The Internationalisation of PTT Telecom: A Cultural Perspective - Free

1CONTENTSPreface 7Glossary 8List of Figures 10List of tables 101 INTRODUCTION 11.1 The Death of Distance 11.2 Outlining the Field of Study 21.3 Research Questions 41.4 Research Design 71.5 Structuring the Study 112 INTERCULTURAL MANAGEMENT, ORGANISATIONALCULTURE AND GLOBALISATION 172.1 Introduction 172.2 Debate on Intercultural Management 182.2.1 Strategies for Cross-cultural Cooperation 202.2.2 Strategic Use of Ethnicity in Organisations 232.2.3 Human Beings Back in Cross-cultural Studies 262.3 Debate on Organisational Culture 282.3.1 Controversial Aspects of Organisational Culture 282.3.2 Anthropological Perspective on Organisational Culture 332.4 Debate on the Globalisation and Localisation of Industries 342.4.1 Globalisation of Trade and Services? 342.4.2 Four Phases in the Expansion of Internationalisation 392.4.3 Cultural Diversity in International Strategic Alliances 402.5 Model to Unravel Cultural Complexity in Organisations 433 METHODOLOGICAL REFLECTIONS 483.1 Introduction 48