PDF, 2492 KB - Roland Berger Strategy Consultants
PDF, 2492 KB - Roland Berger Strategy Consultants
PDF, 2492 KB - Roland Berger Strategy Consultants
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<strong>Roland</strong> <strong>Berger</strong> <strong>Strategy</strong> <strong>Consultants</strong>F9Modularization is consideredthe most important factor fora successful product strategyin emerging marketsLevers for successful product strategy in emerging markets (%)Low-cost product8%Features strategy withcorresponding pricing8%Specialization(niche strategy)25%59%ModularizationSource: <strong>Roland</strong> <strong>Berger</strong>