Accreditation Branding Guidelines - Association for Project ...

APM Accreditation branding Logo and colour paletteThe APM Accreditation branding is designedto be as flexible as possible. The consistent useof corporate colours are an important elementof the APM brand, which helps to project astrong, clear and consistent image.The primary palette shown on this pageconsists of the colours that are used toreproduce the APM logotype and shouldnever be used as tints. The secondary paletteshould be reproduced as a solid as part of theaccredited logo but may also be used as tints insupporting material.Where possible the logo should bereproduced in 4 colour process. If the logo isreproduced in Pantone spot colours pleaseensure that printers match the colour samplesprinted below. Extra copies of this sheet areavailable from APMThe colours have been listed as:A) international standard Pantone coloursB) 4 colour process (CMYK) breakdownC) RGB for electronic presentationsAPM REDPantone206 CCMYKC 0M 100Y 38K 3RGBR 235G 17B 77APM Academic Accreditationlogo and secondary colour paletteAPM BLUEPantone279 CCMYKC 68M 34Y 0K 0RGBR 80G 145B 205Primary APM colour paletteAPM PURPLEPantone228 CCMYKC 0M 100Y 4K 41RGBR 141G 15B 72APM Accredited Providerlogo and secondary colour paletteAPM BRIGHTGREENPantone375 CCMYKC 41M 0Y 78K 0RGBR 160G 207B 103APMBLUE/GREYPantone7445 CCMYKC 30M 20Y 0K 3RGBR 173G 176B 206APM Corporate Accreditationlogo and secondary colour paletteAPM BURNTORANGEPantone1665 CCMYKC 0M 63Y 91K 0RGBR 244G 125B 48