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MAJLIS 

A PUBLICATION OF THE GERMAN INDUSTRY & COMMERCE FOR OMAN, QATAR & UAE 

ISSUE 03 | WWW.AHKUAE.COM 

The New 

Silk Road 

BUSINESS VILLAGE 

DUBAI’S NEW BUSINESS ADDRESS 

GERMAN – GULF BUSINESS 

áYÉæ°üdGh IQÉéà∏d 

è«∏ÿG - É«fÉŸCG 

SUHAIL AL BANNA BA 

ON TEJARI.COM AND ITS RECENT COOPERATION WITH AHK

Under the patronage of H.H. Sheikh Hamdan Bin Rashed Al Maktoum. 

Deputy Ruler of Dubai, Minister of Finance and Industry and Chairman of Dubai Municipality 

18 - 20 May 2010 | Dubai Airport Expo Centre 

Majlis readers save US$ 200 

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ONE YEAR MAJLIS – 

IN CHALLENGING TIMES 

DEAR READERS, 

It has now been nearly one year since the Majlis, a reshaped version of the former GATE Magazine has 

been published. At that time it was still a publication of the former German Industry and Commerce Office 

(GICO). Meanwhile, the GICO has been transformed into a bilateral membership organisation the German 

Emirati Joint Council for Industry & Commerce (AHK). AHK is the first bilateral membership organization 

in the UAE and the first German "Auslandshandelskammer" (literally: German Chamber of Commerce 

abroad) in the Gulf Region and has been established in an agreement between the Ministers of Economy 

of both countries. 

A lot has happened in this relatively short period of time. The AHK has so far acquired an impressive number 

of about 200 UAE and German member companies in Abu Dhabi, Dubai, Sharjah and Ras Al Khaimah. 

More than 50 events (business-luncheons, business-breakfasts, topical economic seminars, legal forums) 

have been organized, all with the major target, of providing the members and guests with information and 

advice on bi-lateral issues of trade- and business as well as to bring them together to mediate new business 

partnerships and ventures. In a number of fields, working groups and committees have been established to 

provide a forum, where the members can exchange views, deepen their expertise and formulate advocacy 

issues to the governments in order to improve and facilitate the terms of business. 

All this happened amid the big challenges of the global economic downturn, which had an impact on 

Germany as well as on the United Arab Emirates and the GCC region as a whole. In spite of this and may 

be more than before, bilateral economic relations between Germany and the UAE are on a firm and stable 

ground, and Germany continues to be UAE’s preferred partner within Europe and vice versa. 

MAJLIS will continue to monitor and follow up on exciting 

global, regional and bilateral developments and will be happy, 

to receive from our valued members and readers, suggestions 

on what topics should be tackled and deepened. 

One of the topics, which will certainly be in the focus in the foreseeable future is the “New Silk Road”, 

the emerging trade axis between the GCC countries on one hand and China as well as other Asian countries 

on the other hand. We will start in this issue, with an article on this, to be followed by a series of articles 

on related topics in forthcoming issues, knowing, that this new trade axis is a veritable challenge for the 

German economy, which still depends to a large extent on its exports. 

Regards, 

Dr. Peter Göpfrich, CEO 

German Emirati Joint Council 

for Industry & Commerce 

EDITORIAL 

OUR OFFICES 

ABU DHABI 

(AHK) The German Emirati Joint Council 


Abu Dhabi Mall, The Towers at Trade Center, 

East Tower, 1st floor, Office No.104 

P.O.Box 54702, Abu Dhabi, UAE 

Phone:+971 2 6455 200 · Fax: +971 2 6457 100 

Email: info@ahkabudhabi.ae 

DUBAI 

(AHK) The German Industry & Commerce Office 

Business Village, Main Building, 6th floor, Office 618 & 619 

P.O. Box 7480, Dubai, UAE 

Phone: +971 4 447 0100; Fax: +971 4 447 0101 

Email: info@ahkuae.com 

MUSCAT 

(AHK) The German Industry & Commerce Office Oman 

P.O. Box 750, P.C. 111, Muscat, Sultanate of Oman 

Tel.: +968 9 2280 590 

Email: info@ahkoman.com 

DOHA 

(AHK) The German Industry & Commerce Office Qatar 

10th Floor, Al Wakra Tower, Al Safliya Street, Corniche Area 

P.O.Box: 2448, Doha, Qatar 

Tel: +974 6695 734 

Email: info@ahkqatar.com 

www.ahkuae.com 

MAJLIS ISSUE 03 1

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EDITOR & PRODUCTION Dr. Dalia Abu Samra-Rohte 

dalia.samra@ahkuae.com 

Katharina von Hoessle 

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Rim Elbayar-Aly 

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ART DIRECTION Hammad Sheikh 

COPYRIGHT German Emirati Joint Council 

for Industry & Commerce (AHK) 

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MAJLIS is published 3 times a year and has a total circulation of 3,000 copies to be distributed in Germany 

as well as in the UAE, Qatar and Oman. The German Emirati Joint Council for Industry & Commerce (AHK) 

does not accept any liability for the accuracy of any material published herein and the articles do not reflect 

the opinion of the office. For any further information on any of the articles published in this issue, please 

contact our offices in Abu Dhabi or Dubai. 

CONTENTS 

ISSUES 

Dubai’s New Business Address. 

INTERVIEWS 

Sohail Al Banna - CEO, Tejari.com 

FOCUS 

The New Silk Road 

INSIDE AHK 

H.E. Christian Wulff and the German Delegates 

TRADE FAIRS 

The Middle East Waste Summit 

CULTURE 

The Million’s Poet 

ISSUE 3 


áYÉæ°üdG h IQÉéà∏d 


08 

18 

16 

22 

30 

36 

DISCLAIMER 

The articles, data and prognosis which are published in this issue of MAJLIS, have been carefully 

researched. News and articles are based upon press releases and co-operation partners as well as 

assistant authors. MAJLIS does explicitly not take any guarantee of the accuracy, dependence, the 

topicality and the usability of the articles. 

MAJLIS ISSUE 03 3

ISSUES 

Dubai’s Stock Exchanges 

The Middle East Contender 

TRADE HAS A LONG TRADITION IN DUBAI. 

FOR CENTURIES, THE CITY HAS BEEN A 

HUB FOR TRADE BETWEEN INDIA AND 

CHINA AND THE ARABIAN PENINSULA 

DUE TO ITS FAVORABLE GEOGRAPHICAL 

LOCATION. IT SEEMS ONLY LOGICAL THAT AT 

THE DAWN OF MODERNITY, DUBAI HAS NOT 

ONLY STRENGTHENED ITS INFRASTRUCTURE 

FOR TRADITIONAL MERCANTILE TRADE, 

BUT HAS ALSO UNDERTAKEN EFFORTS TO 

ESTABLISH ITSELF AS A FINANCIAL CENTER. 

There are currently two stock exchanges in 

Dubai, the Dubai Financial Market and NASDAQ 

Dubai, formerly known as the Dubai International 

Financial Exchange. 

Dubai’s history as a financial center began 

with the founding of the state-controlled Dubai 

Financial Market (DFM) on March 26, 2000. 

Located in the Dubai World Trade Center Building, 

the Dubai Financial Market was established as 

a market for shares of companies based in the 

United Arab Emirates. The aim was to give the 

public an opportunity to invest in securities of local 

companies, while supporting the strengthening 

of the national economy and at the same time 

creating a fair, efficient, liquid and transparent 

financial market. The regulatory body of the Dubai 

4 ISSUE 03 MAJLIS 

Financial Market is the Emirates Securities and 

Commodities Authority (ESCA), which is also in 

charge of overseeing the third stock exchange in 

the United Arab Emirates, the Abu Dhabi Securities 

Market (ADX). Together, the three UAE stock 

exchanges constitute the second largest capital 

market in the states of the Gulf Cooperation 

Council (GCC), second only to the Tadawul stock 

exchange in Riyadh, Saudi Arabia. 

On May 28, 2006, the Dubai Financial Market 

announced plans for its initial public offering 

of shares (IPO), eventually held on November 

12, 2006, in which 20% of the shares were put 

on the market to be traded publicly, while the 

remaining 80% stake remained in the hands of the 

government of Dubai. 

Currently, the shares of 64 different companies 

are listed on the Dubai Financial Market, traded 

in UAE Dirhams. Most of the companies listed are 

based in the UAE, while there are a few dual listings 

of MENA firms. About 90 brokers are active on the 

trading floor. The total market capitalization of all 

companies listed on the Dubai Financial Market is 

approximately US$ 54 billion (for comparison: Abu 

Dhabi Securities Exchange: approximately US$ 

80 billion, market capitalization of the German 

company Siemens as of March 2010: approximately 

US$ 84 billion). 

» NASDAQ Dubai strives to become the preferred trading 

platform in the region for equities, bonds, funds, Shariah 

compliant products, index certificates and derivatives. « 

In addition to the Dubai Financial Market, the 

Dubai International Financial Exchange (DIFX) was 

established as an independent stock exchange on 

September 26, 2005 (rebranded ‘Nasdaq Dubai”in 

2008). Unlike the Dubai Financial Market, the 

DIFX is regulated by the Dubai Financial Services 

Authority (DFSA) and sees itself primarily as an 

exchange for securities of international companies. 

The DIFX aspires to become the leading securities 

market between Western Europe and East Asia 

by positioning itself in the time slot between 

trading hours in Europe and Asia. It aims to 

provide international investors with easy access 

to investment opportunities arising in the GCC 

states and other countries in the Middle East, 

North and South Africa, Turkey, Central Asia, and

» The Dubai International 

Financial Exchange (DIFX) 

was established as an 

independent stock exch ange 

on September 26, 2005. « 

in the Indian subcontinent. Furthermore, regional 

companies are given the chance to increase their 

market presence and gain access to regional and 

global providers of capital. 

The DIFX is located in the Dubai International 

Financial Center (DIFC), which was established in 

2004 as a free trade zone. In an interesting side 

note, the Deutsche Bank established itself as the 

first market maker on the DIFX in November 2006. 

A market maker is a stock broker who ensures the 

marketability of securities by constantly providing 

quotes for the respective bid and ask prices, and 

who compensates for temporary imbalances 

between supply and demand for less-traded 

securities. As of today, 19 members of the DIFX 

act as market makers, including Emirates NBD as 

the first regional company, taking up business in 

November 2007. 

On November 26, 2007, DIFX drew worldwide 

attention when it was announced that the fourthlargest 

port operator in the world, Dubai Ports 

World (DP World), was to hold its IPO on the 

exchange. In the biggest IPO of the Middle East to 

date, DP World raised US$ 4.96 billion, with shares 

being oversubscribed 15 times. DP World was the 

first company whose shares traded primarily on 

the DIFX. 

The DIFX is also one of the largest trading 

centers in the world for so-called sukuks, i.e. 

Shariah-compliant Islamic corporate bonds, with a 

total face value of about US$ 17.3 billion. 

In the wake of the takeover of the Swedish- 

Finnish OMX AB, a holding company of several 

Scandinavian stock exchanges, by the NASDAQ 

Group and Borse Dubai in November 2008, the 

DIFX changed its name to NASDAQ Dubai. 

In a surprise move, Borse Dubai outbid 

NASDAQ’s bid of US$ 3.7 billion with US$ 4.0 billion. 

Finally, the bidding parties came to an agreement 

to stop competing. In a complicated transaction in 

September 2007, Borse Dubai acquired a 97.2% 

stake in OMX AB which it sold directly to NASDAQ, 

receiving in return nearly 20% of NASDAQ’s stock 

and a 28% stake in the London Stock Exchange 

that NASDAQ had acquired previously. The newly 

formed NASDAQ OMX, which in the course rose to 

become one of the world’s largest stock exchange 

operators, in turn, acquired a 33% interest in the 

DIFX, which was until that point a wholly-owned 

subsidiary of Borse Dubai. 

Following the takeover of OMX, the DIFX 

underwent a strategic transformation: On July 

1, 2008, the board of directors of the DIFX 

appointed the former Senior Vice President of 

International Listings at NASDAQ, Jeff Singer, as 

the CEO of DIFX. In November 2008 DIFX was 

renamed NASDAQ Dubai, adopted the trading 

platform and technology of the NASDAQ OMX 

Group and started listing shares of NASDAQ OMX. 

Furthermore, NASDAQ Dubai expanded its line of 

financial products to financial derivatives, namely 

options and futures, based on the DIFX UAE 20 

Index and introduced listings of an additional 21 

companies’ shares. NASDAQ Dubai also applied 

for licensed trading of Exchange Traded Funds 

(ETFs), usually passively managed index certificates, 

» The DIFX is also one of the 

largest trading centers in the 

world for so-called sukuks « 

currently still pending final approval by the DFSA. 

At this moment, the shares of 11 companies 

(including 3 primary listings), numerous derivatives 

(options and futures), structured financial products, 

sukuks and conventional corporate bonds are listed 

on NASDAQ Dubai, the most recent addition being 

so-called Dubai Gold Securities, Shariah-compliant 

certificates on the gold price index. 

What began in 2005 with the trading of 5 index 

certificates issued by Deutsche Bank has become 

the only international exchange in the Middle East. 

In 2007, 7,832 trades were registered, comprising 

of 1.1 billion securities traded for a total volume 

of US$ 1.45 billion. In 2008, there were already 

29,862 transactions, with 2.39 billion securities 

traded, amounting to a total volume of US$ 1.75 

billion. In the first 11 months of the year 2009 

alone, there were already 2.68 billion securities 

ISSUES 

» In November 2008 DIFX was 

renamed NASDAQ Dubai.« 

traded, an increase of 20% over the same period 

of the year before. 

NASDAQ Dubai strives to become the preferred 

trading platform in the region for equities, 

bonds, funds, Shariah-compliant products, index 

certificates and derivatives. 

Since December of last year, NASDAQ Dubai 

might have come one step closer to realizing this 

ambitious goal: On 22 December 2009, the Dubai 

Financial Market announced that it would acquire 

100% of the shares in NASDAQ Dubai for US$ 

121 million from Borse Dubai and NASDAQ OMX. 

While US$ 102 million of the total sum is to be 

paid in cash, the rest will be settled by transfer of 

40 million of DFM’s shares. As a result, NASDAQ 

OMX will end up with a minority stake of 1% 

in the DFM. Through the acquisition, the DFM 

plans to let its own stockholders participate in the 

growth of NASDAQ Dubai and also make an even 

broader range of financial instruments available to 

potential investors. 

Both Nasdaq OMX, who has assured the 

continued use of the brand of NASDAQ Dubai 

as well as its technology and trading platform, 

and Borse Dubai have agreed to the takeover, 

while the approval from the regulatory bodies is 

currently still pending. 

In the future, DFM and NASDAQ Dubai are 

supposed to remain independent of each other and 

under the respective current financial supervision 

of ESCA and DFSA. However, the establishment of 

a new holding company, consolidating all of the 

shares held in the two stock exchanges, is planned 

for the near future. 

The positive trend in recent years, and especially 

in recent months in the light of expected synergies 

from the acquisition, instills confidence that the 

fledgling financial market of Dubai can realize its 

ambitious goal to establish itself as the leading 

securities exchange in the region with an estimated 

fortune of US$ 4 trillion, while also securing a top 

spot among international financial centers in the 

long term. n 

Peter David Lucas 

Junior Lawyer, MBA 

MAJLIS ISSUE 03 5

ISSUES 

Technology made in Germany leads to 

Aluminium made in Abu Dhabi 

EMIRATES ALUMINIUM COMPANY 

(EMAL) IS CONSTRUCTING ONE OF 

THE LARGEST SINGLE SITE PRIMARY 

ALUMINIUM SMELTERS IN THE 

WORLD, AT THE NEW KHALIFA PORT AND 

INDUSTRIAL ZONE AT AL TAWEELAH, ABU 

DHABI, UNITED ARAB EMIRATES. 

EMAL is a strategic joint venture between 

aluminium producer Dubai Aluminium (DUBAL) 

and Abu Dhabi investment vehicle MUBADALA. 

The joint venture was established in 2007 under 

the leadership of HH Sheikh Khalifa Bin Zayed Al 

Nahyan, President of the UAE, by Emiri Decree 

Number 7 of 2007. 

The project – the construction of a new hi-tech 

aluminium smelter in the Emirate of Abu Dhabi 

– is making history by being the largest greenfield 

aluminium smelter project ever, and one of 

the largest industrial projects in the UAE outside 

the oil and gas sector. This development is the 

flagship project of Abu Dhabi’s industrialization 

and diversification strategy. 

The project will be built in two phases. Phase one 

commenced operation on 2 December 2009 and 

once fully operational will produce 750,000 tonnes 

of aluminium per annum, doubling to 1.5 million 

tons annually at the end of phase two, making it 

the world’s largest single-site aluminium smelter, 

and making EMAL the fifth largest aluminium 

producer in the world. 

Building the first phase will cost approximately 

US$ 5.7 billion and will comprise 756 reduction 

cells arranged in 2 potlines, an on-site 2,000 MW 


» THE NEW HI-TECH ALUMINIUM SMELTER IN ABU DHABI 

IS THE LARGEST GREEN-FIELD ALUMINIUM SMELTER 

PROJECT EVER.« 

power plant, anode manufacturing plant, and 

multi-product casthouse. 

For the anode manufacturing plant, EMAL has 

awarded the contract to design and construct the 

green anode manufacturing plant and carbon 

scrap crushing facility on EPC basis to Outotec, a 

global leader in mineral and metal technology. 

Outotec’s delivery with a value exceeding €100 

million is one of the major lump sum turnkey 

packages of the EMAL smelter. 

The green anode plant has the purpose of 

producing green anode blocks from calcined 

petroleum coke and recycled green and baked 

anode scrap, with coal tar pitch being added as a 

binder, in a fully automated process. After grading, 

proportioning and preheating, the carbon materials 

are continuously mixed with binder pitch to produce 

homogenous paste before molding it into green 

anode blocks on vibrocompacting machines simply 

known as vibrocompactors. The molded blocks are 

then cooled in a water cooling system. 

These anode blocks, after baking, are consumed in 

the reduction lines for producing aluminium metal. 

The EMAL green anode plant has two anode 

production lines, each rated at 50 t/h capacity, along 

with a crushing plant for recycled carbon materials. 

Ancillary facilities, like the calcined coke and 

liquid pitch unloading and storage system, HTF 

heating system, plant operation center and 

production control laboratory are part of the scope. 

Innovative technologies, such as RTO (Regenerative 

Thermal Oxidization) for pitch fume treatment are 

being employed, as the best available technology 

for this purpose. 

Outotec is a leading supplier of plant and 

equipment for carbon anode production for primary 

aluminium smelters, in particular green anode 

plants as well as anode and carbon raw materials 

handling systems, and carbon scrap recycling 

plants. Outotec has supplied such plants to many 

customers all over the world, and also supplied the 

green anode plant for DUBAL’s aluminium smelter 

at Jebel Ali, Dubai. 

Outotec is a worldwide technology leader in 

mineral and metal processing, providing innovative 

and environmentally sound solutions for a wide 

variety of customers in mineral processing, iron and 

steel, aluminium and non-ferrous metal industries. 

Outotec Oyj is listed on Nasdaq OMX Helsinki. n 

Manfred Beilstein 

Vice President Sales & Process, 

Aluminium Technologies, Paste Plants 

Outotec GmbH

ISSUES 

Dubai’s New 

Business Address 

INN LINE WITH ITS VISION AND 

OBJECTIVES, MOHAMMED BIN RASHID 

ESTABLISHMENT FOR SME DEVELOPMENT 

(MBRE) HAS ACHIEVED ANOTHER 

MILESTONE BY MOVING INTO ITS NEW 

HEADQUARTERS IN BUSINESS VILLAGE (BV) 

IN DECEMBER 2009. THE BUSINESS VILLAGE, 

A BRAND NEW PURPOSE-BUILT ONE MILLION 

SQ. FT. FACILITY, IS LOCATED ADJACENT TO 

THE CLOCK TOWER ROUNDABOUT IN DEIRA, 

AND OFFERS A FULLY INTEGRATED BUSINESS 

HUB. IT INCLUDES OFFICE SPACES, PURPOSE- 

BUILT HALLS FOR BUSINESS CONFERENCES 

AND MEETINGS, A CHILD-CARE CENTRE, 

GYMNASIUM AND HEALTH CLUB FACILITIES 

AS WELL AS RETAIL OUTLETS. 

BV is not only a commercial real estate 

development, but is intended as a hub dedicated 

to entrepreneurs and business innovation, 

providing all facilities to support the small and 


» THE BUSINESS VILLAGE IS INDEED A GREAT OPPORTUNITY FOR SMALL 

TO MEDIUM BUSINESS OWNERS AND EMERGING ENTREPRENEURS 

ACROSS THE UAE TO REALIZE THEIR FULL POTENTIAL. « 

medium enterprises (SMEs) sector. BV represents a 

strategic starting point for emerging businesses in 

Dubai as it includes funding institutions, strategic 

partners and capital investment companies. The 

BV offers services for establishing and supporting 

businesses: on top of all facilities, unique features 

and comprehensive services, BV comprises a 

mixed-use business incubator, surrounded by 

commercial and business organizations directly 

engaged in supporting and providing services to 

foster entrepreneurship and SMEs. 

In fact, a significant number of public and federal 

bodies are already moving to the Village premises, 

including the Dubai Department of Economic 

Development, UAE Ministry of Foreign Trade, 

Dubai Events and Promotion Agency, Dubai Export 

Development Corporation, Foreign Investment 

Office, Business Incubation Center, and Aswaaq. 

The presence of key governmental agencies 

along with a good mix of service providers, 

consultancies and SMEs, opens the door to as 

many interested and committed partners as 

possible. Exposing entrepreneurs to successful 

businesses, best practices and quality professionals 

at the Village will yield substantial benefits at all 

levels and is likely to accelerate the growth of SMEs 

in the country. In this regard, BV has sealed several 

cooperation agreements with major Business 

Councils, Trade Commissions and Chambers of 

Commerce in Dubai (inclusive of the German 

Emirati Joint Council for Industry & Commerce 

(AHK); British Business Group, Italian Business

Council, Canadian Business Council, etc.) with the 

intent to exchange information and experiences, 

the creation of a consistent calendar for upcoming 

events and networking as well as matchmaking 

opportunities to connect and generate new 

opportunities for SMEs. 

The Business Village is indeed a great 

opportunity for small-to-medium business owners 

and emerging entrepreneurs across the UAE to 

realize their full potential. It will provide an ideal 

business environment that encourages networking, 

matchmaking, partnership building and offers 

consultancy and training services, all under one 

roof. Hence, BV is steadily poised to become the 

hub for 

innovative thinking and business practice 

and and an incubator for good ideas and fledgling 

businesses. business 

In In June Ju 2009, MBRE and AHK signed a 

Memorandum Memora of Understanding to cooperate 

on a number nu of activities and events that would 

contribute contribu ultimately to expand and develop 

the Emirates’ Emir SME sector. The first step of this 

successful successfu partnership was the relocation of AHK’s 

Dubai office of to the Business Village in November 

2009, and an its active involvement in supporting BV 

towards towards becoming the strategic location for SMEs’ 

development developm in the region. 

BUSINESS BUSINES VILLAGE IN BRIEF 

BV aims to provide a complete enabling 

environment which will be conducive to the growth 

of start up businesses and small and medium 

enterprises. It will cater to 100% UAE national as 

well as mixed ownership companies. Unlike most 

commercial real estate developments BV will be 

particularly sensitive to the challenges of setting 

up and doing business in Dubai and will display 

a portfolio of offerings suited to the needs of the 

SME sector including leading incubation services. 

� 

SME DEDICATED COMMUNITY: Gathering 

all interests related to catering for the SME sector, 

developing products and services and generating 

experience for a prime sample pool of a SME 

community under one roof. It will also act as the 

region’s single point of reference for accessing SME 

related opportunities & offerings. 

»THE FIRST STEP OF THIS SUCCESSFUL PARTNERSHIP WAS THE 

RELOCATION OF AHK’S DUBAI OFFICE TO THE BUSINESS VILLAGE 

IN NOVEMBER 2009.« 

� 

VISIBILITY: Located at the centre of the city, 

next to the clock tower, Dubai International Airport 

and Maktoum Bridge (one of the two major 

arteries of the city), it offers tremendous visibility 

as thousands pass by every day. 

� ACCESSIBILITY & LOCATION: It falls in the 

daily route of thousands; no deviation is required 

to reach BV and it is located within 10 min radius 

of key businesses, government entities and major 

hotels. 

� SIZE: The leasable area at BV (approx. 700,000 

sq. ft.) is more than the total leasable area at 

Emirates Towers office building (approx. 550,000 

sq. ft.). Expected full occupancy of the building is 

about 6,000 people. 

� BUSINESS FREQUENCY: Over 600 companies 

and business complementary services and around 

30 retail, food and beverage outlets will attract 

visitors from neighboring business communities. 

� PRIME OFFICE SPACE & AMENITIES: Flexible 

shell and core office space with standard parking 

allocation (1,350 places in total), equipped 

with latest connectivity options, high level of 

maintenance and 24 hour security. Auditorium, 

exhibition area, meeting rooms, childcare centre, 

ISSUES 

gymnasium and spa in addition to office support 

retail and food outlets. 

� COMMUNITY ACTIVITIES: BV will actively 

engage tenants and partner firms to explore areas 

of collaboration and match make with suitable 

offerings to create a constant flow of value and 

opportunity. BV will provide regular experiences of 

exhibitions and display of products in both formal 

and informal settings. 

� ONE STOP SHOP: The tenants at the BV can 

avail of the benefits of “Government Services”, 

a one stop shop to deal with all issues related to 

government departments. 

� ACCESS TO BV NETWORK: The tenants can 

benefit from the useful tie ups of BV with business 

support services, business councils, suppliers, 

venture capitalists, etc. n 

Dr. Marouane Trimeche 

Manager, Business Development, 

Business Village 

MBRE for SME Development 

MAJLIS ISSUE 03 9

ISSUES 

The Road Ahead 

THE FIRST BILLION DOLLAR CONTRACTS 

OF THE NEW RAILWAY OF THE GCC 

COUNTRIES IS TO BE CONCLUDED IN 

DECEMBER 2010 OR LATEST BY JANU- 

ARY 2011. AS PER AMBITIOUS EXPECTATIONS, 

THE NETWORK SHALL BE IN OPERATION BY 

COUNTRY 

Project 

2016. SUPPLIERS IN THE RACE FOR THE CON- BAHRAIN 

TRACTS SHOULD POSITION THEMSELVES AND Comprehensive Metro and railway network. 

START WITH THE LOBBY WORK. 

First big tender end of 2010. Completion in 2030. 

Contract for the GCC Railways 

sought for the end of 2010 

In December 2009, the representative of the 

GCC countries (Bahrain, Qatar, Kuwait, Oman, 

Saudi Arabia and the United Arab Emirates) 

consentaneously decided that their railway 

project is technically and financially feasible 

and will provide their countries with enormous 

advantages. Therefore, it must be implemented 

as soon as possible. 

"There will be an extensive international bidding 

process," says Dr. Ramiz Al Assar, representative 

of the GCC Secretariat General. "First, consulting 

firms will be decided, then there will be bids 

,prequalification and short listing." The dates are 

in fact tentative but the matter is hasty. A GCC 

Railway Authority is also to be established at the 

same time. Related tenders are expected to be 

issued in July 2010. 

According to Ibrahim Al Sabti, GCC Transport 

Director, his secretariat would preferably award 

one big contract to one or two foreign companies. 

"The economic and financial analysis has been 

done," says Al Sabti, "and now we are looking 


Selected national and bilateral railway projects 

of the Arabian Peninsula 

QATAR 

Complete railway network. 

Beginning of construction 2012. Completion in 2026. 

BAHRAIN-QATAR 

Construction of a double track railway line between both countries. 

Start of construction in spring of 2010. Completion in 2015 

KUWAIT 

Comprehensive railway network. 

First tender 2011. 

OMAN 

Railway masterplan. 

Tender beginning of 2011. 

SAUDI ARABIA 

Makkah – Madinah Railway 

North-South Railways 

Saudi land bridge 

North Railways 

South Railways 

UAE 

UAE Railway 

YEMEN 

Railway line from Oman to Saudi Arabia over Aden. 

COST 

(Billion US$) 

13,0 

25,0 

1,5 

14,0 

7,0 

4,2 

5,0 

7,0 

10,0 

10,0 

3,9 

3,5 

Source: ProLeads, 29.01.10; Emirates Business 24/7, 18.01.10

for a consulting company or consortium for the 

engineering design. After that a contractor would 

be sought." 

It is basically intended that each country builds 

its own railway which is then connected through 

additional rails to the GCC and onto a rail network 

encompassing the Arabian Peninsula. According 

to the GCC Secretariat, the previously approved 

national networks already add up to around 

1274km with an estimated price of US$ 7 billion. 

The GCC should therefore only build another 

900km which will cost US$ 8.3 billion. 

These investments will be divided according to 

the additional routes that span each country. Saudi 

Arabia 515km, Bahrain 64km, Kuwait 145km, 

Oman 80km and the United Arab Emirates only 

16km. The private sector will be involved once the 

railway is finished and could take over the operation 

and maintenance work, for example. Based on the 

opinion of observers, the time frame set for the 

project is highly ambitious, both politically and 

technically. Although the GCC countries regularly 

affirm their oneness in public, in practice, each of 

them prefers to go its own way. Meanwhile, the 

scramble for power seems to be decided. The UAE 

constructs its own network and leaves the GCC 

builders only 16km of its territory. Saudi Arabia will 

then build the lion's share throughout the GCC 

Secretary and so would have the final say. 

Moreover, even if the first financial assessments 

have been completed, it would not be more than 

a first option. The initial calculation was made for 

a train with a speed of 200km/h, but suddenly 

this was too slow for the leaders of the affiliated 

countries. Therefore, it was recommended that the 

DEUTSCHE BAHN “DB” (THE GERMAN RAILWAYS) 

PARTNER WITH QATAR RAILWAYS 

DIAR, THE STATE OWNED QATARI company and Deutsche Bahn AG (the German Railways) 

decided in November 2009 to enter into a joint venture under the name "Qatar Railways 

Development Company", where DB holds a minority share of 49%. The new planning and 

management company is responsible for building a railway facility and managing all planning and 

construction measures to build one of the most modern metro and railway systems in the world. 

According to the Qatari Diar Chief, Ghanem Al Saad, a 300 km long Doha Metro line will 

be built in the first phase with a cost of USD 2 billion. This will be then followed by a freight 

and passenger route along the east coast of the country and finally a link to Bahrain and the 

connection to the GCC Network. 

This partnership has a strategic relevance for the Deutsche Bahn. They predict that in the 

next two decades there will be investments of around three billion Euros for development of the 

railway infrastructure in the Arabian Peninsula. The DB considers that a successful engagement in 

Qatar will also bring business prospects in the other Gulf States. 

GCC Secretariat General should preferably build a 

350km/h-fast railway. Such an increase in speed 

would make a huge difference, technically and 

financially. It would increase the cost by two thirds, 

according to experts. This would not only apply to 

the US$ 8.3 billion part but also to the approved 

US$ 7 billion budget of the national railways. The 

final bill would then be at US$ 26 billion. 

Probably, say long time experts of the region, 

the different countries will first give priority to 

their national projects and push them forward at 

different paces. If Saudi Arabia wants a high speed 

train, they will build it and at the same time push it 

through the GCC-Secretariat-General, even if this 

shall run slow in the other countries. This was and 

is not different in Europe. 

It is certainly not easy for small companies who 

would like a share of the earnings to keep track 

of the billion dollar investments. If and when 

any details have been published in the regional 

press, they are usually sketchy and often too late. 

Companies that want to participate must have 

timely information on who gets which consultancy 

contracts, which big companies have a real 

chance and who their preferred partners are. These 

companies must be contacted early enough in 

their home countries, according to prevailing rules 

of the game. 

Many of the foreign companies who are 

positioning themselves at the top or middle of 

the order pyramid, have already been present 

in the Arabian Peninsula for a long time and 

maintain contacts with local companies who want 

to participate or may have to participate under 

specific conditions. Anyone who wants to enter 

ISSUES 

these often opaque relationships should ideally 

be represented locally, know the players, build 

networks and maintain them through visits. 

The recent major project decisions in the 

Arabian Peninsula have shown that the contractors 

are increasingly looking towards the East. A good 

example is the latest UAE contract for four nuclear 

power plants that was awarded to a South Korean 

consortium, outperforming more expensive bids 

from France and USA. Another lesson that can be 

drawn from is the desire of the client to go with a 

strong and fully responsible leader of a consortium, 

rather than with different equal partners. 

Lessons can be also drawn from the awarded 

contracts of the Dubai Metro. The Japanese 

companies came forward with an unimaginable 

low bidding price speculating, according to 

insiders, that the constant requests for changes by 

the client would raise the price and consequently 

the calculation margin would also rise. So far it 

looks as if things worked out, provided that all 

debts will be paid. n 

Martin Böll 

Bureau Chief 

Germany Trade and Invest, UAE 

This article was translated from German to English 

The author is the Bureau Chief of the UAE office of Germany Trade 

and Invest (GTAI), the new foreign trade and inward investment 

agency of the Federal Republic of Germany. Mr Böll covers from Dubai, 

the whole Arabian Peninsula as well as Pakistan. 

MAJLIS ISSUE 03 11

ISSUES 

Gulf Family Businesses 

From traders to protagonists of industrialization 

WHAT SHOULD COUNTRIES 

DO IF THEY DO NOT HAVE 

OR SOON WILL RUN OUT OF 

NATURAL RESOURCES? THEY 

NEED TO REINVENT THEMSELVES BASED ON 

THEIR STRENGTHS, CAPABILITIES AND COM- 

PARATIVE ADVANTAGES. THE GOAL OF THIS 

STRATEGY IS TO DEVELOP UNIQUE NICHES 

AND STRENGTHS PROVIDING THE BASIS FOR 

FUTURE PROSPERITY – AN IDEA THAT WAS 

FIRST DEVELOPED BY ADAM SMITH IN “THE 

WEALTH OF NATIONS” IN 1776. 

There are many examples of successful 

implementation of this strategy: German 

engineering, IT and software in India, Singapore 

as a high-tech hub, shipbuilding in Korea, or 

tourism in Thailand, to name but a few. All 

these success stories have in common that the 

countries identified their unique profiles and 

capabilities and developed productive industries 

around these strengths. 

Fuelled by its rich resources of oil and gas, the 

Gulf region has witnessed a phenomenal boom in 

real estate. However, real estate is not a suitable 

basis for a sustainable economy because it is not 

a productive asset – you cannot export flats. Even 

worse, building flats with imported material and 

labor actually moves value creation out of the 

country. Therefore, the Gulf countries need to 

focus on technology-driven industrial activities, 

in other words industrialization, as the backbone 

of their economies. 


The value chains in the Gulf countries start 

with the state-owned oil and gas companies that 

extract natural resources. In a first wave, basic 

industries such as refineries, the petrochemical 

industry, aluminum smelters and others were 

established as large, state-owned companies. 

At the other end of the value chain many family 

companies are active in retail and trading on the 

basis of agencies and dealerships. In between 

these two ends, there is a sizeable gap in the 

value chains due to the almost complete absence 

of manufacturing industries other than basic 

ones. The key question now is: Who is the ideal 

protagonist in the Gulf countries to fill this gap? 

Government companies, monopolies and 

central structures are unable to do this – and 

even if they would be able, the result would be 

an undesirable and inefficient state capitalism. 

The stock listed companies from the private 

sector are caught in the ‘rat race’ of short-term 

growth, short-term performance targets and 

quarterly results. They cannot fill the gap because 

their planning horizon is too short. Start-ups and 

entrepreneurs lack the capital and the structures 

necessary for the task at hand. Only one type 

of company has the capital, the long-term 

perspective, the management capability and 

the business experience to build the economic 

backbone for sustainable industrialization: small 

and medium size companies or in other words, 

the family businesses. 

In fact, the competitiveness and strength of 

the German economy is based on such small and 

medium size companies, known as Mittelstand, 

that have filled this gap with engineering-based 

industrial activities. Today they represent 90 

per cent of all companies, 90 per cent of total 

employment and much of the innovative power 

of the country. 

It seems to be the right time for family 

businesses in the Gulf to consider giving more 

importance to industrial activities. For many 

years the focus has been on trading activities 

and so far, there has been no necessity or 

incentive for them to change course. However, 

family businesses should be spearheading their 

respective countries’ industrialization efforts for 

four reasons. Firstly, they have a patriotic duty 

to support job creation for locals and long-term 

economic sustainability. Secondly, it is in their 

own interest to create an economy that provides 

sustainable jobs, and therefore income, to the 

population in order to secure the spending 

power of their retail customers. Thirdly, widening 

the business activities into manufacturing 

contributes to managing the traders’ business 

risks associated with dependency on foreign 

product providers. Last but not least, engaging 

in industrialization creates a wide range of new 

growth opportunities to produce and export 

goods with higher added value. 

To move ahead, family businesses must identify 

and consider their existing strengths, capabilities 

and potentials. These considerations must include 

regional aspects and advantages that allow them 

to implement greenfield projects in sectors of

»IT SEEMS TO BE THE RIGHT TIME FOR FAMILY BUSINESSES IN THE GULF 

TO CONSIDER GIVING MORE IMPORTANCE TO INDUSTRIAL ACTIVITIES.« 

particular relevance for the Gulf countries such 

as renewable energy, aerospace or logistics – 

together with partners from Europe who bring in 

proven technology. In addition, the companies’ 

status quo is the starting point to assess what 

is the best option for enlarging their value 

chains, for example backward integration, up- or 

downstream developments or even a complete 

change of focus. In any case, the industrialization 

requires the appropriate technology as a basis for 

any further step. 

There are two basic options to get hold of 

such vital technology. Firstly, family businesses 

can engage in foreign direct investments in 

European technology companies with the 

view to tap into their industrial know-how 

and technological expertise. Secondly, family 

businesses can implement joint ventures and 

projects with European technology providers 

to develop industrial activities on the ground. 

There are some first examples for both options 

being executed, albeit on a highly strategic and 

governmental level. One such example is IPIC’s 

purchase of Daimler shares and another one is 

the establishment of EADS/Airbus production 

facilities in the UAE under an agreement between 

the plane maker and Mubadala. However, these 

activities are quasi-governmental landmark 

projects and therefore can only be a first step. 

They must now be followed up by a broad 

private movement towards industrialization, 

spearheaded by the family businesses in the Gulf, 

together with their European partners. 

It is now the ideal time to secure the access 

to world-class technology through foreign direct 

investments or via joint venture agreements 

with appropriate European companies. Many 

companies from the Mittelstand are facing 

difficulties in obtaining debt financing from 

their banks or equity financing from the capital 

markets in Europe. Therefore they are open 

to new sources of funding, in particular from 

abroad. The excellent reputation of being reliable, 

long-term partners is an important advantage in 

this context for investors from the Gulf countries, 

giving them an edge over Chinese or Russian 

ISSUES 

investors both of whom have already started 

buying into European technology companies 

for the sole purpose of technology transfer. In 

addition to the financial dynamics, the MENA 

region is increasingly becoming a strategic 

focus area of European small and medium size 

companies: On one hand they regard the region 

as a major growth area going forward and 

have an interest to enter these markets. On the 

other hand rising costs of production in the East 

European countries encourage them to relocate 

production facilities to more attractive regions in 

other parts of the world. 

It is highly encouraging to see that the 

first family businesses have commenced this 

transformation from trader to protagonist of 

industrialization, and we are delighted to further 

support them in this endeavor. n 

Prof. Dr. Bernd J. Hoefer 

Chairman & CEO 

A9C Capital - Business Consultants & 

Technology Advisors WLL

The Mohammed Bin Rashid Establishment for SME Development 

Stimulating Entrepreneurship in Dubai 

SINCE 2002, THE DUBAI GOVERN- 

MENT OFFICIALLY ACKNOWLEDGED 

THE IMPORTANCE OF SMALL AND 

MEDIUM ENTERPRISES (SME) AND 

ITS CRITICAL ROLE IN DEVELOPING AND DI- 

VERSIFYING THE EMIRATE’S ECONOMY WITH 

THE LAUNCH OF THE MOHAMMED BIN RASH- 

ID ESTABLISHMENT FOR YOUNG BUSINESS 

LEADERS BY HIS HIGHNESS SHEIKH MOHAM- 

MED BIN RASHID AL MAKTOUM, UAE VICE 

PRESIDENT & PRIME MINISTER AND RULER 

OF DUBAI. THE CRITICAL ROLE OF THE ESTAB- 

LISHMENT IS TO DEVELOP THE LEADERSHIP 

OF OUR LOCAL EMIRATIS TO BE THEIR OWN 

BOSSES, AND IN DOING SO, HELP CREATE 

NEW BUSINESSES & INDUSTRIES AND DIVER- 

SIFY THE ECONOMIC LANDSCAPE OF DUBAI. 

The vision of His Highness has paid off 

significantly; and has laid the foundation for 

its future role to be the development agency 

for Dubai’s SME sector. Since its inception, 

the Establishment has assisted in supporting 

about 9000 entrepreneurs to evaluate and start 

their businesses and facilitated their access to 

more than 720 million Dirhams in government 

contracts. Many new businesses have been 

created. Many SME brands have been developed 

in the local market, and many of them have also 

exported to international markets, making Dubai 

and the UAE proud. 

Moving forward, the Establishment has 

expanded its mandate to include the Dubai 

SME sector and has been renamed Mohammed 

Micro 

Trading 

Employees Turnover 

Bin Rashid Establishment for SME Development 

(MBRE). This expanded role is a natural extension 

of its entrepreneurship development role of the 

last 7 years. 

As a start to its new mandate, the MBRE 

realized that without defining SMEs, it will not 

be able to ascertain their contribution to Dubai’s 

economic growth. Not knowing their contribution 

would limit the MBRE from formulating targeted 

polices at the economy and industry levels for 

their growth, development and sustenance to 

support Dubai’s long term growth strategies. 

Hence, in December 2009, the MBRE 

launched the first official SME definition in the 

UAE, as a ‘common’ language that will serve 

as a framework for coordinating the efforts of 

multiple stakeholders focused on the objective of 

developing Dubai’s SME sector. 

The definition as depicted adopts the “best 

of the best” features of SME definitions around 

the world, but adapted to the unique socioeconomic 

context of Dubai. Designed to help the 

SME sector “graduate” from one threshold to 

another, the definition is stratified into three levels 

of micro, small and medium categories. To ensure 

a development perspective to the definition, the 

criteria of “turnover” AND “employees” are used 

simultaneously to qualify an entity as an SME. 

Based on the new SME definition, it is estimated 

that 98.5% of Dubai’s enterprises are small and 

medium businesses, employing between 61% of 

the total workforce. 

As a major chunk of the enterprise population, 

and contributor to Dubai’s economy, we cannot 

Manufacturing 


ISSUES 

afford to ignore the importance of SMEs, especially 

since the SME sector is a hotbed for innovation 

and creativity. The SME sector also regularly 

tests its new products, services and solutions 

in the Dubai & UAE market which is highly 

cosmopolitan. SMEs also provide the stability for 

business continuity during downturns. 

The SME definition is only the beginning of a 

very long journey to develop the SME sector of 

Dubai. Moving forward, the MBRE together with 

stakeholders from both the private and public 

sectors and at the local, federal and international 

levels will work towards making the SME 

sector a significant driver of Dubai’s economic 

development. The MBRE’s vision is to make Dubai 

the global centre for innovative SMEs. To this end, 

the MBRE will be the voice of the SME sector, 

advocating for a pro-SME business environment, 

seeding and nurturing innovative start-ups and 

grooming high potential SMEs to be tomorrow’s 

global players. There is no reason why we cannot 

create the enabling conditions for entrepreneurs 

to develop and grow their businesses into SMEs 

and bigger companies. n 

Alex Williams 

Director of Strategy and Policy 

MBRE for SME Development 

Services 


< = 9 & < = AED 9 mn < = 20 & < = AED 10 mn < = 20 & < = AED 3 mn 

Small < = 35 & < = AED 50 mn < = 100 & < = AED 100 mn < = 100 & < = AED 25 mn 

Medium < = 75 & < = AED 250 mn < = 250 & < = AED 250 mn < = 250 & < = AED 150 mn 

Source: MBRE for SME Development 

MAJLIS ISSUE 03 15

FOCUS 

THE NEW 

SILK ROAD 

R 

EFLECTING ON ECONOMIC HISTORY 

R 

OF THE THE 20TH 20TH CENTURY CENTURY, R THE PROCESS 

OF GLOBALIZATION IS ONE OF THE 

FIRST TOPICS THAT CROSSES ONE’S 

MIND. BUT EVEN THOUGH MODERN LOGISTICS 

AND COMMUNICATION TECHNOLOGIES 

BOOSTED INTERNATIONAL TRADE DURING 

THE LAST DECADES, THE EXCHANGE OF 

GOODS ACROSS INTERNATIONAL BORDERS 

AND TERRITORIES IS BY NO MEANS A MODERN 

INVENTION. 

In the beginning of 130 BC, a network of trade 

routes emerged in Asia. Crossing Central Asia and 

Persia, merchandises from China were brought 

to the Mediterranean and vice versa. Named 

after the most prominent good traded, the Silk 

Road furthermore paved way for the exchange 

of ideas and inventions between Western and 

Eastern societies and thereby strongly influenced 

the world’s development. Since the great political 

powers in Central Asia became economically and 

culturally separated in the 14th century, trade along 


» RESULTING FROM CHINA’S AND INDIA’S ECONOMIC GROWTH 

AND THEIR SOARING ENERGY NEEDS, TRADE RELATIONS BETWEEN 

EAST-ASIA AND THE MIDDLE EAST HAVE INCREASED RAPIDLY IN 

THE LAST DECADE.« 

the Silk Road declined. But history repeats itself. 

Resulting from China’s and India’s economic 

growth and their soaring energy needs, trade 

relations between East-Asia and the Middle 

East have increased rapidly in the last decade. 

Since 2000, exports from the six Arab states of 

the Gulf Cooperation Council (GCC) to China 

have grown more than eight-fold while reverse 

trade flows increased nearly eleven-fold. On the 

contrary, GCC exports to the US only tripled and 

trade flows the other way round only quadrupled. 

Even if GCC exports to the US ($67 billion) still 

outnumbered those to China ($54 billion), the 

long-term trend is clear. In terms of export to 

GCC, China ($39 billion) already overtook the 

United States ($36 billion). According to the 

consulting firm McKinsey, the trade volume 

between China and the Middle East will rise 

up to between $350 billion and $500 billion by 

2020, with trade between China and the GCC 

accounting for the lion’s share. 

Trade and investment between the regions is 

expected to continue to rise dramatically. A new 

Silk Road has emerged, connecting new economic 

hotspots in the Gulf such as Riyadh, Doha and 

Dubai with eastern ones like Beijing, Mumbai, 

Tokyo, Kuala Lumpur and Singapore. The new 

merchants on this route are Asians seeking for 

energy supply or new markets and Arab investors 

looking for smart investment opportunities. Gas, 

oil and petrochemical products are the major 

GCC exports to the East. In return, sophisticated

US$ billion 

FOCUS 

DUBAI’S TRADE SHARE OF PROCESSED FOOD CATEGORIES IN 2008 FOCUS 

45 

40 

35 

30 

25 

20 

15 

10 

5 

0 

GCC IMPORTS 

2000 2001 2002 2003 2004 

Year 

2005 2006 2007 2008 

CHINA GAINS GROUND IN THE CONSTRUCTION SECTOR 

BENEFITING FROM COMPETITIVE prices as well as tight relationships with banks, Chinese construction companies are becoming important players 

in the Gulf region. In the building sector, clients often require performance bonds as an insurance policy that work will be finished as scheduled. 

While construction companies worldwide suffer from the global contraction in lending, Chinese corporations enjoy governmental support and are 

backed by well-heeled banks in Beijing and Shanghai. Hence, after years of Japanese and Korean dominance on Middle Eastern construction sites, 

China is catching up. 

Between 2001 and 2003, contractors from the People’s Republic had only one major project in the United Arab Emirates. But their activities 

have been rising ever since. In the past two years they had 18 major contracts worth some $1.3 billion. Compared to their Asian and Western 

competitors this may be rather unimpressive. But Chinese corporations have been winning more and more bids in the Gulf region recently, including 

very prestigious and lucrative ones, such as the Etihad Towers in Abu Dhabi or the high-speed rail link between Mecca and Medina. According to 

industrial experts, Chinese equipment and construction capacity in the GCC states will increase significantly in all sectors within the next five years. 

construction projects in the th Middle East are being 

realized by big Asian cor corporations. A Japanese 

consortium lead by Mitsubishi Heavy Industries 

is currently constructing the Dubai Metro. South 

Korean Kepco, has recently won a contract worth 

some $20 billion to build four nuclear power 

plants in the United Arab Emirates. Moreover, a 

major share of the food consumed in the Gulf is 

from India and South East Asia and a wide range 

of products from cars to computers is imported 

from China, South Korea or Japan. 

Considering the fact that infrastructure in 

central Asia is still backward but developing 

rapidly, maritime trade routes are being 

increasingly complemented by overland routes. 

Shipping goods from China to the Mediterranean 

is much cheaper than trucking, but the latter is 

faster. Thus, the more high-valued goods China 

will export, the more attractive road transport 

will become. 

Occupying a strategic location midway 

between the East and the West, Dubai is one of 

the major staging posts on this new Silk Road. 

Imports China 

Imports USA 

The Emirate hosts the largest port in the Middle 

East and the sixth largest one worldwide. Stateowned 

DP World operates 49 terminals in 31 

countries worldwide, handling more than 43.4 

million TEU. Thus, the new Silk Road is extended 

to other regions, particularly to Latin America 

and Africa with whom Dubai’s trade relations are 

increasing steadily. In addition, Dubai is currently 

constructing the Dubai Logistics City (DLC), an 

integrated multi-modal logistics platform with a 

capacity to turnover 12 million tons of air cargo 

annually. Outshining comparable ports, DLC 

reduces sea-air lead times to less than four hours, 

contrasting with the usual one to three days. 

Moreover, Dubai International Airport is the 

busiest airport in the Greater Middle East, in 

terms of cargo as well as passenger traffic. While 

European air traffic declined 6.6% in 2009, air 

traffic in Dubai increased by 9.7%. Expecting 

further decreases in Europe in the midterm, the 

German Aerospace Center predicts a reverse 

tendency in the Middle East. Dubai Airports CEO 

Paul Griffiths forecasts Middle Eastern passenger 

US$ billion 

80 

70 

60 

50 

40 

30 

20 

10 

0 

GCC EXPORTS 

Exports China 

Exports USA 

2000 2001 2002 2003 2004 

Year 

2005 2006 2007 2008 

traffic to rise up to 400 million in the next 

years, with half of them handled by the new Al 

Maktoum International Airport, currently under 

construction in Dubai. 

Despite the real estate crunch, Dubai continues 

to strengthen its position as a trading hub and 

invests very reasonably in the logistic sector. Even 

if it faces some challenges at the moment, its 

convenient geo-strategic location stays and thus, 

Dubai is and will be a major gateway to the new 

Silk Road. n 

Ragnar Weilandt 

Assistant Editor 

German Emirati Joint Council for 

Industry & Commerce 

MAJLIS ISSUE 03 17

INSIDE AHK 

WE HAD THE PLEASURE TO 

MEET AND INTERVIEW ONE 

OF THE EMIRATI MEMBERS 

OF OUR BOARD OF TRUSTEES 

WHO JOINED US RECENTLY AND WHOSE 

BUSINESS “TEJARI.COM” IS ONE OF THE MOST 

INTERESTING LOCAL VENTURES. 

Mr. Suhail Al Banna welcomed us at his offices 

in Dubai Media City where we started asking him 

about Tejari.com and its recent cooperation with 

the AHK. 

COULD YOU GIVE US A BRIEF 

INTRODUCTION ABOUT TEJARI.COM 

AND HOW IT CAME INTO BEING? 

Tejari.com, the region’s largest business-tobusiness 

marketplace, has made a visible impact 

in the fast expanding world of online sourcing. 

The company has grown tremendously in the 

first nine years since inception recording more 

than 20% growth last year. The value of online 

transactions exceeded US$ 9 billion mark last year. 

Offering more than 15% savings to its customers, 

the company has established offices in the Middle 

East, South Asia and China. Founded in 2000 by 


HH Sheikha Lubna Al Qassimi – now Minister of 

Foreign Trade – Tejari.com has grown consistently 

ever since. 

The Tejari Marketplace is immensely powerful. 

As a platform where transactions actually happen, 

it provides registered companies with 24 / 7 

access to a rapidly expanding qualified network 

of buyers and sellers in over 40 countries. Joining 

the Tejari Marketplace as a seller means gaining 

access to thousands of tenders, auctions, RFI’s, 

RFQ’s and trade leads via Tejari.com’s eSourcing 

platform. Tejari Marketplace actively helps 

businesses to improve efficiency, capitalize on new 

business opportunities and maximize profits. The 

transparency of Tejari.com’s eSourcing process 

enables those buying to compare offers, negotiate 

prices and ultimately award business with 

unparalleled ease. 

Tejari.com provides companies the ability 

to exhibit their products and services in online 

catalogs via virtual showrooms. Visitors can easily 

browse these displays and once they find what 

SUHAIL 

AL BANNA 

CEO, Tejari.com 

Member of the AHK 

BOARD OF TRUSTEES 

they are looking for, the connection can be made. 

Our members (both buyers and sellers) then gain 

from the certainty and security of transacting 

within the Tejari Marketplace. At the same time 

our match making services provide exciting new 

» TEJARI.COM PROVIDES COMPANIES THE ABILITY TO EXHIBIT THEIR PRODUCTS 

AND SERVICES IN ONLINE CATALOGS VIA VIRTUAL SHOWROOMS.« 

opportunities for trade, increasing levels of quality 

in products and ultimately greater market choice. 

HOW WAS THE COOPERATION 

BETWEEN TEJARI.COM AND AHK UAE 

CREATED? 

Tejari.com opens up a world of business 

opportunities for German companies to be able 

to identify and execute business in the Middle 

East and South Asia. More than US$ 9 billion 

worth of business has been transacted (awarded) 

through Tejari.com in various categories (aviation, 

oil and gas, construction, healthcare, hospitality, 

etc.) and we are expecting a growth of more 

than 35% in 2010 since more companies have 

subscribed to the online marketplace in recent

times. All these business opportunities in terms 

of RFQ, RFI’s R , tenders and trade leads will be 

available to t German companies once they are part 

of of the online on marketplace. This, as you can very 

well imagine, imag helps these companies to identify 

opportunities opportuni (and possibly win some of them) 

even before befo completely establishing themselves in 

the market. marke 

In my opinion, o any business owner would love 

to benefit from a system like Tejari.com it can 

hardly be easier. 

DOES TEJARI.COM T 

INTEND TO GO 

INTO SIMILAR SI CO-OPERATIONS WITH 

OTHER EU COUNTRIES? 

The Tejari.com-AHK cooperation is a starting 

point for many agreements to come. There is no 

special focus on a certain product or industry. The 

GCC market is continuously evolving and growing 

with many interesting sectors such as Aluminum, 

Glass, Printing, Green technologies and more. 

HOW DO YOU RATE THE ROLE OF 

THE EU MARKET VERSUS THE ASIAN 

MARKET IN RELATION TO DUBAI IN 

GENERAL AND TO TEJARI.COM IN 

SPECIFIC? 

If we take China as an example, we will find 

that the Chinese companies are very active and 

aggressive in promoting their products online. 

They represent most companies that are currently 

present on the web. For Tejari.com and due to 

our presence in China, many of our members are 

from China. 

WHAT ARE SOME OF TEJARI.COM’S 

GOALS FOR THE YEAR 2010? 

We have 3 main goals: 

First, to grow our member base from 200,000 

companies to 500,000 companies by the end of 

2010 by allowing the companies to benefit from 

the new eExhibition platform that we launched in 

January 2010. This is an exciting development as 

far as Tejari.com is concerned since we have added 

additional functionalities to help small to medium 

companies (primarily traders) to connect with 

more buyers and sellers and do more business. 

Secondly, in line with the current economic 

environment we aim to establish ourselves as 

the leading provider of Spend Management 

Services in the region. That is, we want to help 

buyers (from various industries) to manage their 

procurement spending by using the leading 

eSourcing technology that we offer along with our 

qualified consultants. We are already witnessing a 

huge surge in the number of requests we receive 

from the buyers in the region and have started 

demonstrating cost savings to these customers. 

We continually strive to improve on the 

technologies that we offer to our customers 

(both buyers and sellers). We are investing a lot of 

resources in improving our eSourcing technologies 

and the plan is to launch a new technology 

sometime mid 2011, just like we have recently 

done with our match making technology ( virtual 

showrooms etc ) 

AS A MEMBER OF THE AHK, THE 

FIRST BILATERAL ENTITY IN THE 

UAE, WHAT ARE YOUR IDEAS OR 

RECOMMENDATIONS TO ESTABLISH 

A SUSTAINABLE AND SUCCESSFUL 

RELATIONSHIP BETWEEN EMIRATI 

AND GERMAN MEMBERS? 

I believe interaction through events, committees 

and mutual co-operations will be the best tool to 

bridge any gaps and to widen the knowledge base, 

INSIDE AHK 

especially on a cultural level. Once both sides are 

more familiar with each others characteristics and 

cultural backgrounds, it will then promote more 

business transactions and better understanding. 

Both sides need to build a trust level so that they 

could go into successful and sustainable business 

relationships. 

IN YOUR OPINION, IS DUBAI SAILING 

AWAY FROM THE WORLD’S ECONOMIC 

CRISIS? 

It is important to remember that we are 

amidst (probably) one of the biggest economic 

crisis the entire world has ever seen. Dubai is 

a key component of today’s global economic 

environment and has also been impacted by 

the crisis. However, the key value proposition of 

Dubai as a regional hub of trade and commerce, 

leisure and hospitality etc has not changed. We 

as Emiratis in general are used to this “nudge” 

almost every 10 years (decade)!! It serves as a 

“reality check” for us; to examine the past and 

re-adjust the future. We are extremely positive 

people who always look at tomorrow as a “New 

bright day ahead”. n 

» CHINESE COMPANIES ARE VERY ACTIVE AND AGGRESSIVE IN PROMOTING 

THEIR PRODUCTS ONLINE. THEY REPRESENT MOST COMPANIES THAT ARE 

CURRENTLY PRESENT ON THE WEB.« 

MAJLIS ISSUE 03 19

New Members 

COMPANY CONTACT NAME CITY INDUSTRY WEBSITE 

TTL Shipping and Logistics LLC Sultan Rehman Dubai Freight Forwarding www.ttluae.com 

Goethe Institut Friedericke Moeschel Dubai Culture, Language www.goethe.de/dubai 

Evonik Degussa Gulf FZE Lars Bechler Dubai Speciality Chemicals www.evonik.com 

German Health Consult FZ LLC Wolfgang Petz Dubai Outsourcing, Admin, Consulting www.ghc-dubai.com 

Central Veterinary Research Lab Renate Wernery Dubai Veterinary Medicin www.cvrl.ae 

Eppendorf Middle East FZ LLC Nabil Faza Dubai Biotechnology www.eppendorf.ae 

Team Norden Werbeagentur Henner Schulz-Karstens Hamburg Werbeagentur www.teamnorden.de 

Shining Star Rent A Car Fadhil Abbas Meteab Dubai Car Renting 

Med Net UAE FZ LLC Dr. Frank Mayer Dubai Health Insurance www.mednet-uae.com 

MAN Diesel Middle East LLC Dr. Sven Mueller Holberg Dubai Mntnce of Diesel Equipmnt www.manbw.com 

Labtec LLC Oguen Metin Sharjah Laboratory Furn. & Systems www.labtecllc.com 

Haver Middle East FZE Matthias Kuegeler Ras Al Khaimah Machinery Construction www.havermiddleeast.com 

Great Dubai Guide Shiva Safari Dubai City Portal www.greatdubaiguide.com 

German Distribution LLC Stephan Czech Dubai Waste Equipemnt Supplier www.germandistribution.com 

KfW IPEX-Bank GmbH Andreas Roth Abu Dhabi Banking & Finance www.kfw-ipex-bank.de 

GTZ German Technical Coop Jürgen Koch Abu Dhabi Consultancy www.gtz.de 

Masdar PV GmbH Rainer Gegenwart Ichtershausen Renewable Energy / Photovoltaic www.masdarpv.com 

ICME International AG Claus Peter Rees Abu Dhabi Management Consulting www.icme.com 

Cater Power General Trading LLC Amir Hedayat Dubai Food and Beverage www.caterpowerdubai.com 

RAK - German Engineering FZC Andreas Hangoeter Ras Al Khaimah Mechanical Engineering www.rge-uae.com 

Bin Qutab Worldwide FZC Wasim Malik Dubai General Trading www.binqutab.com 

Hochtief Construction Mgmt Matthias Lahl Abu Dhabi Construction, Consultancy www.hochtief.de 

Roedl ME Hikmat Mukhaimer Dubai Auditing, Mgmt Cons, IT www.rodlme.com 

Brueckner Middle East FZE Rainer Sahl Dubai Machinery Sales www.brueckner.com 

Drs Nicolas & ASP Dr. Nevine Tadros Dubai Dental Services www.nicolasandasp.com 

Paul Hartmann Alexander Burger Dubai Medical Industry www.hartmann.info 

Normfest GmbH Angela Jenne Velbert Automotive www.normfest.com 

Duellberg Konzentra Nawin Arenja Dubai Chemical Industry www.duellberg-konzentra.com 

GEZE Middle East FZE Patrick Bauer Dubai Doors / Window Safety Technique www.geze.com 

Alpine Bau Deutschland AG Abdullah Hamouch Dubai Construction www.alpine-bau.de 

ERCO Lighting Pte. Ltd. P.G. Satish Dubai Lighting www.erco.com 

Ras Al Khaimah Free Trade Zone Nadia Rinawi Ras Al Khaimah Government www.rakftz.com 

AudiVolkswagen Middle East Mona El-Mahdi Dubai Automotive www.volkswagen-me.com 

Nextcare AGHS LLC Christian Gregorowicz Dubai Insurance/ Financial www.nextcarehealth.com 

SMS Gulf FZE Edmund Becker Dubai Engineering Industry www.sms-gulf.ae 

Al Bustan Rotana Hotel Detlef Winter Dubai Hospitality www.rotana.com 

Trust ME Uwe Hohmann Dubai Consultancy www.trustmedubai.com 

IHK Mannheim Peter Zelt Mannheim Membership Organization www.Rhein-Neckar.ihk.de 

CLIPPS film production Gregor Lipps Dubai Film Media Advertising www.clipps.com 

BASF FZE Cem Kurkcuoglu Dubai Chemicals www.basf.com 

Status: March 1st 2010 


COMPANY CONTACT NAME CIT 

IHK Konstanz Dr. Uwe Boehm Konstanz 

Ralos Zala Energy FZ LLC Marc Lamsfuss Dubai 

Amereller Legal Cconsultants Nadia Romani Dubai 

IHK Aachen Frank Malis Aachen 

Rechtsanwaltskanzlei Dr. Dr. Iranbomy Dr. Dr. Iranbomy Frankfurt 

Taylor Wessing Middle East LLP Michael Kraemer Dubai 

Bauer Spezialtiefbau GmbH Ulrich Emmer Dubai 

Schaeffler Group Ioannis Vrantzoglou Dubai 

IHK Ostwürttemberg Günther Bauer Heidenheim 

Commerzbank Ralph Nitzgen Dubai 

IHK Ostwesfalen zu Bielefeld Harald Grefe Bielefeld 

Südwestfälische IHK zu Hagen Frank Herrmann Hagen 

Handelskammer Bremen Volkmar Herr Bremen 

IHK f. München u. Oberbayern Dr. Manfred Goessl München 

Lifebridge Medizintechnik AG Jens Arnhold Ampfing 

Intellego Events LLC Julia Helbach Abu Dhabi 

Conergy Renewable Energy Hendrik Bohne Singapore 

IHK Hannover Tilman Brunner Hannover 

IHK Potsdam Jens Ullmann Potsdam 

Quality Office Clean Elisabeth Baumholzer Dubai 

IHK Reutlingen Petra Brenner Reutlingen 

Nycomed Regional Office ME Thomas Zuther Dubai 

E ON AG Dr. Marcus Schenck Düsseldorf 

Manfred Zottmann Mgmt. Cons. Manfred Zottmann Frankfurt a.M. 

IHK Nürnberg für Mittelfranken Christian Hartmann Nürnberg 

German Imaging Technologies Dr. Dieter Khatib-Shahidi Dubai 

Vivantes International Medicine Nizar Maarouf Berlin 

IHK Bodensee-Oberschwaben Dieter Broszio Weingarten 

IHK im mittleren Ruhrgebiet Hans-Peter Merz Bochum 

IHK zu Düsseldorf Dr. Gerhard Eschenbaum Düsseldorf 

IHK Trier Christina Grewe Trier 

Schmidt + Clemens Middle East Metha Divyanshu Dubai 

LAE David Teppe Abu Dhabi 

Niggemeyer Consulting Roswitha Niggemeyer Krailing 

IHK Würzburg Schweinfurt Marion Oker Würzburg 

Gulf BMDA Dr. Torsten Hohe Abu Dhabi 

IHK Nordschwarzwald Elke Moench Pforzheim 

IHK Essen Veronika Luehl Essen 

IHK Wiesbaden Gustel Bamberger Wiesbaden 

IHK Offenbach am Main Markus Weinbrenner Offenbach a.M.

Y INDUSTRY WEBSITE 

Membership Organization www.konstanz.ihk.de 

Solar Power Systems Integrator www.raloszala.com 

Legal www.amereller.com 

Membership Organization www.aachen.ihk.de 

Legal www.iranbomy.com 

Legal www.taylorwessing.com 

Construction / Geotechnical www.bauer.de 

Car spareparts www.schaeffler-group.com 

Membership Organization www.ostwuerttemberg.ihk.de 

Bank www.commerzbank.com 

Membership Organization www.bielefeld.ihk.de 

Membership Organization www.sihk.de 

Membership Organization www.handelskammer-bremen.de 

Membership Organization www.muenchen.ihk.de 

Medical Technology www.lifebridge.de 

Event Management www.intellego-events.com 

Solar, Renewable Energy www.conergy.com 

Membership Organization www.hannover.ihk.de 

Membership Organization www.potsdam.ihk24.de 

Office Cleaning 

Membership Organization www.reutlingen.ihk.de 

Pharma www.nycomed.com 

Utilities www.eon.com 

Consultants Financial Service 

Membership Organization www.ihk-nuernberg.de 

IT www.gitdubai.com 

Health www.vivantes-international.com 

Membership Organization www.weingarten.ihk.de 

Membership Organization www.bochum.ihk.de 

Membership Organization www.duesseldorf.ihk.de 

Membership Organization www.ihk-trier.de 

Stainless Steel Sale www.schmidt-clemens.com 

Cons, ICT, MgmtSys, Automation www.lae.eu 

Consulting, Human Resources www.niggemeyer-consulting.de 

Membership Organization www.wuerzburg.ihk.de 

Consulting www.gulf-bdma.com 

Membership Organization www.nordschwarzwald.ihk24.de 

Membership Organization www.essen.ihk.de 

Membership Organization www.ihk-wiesbaden.de 

Membership Organization www.offenbach.ihk.de 

COMPANY CONTACT NAME CITY INDUSTRY WEBSITE 

IHK Schwaben Axel Sir Augsburg Membership Organization www.schwaben.ihk.de 

Voith Middle East FZE Huub Hendrickx Dubai Engineering, Trans. Ind. Services www.middle-east.voithturbo.com 

Gulf & World Traders Nabil Emil Daoud Dubai Health Care www.gwtuae.com 

Expo-Connect FZE Andrea Werner Dubai Trade Show sales www.expo-connect.com 

Barclays Bank Michael Miebach Dubai Banking www.barclays.com 

Omega Group Dubai Kae Trompeter Dubai Consulting www.omegadubai.com 

IHK zu Köln Victor Vogt Köln Membership Organization www.ihk-koeln.de 

CGNet Unal Guzel Dubai Telecommunication www.cgnet.ae 

Multivac Middle East Khalid Alexander Sabbah Dubai Packaging Machines www.multivac.com 

Gold Swiss-Belhotel Dubai Nils Rothbarth Dubai Hospitality www.swiss-belhotel.com 

Panalpina Gulf (L.L.C.) Ralf Schreiber Dubai Freight Fwd. Supply Chain Mgmt www.Panalpina.com 

Aqua-Blue Loehnert GmbH Thomas Loehnert Nürnberg Water treatment www.aqua-blue.de 

Physis Partners Limited Rainer Schwarz Abu Dhabi Consulting www.physispartners.com 

Sycoc GmbH Lutz Weber Huelsede Elec. Prod. & System Integration www.sycoc-gmbh.de 

Individual Member Marcus Brink Abu Dhabi Aerospace 

Event + Media, Birgit Kemphues Birgit Kemphues Osnabrück Congress & Event Management www.eventundmedia.de 

GEOsat Communication Systems JürgenVahlhaus Abu Dhabi Trading, Consulting www.geosat.eu 

VDMA Alexander Koldau Frankfurt / Main Machinery Cons, Federation www.vdma.org 

Indivdual Member Bernhard Niessing Dubai Engineering www.siemens.de 

Ithara Group Jens D. Rethorn Ras Al Khaimah Playground & Parks www.itharagroup.com 

ILS Int‘l Logistics Services LLC Dr. A. Mangal Dubai Transport, Logistics, Shipping www.ilsmtc.com 

Danzas AEI Emirates LLC Stefan Fallet Dubai Logistics, Global Forwarding www.dhl.com 

Siebenburg Int‘l Business Cons. Helmut von Siedmogrodzki Dubai Management Consulting 

Individual Member Arlette Richter Dubai Hospitality 

KLINGSPOR Middle East FZCO Adel Luenz Dubai Abrasives / Chemical Industry www.klingspor.de 

Deutsche Babcock Middle East Philipp Marc Neuhaus Dubai / Abu Dhabi Plant Construction www.dbme.bilfinger.de 

Wacker Chemicals Middle East Gerd Irlenkaenser Dubai IT www.misoft.de 

Schachtbau Nordhausen GmbH Marcel Achermann Abu Dhabi Construction www.schlachtbau.de 

TÜV Middle East Markus Lechtermann Abu Dhabi Third Party Service Provider www.tuvme.com 

Daimler AG Peter Alexander Trettin Stuttgart Automotive www.daimler.com 

Intercontinental Abu Dhabi Franck Hesse Abu Dhabi Hospitality www.intercontinental.com 

Ultimate Insurance Brokers LLC Dr. Martina Meissner Dubai Insurance 

Wacker Chemicals Middle East Stefano Iannacone Dubai Trading & Mfg of Chemicals www.wacker.com 

Abu Dhabi University Holding Co Ehab Shouly Abu Dhabi Education www.adu.ac.ae 

German Consult GmbH Dr. Otto Schily Berlin Legal 

Wilkhahn Middle East Natalya Mensherina Dubai Manufacturing Office Furniture www.wilkhahn.com 

Individual Member Michael Miebach Dubai 

Individual Member Sainath Natarajan Dubai Freight Forwarding 

KNAUF RAK FZE Norbert Wagner Ras Al Khaimah Building Material www.knauf.ae 

SALATA FZ LLC Pia Ratajczak Dubai Growing/Trad Fruits & Vegetables www.salatafarms.com 

MAJLIS ISSUE 03 21

INSIDE AHK 

INSIDE AHK 

Dubai: A Regional Hub for Healthcare 

THE HEALTHCARE INDUSTRY COULD BE 

ONE OF DUBAI’S MAJOR ECONOMIC 

GROWTH MARKETS IN THE FUTURE. 

ACCORDING TO ALPEN CAPITAL, A 

REGIONAL INVESTMENT BANK, THE HEALTH- 

CARE MARKET OF THE GCC REGION (COM- 

PRISING BAHRAIN, QATAR, KUWAIT, OMAN, 

SAUDI ARABIA AND THE UAE) WILL GROW ON 

AVERAGE AT A RATE OF 9% ANNUALLY FOR 

THE NEXT 12 YEARS AND COULD REACH 55 

BILLION US$ BY 2020. 

An increasingly wealthy and ageing population 

in the GCC region with a growing intensity of 

lifestyle diseases demands high quality healthcare. 

There is great potential for Dubai to become a 

regional hub in this sector. 

In 2006 per capita expenses for medical 

treatment in the GCC region were as low as 630 

US$ while they were 3,300 US$ in Great Britain and 

6,720 US$ in the USA which is more than ten times 

the GCC figure. Health tourism is one explanation 

for these staggering differences. Wealthy Expats 

who can afford costly treatments leave the region 

to see doctors in their home country. Those who 

want to save money or cannot afford treatments in 

GCC states go to Thailand or India. Emiratis who 

need special treatment are mainly sent to Germany, 

the USA or Great Britain at government expenses. 

However, Dubai invests a lot in modern healthcare 

facilities like Healthcare City in order to change 

that. The city wants to become an attractive 

destination for medical treatment – not only within 

the UAE but also for the whole Gulf region. 

Other neighboring states also see the necessity 

to invest in their medical infrastructure. Billion 

dollar investments are either already on their way 

or planned for the forthcoming years, e.g. 200 

new hospitals with a capacity of 27,000 beds are 

expected to be completed in the GCC region by 


2015. According to forecasts another 25,000 beds 

will be required by 2020. 

Arab Health – gateway to the 

GCC market 

Considering these figures it seems to be logical 

that numerous German companies have been 

exhibiting at the Arab Health for years in order 

to get their share of this prosperous market. 

The Arab Health Exhibition & Congress is the 

largest healthcare exhibition in the Middle East 

and the second largest in the world. In recent 

years no other country than Germany had more 

exhibitors participating at Arab Health. 2010 was 

no exception from the rule: 429 companies from 

Germany extensively showcased their technology 

and products among manufacturers, wholesaler 

and distributors from 58 other countries. 

Most of the German exhibitors participated 

either as part of the “German Pavilion” which was 

supported by the Federal Ministry of Economics 

and Technology or as part of pavilions supported 

by federal states, such as Bavaria, North Rhine- 

Westphalia, Lower Saxony, Rhineland-Palatinate 

and Schleswig-Holstein. 

Despite the economic slowdown the German 

companies were completely satisfied with the 

outcome of the exhibition. Arab Health is one of 

the few trade fairs that actually grew in the number 

of exhibitors and the exhibition space compared to 

recent years. 

On the occasion of the Arab Health several 

political delegations from Germany visited the UAE 

to support the German participants and to enhance 

the political and economic relations between the 

two countries, among them: 

� Daniel Bahr, Parliamentary State Secretary 

the Federal Ministry of Health 

� Harald Wolf, Senator for Economics, 

Technology and Women’s Issues and Mayor of 

Berlin 

� Hendrik Hering, Minister of Economics, 

Transport, Agriculture and Viniculture of Rhineland- 

Palatinate 

� Dietrich Wersich, Senator for Social and 

Family Affairs, Health and Consumer Protection of 

Hamburg 

� Dr. Markus Söder, Bavarian State Minister for 

Environment and Public Health 

The German Emirati Joint Council for Industry 

& Commerce (AHK) was actively involved in 

the organization of a successful presentation 

of Germany at the Arab Health platform. The 

main focus of AHK activities were B2B meetings 

and networking events between German and 

local companies as well as on liaising with local 

authorities. n 

Alexander Kitz 

Business Development Services 


Industry & Commerce

Stroke Symposium 

Rhineland-Palatinate presents a 

system solution for stroke care. 

THE GERMAN HEALTH CARE PROGRAM 

“INITIATIVE GESUNDHEITSWIRTSCHAFT” 

PRESENTED AN INTEGRATIVE SYSTEM 

SOLUTION FOR STROKE CARE WITH 

SEVERAL PARTNERS FROM THE RHINELAND- 

PALATINATE STAND DURING THE “ARAB 

HEALTH” TRADE FAIR IN DUBAI. 

At the trade fair, Rhineland-Palatinate Minister 

of Economy, Hendrik Hering met the UAE Health 

Minister Dr. Hanif Ali Hassan to discuss possible 

cooperation in the heath care sector with special 

regards to the system solution for stroke care. 

Dr. Hassan expressed great interest in the German 

stroke care solutions and in visiting the existing 

stroke units in Germany. The German Minister 

Hering was accompanied by a delegation 

of well known specialists from the University of 

Mainz, Boehringer Ingelheim, maxQ, Rettungsdienst 

Rheinhessen, Initiative Gesundsheitswirt- 

HARALD WOLF, SENATOR OF ECONO- 

MICS, TECHNOLOGY AND WOMEN’S 

ISSUES AND MAYOR OF BERLIN, LED 

A DELEGATION OF REPRESENTATIVES 

OF BERLIN’S HEALTHCARE SECTOR TO DUBAI 

ON THE OCCASION OF THE ARAB HEALTH. 

According to Minister Wolf, Berlin-Brandenburg 

is one of the most innovative and outstanding 

centers of healthcare in Germany and Europe. The 

purpose of the delegation’s visit was not only to 

showcase the capital region’s medical competencies 

and to look for business opportunities in the GCC 

region. The delegation also wanted to enhance 

the political ties between Berlin and the UAE 

and address medical problems of the modern 

world such as cardiovascular diseases. The Berlin- 

Brandenburg region offers comprehensive health 

services for the diagnosis, therapy and treatment 

of cardiovascular diseases through institutions like 

schaft and the Fraunhofer Institute. Rhineland- 

Palatinate is the leading German federal state in 

stroke care prevention and has implemented a 

nationwide medical care system. 

Over the last years, Dubai has extensively improved 

its general health care system. Abu Dhabi 

has also announced major investments in the 

Berlin Delegation 

the German Heart Centre, the University hospital 

Charité and the internationally operating hospital 

group Vivantes. 

Minister Wolf himself focused on deepening 

existing collaborations and finding new Arabic 

partners in the healthcare industry. He and the 

accompanying business delegation discussed 

possible collaborations with high ranking 

government officials especially in the field of 

hospital management, education & training and 

medical sciences. 

Harald Wolf talked to the UAE Minister of 

Health Dr. Hanif Hassan Ali, to the chairman of 

the National Consultative Council Abdullah Bin 

Mohamed Al Masoud and the Minister of Higher 

Education and Scientific Research Sheikh Nahyan 

bin Mubarak Al Nahyan. The delegation was 

received at the Sharjah Chamber of Commerce 

and Industry by Hussain Mohamed Al Mahmoudi, 

Director General, and had an interesting meeting 

INSIDE AHK 

INSIDE AHK 

health care sector, wherein the main focus will be 

on educating medical professionals. Besides that, 

Abu Dhabi aims to establish a competitive pharmaceutical 

industry with a strong foreign partner. The 

main focus will be on research and developmental 

activities with a special view on common regional 

diseases such as diabetes. Oliver Parche, the Deputy 

Delegate of the German Emirati Joint Council for 

Industry & Commerce also high-lighted the importance 

of this initiative: “Usually the federal German 

states have their own presence at the trade fair. In 

addition to this, the Rhineland-Palatinate delegation 

and the Dubai Health Authority conducted a 

stroke symposium where professionals had the opportunity 

to discuss the whole supply chain, from 

prevention to rehabilita-tion issues. This was a novelty 

within the framework of Arab Health and has 

set an excellent standard for the future.” 

Many important politicians as well as top managers 

of leading companies in the health care 

sector were invited to the Symposium “Competent 

Team Solution for Op-timal Stroke Care”. 

Over 150 people attended the event on 27th January 

2010 which successfully took place at the 

“Dubai Health Authority”. n 

For more information on the initiative, please visit: 

www.mwvlw.rlp.de 

with Suhail Al Banna, CEO of Tejari.com – the 

largest electronic market place of the region which 

includes the biggest buyers’ network for healthcare 

in the Middle East. 

Minister Wolf looks back on satisfying talks 

that opened up new horizons regarding future 

collaborations. He finds that the delegation and 

Berlin’s presentation were a great success. n 

Alexander Kitz 

Business Development Services 



MAJLIS ISSUE 03 23

INSIDE AHK 

INSIDE AHK 

German Delegations 

THE GERMAN EMIRATI Joint Council for 

Industry & Commerce has been welcoming 

a number of German delegations to 

the UAE, Oman and Qatar. A business 

delegation from Rhineland-Palatinate has explored 

business cooperation in Oman and Qatar, 

accompanied by a Secretary of State, H.E. Siegfried 

Englert, Ministry for Economics, Transport and 

Agriculture and Viniculture beginning of February. 

The delegation members were mainly active in the 

field of environmental technology, promoting the 

concept of circular economy. Besides individual 

meetings with local companies two symposiums 

have been organized by the German Industry and 

Commerce Offices Oman and Qatar on applied 

material flow management. 

On the occasion of a the visit of H.E. Christian 

Wulff, Prime Minister of Lower Saxony the German 

Emirati Joint Council for Industry & Commerce 

(AHK) had the honor to invite German and UAE 

business people for a luncheon on Yas Island on 

the 14th of February 2010. More than 80 company 

representatives attended the event. After his 

welcome speech the business community used 

the opportunity for a dialogue with the Minister, 

focusing on vocational training, the double 


taxation agreement and highlighting the business 

opportunities for German companies in the UAE 

to the Minister. 

A delegation of the Chamber of Industry and 

Commerce (IHK) from Aachen has visited Oman 

end of February. Besides a number of institutional 

meetings the members of the IHK have been 

welcomed by their counterparts from the Oman 

Chamber for Industry and Commerce. During the 

journey, participants got the opportunity to receive 

information about the economic development as 

well as educational policy in Oman. Furthermore, 

the delegation visited the Knowledge Oasis and 

the Industrial Park in Muscat. On the education 

side, representatives of the IHK and entrepreneurs 

visited the German University of Technology 

GUTech, a joint-project of RWTH Aachen and 

private Omani investors. n 

Dr. Dalia Abu Samra-Rohte 

Deputy CEO 



Email: dalia.samra@ahkuae.com 

H.E. Christian Wulff & Dr. Peter Göpfrich 

Luncheon at Yas Island - 14/02/10

Solar Technology delegation 

visiting Germany 

I 

N COOPERATION WITH MENA- 

Projektpartner the German Emirati Joint 

Council for Industry and Commerce (AHK) 

has been organizing a solar technology trip 

to Germany. This journey took place from the 16th 

- 20th of November 2009, and was attended by 

companies from the United Arab Emirates. 

The trip has been initiated by the German 

Federal Ministry of Economics and Technology. 

The delegation, including 12 participants, was 

visiting institutions and companies from the solar 

industry in Freiburg/Breisgau, Berlin, Dresden and 

Freiberg/Saxony. 

In detail, they visited production sites from 

Solar-Fabrik AG and Concentrix Solar GmbH 

(Freiburg), Inventux Technologies AG and Sulfurcell 

Solartechnik GmbH (Berlin) as well as SolarWorld 

AG (Freiberg). In Freiburg, the Fraunhofer Institut for 

Solar Energy Systems (ISE) has been demonstrating 

the latest developments in solar cooling. The 

delegation took a visit to the Solar-Info-Centre, 

where several based companies presented their 

products and services. 

In Cooperation with Berlin Partner and the 

Chambers of Industry and Commerce from Berlin 

and Dresden, MENA-project partners and the 

German Emirati Joint Council for Industry and 

Commerce have organized two matchmaking 

events with companies from the regions Berlin- 

Brandenburg and Saxony. 

The participants from the UAE uttered themselves 

very satisfied with the program and organization of 

the trip, explaining that the visits of the production 

sites have given them a very interesting and 

important insight in the state of the art German 

solar technology. The delegation members from 

the UAE successfully established contacts with 

German companies, further developing business 

relations between both countries. n 

Cindy Tereba and Johannes Wingler 

MENA-Projektpartner 

THE EXPORT INITIATIVE ENERGY EFFI- 

CIENCY AND RENEWABLE ENERGY IS 

AN INITIATIVE FROM THE GERMAN 

FEDERAL MINISTRY OF ECONOMICS 

AND TECHNOLOGY WHICH IS PROMOTING 

GERMAN PRODUCTS, SERVICES AND TECHNO- 

LOGY WITHIN THE FIELD OF ENERGY EFFICIEN- 

CY AND RENEWABLE ENERGY ABROAD. 

Selected German companies will participate in 

this program and travel to the UAE from the 26th 

– 28th of April 2010. The program is organized by 

the German Emirati Joint Council for Industry & 

Commerce (AHK) in partnership with Masdar. 

The three-day-program includes individual inhouse 

meetings with Emirati business partners in 

INSIDE AHK 

INSIDE AHK 

Export Initiative Energy Efficiency and 

Renewable Energy Made in Germany 

Abu Dhabi and Dubai as well as visits of key projects 

in the renewable energy sector. Main part of 

the program will be a conference held on the 27th 

of April 2010 in Abu Dhabi with key note speakers 

from Germany and the UAE who are giving 

insights into the latest technologies and German 

company representatives presenting their products 

and services. n 

Cindy Tereba 

Head of Business Development Services 



MAJLIS ISSUE 03 25

INSIDE AHK 

INSIDE AHK 

AHK Business & Networking Luncheon 

THE GERMAN EMIRATI JOINT COUNCIL 

FOR INDUSTRY & COMMERCE (AHK) 

HELD A BUSINESS & NETWORKING 

LUNCHEON ON MONDAY, FEBRUARY 

1ST 2010 AT THE SHANGRI-LA HOTEL DUBAI. 

DR. PETER GOEPFRICH, CEO OF AHK WELCO- 

MED H.E. SAMI AL QAMZI DIRECTOR GENERAL 

OF THE DEPARTMENT FOR ECONOMIC DEVE- 

LOPMENT (DED) AS A GUEST OF HONOR TO- 

GETHER WITH THE CEOS OF THE DED GROUP. 

The DED Group which consists of four main 

agencies was represented by Mr. Abdul Basset Al 

Janahi, CEO of Mohamed Bin Rashid Establishment 

for SME Development (MBRE), Mr. Nader Sabry, 

Director of Strategy and Policy for the Foreign 

Investment Office (FIO), Eng. Saed Al Awadi, CEO 

of Export Development Corporation (EDC) and 

finally Mr. Mohammed Shael Al Saadi, CEO of 

Business Registration & Licensing at the DED. 

The interaction between economy and politics 

as well as economic management is very important. 

This is especially true in a relatively different kind 

of environment like the UAE, in particular Dubai, 

which is indeed a regional and transitional trade 


hub to its neighboring countries in the Gulf and 

which - under the influence of the latest economic 

situation - is repositioning itself. 

In his speech, H.E. Sami Al Qamzi emphasized 

the strong and well established economic ties 

between Germany and the UAE. He explained 

the DED’s mission is to create an environment for 

sustainable economic development to enhance the 

welfare and prosperity of Dubai through services 

such as SME development, foreign investment 

attraction, export promotion and retail development 

in addition to business registration and licensing 

and commercial control and consumer protection. 

The CEOs of the respective DED agencies 

explained the facilities and services provided to 

foreign investors and new businesses starting in 

Dubai in a very brief and consice presentation. 

The presentation included all necessary procedural 

steps and answers to many questions that business 

people might encounter when starting up in 

Dubai. 

Furthermore, the executives and management 

officers of these agencies met with AHK’s German 

and Emirati members at this informal but effective 

setting, in which they bilaterally discussed and 

addressed their common issues and ideas. 

The AHK Business Luncheon provided a good 

opportunity for German and Emirati companies 

to get acquainted with Dubai’s key governmental 

agencies that execute the DED’s strategies. The 

AHK Business Luncheons are hold on a regular 

basis to bring the German and the Emirati members 

and guests together to network and find venues of 

cooperation. n 

For further information, 

please contact: 

AHK Membership Dept. 

Mette Frank (Dubai) 

Email: mette.frank@ahkuae.com 

Abeer Tohami (Dubai) 

Email: abeer.tohami@ahkuae.com 

Nermine Elazzawi (Abu Dhabi) 

Email: nermine.elazzawi@ahkuae.com

APART FROM THE STANDARD 

RESPONSIBILITY OF CONNECTING 

BUSINESS PARTNERS, PROVIDING 

INFORMATION, SUPPORT OF 

POLITICAL AND BUSINESS DELEGATIONS AND 

SO ON, THE TASKS OF THE GERMAN EMIRATI 

JOINT COUNCIL FOR INDUSTRY & COMMERCE 

(AHK) ALSO EXTENDS TOWARDS PROMOTING 

COOPERATION IN THE FIELDS OF VOCATIONAL 

TRAINING AND FURTHER EDUCATION. 

In this regard in 2010, AHK is offering for the 

first time, internships and work experience for 

Emirati students and young graduates in German 

companies. The aim is to provide a workplace in 

Germany, tailor-made for their particular interests. 

As the younger students in high schools, at the 

beginning of their education look for and need 

different experiences than advanced students and 

young university graduates, AHK is offering two 

different types of internship in Germany. 

HIGH SCHOOL STUDENTS 

Students of the Institute of Applied Technology 

or similar technical educational institutions are 

invited for internships in small and medium 

sized German companies in summer 2010, as a 

continuation and extension of the private activities 

started last year. They should be 16 to 17 years old 

and have good English knowledge. 

The students will work for at least one week in a 

company to get familiarized with normal work life 

after which they will be trained in a special modern 

workshop for another week on how to construct a 

work piece using computer aided design and how 

to produce it. There will additionally be excursions 

to other companies as well as different technical 

facilities such as museums, testing agencies, 

laboratories etc. 

Besides that, the students will get the chance to 

have a closer look at German culture, learn some 

basics of the German language and have exciting 

activities to look forward to on weekends. They 

can attend a climbing course, stay in an old castle, 

visit Berlin and much more. A chaperone will be 

with the group throughout. 

The aim of the four week course is to make 

students confident in the work place, arouse 

enthusiasm for the world of technology and last 

but not least, to spend some fine time in Germany. 

The program is being organized by AHK and gpdm 

Paderborn and will be an all-inclusive-offer. 

UNIVERSITY STUDENTS & YOUNG GRADUATES 

A remarkable number of leading German 

enterprises complied with our request for 

traineeships. This shows that German companies 

are not only interested in the UAE market but also 

to deepen and strengthen business relations by 

training young Emiratis. 

INSIDE AHK 

INSIDE AHK 

Internship for Emirate Students 

& Young Graduates in German Enterprises 

The students will stay in Germany for a minimum 

of three months and a maximum of one year and 

collaborate with their German colleagues on 

various projects as a team member. This program 

is designed for young graduates and advanced 

students from all fields of engineering, natural 

sciences, business etc with fluency in English. AHK 

connects students and companies. n 

Bernhard Schroeder 

Head of Training & Further Education 

German Emirati Joint Council for Industry & Commerce 

Email: bernhard.schroeder@ahkuae.com 

MAJLIS ISSUE 03 27

TRADE FAIRS 

TRADE FAIRS 

Light+Building 2010 

LIGHT+BUILDING 2010 will transform 

Frankfurt am Main into the world’s largest 

meeting place for lighting, electrical 

engineering and building automation. 

2,200 manufacturers, including all national and 

international market leaders, will present the 

latest products and trends on 240,000 m² of 

exhibition space. The leitmotif of Light+Building 

2010 is energy efficiency and visitors will get the 

opportunity to see numerous future-oriented 

solutions at the fully booked-up Frankfurt Fair and 

Exhibition Centre. 

In 2010, Light+Building celebrates its ten years 

anniversary and a unique success story since its 

launch in 2000. Hosting around 1,500 exhibitors, 

the lighting section of Light+Building is the 

world’s biggest platform for this market. Visitors 

can see the entire spectrum of lighting products 

and equipment at the same time and place, e.g., 

technical luminaires and lamps of all kinds and 

for all applications, design luminaires in a huge 

variety of styles from modern to classic and a large 

selection of lighting components and accessories, 

not to mention all future-oriented technologies, 

such as LED lighting and compact fluorescent 

lamps. 

For the electrical-engineering sector, there will 

be an improved layout at Light+Building 2010. With 

the integration of the new Hall 11, the extensive 

assortment of products – ranging from cables and 

11.04. - 16.04.2010 

The world's leading trade fair for 

architecture and technology, used by 

manufacturers from over 50 countries to 

launch trends and innovations. 

Messe Frankfurt, Frankfurt am Main, 

Germany 

www.light-building.messefrankfurt.com 


conductors, switches and electrical installation 

equipment, to information and communication 

systems – of by around 450 exhibitors will be 

presented even more clearly. Future solutions 

for house and building automation, facility 

management and contracting will be shown by 

around 150 exhibitors in the House and Building 

Automation section, which plays a key role in 

improving the energy efficiency of buildings. 

A comprehensive complementary programme 

of events rounds off the visit to Light+Building. 

At the Building Performance Congress, renowned 

experts examine current developments in the fields 

of lighting, electrical engineering and building 

automation. The ACS Forum covers a spectrum 

ranging from software solutions, hardware and 

services, to specialist information for everyone 

involved in construction work. Presenting home 

trends for 2010 / 2011 in four home scenarios, 

the Trend Forum is a magnet for architects, interior 

architects, the specialist trade and designers. Other 

attractive events include Architecture & Technology 

competitions and the Meeting Place of the Future 

(Treffpunkt Zukunft), which gives students an 

overview of the sector and its innovations. 

19.04. - 25.04.2010 

29th International Trade Fair for 

construction machinery, building 

material machines, mining machines, 

construction vehicles and construction 

equipment. New Munich Trade Fair 

Centre, Munich, Germany 

www.bauma.de 

20.04. - 22.04.2010 

International trade fair for technical 

textiles, nonwovens and protective 

clothing. 

IEC Expocentre, Moscow, Russia 

www.techtextil.messefrankfurt.ru 

APRIL 

2010 

11-16 

FRANKFURT 

There is a great potential for energy saving in 

all three sections of Light+Building. This potential 

can be exploited to the full with system solutions, 

the presentation of which is promoted by the three 

distinct sections covered by the fair. Thus, visitors 

interested in Green Building Technologies will find 

products and solutions suitable for immediate use. 

When the fair closes for the day, a lightingculture 

biennale elates its audience. The lighting 

productions of Luminale have been an international 

sensation. More than 500 projects have been 

realized in Frankfurt and the surrounding area as 

part of Luminale in the past 10 years, another 100 

futuristic projects are planned for 2010. Altogether, 

a good 100,000 people saw the last Luminale 

illuminations. n 

For further information visit 

www.light-building.com or contact: 

Kerstin Abed 

Representative of Messe Frankfurt 

Exhibition GmbH Bahrain, Kuwait, Oman, 

Qatar and UAE 

Email: kerstin.abed@ahkuae.com 

05.05. - 07.05.2010 

The leading platform for the 

environmental industry in China and 

Asia. 

Shanghai New International Expo 

Centre, Shanghai, China 

www.ifat-china.com

APRIL 

2009 

19-25 

MUNICH 

FROM 19 - 25 APRIL 2010, bauma, the 

world’s biggest show in the sector, is set 

to attract the highest number of exhibitors 

since its launch in 1954. According to the 

latest plans, there will be space to accommodate 

more than 3,000 exhibitors at the 2010 event. The 

higher capacity comes from the provision of extra 

space in the form of temporary halls on the openair 

site, from new and existing joint stands and 

due to some of the regular exhibitors altering their 

space requirements increasing the total amount of 

exhibition space to 555,000 m². 

Nevertheless, according to the Exhibition 

Director, Georg Moller, it will not be possible to 

meet all the requests for space: “We are particularly 

pleased about the level of interest from Chinese, 

Turkish and in particular the Indian exhibitors 

– India being the partner country of bauma in 

2010. In some cases we have received double the 

number of requests for exhibition space from these 

countries than in 2007,” he summed up. Exhibitors 

from Europe, too - for example, Italy, Great Britain 

and the Netherlands – will again be taking the 

top slots in the international exhibitor ranking for 

bauma 2010. 

Held every three years in Munich, bauma 

is being supported by Industry experts such as 

Construction Equipment and Building Material 

Machinery Association and the Mining Equipment 

Association of the German Engineering Federation 

08.05. - 13.05.2010 

The leading international trade fair for 

processing, packaging and sales in the 

meat industry. 

Messe Frankfurt, Frankfurt am Main, 

Germany 

iffa.messefrankfurt.com 

(VDMA) and Frankfurt/Main Committee for 

European Construction Equipment – CECE. 

The show boasts an extensive and comprehensive 

product range giving a complete market overview 

of the products and services, broadly categorized 

as: All around the Construction Site, Mining, 

Extraction & Processing of Raw Materials, 

Production of Building Materials and Component 

& Service Suppliers. 

In the bauma FORUM exhibitors, trade 

associations and business partners will present 

the latest product developments, trends and 

market analysis in the form of presentations, press 

conferences and panel discussions. The bauma 

FORUM which is located in Hall C2 is at the heart 

of the exhibition and is free of charge for all 

visitors. Bauma is highly rated by visitors for the 

international mix among exhibitors, the presence 

of market leaders, the fair’s leading role and the 

presentation of innovations. In 2007, the show 

witnessed traffic of a total of 501,523 visitors from 

191 countries. 

Bauma is organized by Messe München 

International, whose core competence in the 

organisation of international trade fairs for 

construction machinery is also demonstrated by 

bauma China, the leading event of its kind in Asia, 

which takes place every two years in Shanghai. For 

the Indian subcontinent and neighboring countries, 

the newly launched construction machinery trade 

TRADE FAIRS 

TRADE FAIRS 

BAUMA 2010 

17.05. - 19.05.2010 

Most important japanese event for 

encountering innovative products & 

information for professionals of the 

beauty and Spa industries. 

Tokyo International Exhibition Center, 

Tokyo, Japan 

www.beautyworldjapan.com 

18.05. - 20.05.2010 

The region's only trade exhibition 

for Tools, Hardware, Materials and 

Machinery. 

Dubai International Convention and 

Exhibition Centre, Dubai, United Arab 

Emirates. 

www.hardwaretoolsme.com 

fair bC India 2011 is gearing up to provide an 

international platform for global market leaders 

and the sector in India. n 

For further information contact 

Sruthi Sreedharan 

Messe München International (MMI) 

Regional Office in UAE, Oman and Qatar 

Email: sruthi.s@ahkuae.com 

18.05. - 20.05.2010 

The Middle East Waste Summit was 

developed by Dubai Muncipality to find 

companies who can deliver innovative 

waste management solutions to the 

region. 

Dubai Airport Expo Centre, Dubai, 

U.A.E 


MAJLIS ISSUE 03 29

TRADE FAIRS 

TRADE FAIRS 

The Middle East Waste Summit 

The opportunity to share strategies and deliver waste management solutions to the region 

THE MIDDLE EAST WASTE SUMMIT 

HAS BEEN DEVELOPED BY THE 

DUBAI MUNICIPALITY AS AN 

ACTIVE RESPONSE TO THE WASTE 

MANAGEMENT CHALLENGES FACING CITIES 

IN THE GCC. 

GCC countries produce a burdensome 120 

million tonnes of waste every year, largely due to 

the rapid urbanisation, high population growth 

rates, diversified cultures, floating populations and 

high consumption practices of many cities in the 

region. While the United Arab Emirates is among 

the biggest regional waste producers, recent 

years have been witness to the country’s proactive 

response to its responsibilities, particularly through 

strategic partnerships with its private sector. 

22.05. - 24.05.2010 

International trade fair for table 

decoration, household products, interior 

design and gifts. 

Nuovo Polo Fieristico di Roma, Rome, 

Italy 

www.fierambienteitalia.it 


Under the patronage of H.H. Sheikh Hamdan 

Bin Rashid Al Maktoum, Deputy Ruler of Dubai, 

Minister of Finance & Industry and Chairman 

of Dubai Municipality, the Middle East Waste 

Summit will deliver the world’s leading industry 

experts, government officials, project managers 

25.05. - 27.05.2010 

A major trade fair participated by 

market leaders from the automotive 

sport, tyres & batteries, parts & systems, 

repair & maintenance and accessories & 

tuning industries. 


Exhibition Centre, Dubai, U.A.E. 

www.automechanikame.com 

01.06. - 03.06.2010 

The largest international trade fair 

for beauty products, cosmetics and 

perfumery in the Middle East. 


Exhibition Centre, Dubai, U.A.E. 

www.beautyworldme.com 

and environmentalists to present and debate the 

hottest issues in waste and recycling management, 

from 18 - 20 May 2010 at the Palladium Dubai, 

Dubai Media City. 

The format of the Summit will include an 

international exhibition, key conference sessions 

THE FORMAT OF THE SUMMIT WILL INCLUDE AN INTERNATIONAL EXHIBITION, 

KEY CONFERENCE SESSIONS AND A PROGRAMME OF ROUND TABLE DEBATES. 

09.06.2010 - 12.06.2010 

Asia's largest lighting event, providing 

a vast range of lighting products, 

technology and services. 

China Import and Export Fair Pazhou 

Complex, Guangzhou, China 

www.light.messefrankfurt.com.cn

and a programme of round table debates. 

The comprehensive conference programme will 

include international and regional keynotes, expert 

panel discussions, presentations and case-studies 

as well as in-depth and interactive roundtable 

discussions. A programme of round table debates 

will give attendees the chance to tackle topics in 

depth and ask questions in small groups. 

The plenary and roundtable sessions will address 

key issues and case studies including: 

� Global Climate Change & the Waste Industry 

� Waste Avoidance & Resource Management 

� Policy, Regulation & Enforcement Issues in 

Waste 

� Waste to Energy, or Energy from Waste? 

� Strategies for Municipal Waste & Recycling 

� Landfill 

� Managing Construction Waste 

� Waste Procurement Strategies 

Managing Industrial Waste 

� 

Running alongside the conference, the Middle 

East waste Summit will also feature a prestigious 

exhibition that will offer leading companies the 

opportunity to showcase their latest solutions 

and services to the industry‘s leading waste 

management and recycling specialists. Latest 

exhibitors signed up to participate in the Middle 

East Waste Summit include Dulsco Waste 

Management Services, Excel Industry Co. LLC, M.T. 

Khoory & Sons, Union Paper Mills, Macpresse SRL, 

Bondtech Corporation, Emirates Recycling LLC and 

Mil-Tek Middle East LLC. 

For complete list of guest and keynote speakers, visit: 

www.wastesummit.com/programme 

For more information visit 


08.06. - 11.06.2010 

4th international trade fair for 

automation and mechatronics. 

New Munich Trade Fair Centre, Munich, 

Germany 

www.automatica-muenchen.de 

Speaker showcase 

DR. HABIB N. EL-HABR, Director and Regional 

Representative of the United Nations Environment 

Programme (UNEP) Regional Office for West Asia 

SUZANNE ARUP VELTZÉ, Managing Director of 

the Danish Waste Management Association, and 

former Director of ISWA (Denmark) 

MOSTAFA KAMAL TOLBA, President, Arab Forum 

for Environment and Development (AFED), 

and former Executive Director of UNEP 

09.06. - 11.06.2010 

The world's largest trade fair for solar 

technology. 


Germany 

www.intersolar.de 

TRADE FAIRS 

TRADE FAIRS 

17.06. - 20.06.2010 

New event trade fair for ecological 

farming, organic products and 

sustainable lifestyles. 


Germany 

www.biomesse.de 

BJØRN JAKOBSEN, Business Area Manager, 

Waste, COWI (Denmark) 

ALI AL-SUWAIDI, Senior Operations Director, Burj 

Khalifa, EMAAR (UAE) 

DR. ADAM READ, Knowledge Leader in Waste 

and Resource Management, AEA, & Regional Chair, 

Chartered Institute of Wastes Management (UK). 

08.06. - 10.06.2010 

International exhibition for logistics, 

telematics and transport. 

Shanghai New International Expo 

Centre, Shanghai, China 

www.transportlogistic-china.com 

MAJLIS ISSUE 03 31

GCC Trade Fairs Calender 2010 

Date Location Name Profile 

OMAN 

11.04.- 13.04.2010 Muscat Oil & Gas Oil, Gas, Refining and Petrochemicals 

20.04.- 22.04.2010 Muscat GHEDEX / TRENEX / JOBEX Academic Education, Career Planning 

26.04.- 30.04.2010 Muscat COMEX Information and Telecommunication Industry 

03.05.- 07.05.2010 Muscat International Jewelry Exhibition Gems & Jewelry 

17.05.- 19.05.2010 Muscat Oman Travel Market Travel Market 

22.05.- 24.05.2010 Muscat Fashion & Beauty Exhibition Fashion and Beauty 

2010 Muscat International Property & Investment Expo Real Estate Projects Oman 

QATAR 

12.04.- 15.04.2010 Doha Qatar Projects General Projects in Qatar (all sectors) 

20.04.- 22.04.2010 Doha IWED Wedding Industry 

26.04.- 30.04.2010 Doha ITECH Information and Communication 

UAE 

30.03.- 01.04.2010 Abu Dhabi Gulf Incentive Business Travel & Meetings Exhibition (GIBTM) Incentives, Business Trips, Conferences 

30.03.- 03.04.2010 Sharjah 28th MidEast Watch & Jewellery Show Jewellery, Watches 

01.04.- 10.04.2010 Abu Dhabi Spring Show 2010 N/A 

04.04.- 06.04.2010 Dubai IMD Medical Care and Diagnostic Conference Anaesthesia, Critical Care, Emergency & Catastrophe Management 

04.04.- 06.04.2010 Dubai DIHAD Conference and Exhibition Humanitary & Charity supported by the UN & UAE Red Crescent 

06.04.- 08.04.2010 Dubai Motexha Exhibition Fashion & Textile Trade Show 

07.04.- 10.04.2010 Dubai Bride Show Wedding Industry 

13.04.- 15.04.2010 Dubai Wood Show Wood and Wood Machinery Show 

13.04.- 15.04.2010 Dubai Dubai Derma Dermatology, Personal Hygiene, Beauty, Health 

13.04.- 15.04.2010 Dubai Malaysia Services Exhibition Service companies and Industry experts 

14.04.- 17.04.2010 Dubai GETEX Dubai Education, Education Equipment & Technology, Careers & Training 

18.04.- 20.04.2010 Dubai PALME Professional sound, light, music, audio/video 

18.04.- 21.04.2010 Abu Dhabi Cityscape Real Estate, Investment and Construction 

25.04.- 27.04.2010 Dubai DEAL - Dubai Entertainment, Amusement & Leisure Expo Entertainment, Amusement and Leisure Industry 

25.04.- 27.04.2010 Dubai Airport Show Airport construction, operations & technology 

26.04.- 28.04.2010 Abu Dhabi Middle East Food Food and beverages, food technology, packaging, catering 

26.04.- 28.04.2010 Abu Dhabi Arabian Sweets Snacks, baked goods, chocolates, biscuits, ice cream 

04.05.- 06.05.2010 Abu Dhabi Franchise Arabia Francise & licensing concepts in retail, Food & Beverage, Entertainment, Education 

04.05.- 07.05.2010 Dubai ATM Arabian Travel Market Travel, Tourism industry 

10.05.- 12.05.2010 Dubai Domotex Middle East Floor covering, carpets 

17.05.- 19.05.2010 Abu Dhabi MECOM 2009 Telecommunication technology 

18.05.- 20.05.2010 Dubai The Hotel Show Hospitality Industry 

18.05.- 20.05.2010 Dubai Hardware + Tools Middle East Hardware & tools 

18.05.- 20.05.2010 Dubai Middle East Waste Summit Waste Management & Recycling 

18.05.- 20.05.2010 Dubai Vision-X Dubai Optical & Ophtalmic Exhibition & Conference 

23.05.- 25.05.2010 Dubai Pharma & Biotechnology ME Pharma and Biotechnology producs 

24.05.- 26.05.2010 Abu Dhabi Building Machinery Middle East 2010 Construction machines, Plant and Vehicle Exhibition 

24.05.- 26.05.2010 Abu Dhabi Arabian Construction Week 2010 Green and Innovative building, Engineer products 

25.05.- 27.05.2010 Dubai Automechanika Middle East Parts & Systems, Accessories & tuning, repair & maintenance, service station & car wash 

01.06.- 03.06.2010 Dubai Hospital Build & Upgrade and Healthscape Healthcare facilities (planning, constructing, operating, refurbishing) 

01.06.- 03.06.2010 Dubai Beautyworld Middle East Cosmetics Industry 

01.06.- 03.06.2010 Dubai Wellness & Spas Middle East Wellness & Spas 

08.06.- 10.06.2010 Dubai China Sourcing Fair China-made products 

08.06.- 10.06.2010 Dubai India Sourcing Fair India-made products 

21.06.- 23.06.2010 Abu Dhabi Expo World Middle East N/A 

KUWAIT 

20.04.- 01.05.2010 Islamic Books Exhibition Islamic books 

22.04.- 01.05.2010 7th Zain Carnival Telecommunication services 

22.04.- 01.05.2010 Summer Fashion Fair Fashion, clothing 

19.05.- 22.05.2010 Travel World Expo N/A 

20.05.- 05.06.2010 Outlet 2010 N/A 

27.05.- 05.06.2010 Kuwait International Trade Fair N/A 

17.06.- 03.07.2010 Summer Carnival N/A 

29.07.- 10.08.2010 Kuwait Household N/A 

29.07.- 10.08.2010 Ramadan Food Exhibition N/A 

BAHRAIN 

04.05.- 06.05.2010 Manama gulfBID 2010 Building, furniture,water technology,environment, fabrics, architecture, design 

12.05.- 14.05.2010 Manama Health & Wellness Bahrain Expo Natural heal industry 

13.05.- 15.05.2010 Manama Bahrain International Travel Expo Travel trends, products 

17.05.- 19.05.2010 Manama E-GOV Forum & Exhibition N/A 

24.05.- 26.05.2010 Manama ME Petrotech N/A 

26.05.- 29.05.2010 Manama Property Arabia 2010 Property and Investment 

14.06.- 16.06.2010 Manama Energy & Water Conservation Expo 2010 energy products, thermal insulation, air-conditioning, technology 

32 ISSUE 03 MAJLIS

THE FIRST CERTIFIED passive house in China, 

the Director Hamburg House at the EXPO 2010 in 

Hamburg’s twin city, Shanghai, is expected to be 

completed by the end of February. In the next few 

days first tests will take place in order to test the 

aspired passive house standard with its extremely 

low energy consumption. The primary energy 

requirement of less than 50 kilowatt hours per 

square metre and year (kWh/m²a) for operating 

the house as an office building is unique so far 

for a climate zone as extreme as Shanghai’s and 

will be used as a reference for future projects. For 

comparison: In Germany, the average value of 

the primary energy requirement of existing office 

buildings is approx. 360 kWh/m²a. 

The concepts for the exhibition and cultural 

programmes, which will present Hamburg in 

China as an innovative, attractive metropolis on 

the waterfront, are well advanced. This is what the 

preliminary report which the Senate presented to 

Hamburg’s parliament in January says. Anja Hajduk, 

Senator for City Development and Environment 

said: “With the construction of the Hamburg 

House in our twin city, Shanghai, we prove 

Hamburg’s competence as an active metropolis 

for environmental protection. We are using the 

THIS YEAR, the Skywards Dubai International 

Jazz Festival 2010 joined forces with the Hamburg 

Representative Office in the UAE and Herzog 

Records to bring a stunning ensemble of the best 

Jazz bands of Hamburg. Hamburg is increasingly 

becoming the centre for music in northern Europe. 

A fresh, youthful and authentic music scene has 

emerged there, comparable with the style-setting 

club scene of the 1960s, when the Beatles achieved 

their breakthrough. 

BEATLEMANIA Museum, a reminder of those 

times, is located right in the heart of the worldfamous 

Reeperbahn. This district is undergoing 

a transformation as one of Europe’s coolest 

entertainment and music districts. Big and small 

clubs in the main street go together with innovative 

clubs in the side-streets – like the legendary 

Molotow, Hafenklang or Golden Pudel Club, and 

at the Club-Live Reeperbahn Festival, where young 

International Exhibition as an unique opportunity 

to raise awareness about climate protection and 

sustainable construction in China and to promote 

Hamburg at the same time.” 

The exhibition of the Hamburg House uses 

the core idea of the energy-efficient building, 

which will be presented as the “Home of Hidden 

Energies”. This makes the house itself to one of 

the main exhibits. In cooperation with Design 

Factory International, the Hamburg-based agency 

Kontrapunkt designed a “Tree of Good Wishes” 

as the theme of the exhibition, whose roots and 

branches extend through the entire building. Based 

on the Chinese tradition of wish trees, it takes in 

people‘s wishes and hopes for a sustainable city 

and answers them in interactive modules with 

exemplary solutions from Hamburg. In addition to 

this, the venue will also be a platform for Hamburg’s 

economy and culture to present themselves 

within the exhibition and with different events. 

Furthermore, Hamburg’s role as the European 

Green Capital 2011 is shown. 

SHORT PROFILE HAMBURG AT THE EXPO 2010 

SHANGHAI: 

Hamburg is the only German city to be chosen 

by the International Selection Committee of the 

HAMBURG JAZZ GOES DUBAI 

A House full of Energies 

The Hamburg House at the Expo 2010 Shanghai 

bands start their career. 

Hamburg also has a multifaceted jazz scene, 

owing to its music academy offering a special 

„Jazz“ major, but also to the world-famous NDR 

Big Band, among whose members are some of 

Germany‘s best jazz musicians, e.g. Lutz Buechner 

and Rainer Winterschladen (Nighthawks). 

Live jazz is an essential element of the city as 

well - for example in the Live Jazz cellar Cotton 

Club. The most important German jazz event 

organizer is also based in Hamburg, the Karsten 

Jahnke Konzertdirektion, which manages the 

concerts of icons such as Pat Metheney, Sonny 

Rollins and Branford Marsalis. On May 28 and 29 

the ElbJazzFestival will be held, with many concert 

locations along the Elbe river, most of them in the 

new HafenCity Hamburg. 

Classical music is also very present in Hamburg. 

Globally renowned and extremely popular is the 

International Exhibition to contribute to the Expo 

Shanghai 2010 with its own building project. 

Hamburg achieved this through a building that sets 

the highest and most state-of-the-art standards 

and will be used as a reference for projects in the 

whole world – the Hamburg House designed by 

the architects Spengler-Wiescholek and Dittert & 

Reumschüssel from Hamburg. It has an extremely 

low energy requirement and will be the first 

certified passive-house building project in China. 

Through the Hamburg House, the Hanseatic City 

sets new standards for energy-saving construction 

and represents itself as an innovative and attractive 

metropolis on the waterfront to the visitors of the 

Expo. 50% of the already extremely low primary 

energy requirement, which is achieved thanks to a 

highly insulated, air-tight, free of thermal bridges 

building envelope, is even covered by renewable 

energies (geothermal energies, photovoltaic 

systems). n 

Kirsten Staab 

Director 

Hamburg Representative Office 

Hamburg Ballet by John Neumeier in the State 

Opera House. Not only the Ballet but the Opera 

itself are both world famous. Currently Hamburg is 

building the iconic Elbe Philharmonic Hall - which 

is going to be the new musical landmark of the 

city, one of the best concert halls worldwide and a 

perfect location for high class jazz concerts. n 

Kirsten Staab 

Director 

Hamburg Representative Office 

Photo courtesy: Moritz Vahlenkamp 

HAMBURG 

MAJLIS ISSUE 03 33

CULTURE 

Oh Oman! 

T 

THE SULTANATE OF OMAN occupies 

the southeastern tip tip of the Arabian 

Peninsula. An ancient civilization, its 

history can be traced back to 12,000 

palm plantations and commands a superb 360-degree 

view of the surrounding countryside. countryside Nakhal is famous 

for its mineral-laden hot springs, which flow yearround 

from clefts in the mountain rock. 

RAS AL L JINZ. 

Green turtles come to nest on this and 

other beaches from about 11 pm and the hatchlings 

often come out just before dawn. The best time of 

year to see them is between June and October, but 

BC. Much of Oman’s history is echoed in the 

the turtles come pretty much all year round. 

mud brick, stucco and stone of its defensive AL HAZAM CASTLE. The magnificent military 

architecture. Over one thousand forts and castles stronghold at Al Hazm makes full use of the WAHIBA SANDS. The Wahiba Sands, about three 

and watchtowers continue to stand guard over traditional Omani defensive features, boasting hours from Muscat, is Oman’s version of Saudi 

the landscape, each bearing a witness to a proud massive wooden entry door, secret escape tunnels, Arabia’s Empty Quarter. It is a vast mass of red and 

past and each with its own story to tell! Beyond dungeons, cannon towers, gun ports in the upper white sand, 140 km by 80km, with dunes rising up to 

offering protection, these monumental structures floors and a machicolation above the entrance 150 meters. There is a scattering of Bedouin camps, 

have played a vital role in defining Oman’s history, for pouring boiling oil or date syrup onto unwary as Bedouin herders still wander from waterhole to 

serving as points of convergence for political, social attackers below! 

waterhole, and the sands actually contain quite 

and religious interaction and also as centres for 

a variety of terrain and vegetation. It is possible 

learning, administration and community activity. JABRIN CASTLE. A remarkable blend of defensive to drive across the Wahiba Sands, but it is more 

Often integrated with lively souqs, mosques and architecture and sophisticated artistry, the exquisite usual to drive in from Mintrib, camp overnight – we 

fascinating artisanal and residential quarters, they palace at Jabrin was constructed ca. 1670 CE at recommend the Thousand Nights Camp, and drive 

provide today’s visitor with a unique opportunity to the height of the Ya’aruba Dynasty – a period of out of the sands the following morning. 

experience history. 

peace and prosperity. Today, majestic in its solitude, 

Jabrin continues to dominate the local landscape, MUSANDAM. The Musandam Peninsula is the 

To name a few, 

projecting an aura of power and solidity. 

northernmost part of Oman jutting out into the 

NIZWA FORT. The large earth-filled circular tower 

Strait of Hormuz at the entrance to the Persian 

of Nizwa is unique to Oman, constructed by Imam 

Gulf. The fjord like canals yield spectacular views. 

Sultan bin Saif bin Malik Al Ya’arubi ca. 1660 CE, 

Its rough mountains rise to 1800 metres above sea 

and is connected to a labyrinthine castle. Adjacent 

level. An overnight excursion to Musandam from 

to the fort and castle complex is Nizwa’s traditional 

souq, famed for its thriving craft industries. 

Dubai is highly recommendable. n 

NAKHAL FORT is spectacularly perched on a rocky 

prominence in the foothills of the Western Hajar. 

Nakhal’s 17th century fortress stands guard over verdant 


Also for the nature lover, Oman has a lot to offer! 

SALALAH in southern Oman has a unique charm 

with its coconut groves and banana plantations 

growing right to the water’s edge. Its beautiful 

beaches of white sand are a haven for swimmers 

and sea lovers. The rugged beauty of its fertile 

plains, its freshwater springs, its bustling souq and 

tropical landscape leave a lasting impression on the 

visitor’s mind. 

Zenobia Chiba 

Manager, Travel & Hospitality 


for Industry & Commerce

WITH ITS OVER FIVE MILLION IN- 

HABITANTS THE RUHRGEBIET 

OR “COAL PIT” – AS THE LO- 

CALS LIKE TO CALL THEIR HOME 

– IS THE LARGEST CENTRE OF POPULATION IN 

GERMANY. ACTUALLY, THE AREA IS NAMED 

AFTER THE RIVER “RUHR”, BUT ITS NICKNAME 

REVEALS A LOT ABOUT ITS HISTORY. 

Although there was already coal-mining in the 

Middle Ages, an efficient method was developed 

when industrialization accelerated in the 19th century. 

In a very short period of time the “Ruhrgebiet” 

became a highly relevant industrial area, especially 

for the iron and steel industry. Consequently, the 

region played a vital role in the two World Wars in 

the first half of the 20th century. Since the 1950s 

the “Ruhrgebiet” has undergone substantial restructuring 

because the coal-mining and steel industry 

started to decline. As a result of that decline, 

the majority of coal mines and factories were shut 

down and unemployment increased rapidly. 

It took many years until the area shaped its 

profile, and today it has successfully achieved the 

transition from the past, as a heavy industrial area, 

into modern times. Nowadays, other industries, for 

example the car industry, or mechanical and electrical 

engineering, have stepped in. Furthermore, 

the services sector has grown significantly. A good 

illustration for this shift among the sectors of the 

economy is the building of one of Germany’s biggest 

malls, the “CentrO” in the city of Oberhausen, 

on the property of a former factory. Moreover, 

the “Ruhrgebiet” has become quite appealing to 

students due to its several universities. But above 

CULTURE 

The Ruhrgebiet 

a region moving into the future 

all, the region’s culture has attracted visitors from 

all over Germany and thus the “Ruhrgebiet” has 

been rewarded with the title “European Capital of 

Culture 2010”. 

This year, the 53 cities belonging to the “Ruhrgebiet” 

offer a unique variety of cultural events: 

music, photography, art, history, dance, theatre and 

much more. The region presents itself as a modern, 

cultural metropolis, without denying its industrial 

past, which shaped its identity in such a distinct 

way. On January 9, 2010, the opening ceremony 

took place in the “Zeche Zollverein”, which used 

to be the biggest coal mine in the city of Essen 

and is considered a UNESCO World Cultural Heritage. 

Next to a great amount of smaller events, 

the former industrial buildings – now transformed 

into cultural centres and museums – will be among 

the highlights throughout the year. In addition, the 

new museums: “Ruhr Museum”, showing the regional 

natural and cultural history and the “Museum 

Folkwang”, designed by the British star architect 

David Chipperfeld will draw a lot of attention. Interestingly, 

the programming also devotes itself to 

other aspects of life in the “Ruhrgebiet”, such as 

soccer or cultural diversity, since the region is home 

to people from over 170 nations. n 

Rabea Moellers 

Freelance Journalist 

MAJLIS ISSUE 03 35

CULTURE 

THE AMERICAN IDOL OF THE ARAB WORLD 

The Million‘s Poet 

LAST SEASON, THE FINAL SHOW DREW 

70 MILLION VIEWERS. NO, THIS IS 

NOT THE AMERICAN TV REALITY 

SHOW "AMERICAN IDOL", BUT "THE 

MILLION’S POET", THE MOST POPULAR PRIME- 

TIME SHOW IN THE MIDDLE EAST. 

The show focuses on Nabati poetry, a traditional 

form of poetry dating back to the fourth century 

AD, when poets recited poems hailing their tribes. 

To this day, Nabati poetry is taught in schools across 

the Gulf and Nabati poets are celebrated by their 

peers for keeping traditions alive in a society that is 

becoming increasingly homogeneous. 

Recognising the need to preserve the art form 

and encourage the people of the Arab world to 

explore and re-connect with their roots, Abu Dhabi 

Authority for Culture & Heritage (ADACH), under 

the patronage of His Highness General Sheikh 

Mohammed Bin Zayed Al Nahyan, Crown Prince of 

Abu Dhabi & Deputy Supreme Commander of the 

UAE Armed Forces, launched The Million’s Poet in 

2006. After a fantastic first season and TV ratings 

skyrocketing through the roof, it was clear ADACH 

had found a winning formula. The rest is history… 

It’s Wednesday night and the Al Raha Beach 

Theatre, on the outskirts of Abu Dhabi, is packed 

with 2,000 people who’ve come to see the poets 

go up against each other in a battle of words. At 

home, more than 17m viewers across the region 

are glued to their TV screens, following the action 

on Abu Dhabi TV. 

For the show’s fourth season, more than 15,000 

poets, mostly from Bedoin villages, turned up to 

audition for a chance to showcase their poetry 

chops to the Arab world. But the competition is 

fierce and by the time the first episode airs, there 

are only 48 contestants left. One of them is Tyswer, 

from Jordan. “Million’s Poet is the only way for 

poets to become more known, “ he explains. “I 

live in Wadi Ram desert; it’s such a romantic place. 

The landscape is beautiful; the skies are clear, there 

are mountains everywhere. Even if you’re not a 

poet, after spending just a few minutes there, 

you’ll become one.” 

The show is divided into two parts. In the first 

part, the contestant recites a poem he has written 

while in the second the judges give him a subject 

for inspiration. This year, the contestants are being 

judged once again by a panel of experts: Sultan 

Al Amimi, Head of the Poetry Academy at the 

Abu Dhabi Authority for Culture and Heritage, Dr 

Ghassan Hassan, an expert in Nabati poetry and 

Hamad Al Saeed, Editor of one of the most popular 

poetry magazines in the Gulf, Al Woudoh. 

From a technical standpoint, this could very well 

be American Idol. “Part of what makes this show 

so successful is the technology. We’ve brought 

in the best people to do the job,” says Taleb Al 

Soori, Theatre Manager, ADACH. “What a great 

achievement to be followed by so many. So much 

of our history is based on poetry and that’s why I 

love this show. We are using the best techniques 

available to help people remember the world of 

words and broaden their minds.” 

The Million’s Poet uses the latest in broadcast 

and production technology and is shot using 

12 HD cameras and a state-of-the-art outdoor 

broadcasting van. Pyramedia, the renowned 

AST SEASON THE FINAL SHOW DREW It’s Wednesday night and the Al Raha Beach Al Amimi Head of the Poetry Academy at the 

» THE SHOW IS DIVIDED INTO TWO PARTS. IN THE FIRST PART, THE CONTESTANT 

RECITES A POEM HE HAS WRITTEN WHILE IN THE SECOND THE JUDGES GIVE HIM 

A SUBJECT FOR INSPIRATION « 

36 ISSUE 03 MAJLIS

» A 42M LED SCREEN, THE FIRST OF ITS KIND IN THE UAE, PROVIDES A 

BACKDROP TO THE STAGE AND FEATURES MOVING GRAPHICS TO HIGHLIGHT THE 

POETS’ SCORES AND THEIR MOST CATCHING VERSES. « 

production productio company headed by Nashwa Al Ruwaini, 

employs over 300 crewmembers, from around the 

world who are responsible for designing the set 

and lighting and turning Al Raha Beach theatre 

into the largest live studio in the Middle East. 

In an effort to use more modern technology in 

a show focused on traditional elements of poetry, 

a 42m LED screen, the first of its kind in the UAE, 

provides a backdrop to the stage and features 

moving graphics to highlight the poets’ scores 

and their most catching verses. Three Monkeys, a 

Dubai and Fujairah-based company owned by three 

Germans and specialised in creative audiovisual 

solutions, is in charge of making this all happen. 

Marc Mikulla, CEO and one of the founders of 

three monkeys, explains: ”On the one hand, this 

is a very challenging project for us – this is the first 

LED of its kind in the UAE and we’re responsible 

for putting up all the content in real time. It’s a 

lot of pressure for the two Arabic members of our 

team; they have to be quick and flexible.” “On 

the other hand, it’s also an interesting project for a 

smaller company such as ours. We get to showcase 

our unique expertise on the biggest TV show in 

the region.” 

Contestants are judged using a mixture of jury 

votes, live audience votes using the in-theatre 

voting pods and through SMS voting. After 14 

gruelling weeks, only five contestants are left in the 

final show. All of them are guaranteed to win but 

whoever takes first place also goes home with five 

million Dirhams, courtesy of Sheikh Mohammed 

Bin Zayed Al Nahyan. 

But shhh... Sheikh Mohammed Bin Zayed Al 

Nahyan, is sitting in the front row and we’re about 

to find out this week’s results. The contestants 

are holding their breath - will Tyswer get another 

chance to impress the judges and the audience? 

CULTURE 

Unfortunately tonight is the end of the road for 

him. But he’s not disappointed. The Million’s Poet 

has given him the ultimate platform to reach 

thousands through his poetry and he’ll surely be 

back next year. But if you can’t wait until then, the 

next time you’re in Jordan, head to the Wadi Ram 

desert visitor centre where Tyswer works; you’re 

sure to find him writing verses. n 

Emilie Goldstein 

Freelance Journalist 

MAJLIS ISSUE 03 37

MACRO DATA 

MACRO DATA 

GCC remains an important Trade Partner 

EXPORTS TO THE SIX ARAB STATES OF 

THE GULF COOPERATION COUNCIL 

(GCC) DECLINED BY 22% IN 2009. 

EXPORTS TO GERMANY’S MOST 

IMPORTANT TRADE PARTNER IN THE GULF 

REGION, THE UNITED ARAB EMIRATES (UAE), 

DECREASED EVEN BY 25%. EXCEEDING THE 

19% DECLINE OF GERMANY’S WORLDWIDE 

EXPORTS, THE FINANCIAL CRISIS HAS 

AFFECTED TRADE FLOWS TO THE GULF MORE 

DRAMATICALLY. HOWEVER, A CLOSER LOOK 

AT THE REGION’S DEVELOPMENT WITHIN THE 

LAST DECADE PUTS LAST YEAR’S BUMP IN A 

DIFFERENT PERSPECTIVE. 

In the period 2002 to 2008, the GCC region’s 

economy has tripled in size. Hitting its peak in 

2008, the combined gross domestic product (GDP) 

grew at an impressive rate of 33.9% to €794 billion 

in that year. The financial crisis affected the Gulf 

economies as it affected economies worldwide. But 

the abating demand for oil and gas, accounting 

for approximately 73% of the GCC’s total export 

earnings, had less dramatic effects than one could 

have suspected. Despite the negative growth, 

2009’s combined GDP of the GCC States remained 

higher than 2007 and was more than twice as high 

as that of 2004. Moreover, the Gulf economies 

are expected to recover quickly. According to the 

British Economist Intelligence Unit (EIU), all GCC 

countries will increase their GDP in 2010. The Qatari 

economy sticks out, having a forecasted growth 

rate of 23.3%. Growth rates ranging between 3% 

and 4% are forecasted for the other Gulf States. 

Adding up to €740 billion, the combined GDP of 

the GCC-members will eventually come up to that 

of the boom year 2008. 

Solely evaluating based on the downturn of 

2008 to 2009 is as misleading for Gulf GDP as 

it is for German exports to the region. In 2008 

exports to the GCC grew by 23% and exports 

to the UAE by 40%, compared to export growth 

of 3% worldwide. What comes up must come 

down, but the decline in 2009 only made up the 

exceptional and perhaps excessive developments 

in 2008. Compared to 2007, exports to the GCC 

only decreased by 3%, while Germany’s worldwide 

exports declined by 16%. In spite of the financial 

problems Dubai is facing currently, exports to the 

UAE even grew by 5% in the same period. 

On the midterm, the world economy will 


depend on oil and gas. The Gulf has the largest 

proven oil reserves in the world. Hence, in order 

to secure energy supply, it will remain strategically 

important for all industrial countries lacking own 

resources. Apart from that, the GCC States are 

using their petrodollars to enhance infrastructure 

as well as the living standard of their citizens. Since 

they import large parts of the technology and 

consumer goods from abroad, there are excellent 

opportunities for Germany’s strong export industry. 

Following the US, China and Russia, the Gulf 

region has been the fourth largest overseas market 

for German industry and commerce in the past and 

is very likely to keep this relevance. 

German goods have an excellent reputation in 

the region. However, as Asian competitors are on 

the rise, Germany’s exports should not rest on its 

1000 

800 

600 

400 

200 

0 

GERMAN EXPORT TO UAE AND GCC 

CHANGES IN TWO YEAR PERIOD 

laurels. This is becoming even more relevant, as 

maintaining good trade relations with the GCC 

goes beyond direct commercial interests in the 

region. Sparkling Gulf metropolises such as Doha, 

Abu Dhabi or Dubai are cutting-edge and thus 

inspire other countries of the Greater Middle East, 

India and East Africa. Hence participating in trade 

fairs and establishing networks in the region is 

becoming more and more important. n 

COMBINED NOMINAL GDP OF THE GCC STATES 

2007 2009 Change 

UAE 5,832 6,106 +5% 

GCC 14,207 13,721 -3% 

WORLDWIDE 956,236 808,721 -16% 

Ragnar Weilandt 

Assistant Editor 



2003 2004 2005 2006 2007 2008 2009 

Source: Gulfbase 

Source: German Federal Statistical Office 

Source: German Federal Statistical Office

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MAJLIS ISSUE 03 39

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MAJLIS ISSUE 03 41

H.E. Christian Wulff & Dr. Peter Göpfrich 

Luncheon at Yas Island - 14/02/10 

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