Bumper show issue - Gift Focus magazine

hotAll the latest frompropertythe world of licensinghot propertyLondon 2012 housewares range revealedSpearmark International, recently appointed as a licenseefor the London 2012 Games, has unveiled its fi rst ranges.The wide range of London 2012 products for adultsand children, will include lunchware, tableware and drinksbottles. There will be Olympic, Paralympic, Team GB andParalympics GB themes and designs, with some of themerchandise also set to feature the Olympic mascot,Wenlock and Paralympic mascot, Mandeville. The fi rstproducts are set to hit the shelves at the end of this year.“As the London 2012 licensing programme gatherspace we are experiencing a tremendous amount ofinterest in available licensing opportunities,” commentsSimon Lilley, head of licensing and retail, London 2012organising committee.Madeleine Floyd licensingprogramme takes flightBritish artist Madeleine Floyd is going from strengthto strength in 2010 thanks to new licensees andproduct launches.Birdsong, one of her signature designs, plays a keypart in the growing licensing programme.New licensee Jarrolds is set to bring out a rangeof licensed gift stationery, due to be launchedin spring 2011. The launch collection featuringBirdsong, will include notebooks, address books,diaries, calendars and photo albums.Madeleine’s latest book ‘Birdsong’ is beingpublished in September by Anova Books.Teletubbies become Beanie BabiesBBC Worldwide has announced a deal with Tyto produce a line of Beanie Babies based on theTeletubbies brand.It is more than 12 years since the Teletubbiesfi rst burst onto UK screens. The new deal withTy will see Tinky Winky, Dipsy, Laa-Laa and Potransformed into six inch Beanie Babies, whichwill launch in the UK and Ireland this comingautumn/winter.Teletubbies, created by Ragdoll Productionsfor the BBC, continues to be a success acrossthe world having aired in over 120 countries.The popular Teletubbies dance tour stagedacross the UK in 2009, was taken to Australiaearlier this year and will shortly transfer to Chinafor the World Expo in Shanghai in 2010.BBC Worldwide is currently working on anumber of new initiatives for the brand whichwill be announced in due course.It’s a Horrid reward for kidsFans of Horrid Henry are in for a treat with the launch of two magnetic reward charts from UKbased toy designer Fiesta Crafts this September.The large and small charts include 15 colourful activity pieces themed around Horrid Henryand other characters from the television series.Parents and children choose activities to follow and set targets for achievement. For each taskcompleted, children earn purple hand tokens – the splattered paint symbol of Horrid Henry’sPurple Hand Gang.With the larger version, two children can use the chart at the same time and write in theirrewards for achieving their goals.As well as reward charts, large and small magnetic calendars will be added to the HorridHenry range in September, followed in October by Horrid Henry and Perfect Peter handpuppets from the company’s award-winning Tellatale Puppets range.Visit the website www.fi estacrafts.co.uk or call +44 (0)208 804 0563 for further information.giftfocus 59