Read magazine - Hawaii Food Industry Assocation - HFIA

TRENDSThe App Review: EpicuriousRecipes & Shopping List AppBY PHIL LEMPERT, THE SUPERMARKET GURU ®What it says it does: Get recipes from theaward-winning food site Epicurious.com at your fingertipson your iPhone and iPad. Search more than 30,000 delicious,professionally created recipes from Bon Appetit,Gourmet, Self, and renowned chefs and cookbooks. Saveyour favorite recipes, and sync your Favorites list in the appwith your online Recipe Box at Epicurious.com. You canalso create shopping lists and email recipes and lists to yourselfand friends. Plus, you’ll get access to authoritative recipereviews from Epicurious members.What it actually does: the Epicurious app islike having a virtual cookbook at your fingertips that youcan browse—the most popular featured recipe collectionsfrom Weeknight Dinners to Cool Cocktails. You can alsosearch food and/or drink recipes by keyword or swipethrough icons on the search screen to filter by what’s inyour fridge, what’s healthy, what’s in season, what holidaysare coming up, and more. The app even provides an easyto-useshopping list, allowing users to check items offas they shop.How useful is the information fortarget audience? The information is veryuseful for those interested in food and recipes. Withso many recipes and recipe themes to choose from,users will never get bored. The instructions are easyto follow and ingredients simply spelled out. It’s agreat simple app for any type of cook.Ease of use: Epicurious is easy to use,well organized, and there are plenty of recipes tobrowse. Most recipes have images, which makespicking what’s for dinner or any meal that muchmore fun.Who would best benefit fromthe app? Recipe lovers, this is the app foryou! Love cooking or just browsing food recipes?This is your app. User reviews make recipeseven more user friendly as substitutions andadditions are shared.COST: FREERATING: 4 OF 5MORE INFO: https://itunes.apple.com/us/app/epicurious-recipes-shopping/id312101965?mt=812 HAWAII RETAIL GROCER - SPRING 2013