merthyr tydfil orientation and identity strategy - Merthyr Tydfil Town ...

1 INTRODUCTION
MERTHYR TYDFIL ORIENTATION STRATEGY
Background
Merthyr Tydfil, as the epicentre of the County Borough, has a proud and
fascinating history with a growing role as a tourist destination.
However a study by Urbed titled ‘The Big Heart of Merthyr Tydfil’ highlighted
the lack of orientation material available to the users of the town and the
general lack of identity.
Merthyr Tydfil CBC appointed a team of consultants headed by Philip Cave
Associates in order to address these issues.
The Team
Philip Cave Associates Landscape Architects / Urban
Designers and Lead Consultants
Placemarque Specialist Urban Identity/Wayfinding Consultancy
Equation Lighting Consultants
Scope
The scope of the study was to create a Wayfinding/Identity Strategy and
Implementation Plan.
This was a three stage process:
Stage 1 Audit/Analysis- reviewing existing orientation material,
briefing consultations
Stage 2 Design specification – comprising concept design, further
consultations. Design Development – final design proposals, consultation
Stage 3 Construction Specification/Detailed Design – full performance
specification with costing
Consultations
Stage 1 consultation was a briefing meeting with the Steering Group.
Stage 2 involved two meetings with the Steering Group, one with the
Town Centre Partnership, and one Public Meeting/Discussion evening.
The proposals also went on public exhibition at a ‘roadshow’ and then
in the Civic Centre