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MERTHYR TYDFIL<br />
ORIENTATION AND<br />
IDENTITY STRATEGY<br />
THESDA ST<br />
DYNEVOR ST PENRY ST<br />
5<br />
16<br />
AVENUE DE CLINCHY<br />
R I V E R T A F F<br />
8<br />
13<br />
31<br />
CASTLE ST<br />
PONTMORLAIS RD<br />
2<br />
11<br />
4<br />
®<br />
placemarque<br />
BRINGING PEOPLE & PLACES TOGETHER<br />
35<br />
8<br />
12<br />
27<br />
32<br />
9<br />
29<br />
6<br />
28<br />
3<br />
JOHN ST<br />
STREETHIGH STREET<br />
34<br />
CHUR
1 INTRODUCTION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Background<br />
<strong>Merthyr</strong> <strong>Tydfil</strong>, as the epicentre of the County Borough, has a proud <strong>and</strong><br />
fascinating history with a growing role as a tourist destination.<br />
However a study by Urbed titled ‘The Big Heart of <strong>Merthyr</strong> <strong>Tydfil</strong>’ highlighted<br />
the lack of <strong>orientation</strong> material available to the users of the town <strong>and</strong> the<br />
general lack of <strong>identity</strong>.<br />
<strong>Merthyr</strong> <strong>Tydfil</strong> CBC appointed a team of consultants headed by Philip Cave<br />
Associates in order to address these issues.<br />
The Team<br />
Philip Cave Associates L<strong>and</strong>scape Architects / Urban<br />
Designers <strong>and</strong> Lead Consultants<br />
Placemarque Specialist Urban Identity/Wayfinding Consultancy<br />
Equation Lighting Consultants<br />
Scope<br />
The scope of the study was to create a Wayfinding/Identity Strategy <strong>and</strong><br />
Implementation Plan.<br />
This was a three stage process:<br />
Stage 1 Audit/Analysis- reviewing existing <strong>orientation</strong> material,<br />
briefing consultations<br />
Stage 2 Design specification – comprising concept design, further<br />
consultations. Design Development – final design proposals, consultation<br />
Stage 3 Construction Specification/Detailed Design – full performance<br />
specification with costing<br />
Consultations<br />
Stage 1 consultation was a briefing meeting with the Steering Group.<br />
Stage 2 involved two meetings with the Steering Group, one with the<br />
<strong>Town</strong> Centre Partnership, <strong>and</strong> one Public Meeting/Discussion evening.<br />
The proposals also went on public exhibition at a ‘roadshow’ <strong>and</strong> then<br />
in the Civic Centre
2 DESIGN THEMES<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Design Themes<br />
The design concept for the project<br />
was established through an<br />
underst<strong>and</strong>ing of the place.<br />
The design process involves<br />
exploring the nature of the place <strong>and</strong><br />
establishing what contributes to<br />
making it unique. In doing so certain<br />
features <strong>and</strong> experiences act as a<br />
source of inspiration. The rich<br />
industrial heritage <strong>and</strong> industrial<br />
machinery, the steep topography of<br />
the valleys, the earthy colouring of<br />
the surrounding l<strong>and</strong>scape are<br />
fundamental to the process.<br />
Specifically we have chosen to use<br />
the themes of green <strong>and</strong> mauve as<br />
the key colours. Illustrations to<br />
express the <strong>identity</strong> of the town are<br />
brought out with the Industrial<br />
Heritage of the Trevithik train, the<br />
Iron Bridge, the image of St <strong>Tydfil</strong>,<br />
along with architectural details <strong>and</strong><br />
features of the town.<br />
We set about analysing the town <strong>and</strong><br />
completing an audit comprising two<br />
elements. The first was an<br />
experiential audit, <strong>and</strong> the second<br />
was a physical audit of the signage<br />
<strong>and</strong> <strong>orientation</strong> material currently in<br />
the town.<br />
The following sheets show the<br />
results of the audits that were<br />
completed.
3 THE LOCATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Experiential audit<br />
Positive<br />
Colourful l<strong>and</strong>scape<br />
Interesting topography of hills <strong>and</strong><br />
valleys<br />
Variety of new <strong>and</strong> historic quality<br />
buildings<br />
Rich industrial heritage<br />
Good trail routes<br />
Busy High Street<br />
Negative<br />
No sense of welcome at<br />
key arrival points<br />
Low visitor spend<br />
Poor routes across town from arrival<br />
points to town centre <strong>and</strong> back<br />
Poor legibility of the town<br />
Trail interpretative information in<br />
need of updating.
4 AUDIT MAP<br />
MERTHYR TYDFIL ORIENTATION STRATEGY
5 WAYFINDING STRATEGY<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Wayfinding Strategy<br />
The wayfinding <strong>strategy</strong> was<br />
established along the following<br />
principles. The key arrival points<br />
are to be provided with arrival<br />
information boards which would<br />
include maps of the area with<br />
detailed visitor information of the<br />
key attractions of the town. As<br />
pedestrians move around the town,<br />
finger posts <strong>and</strong> direction panels<br />
are provided at places where<br />
decisions are needed as to which<br />
direction to take.<br />
The following sheet sets out the<br />
sites of each of the signs <strong>and</strong> the<br />
list of locations.
6 WAYFINDING STRATEGY<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
This sheet shows the locations of all the<br />
fingerposts. It also shows the locations of all the<br />
map <strong>and</strong> interpretation panels. The places signed<br />
from each post are shown on the next page.
7 LOCATIONS LISTED<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Item no. Item type Location Endpoints (English) Endpoints (Welsh)<br />
1 Fingerpost/Directional Board Brecon Road <strong>Town</strong> Centre Canol y dref<br />
Train Station Gorsaf Trên<br />
Bus Station Gorsaf Bws<br />
Cyfarthfa Castle <strong>and</strong> Park (15 mins walk) Castell Cyfarhfa<br />
2 Fingerpost/Directional Board High Street <strong>Town</strong> Centre Canol y dref<br />
Pontmorlais West Train Station Gorsaf Trên<br />
Bus Station Gorsaf Bws<br />
Cyfarthfa Castle <strong>and</strong> Park Castell Cyfarhfa<br />
3 Fingerpost/Directional Board Brecon Road <strong>Town</strong> Centre Canol y dref<br />
Pontmorlais West Civic Centre Y Ganolfan Ddinesig<br />
Law CourtsLlys Barn<br />
Cyfarthfa Castle <strong>and</strong> Park Castell Cyfarhfa<br />
4 Fingerpost/Directional Board Bethesda Street Bus Station Gorsaf Bws<br />
Avenue de Clichy Law CourtsLlys Barn<br />
Civic Centre Y Ganolfan Ddinesig<br />
<strong>Merthyr</strong> College Coleg <strong>Merthyr</strong><br />
Joseph Parry's Cottage (10 mins walk) Bwthyn Joseph Parry<br />
5 Fingerpost/Directional Board Aberdare Road <strong>Town</strong> Centre Canol y dref<br />
Tramroad Side Ynysfach Engine House Peiri<strong>and</strong>y Ynysfach<br />
6 Fingerpost/Directional Board Aberdare Road <strong>Town</strong> Centre Peiri<strong>and</strong>y Ynysfach<br />
Penry Street <strong>Merthyr</strong> College Coleg <strong>Merthyr</strong><br />
Ynysfach Engine House Peiri<strong>and</strong>y Ynysfach<br />
7 Fingerpost/Directional Board Penry Street Taff Trail Taith Taf<br />
Avenue de Clichy <strong>Town</strong> Centre Peiri<strong>and</strong>y Ynysfach<br />
Bus Station Gorsaf Bws<br />
Civic Centre Y Ganolfan Ddinesig<br />
Law CourtsLlys Barn<br />
Ynysfach Engine HousePeiri<strong>and</strong>y Ynysfach<br />
<strong>Merthyr</strong> College Coleg <strong>Merthyr</strong><br />
Tourist Information Centre Canolfan Croeso<br />
8 Fingerpost/Directional Board Castle Street High Street Stryd Fawr<br />
Bus Station<br />
Tourist Information Centre Canolfan Croeso<br />
Law CourtsLlys Barn<br />
Civic Centre Y Ganolfan Ddinesig<br />
Train Station Gorsaf Trên<br />
ToiletsTai Bach<br />
9 Fingerpost/Directional Board Castle Street High Street Stryd Fawr<br />
Glebel<strong>and</strong> Street Cyfarthfa Castle <strong>and</strong> Park (20 mins walk) Castell Cyfarhfa<br />
Train Station Gorsaf Trên<br />
Tourist Information Centre Canolfan Croeso<br />
ToiletsTai Bach<br />
10 Fingerpost/Directional Board Castle Street Train Station Gorsaf Trên<br />
High Street Bus Station Gorsaf Bws<br />
Law CourtsLlys Barn<br />
Civic Centre Y Ganolfan Ddinesig<br />
ToiletsTai Bach<br />
<strong>Merthyr</strong> College Coleg <strong>Merthyr</strong><br />
Tourist Information Centre Canolfan Croeso<br />
11 Fingerpost/Directional Board at Train Station High Street Stryd Fawr<br />
Bus Station Gorsaf Bws<br />
Civic Centre Ganolfan Ddinesig<br />
Law CourtsLlys Barn<br />
Market Square Marchnad<br />
12 Fingerpost/Directional Board High Street Post Office Swyddfa Post<br />
John Street Café Quarter Ardai Tai Coffi<br />
Bus Station Gorsaf Bws<br />
Train Station Gorsaf Trên<br />
ToiletsTai Bach<br />
13 Fingerpost/Directional Board John Street High Street Stryd Fawr<br />
Tramroad Side North Post Office Swyddfa Post<br />
14 Fingerpost/Directional Board High Street St <strong>Tydfil</strong>'s Shopping Centre Canolfan Siopa dan do<br />
Market Square <strong>Merthyr</strong> College Coleg <strong>Merthyr</strong><br />
Taff Trail Taith Taf<br />
Bus Station Gorsaf Bws<br />
Library Llyfrgell<br />
Health Centre Canolfan lechyd<br />
Café Quarter Ardai Tai Coffi<br />
Train Station Gorsaf Trên<br />
15 Fingerpost/Directional Board High Street Train Station Gorsaf Trên<br />
Swan Street Police Station Gorsaf Heddlu<br />
Health Centre Canolfan lechyd<br />
High Street Stryd Fawr<br />
Bus Station Gorsaf Bws<br />
ToiletsTai Bach<br />
16 Fingerpost/Directional Board Taff Trail Taff Trail Taith Taf<br />
River Walk High Street Stryd Fawr<br />
<strong>Merthyr</strong> College Coleg <strong>Merthyr</strong><br />
Train Station Gorsaf Trên<br />
Bus Station Gorsaf Bws<br />
St <strong>Tydfil</strong>'s Shopping Centre Canolfan Siopa dan do<br />
ToiletsTai Bach<br />
17 Fingerpost/Directional Board High Street High Street Stryd Fawr<br />
Court Street Train Station Gorsaf Trên<br />
Bus Station Gorsaf Bws<br />
Rhydycar Leisure Centre Canolfan Hamdden Rhydycar
8 FAMILY OF SIGNS<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Family of signs<br />
The signage system is made up of a<br />
number of different elements, which<br />
we have called family members.<br />
Each element or family member has<br />
been designed to complement the<br />
others to ensure a fully integrated<br />
system <strong>and</strong> one which then<br />
reinforces the sense of <strong>identity</strong><br />
established for the town<br />
The family includes the following:<br />
■ Finger post<br />
■ Direction panel<br />
■ Interpretation panel<br />
■ Map panel<br />
■ Trail plaque<br />
■ Street Name<br />
■ Building number plaque for the<br />
High Street<br />
■ Roundels for the top of<br />
Fingerposts <strong>and</strong> the<br />
interpretation panels.<br />
The following pages show the family<br />
members
9 RANGE OF SIGNAGE<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
View of roundel View of the direction panel in situ<br />
Fingerpost View of fingerpost in situ
10 RANGE OF SIGNAGE<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Interpretation Panel Detail of the Interpretation Panel<br />
Map panel View of the map in situ
11 RANGE OF SIGNAGE<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Detail of the roundel – St <strong>Tydfil</strong><br />
Detail of the roundel – Trevithick Train Detail of the roundel – River Taff<br />
Detail of the roundel – Lucy Thomas<br />
Fountain<br />
Detail of the roundel – Cultural Quarter
12 RANGE OF SIGNAGE<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Typical building numbers for High St<br />
Typical trail plaque<br />
Street names
13 GRAPHIC LAYOUT FOR INTERPRETATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
MERTHYR TYDFIL<br />
Toj fise rnvisd viesnv<br />
dsivhs ifvnam snfeiuhbv<br />
fd nvjn vieyf dkjfsdfdkf<br />
dfdks fdjf efns dvnuefu<br />
webkdfvn; xioh k djfi<br />
sernv isd vies nvds iv<br />
hsifvna msnfeiuhbv fdn<br />
vjn viey fe fn sdv nuef<br />
uw ebkdfvn; xioh k djf<br />
iser n visd vie snvd<br />
sivhsif vn amsnfeiuhbv<br />
fdn vjnv ie yfe fnsd vnue<br />
fu web kdfvn;xioh kdjf<br />
ise rnvi s dvi esn vdsi vhs<br />
ifvna ies nvd sivhs ifvn<br />
amsnfeiu hbv fd nvjnvi<br />
eyf efn sdv n ue fuw<br />
ebkdfvn;xioh kdjfisernv is<br />
dvie snvd si vh sifv nam<br />
snf eiuhbv fd nvj nvie<br />
yfefn sdvnuef uwe bk dfv<br />
nvj nvie yfefn sdvnuef<br />
uwe bknvj nvie yfefn<br />
sdvnuef uwe bk dfv<br />
sdvnuef uwe<br />
bknvjsdvnuef uwe bknvj<br />
rnvi s dvi esn.<br />
Ixioh v kdj fis e rnvisd<br />
vies nvds ivhsi fv na<br />
msnfei uhbv fd nvjn<br />
vieyfe fnsd vnuefuwebk<br />
dfv n ;xioh kd jfisern vis<br />
dvie snvd ef ns dvnu<br />
efuw ebkd fvn;xi fd nv<br />
jnv ieyf efns dvn uefu<br />
web k dfv n;xioh kdjfi<br />
sern visd vies nvd sivh<br />
sifv na ms nfei uhbv fd<br />
nv jnvi eyfe fnsd vnu ef<br />
uw ebk dfv n;xioh kdjfi<br />
er nvis dv ies nvd sivhs<br />
Toj fise rnvisd viesnv<br />
dsivhs ifvnam snfeiuhbv<br />
fd nvjn vieyf dkjfsdfdkf<br />
dfdks fdjf efns dvnuefu<br />
webkdfvn; xioh k djfi<br />
sernv isd vies nvds iv<br />
hsifvna msnfeiuhbv fdn<br />
vjn viey fe fn sdv nuef<br />
uw ebkdfvn; xioh k djf<br />
iser n visd vie snvd<br />
sivhsif vn amsnfeiuhbv<br />
fdn vjnv ie yfe fnsd vnue<br />
fu web kdfvn;xioh kdjf<br />
ise rnvi s dvi esn vdsi vhs<br />
ifvna ies nvd sivhs ifvn<br />
amsnfeiu hbv fd nvjnvi<br />
eyf efn sdv n ue fuw<br />
ebkdfvn;xioh kdjfisernv is<br />
dvie snvd si vh sifv nam<br />
snf eiuhbv fd nvj nvie<br />
yfefn sdvnuef uwe bk dfv<br />
nvj nvie yfefn sdvnuef<br />
uwe bknvj nvie yfefn<br />
sdvnuef uwe bk dfv<br />
sdvnuef uwe<br />
bknvjsdvnuef uwe bknvj<br />
rnvi s dvi esn.<br />
The layout of the interpretation<br />
panels is dependant on content,<br />
however there are specific graphic<br />
elements <strong>and</strong> features which remain<br />
common:<br />
■ Heading size <strong>and</strong> <strong>orientation</strong><br />
■ White text<br />
■ black illustrations on dark green<br />
or mid green background<br />
■ 2 column text grid<br />
■ 40pt minimum text size for legibility<br />
Type Specification - Heading<br />
Font 200pt Albertus Regular<br />
Typesetting Upper case ranged right<br />
Letterspacing + 3 (Quark Xpress)<br />
Colour White type on PMS 561 base<br />
Type Specification - Text<br />
Font 40pt Albertus Regular set in 2 column grid<br />
Typesetting Upper case ranged right / 5pt leading<br />
Letterspacing + 3 (Quark Xpress)<br />
Colour White type on PMS 561 base<br />
PMS 561 PMS 5525<br />
White Black
14 FINGERPOST<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
FINGERPOST SCALE 1:20 @ A4
15 PANELS AND PALQUES<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
DIRECTIONAL PANEL 1:20 @ A4 ROUNDELS, TRAIL PLAQUE, BUILDING NUMBER<br />
1:20 @ A4<br />
ROAD SIGN 1:20 @ A4
16 MAP AND INTERPRETATION PANEL<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
INTERPRETATION OR MAP PANEL 1:20 @ A4
17 MAPPING<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Maps<br />
Maps have been designed for<br />
<strong>Merthyr</strong> <strong>Tydfil</strong> to cover both the town<br />
<strong>and</strong> the related area.<br />
It is the intention to have the town<br />
map on the arrival information<br />
panels <strong>and</strong> to then have a h<strong>and</strong> held<br />
paper map for the Tourist <strong>and</strong> visitor<br />
information centre to give out to<br />
visitors.<br />
The intention has been to keep the<br />
map as simple as possible <strong>and</strong> to<br />
use keys to help users find the<br />
desired location.<br />
The following pages show the town<br />
map <strong>and</strong> key, <strong>and</strong> the wider district<br />
map.
18 TOWN MAP<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
15<br />
A421 BETHESDA ST<br />
22<br />
21<br />
YNYSFACH ROAD DYNEVOR ST PENRY ST<br />
5<br />
Taff Trail<br />
<strong>Tydfil</strong> Trail<br />
16<br />
AVENUE DE CLINCHY<br />
R I V E R T A F F<br />
1 Train Station<br />
Gorsaf Trên<br />
2 Bus Station<br />
Gorsaf bws<br />
3 Post Office<br />
Swyddfa Post<br />
4 Job Centre<br />
Canolfan Gwaith<br />
5 <strong>Merthyr</strong> College<br />
Coleg <strong>Merthyr</strong><br />
6 Welsh Centre<br />
Y Ganolfan Gymraeg<br />
7 Rhdycar Leisure Centre Canolfan Hamdden Rhydycar<br />
8 Civic Centre<br />
Y Ganolfan Ddinesig<br />
9 Library<br />
Llyfrgell<br />
10 Police Station<br />
Gorsaf Heddlu<br />
11 St <strong>Tydfil</strong>s Shoppimg Centre St <strong>Tydfil</strong>s Shoppimg Centre<br />
12 Street Market<br />
Marchnad<br />
13 Law Courts<br />
Llys Barn<br />
14 <strong>Merthyr</strong> Football Club Clwb Pêl-Droed <strong>Merthyr</strong><br />
15 <strong>Merthyr</strong> Rugby Club Clwb Rygbi <strong>Merthyr</strong><br />
16 Riverside Court<br />
Tai Bach<br />
17 Health Centre<br />
Health Centre<br />
18 Cyfarthfa Castle & Park Castell Cyfarhfa<br />
19 Lucy Thomas Fountain Ffownten Lucy Thomas<br />
20 Trevithick Monument Trevithick Monument<br />
21 Joseph Parry's Cottage Bwthyn Joseph Parry<br />
22 Ynysfach Engine House Ynysfach Engine House<br />
23 Memorial<br />
Cofgolofn rhyfel<br />
24 Former Jewish Synagogue Former Jewish Synagogue<br />
25 Unitarian Chapel<br />
Unitarian Chapel<br />
26 St <strong>Tydfil</strong>'s Church<br />
Eglwys y Santes Tudful<br />
27 St Mary's RC Church Eglwys y Santes Fair<br />
28 Hope Chapel<br />
Eglwys<br />
29 St David's Church<br />
Eglwys Dewi Sant<br />
30 High St Chapel<br />
High St Chapel<br />
31 Salvation Army<br />
Byddin yr Iachawdwriaeth<br />
32 Zoar Chapel<br />
Zoar Chapel<br />
33 Tregenna Hotel<br />
Tregenna Hotel<br />
34 Imperial Hotel<br />
Imperial Hotel<br />
35 Castle Hotel<br />
Castle Hotel<br />
36 Chaplins Hotel<br />
Chaplins<br />
37 Maesy Coed Guest House Maesy Coed Guest House<br />
38 Penlan Bed & Breakfast Penlan Bed & Breakfast<br />
37 Thomas <strong>Town</strong> Park Thomas <strong>Town</strong> Park<br />
8<br />
AVENUE DE CLINCHY<br />
18<br />
13<br />
PONTMORLAIS RD<br />
17<br />
31<br />
CASTLE ST<br />
2<br />
11<br />
4<br />
10<br />
35<br />
8<br />
12<br />
30<br />
27<br />
33<br />
37<br />
26<br />
32<br />
29<br />
36<br />
14 20<br />
9<br />
7<br />
6<br />
28<br />
3<br />
JOHN ST<br />
HIGH STREETHIGH STREET<br />
19<br />
1<br />
23<br />
34<br />
PENDARREN RD<br />
CHURCH ST<br />
25<br />
LOWER THOMAS ST<br />
24<br />
38<br />
BRYNTIRION RD<br />
39
19 WIDER AREA MAP<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
A4061<br />
A4061<br />
A40<br />
A4215<br />
A4059<br />
A470<br />
A470<br />
Garwnant<br />
Visitor Centre<br />
A465<br />
Aberdare<br />
A4233<br />
TREORCH<br />
A4059B4275<br />
A4058<br />
Cyfarthfa<br />
Ironworks<br />
Joseph Parry’s<br />
Cottage<br />
Mountain Ash<br />
Ferndale<br />
BRECON<br />
(Aberhondu)<br />
Cyfarthfa<br />
Castle<br />
Taff Trail<br />
River Taff<br />
A470<br />
A470<br />
A40<br />
B4558<br />
Monmouth <strong>and</strong><br />
Brecon Canal<br />
Dolygaer Outdoor<br />
Education Centre<br />
Abercynon<br />
Cardiff<br />
Brecon Mountain<br />
Railway<br />
A4254<br />
A4257<br />
A472<br />
A465<br />
A469<br />
A4255<br />
River Usk<br />
B4256<br />
MERTHYR TYDFIL<br />
Trevithick<br />
Tunnel<br />
><br />
Tredegar<br />
A4048<br />
Welsh Indoor<br />
Climbing Centre<br />
Ystrad Mynach<br />
A469<br />
A4049<br />
B4560<br />
Ebbw<br />
Vale<br />
Blackwood<br />
A4046<br />
A40<br />
B4558<br />
B4486<br />
A4048<br />
A4046<br />
A479
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20<br />
21<br />
22<br />
Taff Trail<br />
Train Station<br />
Bus Station<br />
Post Office<br />
Job Centre<br />
<strong>Merthyr</strong> College<br />
Welsh Centre<br />
Rhdycar Leisure Centre<br />
Civic Centre<br />
Library<br />
Police Station<br />
St <strong>Tydfil</strong>s Shoppimg Centre<br />
Street Market<br />
Law Courts<br />
<strong>Merthyr</strong> Football Club<br />
<strong>Merthyr</strong> Rugby Club<br />
Riverside Court<br />
Health Centre<br />
Cyfarthfa Castle & Park<br />
Lucy Thomas Fountain<br />
Trevithick Monument<br />
Joseph Parry's Cottage<br />
Ynysfach Engine House<br />
<strong>Tydfil</strong> Trail<br />
15<br />
Gorsaf Trên<br />
Gorsaf bws<br />
Swyddfa Post<br />
Canolfan Gwaith<br />
Coleg <strong>Merthyr</strong><br />
Y Ganolfan Gymraeg<br />
Canolfan Hamdden Rhydycar<br />
Y Ganolfan Ddinesig<br />
Llyfrgell<br />
Gorsaf Heddlu<br />
St <strong>Tydfil</strong>s Shoppimg Centre<br />
Marchnad<br />
Llys Barn<br />
Clwb Pêl-Droed <strong>Merthyr</strong><br />
Clwb Rygbi <strong>Merthyr</strong><br />
Tai Bach<br />
Health Centre<br />
Castell Cyfarhfa<br />
Ffownten Lucy Thomas<br />
Trevithick Monument<br />
Bwthyn Joseph Parry<br />
Ynysfach Engine House<br />
A421 BETHESDA ST<br />
22<br />
21<br />
YNYSFACH ROAD DYNEVOR ST PENRY ST<br />
23<br />
24<br />
25<br />
26<br />
27<br />
28<br />
29<br />
30<br />
31<br />
32<br />
5<br />
Taff Trail<br />
<strong>Tydfil</strong> Trail<br />
16<br />
AVENUE DE CLINCHY<br />
R I V E R T A F F<br />
Memorial<br />
Former Jewish Synagogue<br />
Unitarian Chapel<br />
St <strong>Tydfil</strong>'s Church<br />
St Mary's RC Church<br />
Hope Chapel<br />
St David's Church<br />
High St Chapel<br />
Salvation Army<br />
Zoar Chapel<br />
8<br />
AVENUE DE CLINCHY<br />
18<br />
13<br />
PONTMORLAIS RD<br />
17<br />
31<br />
CASTLE ST<br />
2<br />
11<br />
4<br />
10<br />
Cofgolofn rhyfel<br />
Former Jewish Synagogue<br />
Unitarian Chapel<br />
Eglwys y Santes Tudful<br />
Eglwys y Santes Fair<br />
Eglwys<br />
Eglwys Dewi Sant<br />
High St Chapel<br />
Byddin yr Iachawdwriaeth<br />
Zoar Chapel<br />
MERTHYR TYDFIL TOWN MAP<br />
35<br />
8<br />
12<br />
30<br />
27<br />
33<br />
37<br />
26<br />
32<br />
29<br />
36<br />
14 20<br />
9<br />
7<br />
6<br />
28<br />
3<br />
JOHN ST<br />
HIGH STREETHIGH STREET<br />
33<br />
34<br />
35<br />
36<br />
37<br />
38<br />
37<br />
19<br />
1<br />
23<br />
34<br />
PENDARREN RD<br />
CHURCH ST<br />
25<br />
LOWER THOMAS ST<br />
24<br />
38<br />
BRYNTIRION RD<br />
39<br />
Tregenna Hotel<br />
Tregenna Hotel<br />
Imperial Hotel<br />
Imperial Hotel<br />
Castle Hotel<br />
Castle Hotel<br />
Chaplins Hotel<br />
Chaplins<br />
Maesy Coed Guest House Maesy Coed Guest House<br />
Penlan Bed & Breakfast Penlan Bed & Breakfast<br />
Thomas <strong>Town</strong> Park Thomas <strong>Town</strong> Park
A4061<br />
A4061<br />
A40<br />
A4215<br />
A4059<br />
A470<br />
A470<br />
Garwnant<br />
Visitor Centre<br />
A465<br />
Aberdare<br />
A4233<br />
TREORCH<br />
A4059B4275<br />
A4058<br />
Cyfarthfa<br />
Ironworks<br />
Joseph Parry’s<br />
Cottage<br />
Mountain Ash<br />
Ferndale<br />
BRECON<br />
(Aberhondu)<br />
Cyfarthfa<br />
Castle<br />
Taff Trail<br />
River Taff<br />
A470<br />
Abercynon<br />
A470<br />
A40<br />
B4558<br />
Monmouth <strong>and</strong><br />
Brecon Canal<br />
Dolygaer Outdoor<br />
Education Centre<br />
Cardiff<br />
Brecon Mountain<br />
Railway<br />
A4254<br />
A4257<br />
A472<br />
A465<br />
A469<br />
A4255<br />
River Usk<br />
B4256<br />
MERTHYR TYDFIL<br />
Trevithick<br />
Tunnel<br />
><br />
MERTHYR TYDFIL AREA MAP<br />
Tredegar<br />
A4048<br />
Welsh Indoor<br />
Climbing Centre<br />
Ystrad Mynach<br />
A469<br />
A4049<br />
B4560<br />
Ebbw<br />
Vale<br />
Blackwood<br />
A4046<br />
A40<br />
B4558<br />
B4486<br />
A4048<br />
A4046<br />
A479
22 INTERPRETATION AND IDENTITY<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Interpretation <strong>and</strong> <strong>identity</strong><br />
The signage system has been<br />
designed to express the <strong>identity</strong> of<br />
the town, by reflecting some of its<br />
unique characteristics. This will<br />
enable the town to reinforce the<br />
message to visitors through a<br />
number of different means.<br />
The typeface that has been chosen is<br />
albertus <strong>and</strong> when used on the<br />
Roundels is always used in capitals.<br />
The same typeface is also used in<br />
upper <strong>and</strong> lower case for location<br />
names on the finger posts, direction<br />
signs <strong>and</strong> road names.<br />
The interpretation of the town is<br />
intended to reinforce the town trails<br />
already in existence. Buildings <strong>and</strong><br />
places of interest will be marked<br />
with new plaques, <strong>and</strong> there are<br />
four interpretation panels located<br />
in the town.<br />
The interpretation panels have been<br />
located centrally within the theme<br />
or area that they are representing.<br />
They are:<br />
Lucy Thomas Fountain/Café quarter<br />
Castle Street/River Taff<br />
Trevithik Train/Tram Road<br />
Cultural Quarter<br />
These images have been designed<br />
by Illustrator Andrew Davidson,<br />
along with a design for the main<br />
finger posts as a re-interpretation of<br />
St <strong>Tydfil</strong> who was supposedly<br />
martyred in the area, <strong>and</strong> after who<br />
the town takes its name.<br />
The following pages show the detail<br />
of the design of these roundels, <strong>and</strong><br />
detail of the typeface usage, <strong>and</strong> the<br />
graphic layout for interpretation<br />
panels.
23 IDENTITY GUIDES<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
1.Colour<br />
A palette of 7 colours is used throughout the <strong>Merthyr</strong> <strong>Tydfil</strong> <strong>identity</strong> for signage<br />
<strong>and</strong> mapping.<br />
PMS 561 PMS 5525<br />
PMS 2925 PMS 186<br />
PMS 5285 White Black<br />
2.Typeface<br />
The primary Typeface is Albertus Regular.<br />
For mapping <strong>and</strong> situations where a small typesize is required, DIN regular can be used.<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
()&-123456789<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
()&-123456789
24 IDENTITY GUIDES<br />
70<br />
30<br />
70<br />
30<br />
70<br />
30<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
30<br />
Cyfarthfa Castle<br />
Finger Post<br />
Type Specification<br />
Font 170pt Albertus Regular<br />
Typesetting Upper <strong>and</strong> lower case range left<br />
Letterspacing + 3 (Quark Xpress)<br />
Colour White type on black base<br />
Road Name Sign<br />
Type Specification<br />
Font 160pt Albertus Regular<br />
Typesetting Upper case centred<br />
Letterspacing + 3 (Quark Xpress)<br />
Colour White type on black base<br />
820<br />
850<br />
POST OFFICE<br />
LÔN POST OFFICE
25 IDENTITY GUIDES<br />
80<br />
40<br />
65<br />
35<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
30 710<br />
CASTLE STREET<br />
Cyfarthfa Castle<br />
Castell Cyfarthfa<br />
Civic Centre<br />
Canolfan Dinesig<br />
Unitarian Chapel<br />
Capel Undodaidd<br />
Wall Directional Sign<br />
Font 135pt Albertus Regular upper case<br />
<strong>and</strong> 140pt Albertus regular upper <strong>and</strong> lower case<br />
Typesetting Upper case <strong>and</strong> upper <strong>and</strong> lower case ranged left<br />
Letterspacing + 3 (Quark Xpress)<br />
Colour White type on black base<br />
Arrow<br />
25mm x 52 mm arrow, centrally positioned under roundel.<br />
84Ø<br />
ROUNDEL<br />
52<br />
26
26 IDENTITY GUIDES<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Roundel<br />
Font 52pt Albertus Regular<br />
M E R T H Y R T Y D F I L<br />
M E R T H Y R T U D F U L<br />
Typesetting Upper case centred in 25mm b<strong>and</strong><br />
Letterspacing + 40 (Quark Xpress)<br />
Colour White type on black base<br />
JOSEPH PARRY'S<br />
COTTAGE<br />
General information relating to the<br />
site to appear here. General information<br />
relating to the site to appear here<br />
JOSEPH PARRY'S<br />
COTTAGE<br />
General information relating to the<br />
site to appear here. General<br />
information relating to the<br />
site to appear here
27 LIGHTING STRATEGY<br />
MERTHYR TYDFIL<br />
LIGHTING STRATEGY
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
THE USE OF SOLAR ENERGY TO POWER FEATURE LIGHTING.<br />
The feasibility of using solar power generation to supply a feature lighting<br />
installation breaks down into the following issues:<br />
a) the load to be supplied <strong>and</strong> the generating capacity required to supply it.<br />
b) the capital installation cost.<br />
c) the storage <strong>and</strong> distribution of the generated power.<br />
Typically, a 3 – 4 storey façade with five vertical divisions within an urban<br />
environment will utilise approximately 700W. This is based on high efficacy ceramic<br />
metal halide discharge lamps, with ten 70W lamps employed, five at ground level<br />
<strong>and</strong> five on the upper levels. Whilst the load may vary through the use of 35W<br />
ceramic metal halide discharge lamps or 35W fluorescent tubes depending upon the<br />
design we believe that 700W represents a realistic design load for a medium sized<br />
building in <strong>Merthyr</strong> <strong>Tydfil</strong>. Whilst LED light sources with low power requirements are<br />
developing rapidly, they do not yet offer sufficient light output to be an alternative for<br />
feature lighting facades.<br />
Assuming the feature lighting is used between the hours of dusk <strong>and</strong> midnight then<br />
the annual use is approx. 2000hrs, with an annual consumption of 1400 kWh. In<br />
order to generate this power a 2kW Peak Solar system will be required1, which<br />
comprises 16 m2 of panels.<br />
The cost of such an installation will be approximately £14,000; although government<br />
grant aid of up to 50% may be available provided an accredited installer is used. This<br />
compares to an annual running cost of approx. £210 for a 700W load at current<br />
electricity prices supplied from the National Grid.<br />
The solar power system described above is designed to export the power it<br />
generates to the National Grid <strong>and</strong> to import power during the hours of darkness for<br />
the feature lighting. The solar power system is sized to ensure that there is no nett<br />
power requirement from the National Grid, with only maintenance as an annual<br />
cost.<br />
The alternative approach of creating a ‘st<strong>and</strong> alone’ system utilising batteries for<br />
storage of the generated power is not currently practical or efficient. The maximum<br />
dem<strong>and</strong> on the system is during the winter when generation is at its lowest. Given<br />
the power losses in batteries a significantly higher generating capacity would be<br />
required <strong>and</strong> the overall capital costs would be prohibitive.<br />
A more promising application may lie with the use of solar panels to power signage<br />
elements. In this instance, the use of LED strips to edge light plastic panels such as<br />
emergency signage is becoming well established. The LED strips typically require 4<br />
– 8W per metre. Equally, the use of integrated solar panels to power small outdoor<br />
marker lights is becoming common. We have not tested such units ourselves,<br />
however, we note that the National Library of Wales in Aberystwyth has had some of<br />
these units on trial <strong>and</strong> they may be able to provide data with regard to their use.<br />
Notes:<br />
1. Details of solar power system provided by Beco Solar, www.becosolar.com.
29 DRAFT COSTS<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Draft Specification for signage procurement<br />
The following pages set out a draft of a performance<br />
specification that can be used to procure the signage.<br />
Outline costs for signage are as follows:<br />
Manufacturers development<br />
Prototyping/ shop drawings: £7500<br />
Finger posts: £2285 each<br />
Assuming 10 no.<br />
Silkscreen lettering on fingers<br />
Up to 5 fingers per post<br />
Finger posts:<br />
Assuming 10 no<br />
Engraved lettering on fingers: £2930 each<br />
Up to 5 fingers per post<br />
Directional wall mounted signs:<br />
Assuming 10 no.<br />
Silkscreen lettering £1415 each<br />
Up to 7 slats per sign<br />
Directional wall mounted signs:<br />
Assuming 10 no.<br />
Engraved lettering on slats<br />
Up to 7 slats per sign £2265 each<br />
Maps<br />
Assuming 10 no.<br />
Vitreous Enamel £2380 each<br />
Interpretation panels<br />
Assuming 4 no.<br />
Vitreous Enamel £2380 each<br />
Street signs<br />
Vitreous enamel £395 each
30 DRAFT PERFORMANCE SPECIFICATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Draft Performance Specification<br />
Visitor <strong>and</strong> Orientation Signage for:<br />
<strong>Merthyr</strong> <strong>Tydfil</strong><br />
Introduction<br />
This document is for the procurement of a new<br />
bespoke pedestrian signage system for <strong>Merthyr</strong><br />
<strong>Tydfil</strong> <strong>and</strong> is to be read in conjunction with the<br />
drawing setting out sizes <strong>and</strong> outline details for the<br />
signage family:<br />
The Signage System<br />
The attached drawing shows the complete different<br />
family members used for each situation.<br />
The family members are as follows:<br />
■ Finger Post<br />
■ Interpretation panel<br />
■ Arrival map panel<br />
■ Historic Plaque<br />
■ Street Nameplate<br />
■ Building number plaque<br />
The Design Concept<br />
The key concept has been to produce a simple <strong>and</strong><br />
legible design.<br />
The design philosophy has been to develop a<br />
system, which reinforces a consistent <strong>identity</strong><br />
throughout the town.
31 DRAFT PERFORMANCE SPECIFICATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Design Description.<br />
The structures will be powder coated steel poles<br />
100mm diameter, map panels <strong>and</strong> interpretation<br />
panels will be vitreous enamel.<br />
Finger Post:<br />
The signage finger post will be a black polyester<br />
powder coated steel circular pole 100mm<br />
diameter, at the top of which fingers are firmly<br />
fixed.<br />
Directional fingers<br />
Fingers are powder-coated aluminium with<br />
silkscreen or engraved lettering/graphics. It is<br />
envisaged that fingers can be set out to point in<br />
four different directions depending on the location<br />
of the post. It is important that the area where the<br />
slats are attached to the post remains a consistent<br />
diameter with the rest of the post below <strong>and</strong> above.<br />
Similarly, the there must be a simple, seamless<br />
connection between the finger <strong>and</strong> support collar. If<br />
applicable consideration should be given to<br />
binding/connecting fingers together if more than<br />
one finger slat are orientated together. Finger slats<br />
should also be able to withst<strong>and</strong> wind movement<br />
<strong>and</strong> be v<strong>and</strong>al <strong>and</strong> graffiti resistant.<br />
There shall be no more than 5 finger slats in any<br />
direction.<br />
Base cover plate<br />
The base of the finger post is to have a simple cover<br />
plate or foot at pavement level. This must match<br />
the rest of the finger post <strong>and</strong> be highly durable.<br />
The column is to have a buried root fixing of a<br />
suitable depth to ensure stability appropriate for the<br />
usage.<br />
Interpretation panel/ map panel<br />
This must be freest<strong>and</strong>ing.<br />
The panel is to be vitreous enamel trays, possibly<br />
formed in sections, <strong>and</strong> must be durable <strong>and</strong> highly<br />
v<strong>and</strong>al resistant. It must be capable of secure fixing<br />
back to the panel frame. The panels will be double<br />
sided.<br />
The post support will have a lit top with a solar cell<br />
on the top surface.<br />
The support leg will be black powder coated to<br />
match the main support pole.
32 DRAFT PERFORMANCE SPECIFICATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
Street Name Plate<br />
Street nameplates will be sized depending on the<br />
length of the street name. They will be vitreous<br />
enamel, colouring to match the finger posts.<br />
Historic Building plaque<br />
These plaques will be vitreous enamel, colouring to<br />
match<br />
Building number plaque<br />
These plaques will be vitreous enamel, colouring to<br />
match<br />
Typeface:<br />
The typeface which has been selected is Albertus<br />
Artwork:<br />
Text guide information, including setting out is<br />
provided. Map artwork is provided in illustrator<br />
format. Setting out guidance for the panels is also<br />
provided. It is currently assumed that the<br />
manufacturers will be preparing any colour<br />
separation work for printing <strong>and</strong> firing map <strong>and</strong> text<br />
information. Final artwork <strong>and</strong> text to be signed off<br />
by the client team prior to manufacture.<br />
Technical Design Issues:<br />
The successful contractor will be expected to work<br />
closely with the client team to develop, the agreed<br />
concept to produce cost effective, innovative<br />
solutions to key technical aspects of the system.<br />
The contractor will be expected to bring to the<br />
project his/her technical expertise on materials <strong>and</strong><br />
finishes, printing techniques, use of ready made<br />
components, manufacture <strong>and</strong> installation.<br />
Knowledge of current best practice will be<br />
essential.<br />
Prototyping will be used to establish the<br />
manufacturers ability to address the technical<br />
issues involved with the materials chosen.<br />
The contractor will be expected to produce<br />
scaled detailed drawings for approval <strong>and</strong> all<br />
production information including those needed for<br />
implementation. Drawings should preferably be in<br />
AutoCAD 2000 or below format <strong>and</strong> included in the<br />
'User Guide' (see below). All information will need<br />
to be approved by the client team at <strong>Merthyr</strong> <strong>Tydfil</strong><br />
County Borough Council.
33 DRAFT PERFORMANCE SPECIFICATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
The procurement process<br />
Companies tendering for the work are<br />
asked to provide the following services:<br />
1. Developing the detailed specification of the<br />
signage system by working with the client to agree<br />
specific materials, connection details <strong>and</strong> produce<br />
a full size prototype, insitu for approval <strong>and</strong> site<br />
testing. At the end of this stage locations <strong>and</strong><br />
number of signs, <strong>and</strong> phases will be agreed.<br />
2. Production of the signage system<br />
3. Installation of the new signage <strong>and</strong> all making<br />
good<br />
4. Production of a 'Users Manual' of components of<br />
the signage system to be held by the client so that<br />
future items may be ordered <strong>and</strong> manufactured as<br />
required.<br />
5. Maintenance contract<br />
Criteria for selection<br />
The criteria for selection is based on the following<br />
issues<br />
■ Previous high quality work of a similar nature<br />
■ Commitment to innovation <strong>and</strong> new techniques.<br />
■ Flexibility of approach <strong>and</strong> experience of working<br />
as part of a team<br />
■ Price<br />
■ Ability to achieve deadlines<br />
■ Knowledge of current best practice<br />
The council does not agree to accept the lowest or<br />
any tender
34 DRAFT PERFORMANCE SPECIFICATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
The signage system must conform to all relevant<br />
codes of practice, British St<strong>and</strong>ards <strong>and</strong> signage<br />
regulations issued by the DETR, along with all<br />
relevant disability access criteria.<br />
The copyright of the signage system <strong>and</strong> its<br />
creative <strong>and</strong> intellectual content is the property of<br />
<strong>Merthyr</strong> <strong>Tydfil</strong> County Borough Council. It has been<br />
designed specifically for the town <strong>and</strong> it is not to be<br />
reproduced by others elsewhere unless a specific<br />
license is granted.
35 DRAFT PERFORMANCE SPECIFICATION<br />
MERTHYR TYDFIL ORIENTATION STRATEGY<br />
The procurement process<br />
Companies tendering for the work are asked to provide the following services:<br />
1 Developing the detailed specification of the signage system by working with the client to agree<br />
specific materials, connection details <strong>and</strong> produce a full size prototype, insitu for approval <strong>and</strong> site testing.<br />
At the end of this stage locations <strong>and</strong> number of signs, <strong>and</strong> phases will be agreed.<br />
2 Production of the signage system<br />
3 Installation of the new signage <strong>and</strong> all making good<br />
4 Production of a 'Users Manual' of components of the signage system to be held by the client so<br />
that future items may be ordered <strong>and</strong> manufactured as required.<br />
5 Maintenance contract<br />
Criteria for selection<br />
The criteria for selection is based on the following issues<br />
o Previous high quality work of a similar nature<br />
o Commitment to innovation <strong>and</strong> new techniques.<br />
o Flexibility of approach <strong>and</strong> experience of working as part of a team<br />
o Price<br />
o Ability to achieve deadlines<br />
o Knowledge of current best practice<br />
The council does not agree to accept the lowest or any tender
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