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STArTInG A LOCAL RADiO stAtiOn - Nai

STArTInG A LOCAL RADiO stAtiOn - Nai

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Section 5: Creating Powerful ProgramsSECTION FIVE:CREATING POWERFUL PROGRAMSAfghans believe media can play a positive and powerful role in society by addressing important issues.Afghans want media to promote national unity and Afghan cultural identity. They want media to provideanalyses of the country’s economy and reconstruction activities, and to celebrate Afghan successes. Theywant media to act as government watchdogs and to help audiences increase their knowledge. 1 Butmedia do more than inform and analyze. For example, local radio stations also meet listeners’ expectationsfor programs that entertain. When radio stations meet community needs, listeners identify with thestation and consider it a valuable part of their homes and lives. Remember! Just because a radio stationexists and broadcasts programs doesn’t mean that people must listen! People choose to listen when stationsair useful high-quality programs.In this section, we discuss how to:nnnnDefine and describe radio as a mediumInvolve your community in programsCreate program formatsSurvey listeners and listen to audiences1Altai Consulting. “Afghan Media in 2010 Synthesis Report.” www.altaiconsulting.comSTARTING A <strong>LOCAL</strong> RADIO STATION: A MANUAL FOR AFGHANISTAN47

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