With Christmas looming and the New YearVAT increase on the horizon, this year’sAutumn Fair International (AFI) is beingbilled as the must-do trade <strong>show</strong> for retailerslooking to capitalise on the festive rush.With 1,500 exhibitors attending the 2010edition - 25 per cent more than last year – itwill be a platform for 50,000 new productlaunches and around 500,000 products in total.The <strong>show</strong> is geared to be more relevantthan ever as a crucial buying event not onlyfor Christmas but the seasons ahead.Organiser Emap Connect reports thatof those companies exhibiting, 900 will be<strong>show</strong>ing exclusively at AFI this season. Theyjoin 150 international suppliers from 31countries and 400 brand new exhibitorsacross eight product sectors.This year’s <strong>show</strong> will be buzzing with newand improved feature areas, including fullscalefashion accessories catwalk, expandedCook Live! demonstration zone, <strong>Gift</strong> of theYear Award 2010 <strong>show</strong>case and new productdisplay areas.<strong>Gift</strong>sAFI boasts the largest <strong>show</strong>case of marketleading and ethical gift brands to be found atany trade <strong>show</strong> in the UK outside Spring Fair.For those looking further ahead it alsooffers scope for spotting early spring previewranges from the industry’s biggest hitters andinnovative product development teams.The <strong>show</strong> will feature a comprehensiveselection of general giftware coveringcategories from candles, photo frames,ceramics, licensed ranges and collectables towellbeing, fashion accessories and plush.For retailers keen to expand their ecofriendly and fair trade product selections,the ethical product trail at this year’s <strong>show</strong>includes over 80 different suppliers includingBoujies, Earth Squared, Heyland & Whittle,Jarapa, Lanka Kade, Namaste and Tilnar Art toname a few.Kitchen, Dining & HousewaresThere will be a host of designer kitchenwarespecialists in hall 2. The sector has grownsubstantially compared with last year’s <strong>show</strong>,attracting big brands as well as a host ofsmaller, niche companies.A highlight will be Cook Live! which madeits debut last year and also proved popularat this year’s Spring Fair International withdemonstrations from celebrity chefs.Ready Steady Cook starJames Martin will berepeating his star-turnwith a demonstrationfor licence holderDenby, while designerturned-chefJustin Cappwill be on hand to <strong>show</strong>off his new range forCreative Tops.Akta Islam, who heads up award-winningIndian restaurant Lasan’s kitchen, will beappearing for the first time at Cook Live!AFI will once again host the Cookshop &Housewares Association (CHA) Village in hall2, which this year sees the CHA celebrating itssixteenth year on the Village.In addition to a packed hall 2, othercompanies in this category will be exhibitingthroughout the <strong>show</strong>.GreetingsA number of top card publishers will bereturning to the <strong>show</strong> after several years’absence as well as others who will beexhibiting for the first time.There will be a new Spotlight feature areafor new publishers, where up and comingdesigners will exhibit their latest lines to thetrade for the first time at Autumn Fair.New comers and returning exhibitorsjoin the ranks of over 100 publishers in thegreetings and stationery sector, which willonce again feature the Cardgains Village at theheart of hall 4.Toys and GadgetsToys and gadgets in hall 5 will feature a<strong>show</strong>case of traditional toys, plush gifts, ecofriendly,sustainable lines, new innovations anddress-up suppliers.Some of the companies visitors to AFIcan expect to discover in this sector includeDowman Imports, Brainstorm, Great Gizmosand more.Fashion accessories catwalkDedicated buyers of fashion accessories canlook forward to a restyled and revitalisedseasonal buying event at this year’s <strong>show</strong>.Emap Connect has announced majorinvestment and expansion plans to furthergrow this market segment following an“exceptional” AFI last year, which attractedover 10,500 buyers of fashion accessories.74 giftfocus
autumn fairNourThe highlight of Accessories at Autumn2010 will be a brand new Catwalk Caféfeature area in hall 4, which will provideseasonal direction on new trends.Produced by Rah Productions, whichcreated the Pandora Catwalk Café for TheJewellery Show at this year’s Spring FairInternational, the Autumn catwalk is set toprovide a <strong>show</strong>case for the full spectrum offashion accessories. All exhibitors in the sectorwill be centrally located around the catwalkarea, to make it easier for visitors to find themand to create a lively focal point.Leading custom jewellery designers Pilgrimare sponsoring the Autumn Fair Catwalk Café.“The growth in fashion accessories at SpringFair International and in the market generallyhas led us to launch the Accessories atAutumn feature. Our fashion accessoriesand handbag exhibitors had a phenomenalSpring Fair and are clamouring for us to helpthem grow this thriving market at Autumn,”comments event director Julie Driscoll.The initiative has also been warmlywelcomed by the British Travel Goods andAccessories Association (BTTA).Divine RocksChief executive Diana Fiveash adds: “Buyerswill love the catwalk because it will help themto buy on trend and it will give exhibitors afantastic chance to <strong>show</strong> off their best ranges.The BTAA will certainly be supporting thisexciting venture.”SpotlightThe Spotlight initiative has more than doubledin size since its launch at last year’s <strong>show</strong> andprovides a special focus for buyers looking tosource some of the latest products.“One of the most exciting developments atAFI 2009 was Spotlight on Design Led <strong>Gift</strong>sand I am delighted that for the 2010 <strong>show</strong>it well be even bigger and is to incorporatezones in hall 4 as well as hall 3,” explainsevent manager Sarah Charlton. “Spotlight is abespoke area created for smaller companiesand designer-makers and is a must for buyerslooking to source the latest trends in quirky,stylish gifts, home accessories, children’s giftsand clothing.”Product trailsFor targeted buyers there are a number ofdistinctively signed product trails to homein on. These include – New Product, EthicalProduct (including fair trade and eco-friendlygoods), Licensed Product, Creative Britain and,with overseas visitors in mind, the Exportertrail to facilitate international trade.Customer initiativesAs well as improvements to make the <strong>show</strong>easier to shop, moves to enhance the visitorexperience include free water stationsthroughout the <strong>show</strong>, product finding pointsat the entrances to each hall, a mobile website(m.autumnfair.com) and free breakfast pastriesfor early bird arrivals. Parking at the NECis still free of charge and full-sized <strong>show</strong>catalogues will also be available free.An informative programme of seminarswill once again run throughout the four days,covering topics like consumer buying trends,multi channel retailing, style forecasts, how touse social media, protection against copyingand key environmental <strong>issue</strong>s.Read on for a taste of what’s to come in ourbumper preview unveiling some of the latesthot products to be launched at the <strong>show</strong>.giftfocus 75