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Read magazine - Hawaii Food Industry Assocation - HFIA

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New ProductsR E V I E WBY JASON Y. KIMURAIt’s no wonder we feel that the pace of lifeis ever increasing. Everything in the worldkeeps changing at an amazing pace. <strong>Food</strong>and beverage products are no exception.In this issue of <strong>Hawaii</strong> Retail Grocer,we takea look at some of these newentriesto the marketplace.Take the ubiquitous olive, forexample. It’s not so long ago thatthe only choice of olives that theconsumer could get at a typicalsupermarket was limited to a tin or abottle of the salty condiment in verylimited varieties. Now they come inpouches and ready packs—and inseemingly countless gourmet flavors.Or how about Twisted Shotz—mixedbar drinks like Rattlesnake and Porn Starthat comepackaged and ready to serveas party starters? But perhaps you mightprefer something that takes you back to amemory from long ago….Our first featured new product is actually old—orperhaps nostalgic is a better word. Remember the onoliciouspork sandwiches that once could be found in now long-gonelocal drive-ins? Well, you don’t have to wait for those localeateries to come back—they probably won’t anyway. Instead,head over to your supermarket and pick up a pack ofMay’s Local Boy Sliced Pork and make your own backyardbarbecue memories.May’s product development team—consisting of ExecutiveChef Ryan Day, Product Manager Gerald Hiyane, and QualityAssurance Technician Veronika Olsen of Palama HoldingsLLC—became obsessed with capturing the essence of theoriginal marinated pork sandwiches you could find at certain16 HAWAII RETAIL GROCER - SPRING 2013May’s Local Boy Sliced Pork Takes You Backlocal drive-ins. There was no recipe to go by, but with the helpof the collective memories of the long-time locals at Palama,the team nailed the flavor, texture, and juiciness of what can bea very elusive sensory memory. Just slap a generous portion ofMay’s Local Boy Sliced Pork between buns with some mayo,and you will be transported back some 40 or 50 years in timeas you savor the complex flavors of the secret sauce, which hastouches of garlic and ginger with a subtle sweetness. Like saiminand manapua, May’s Local Boy Sliced Pork is a true classic bornright here in <strong>Hawaii</strong> from a blend of our many cultures—andnow brought back to life under the May’s <strong>Hawaii</strong> label.Scheduled to be released in March, May’s Local BoySliced Pork can be cooked on the grill or stovetop. It should

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