Marketing%20Strategies%20and%20the%20Difference%20Level%20of%20Sales%20and%20Profits

www.ccsenet.org/ijbm International Journal of Business and Management Vol. 7, No. 23; 2012
profit performance of batik SMEs.
The result from table 4.4 also showed that there was no difference in the data distribution between high and low
performance of batik SMEs in regard to competition and exhibition as promotional tools for both performance
measures. Of the similar total of 37.6% which answering ‘yes’, both high sales and profit performers contribute
21.5% compared to low sales and profit performers which contribute 16.1% of the total. These differences
however were not significant even at 0.05 levels as indicated by p-value equals 0.130. Therefore, h5a(iii) and
h5b(iii) are rejected. This indicated that there is no difference in using competition and exhibition promotional
tools between high and low performance of batik SMEs in Malaysia.
Table 5. Results of Chi-square test on promotional tools
Percent of cases Chi-square p-value
Sales
Performance
LP HP Total
Personal
Network
3.207 0.073
Yes 48.4 45.2 93.5
No 1.6 4.8 6.5
Total 50.0 50.0 100.0
Media 4.943 0.026*
Yes 4.8 10.8 15.6
No 45.2 39.2 84.4
Total 50.0 50.0 100.0
Competition and
Exhibition
2.291 0.130
Yes 16.1 21.5 37.6
No 33.9 28.5 62.4
Total
Profit
50.0 50.0 100.0
Performance
Personal
Network
0.356 0.551
Yes 47.3 46.2 93.5
No 2.7 3.8 6.5
Total 50.0 50.0 100.0
Media 0.041 0.840
Yes 8.1 7.5 15.6
No 41.9 42.5 84.4
Total 50.0 50.0 100.0
Competition and
Exhibition
2.291 0.840
Yes 16.1 21.5 37.6
No 33.9 28.5 62.4
Total 50.0 50.0 100.0
Note: *** ** * indicate significant difference at p < 0.001, p