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Water Stewardship and Replenish Report - Psddev.com

Water Stewardship and Replenish Report - Psddev.com

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Partnering with The nature Conservancy for Freshwater Conservation<br />

Since 2008, Coca-Cola has partnered with The Nature Conservancy<br />

to support the Community <strong>Water</strong> Partnership program <strong>and</strong> help<br />

build solutions to some of the world’s most pressing water<br />

challenges facing <strong>com</strong>munities <strong>and</strong> nature. The Conservancy brings<br />

expertise in freshwater conservation science <strong>and</strong> an in-depth<br />

underst<strong>and</strong>ing of the inter-relationships between healthy ecosystems<br />

<strong>and</strong> the <strong>com</strong>munities they sustain, while Coca-Cola provides<br />

global leadership in implementing sustainable water practices in<br />

watersheds throughout the world. The partnership also helps us<br />

exp<strong>and</strong> our thinking beyond traditional water management to<br />

embrace emerging approaches that keep us reaching for even more<br />

ambitious watershed protection solutions <strong>and</strong> lead to new policies<br />

that sharpen our own water stewardship practices.<br />

On the ground, multifaceted CWP projects ongoing in North<br />

America involve Conservancy team members installing stormwater<br />

infiltration systems, providing rain barrels to conserve water <strong>and</strong><br />

better control runoff, working with farmers to promote agricultural<br />

best practices, advancing sustainable prairie management, <strong>and</strong><br />

supporting many other activities. The Nature Conservancy also<br />

has been quantifying the benefits of watershed protection <strong>and</strong><br />

restoration actions that restore <strong>and</strong> sustain adequate water<br />

supplies for the full range of beneficial uses, <strong>and</strong> supporting our<br />

water footprinting work with three pilot studies.<br />

Through this collaboration, both organizations can leverage<br />

individual strengths to collectively address water challenges that<br />

advance the underst<strong>and</strong>ing <strong>and</strong> application of freshwater science<br />

<strong>and</strong> watershed management at a scale no single entity can achieve<br />

alone. For more information, please visit nature.org.<br />

“Coca-Cola is at the forefront in the effort to catalyze a movement toward<br />

sustainable use of water resources by testing <strong>and</strong> demonstrating solutions that<br />

can be leveraged by others. Essential to this progress has been the Company’s<br />

<strong>com</strong>mitment to transparency in freely sharing its data, tools, <strong>and</strong> lessons<br />

learned with the global water <strong>com</strong>munity.”<br />

~ Brian Richter<br />

Director of Global Freshwater Strategies, The Nature Conservancy<br />

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