion of Dutch NI1; NI2;NI3 and NI4 are required as prerequisite for Dutch 5 (NI5).Learning goals:# Learning goalsThe student can:understand extended speech and lectures and follow even complex lines of argument provided the topic isreasonably familiar.read articles and reports concerned with contemporary problems in which the writer adopts particular attitudesor viewpoints.interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quitepossible. Can take an active part in discussion in familiar contexts, accounting for and sustaining my views.present a small business report of a subject related to the field of interest. Can explain a viewpoint on a topicalissue giving the advantages and disadvantages of various options.write an essay or report, passing on information or giving reasons in support of or against a particular point ofview. Write simple connected texts on topics which are familiar or of personal interest. write personal lettersdescribing experiences and impressions.128

Methods of work and study hours:Students must train their listening comprehension by individual selfstudy and preparing a small presentation athome and individually submitting writing assignments. Class activities like listening exercises, reading practices,roleplays and working in pairs.The work and study load for this module is 3 credits, equaling 84 hours. The 84 hours consist of 28 hours contacthours and 56 hours of preparation for the lectures, presentation, the oral and written test.Literature:Title Author(s) Publisher Year Print ISBN Comp.Ter Zake, Zakelijk Nederlands vooranderstaligenLyan Bekkers; SusanMennenIntertaal 2006 laatste 9789054510277 YesTest forms and material covered in each test:Test no. Type of testSubject matter1 knowledge /skills test,written test Module 12 knowledge/skills test, oral test Module 3Back to course overview129

Dutch 6Module code:NI6VS4LD04Study guide4000NI6ECTS: 3Lecturer(s):Jessica KrijnenContact info:a.h.t.krijnen@hva.nlContents and topics in the course:Follow-up course for Dutch 5. English description will follow.Back to course overview130

Supply Chain ManagementModule code: SCMVH2MN02Study guide 6600SCMECTS: 5Lecturer(s): Casper DrayerContact info: c.t.drayer@hva.nlExamination:# DescriptionForm ofTestTypeTyperesitPeriod1 quickscan/assignment Project Decentral Not T1, T2, T3,T4Duration Weigh0 100The module Supply Chain Management ( SCM ) offers knowledge about the internal and externallogistic, financial and information processes of companies and their position in the value added chain.The supply chain integration and advantages between two and more companies is one of the mainfocuses of the module. The use of SAP ERP as well as SCM software (SAP APO)offers the studentsthe possibility and knowledge to control and optimize the internal and external logistics.Learning goals:no. learning objective: knowledge and cognitive skills1. knowledge and application of MRP 1 and 2 schemes understanding2. knowledge and application of materials management theory understanding3. knowledge and application of procurement theory understandinglevel4. be able to identify and analyse supply relationship in relation to logistic models application5. be able to define supply chain strategies and being able to identify the straties inpractice6. be able to define supply chain stage and being able to identify the straties inpractice7. supply chain fases kunnen beschrijven en kunnen en in de praktijk kunnentoepassen8. be able to define best practices of above subjects and being able to identify thestraties in practiceapplicationapplicationapplicationapplicationLiterature:Title Author(s) Publisher Year Print ISBN Comp.logisitcs and supply chain Christopher Printence 2005 laatste 0273681761 YesmanagementHallSupply Chain management C.T Draijer 2006 laatste 0273681761 YesBack to course overview131

International EventsModule code: SEIVH2MN03Study guide 6100SEIECTS: 7Lecturer(s): Rob SpieringsContact info: r.j.a.spierings@hva.nlExamination:#catalognumberdescription form of test type type resit period duration weigh1 6111SEI_T1 exam written decentral decentral S1, S2 120 802 6111SEI_T23 6111SEI_T3assignmentassignmentpaper sport event decentral decentral S1, S2 10paper music event decentral decentral S1, S2 10International eventsThis course is about international sport events and national and international music & dance events. It focusses on theorganisational and business side of large scale international events as well as on understanding economic, developmentaland social (legacy) implications. How metropolitan cities and emerging countries use global sport events as a means torejuvenate cities and/or fast-track the implementation of changes needed to bring a country forward, is one of the themes.Furthermore focus lies on understanding mechanisms that underlie actual and factual developments. Subjects are singlesport events, multi sport events, world championships and grand slam tournaments, and on the other hand the live musicsector and the business of dance events. It will cover characteristics and structure of these domains, with regard to crossoversand interconnectedness (entertainment value ) as well. Several events will be visited as part of this course. It will be possible toparticipate in events on a voluntary basis.Goalsto obtain knowledge of and insight in the international branch of sport events and music events – learning about the impact ofentertainment- and sport events – long term strategy determination of international sport events - budgeting, finance and staffingof sport events – (staff) management of major international sport events – understanding how the bidding process related tolarge global events and is an industry by itself – comprehension of the legacy concept and its economic value - building of abody of knowledge in the marketing of events in relation to models as ‘the experience economy’ – understanding of the mainfeatures of branding, identity and event marketing – knowledge of dance and music events as a business enterprise –understanding of social and sociological mechanisms and factors in the field of dance and music eventsWork methodsThe course is structured by the weekly lectures. Workshops, guest lectures, case treatment, home study of papers, articles andreports are also part of the methodology.Test form & criteriaApart from the final exam, two major assignments are part of the test procedure. The exam deals with all topics thatare treated during classes as well as with designated reports and articles that will be placed on a digital platform.Nature and criteria of the assignments will be aptly exemplified during the course. The ratio exam / assignments in thefinal mark is 80%/20%. Both assignments count for 10% of the final mark. The pass/fail cut-off point for all parts is 5,5.ExtraStudents are expected to master a basic understanding of (sport)marketing. Affinity with sports, the sports market,and the world of events is recommended. Other than this, no prior or specialized knowledge is required to enter thiscourse. It is recommended to take this course in combination with Corporate Social Responsability (CSR) andSponsoring and Media (SPM).Back to course overview132

Strategic Enterprise ManagementModule code: SEMVH2MN02Study guide 6600SEMECTS: 5Lecturer(s): Robert KnippenburgContact info: r.h.knippenburg@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Case study Project Decentral Not T2, T4 0 100Learning goals:No. Learning objective: Knowledge and cognitive skills1 Develop a financial plan based on historical data and future expectations Application2 Analyse macro economic data for the financial planning Analysis3 Criticise plans from other teams Evaluation4 Explain and present a business plan Application5 Determine the importance of a consistent automated information system Application6 Apply a Business Planning tool, use a query to obtain management information Application7 Determine the importance of performance management tools like Balanced Score card andmanagement cockpitNo. Learning objective: other skills and attitude8 Team work9 Take initiative10 Negociating11 Result orientedLevelApplicationPrerequisites:The prerequisites for this module are defined in the prerequisites for the minor Business Process Integration (BPI).Back to course overview133

Spanish 5Module code: SI5VS3LD02Study guide 3000SI5ECTS: 3Lecturer(s): R.M. Vila RochesContact info: r.m.vila@hva.nlExamination:# Description1 ContinuousAssessmentCatalog Grading Form ofTypeTypePeriod Duration Weighnumber Basis Testresit4011SI6_AS D Assessment Decentral Decentral B2, B4 0 100Contents and topics in the course:The students and graduates who chose Spanish as a second language must be able to communicate in thislanguage in an adequate and effective manner in a working environment. The goal of this course is purelypractical: to give the students time to actually practice and expand the oral and writing skills from the theoryacquired in the four previous modules. This course has two parts: a) the oral and b) the written communication. a)The student: - understands the spoken language used daily in a general and work-related situations - is preparedto interact independently and with confidence in a professional environment - is aware of the social and culturalforms - can make an effective presentation b) The student: - can produce simple written texts for general andbusiness purposes - understands and can write a professional résumé and letter of application - can keep abusiness and personal correspondence of a simple natureLearning goals:No. Learning goalI can understand phrases and the highest frequency vocabulary related to areas of most immediate personalrelevance (e.g. very basic personal and family information, shopping, local area, employment). I can catchthe main point in short, clear, simple messages and announcements.I can communicate in simple and routine tasks requiring a simple and direct exchange of information onfamiliar topics and activities. I can handle very short social exchanges, even though I can’t usuallyunderstand enough to keep the conversation going myself. I can use a series of phrases and sentences todescribe in simple terms my family and other people, living conditions, my educational background and mypresent or most recent job.I can read very short, simple texts. I can find specific, predictable information in simple everyday materialsuch as advertisements, prospectuses, menus and timetables and I can understand short, simple personalletters.I can write connected text on topics which are familiar or of personal interest. I can write personal lettersdescribing experiences and impressions.Methods of work and study hours:Methods: In this module the skills and theory acquired in the four previous modules are put into practice. Eachsession is considered a ‘practicum’ and focuses on the interaction among the students. Therefore Spanish will bethe only language spoken in class. During the semester the students will: a)in class: -actively participate in theinteractive oral and written activities. The students work either in couples or small groups; discussing varioustopics, playing games, debating, generating stories, simulating job interviews and learning how to producebusiness style documents as formal letters and CV. b)at home: -complete the related weekly assignments,specified in the syllabus, which include; reviewing grammar as a preparatory exercise for the next lesson, readingand summarizing topical issues found on digital media, writing texts on familiar topics and producing simplecommercial letters and other business documents. At the end of the semester (week 13) the students will hand in aportfolio containing all the activities related to the course. Feedback on the student’s progress is provided in classand at the end of the semester on the review date (portfolio). Study hours: Of the 84 hours (3 EC) that the studentshould spend on this subject, the distribution is as follows: 26 contact hours in the form of classes and 58 hours inpreparation for lessons which includes grammar reviewing, reading, and writing activities. Attendance: Developingknowledge, skills and interest in a foreign language and insight into its culture is a process that takes place134

primarily in the classroom, while studying at home plays a secondary, supportive role. It is therefore absolutely vitalthat students prepare for and actively attend at least 80% of their classes (two lessons). Students whoseattendance record is less than 80% will be expelled from further participation in this course and will have to re-do itin the following semester. Especial circumstances can be considered ans solved at the discretion of the lecturerbased on the information of the study counselor or the study advisor.Literature:TitelRequired.SI5VS3LD01 Syllabus 1) yes1) Available on StudyNet and/or provided by the teacher.Test forms and material covered in each test:The student’s performance is evaluated by means of continuous assessment of the overall activities and based onclass participation and portfolio.Test No Test formMaterial1 Continuous Assessment (100%)- Knowledge and Skills- written, oral and spoken SI5VS3LD02 SyllabusExtra information:The material used during this module will be included in the syllabus provided by the teacher.Back to course overview135

Spanish 6Module code: SI6VS4LD01Study guide 4000SI6ECTS: 3Lecturer(s): Barbara Fernandez De GamboaContact info: b.e.fernandez.de.gamboa@hva.nlExamination:# Description1 ContinuousAssessmentCatalog Grading Form ofTypeTypePeriod Duration Weighnumber Basis Testresit4011SI6_AS D Assessment Decentral Decentral B2, B4 0 100Contents and topics in the course:Follow-up course for Spanish 5. English description will follow.Back to course overview136

Spanish 7Module code: SI7VS4EL01Study guide 4000SI7_10ECTS: 3Lecturer(s): tbaContact info: tbaExamination:# Description1 WrittenexamCatalognumberGrading Form ofTypeTypePeriod Duration WeighBasis TestresitD written Central Decentral B2, B4 120 100Contents and topics in the course:Follow-up course for Spanish 6. English description will follow.Back to course overview137

Sponsoring & MediaModule code: SPMVH4MN01Study guide 6100SPM_12ECTS: 7Lecturer(s): Tinie DentonContact info: h.m.a.denton@hva.nlExamination:# Description Form of Test Type Type resit Period Duration Weigh1 Sponsoring & Media Written Decentral Decentral T1, T2, T3, T4 100 602 Assignments & Portfolio Combination ofReport,Moodboard,Presentation,PortfolioDecentral Decentral T1, T2, T3, T4 0 40The international arena of the sponsoring- and media industry is changing rapidly.Developments in technology, media and telecommunications are more and more interlinked.Businessmodels are adapted accordingly. Storytelling is an essential ingredient in sports and media.Major companies such as Coca Cola and Vodafone spend large budgets sponsoring global sports events as a partof their company goals and strategies as well local sport events. There are, however large differences betweencountries, differences in types of sports but also in company goals and strategies. The industry is influenced byeconomic developments and regulations.Learning goals:Student understands the relationships between different stakeholders such as: broadcasters, rightsholders,sportmarketing agencies, governing bodies, sponsors, advertisers, viewers and spectators.Student is able to apply knowledge gained from industry reports to current developments in the sport- and mediamarket.Student is able to understand media-selling by broadcasters in general and sports more specifically.Student is able to work in intercultural teams on group assignments and deliver creative concepts within a limitedtime frame.Student is able to understand the ROI (return of investment) requirements of the industry.Workshop:In class small teams of students will work together with fellow students from different countries on assignments.Creativity, deskresearch and conceptual thinking are key ingredients.Guest lectures:Guestlecturers currently working at a senior level in media and/or sponsoring will be sharing their knowledge andexpertise. The aim is to offer 2 sponsoring related guest lectures and 2 media related guest lectures.Literature:Current Industry reports and articles will be provided on our digital platform.Extra:It is recommended to take this course in combination with Corporate Social Responsibility (CSR) and Sport EventsInternational (SEI).Back to course overview138

Treasury Management ProjectModule code: TMPVH2MN02Study guide: 6600TMPECTS: 5Lecturer(s): Sjef DierikxContact info: j.t.dierikx@hva.nlStructure:# Description1 TreasuryManagementProjectCataloguenumber6306TMPNASGradingForm ofResitMinimumTypePeriod Duration Weightingbasistesttype.D N/A Assessment Decentral None B1, B2, 0 100B3, B4Position in relation to the programme:The Treasury Management Project (TMP) relates to competencies that particularly feature/featured in CorporateFinance (CF1 and CF2) and the basic SAP course (the BPS course in the third academic year). It is part of aBusiness Economics minor.Topics in relation to the profession/programme profile:B3. Determination and management of financial, economic and tax-related risks.B4. Determination and provision of financial, economic and tax-related information for the purpose of decisionmakingB6. Provision of financial, economic and tax-related advice and services to stakeholders.The two general school-wide competencies:7. Social and communicative competency (interpersonal, organisational):A1/A2 Co-operating within a professional environment and participating in the thought process and structuring ofthe organisation, resulting in requirements that relate to the following aspects: multidisciplinarity and interdisciplinarity,customer focus, collegiality, management skills (the social part of the competency).A3/A4 Internal communication at all levels, both spoken and written, effective use of common language usedwithin the company, communication mostly in Dutch and/or English (applied in professional tasks such as, amongstothers, formulating and writing up plans and notes; providing information; conducting discussions; garnering support;persuading, motivating and encouraging colleagues etc.).8. Self-guiding competency (interpersonal, in professional practice or professionally):Z1 Managing and regulating your own development with regard to learning, result-orientation, initiative,independence and flexibility (10).Z2 Thinking about, reflecting on and taking responsibility for own actions (indicates commitment and critical selfevaluation).Z3 Developing a professional attitude with room for initiative, normative-cultural aspects, respect for others, aprofessional code and ethical principles in order to act professionally.Z4 Contributing to the further professionalisation of the sector, and contributing to publications, congresses etc.139

Coherence with other units of education:The Treasury Management Project (TMP) relates to competencies that particularly feature/featured in CorporateFinance (CF1 and CF2) and the basic SAP course (the BPS course in the third academic year). It is part of aBusiness Economics minor.Learning goals:No. Learning goals: Knowledge and skills1. Cash-flow management2. Management of information provision (using an ERP package) relating to these cash flows.3. Providing and processing information for the purposes of management of these cash flows.4. Sufficient reports (spoken and written).No. Learning goals: Behaviour5. Working in teams6. Taking initiative7. Dealing with criticism and uncertaintyCompetency no. Key words of competencyLearning goalB3 Financial and economic risk management 1, 2, 3, 6B4 Financial and economic information for decision-making 2, 3, 4, 5B6 Financial and economic advice 3, 4, 6A1/A2/A3/A4 Co-operation, communication 5, 6, 7Z1/Z2/Z3/Z4 Professionalisation 1-7Working methods:In groups of 3 or 4, students must attempt to solve the problems faced by the virtual businessDDS on their own initiative.Percentage oflesson timeThe students should source the available information from SAP, the ERP package that DDS usesfor its administration. The students' first task is to perform an analysis of DDS's financial situation.There are then routine problems and special treasury problems to solve, which will be provided bythe lecturers. The lecturers will function as supervisors and information providers, and can alsoassume any role that the students wish, such as banker, estate agent, advisor, branchorganisation etc. The lecturer will only provide information requested by the students.Students will report on the activities and solutions they recommend by means of memos, and willexplain them verbally if necessary.Teaching methodInteractive lecturesSelf-motivated, working in groups10%90%Total 100%Literature:TitleHandouts during project and via e-mail and/or T drive.Author(s) Publisher Year Edition ISBN RequiredYesTest forms/material covered in each test and assessment criteria:The assessment takes place during and at the end of the tasks, based on the tasks completed, the reports submittedand the explanatory notes accompanying the reports. In principle, a group grade is given that mainly relates to theprocess. Attention is paid to how independently the students were able to analyse the problems, how they arrived atparticular results and how they reported on them.Individual assessments may be given in the event that the lecturers feel that one member of the group has achievedfar more/less than the other.140

Competency no. Key words of competencyLearning goal Working methods Test formB3 Financial and economic risk management 1, 2, 3, 6 WG/ZW/BCB4Financial and economic information for decisionmaking2, 3, 4, 5 WG/ZW/BCB6 Financial and economic advice 3, 4, 6 WG/ZW/BCA1/A2/A3/A4 Co-operation, communication 5, 6, 7 WG/ZW/BCZ1/Z2/Z3/Z4 Professionalisation 1-7 WG/ZW/BCSM/WG = self-motivated, working in groupsBC = supervisory lecturesBack to course overview141