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Ford Presentation by Nancy Gioia July, 2010Improvements are clearly needed to have sufficiently good technology and lowy y g gyenough cost to have a mass market, customer driven product in evs and phevs!Note the increased power capability needed for lower range plug –in vehicles
Cost projections for EV batteries from various sourcesSourceDateCost now(US$/kWh)Projection 2015(US$/kWh)Projection 2020(US$/kWh)Projection 2025(US$/kWh)Projection 2030(US$/kWh)McKinsey & Co. Jul, 2012 600 200 160<strong>Bl</strong>oombergNew EnergyFinance Apr. 2012 689 150Ford Apr. 2012 522‐650Institute ofInformation380 (Cell basis)120 (Cell basis)Technology(Takeshita) Mar. 2012 532 (cellx1.4)170 (cellx1.4)BYDPresentation 2011 300 205Element EnergyReport to CCC(UK) Mar. 2012 725 320US DOE goals 2012 1000 in 2008 300 125 in 2022If t b b ht t l t DOE l th kt ill b fitIf costs can be brought to close to DOE goals, the ev market will benefitsubstantially
Page 1: George E. BlomgrenBlomgren Consulti
Page 4 and 5: Lux Research predicts that lithium
Page 6 and 7: New Hybrid Vehicle Sales in US by y
Page 8 and 9: Geometry and placement ofbattery in
Page 10 and 11: The Nissan Leaf's pack resides unde
Page 12 and 13: Chevrolet Volt battery location(Sou
Page 14 and 15: Toyota's Prius PHV plug‐in uses 2
Page 16 and 17: Tesla's Model S uses a flat battery
Page 18 and 19: 2012 Honda Civic Hybrid lithium ion
Page 20 and 21: US Hybrid Sales for Asian Producers
Page 22 and 23: US Sales for Plug‐in and Battery
Page 24 and 25: US EPA website: hybrid vs. non‐hy
Page 26 and 27: Cell Properties for Asian Producers
Page 30 and 31: Conclusions• Hybrid vehicles are

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