Accreditation Branding Guidelines - Association for Project ...

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APM Accreditation branding Suggested and minimum sizes and logo variations for web and electronic mediaAPM Accreditation branding is designed to beas flexible as possible. A set of RGB logos hasbeen made available specificaly for web andelectronic media.Suggested and minimum logo sizesIt is recommended that the Accredited logo isreproduced on the web at a width of 90 pixles– see below (100% of the supplied logoartworks). The minimum size for reproductionof the logo is 40 pixles.Colour and exclusion zoneThe APM Accredited logo should only bereproduced in colour on websites or electronicmedia. The colour logo should be placed ontoa white background of a minimum size tomatch the logo exclusion zone (see Exclusionzone and logo placement page).There are no black only or greyscale version ofthe logo available for electronic reproduction.Accredited provider logo suggested and minimum sizes for web and electronic media90 pixles 40 pixlesRecommended size forendorsementMinimum size forreproduction of colour orgreyscale logoColour logosAPM Academic Accreditation APM Accredited Provider APM Corporate Accreditationfile: aca_accred_col.jpg file: accred_prov_col.jpg file: corp_accred_col.jpg
APM Accreditation branding Exclusion zone and logo placementThe APM Accredited logo should always besurrounded by a pre-determined area of clearspace. This space, known as the exclusionzone, provides space for the logo to breathe.This exclusion zone should be considered aminimum. Where possible this area should beincreased.The exclusion zone – measured from theextremities of the logo – is based on aproportional unit of measurement relative tothe logo, allowing for a consistent exclusionzone at any size. The unit of measurement isthe x height of the ‘m’ from the APM logotype.The colour APM Accredited logo shouldalways be placed into white space, not on topof coloured or tinted backgrounds or images.The exclusion zone indicates the minimumarea of white space that should surround thelogo.If it is absolutely necessary to place the logoonto a coloured background the black versionof the logo should be used. Care should betaken to ensure that there is sufficient contrastbetween the logo and the background colour.APM logo exclusion zoneAPM logo placement
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Accreditation Branding Guidelines - Association for Project ...

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