Accreditation Branding Guidelines - Association for Project ...

APM Accreditation brandingLogo and primary colour paletteSuggested and minimum sizes and logo variationsExclusion zone and logo placementContactsBRO8060711

APM Accreditation branding Logo and colour paletteThe APM Accreditation branding is designedto be as flexible as possible. The consistent useof corporate colours are an important elementof the APM brand, which helps to project astrong, clear and consistent image.The primary palette shown on this pageconsists of the colours that are used toreproduce the APM logotype and shouldnever be used as tints. The secondary paletteshould be reproduced as a solid as part of theaccredited logo but may also be used as tints insupporting material.Where possible the logo should bereproduced in 4 colour process. If the logo isreproduced in Pantone spot colours pleaseensure that printers match the colour samplesprinted below. Extra copies of this sheet areavailable from APMThe colours have been listed as:A) international standard Pantone coloursB) 4 colour process (CMYK) breakdownC) RGB for electronic presentationsAPM REDPantone206 CCMYKC 0M 100Y 38K 3RGBR 235G 17B 77APM Academic Accreditationlogo and secondary colour paletteAPM BLUEPantone279 CCMYKC 68M 34Y 0K 0RGBR 80G 145B 205Primary APM colour paletteAPM PURPLEPantone228 CCMYKC 0M 100Y 4K 41RGBR 141G 15B 72APM Accredited Providerlogo and secondary colour paletteAPM BRIGHTGREENPantone375 CCMYKC 41M 0Y 78K 0RGBR 160G 207B 103APMBLUE/GREYPantone7445 CCMYKC 30M 20Y 0K 3RGBR 173G 176B 206APM Corporate Accreditationlogo and secondary colour paletteAPM BURNTORANGEPantone1665 CCMYKC 0M 63Y 91K 0RGBR 244G 125B 48

APM Accreditation branding Suggested and minimum sizes and logo variationsAPM Accreditation branding is designed to beas flexible as possible. A set of CMYK logos ineps format has been made available specificalyfor printed media.Suggested and minimum logo sizesIt is recommended that the Accredited logo isreproduced at a size of 28mm – see below(100% of the supplied logo artworks). Theminimum size for reproduction in colour is12mm. For reproduction below 12mm the blacklogo should be used.Colour and exclusion zoneWhere possible the logo should bereproduced in 4 colour process onto a whitebackground of a minimum size to match thelogo exclusion zone (see Exclusion zone andlogo placement page).The greyscale logo should be used on itemsreproduced in black and white or on items thatare using spot colours other than the APMcorporate colours. The black logo should beused when the logo overlays a colouredbackground (see Exclusion zone and logoplacement page), or for reproduction at verysmall sizes.Accredited provider logo suggested and minimum sizes28mm 12mm 8mmRecommended size forendorsementMinimum size forreproduction of colour orgreyscale logoMinimum size forreproduction of black logoColour logos Greyscale logo Black logoAPM Academic Accreditation APM Accredited Provider APM Corporate Accreditation For all accredited organisations For all accredited organisationsfile: aca_accred_col.eps file: accred_prov_col.eps file: corp_accred_col.eps file: accred_greyl.eps file: accred_black.eps

APM Accreditation branding Suggested and minimum sizes and logo variations for web and electronic mediaAPM Accreditation branding is designed to beas flexible as possible. A set of RGB logos hasbeen made available specificaly for web andelectronic media.Suggested and minimum logo sizesIt is recommended that the Accredited logo isreproduced on the web at a width of 90 pixles– see below (100% of the supplied logoartworks). The minimum size for reproductionof the logo is 40 pixles.Colour and exclusion zoneThe APM Accredited logo should only bereproduced in colour on websites or electronicmedia. The colour logo should be placed ontoa white background of a minimum size tomatch the logo exclusion zone (see Exclusionzone and logo placement page).There are no black only or greyscale version ofthe logo available for electronic reproduction.Accredited provider logo suggested and minimum sizes for web and electronic media90 pixles 40 pixlesRecommended size forendorsementMinimum size forreproduction of colour orgreyscale logoColour logosAPM Academic Accreditation APM Accredited Provider APM Corporate Accreditationfile: aca_accred_col.jpg file: accred_prov_col.jpg file: corp_accred_col.jpg

APM Accreditation branding Exclusion zone and logo placementThe APM Accredited logo should always besurrounded by a pre-determined area of clearspace. This space, known as the exclusionzone, provides space for the logo to breathe.This exclusion zone should be considered aminimum. Where possible this area should beincreased.The exclusion zone – measured from theextremities of the logo – is based on aproportional unit of measurement relative tothe logo, allowing for a consistent exclusionzone at any size. The unit of measurement isthe x height of the ‘m’ from the APM logotype.The colour APM Accredited logo shouldalways be placed into white space, not on topof coloured or tinted backgrounds or images.The exclusion zone indicates the minimumarea of white space that should surround thelogo.If it is absolutely necessary to place the logoonto a coloured background the black versionof the logo should be used. Care should betaken to ensure that there is sufficient contrastbetween the logo and the background colour.APM logo exclusion zoneAPM logo placement

APM Accreditation branding ContactsThese branding guidelines are designed toprovide organisations with the basic toolsneeded to apply the APM Accredited logo.For further clarification, more information orany suggestions on how we can improve theseguidelines please contact the following:For general information contact themarketing department at APM Head officeFor design specific issues contactNigel Cripps at FountainheadÆcreative consultantsMarketing departmentNigel CrippsCreative Directorassociation forproject managementIbis House, Regent ParkSummerleys RoadPrinces RisboroughBuckinghamshire, HP27 9LEt 0845 458 1944f 0845 458 8807e marketing@apm.org.ukw www.apm.org.uk