PDF, 2492 KB - Roland Berger Strategy Consultants

More documents

Recommendations

Info

Roland Berger Strategy ConsultantsWhat are frugal products?Frugal products, designed for low-end and mid-end marketsegments, limit performance to a narrow set of functions.Successful frugal products are volume-driven, simple, robust /maintenance-friendly, timely-to-market designs sold at acomparatively low price. They should be conceived from thebottom up and integrate selected higher-end componentsor features only when absolutely necessary.Frugal products can be found in many industries.F7Frugal products are characterized byspecial attributesattributescharacteristicsPerformanceLow-low-endLow-end Mid-end High-endSimplicitySimpleComplexRobustnessRobust/maintenance-friendlyFragile/ laborious to maintainEconomies of scaleHigh volumeMedium volumeLow volumePricingLow price Medium price High price/premiumSource: Roland Berger
Study 191Tata NanoFamily transportation for Indian massmarket as alternative to two-wheelersImprovements as comparedto two- wheelers- Safe- All-weather- AffordableFilling "white spot" betweentwo-wheelers and mini cars
Page 4 and 5: Roland Berger Strategy Consultantsi
Page 6 and 7: Roland Berger Strategy ConsultantsT
Page 8 and 9: Roland Berger Strategy ConsultantsF
Page 10 and 11: Roland Berger Strategy ConsultantsE
Page 12 and 13: Roland Berger Strategy Consultantsb
Page 14: Roland Berger Strategy ConsultantsF
Page 21: Study 213Annapurna saltRefined iodi
Page 28 and 29: Roland Berger Strategy ConsultantsD
Page 32 and 33: Roland Berger Strategy ConsultantsT
Page 34 and 35: Roland Berger Strategy ConsultantsC
Page 36 and 37: Roland Berger Strategy ConsultantsA

PDF, 2492 KB - Roland Berger Strategy Consultants

Create successful ePaper yourself

Delete template?

Save as template?