STArTInG A LOCAL RADiO stAtiOn - Nai

Section 5: Creating Powerful Programs5. Each year, combine the information from paper questionnaires onto a single spreadsheet using Excelsoftware. What does the combined information tell you? Produce a report about your findings.Survey reports can be used in meetings with advertisers if they show that the station is attractingmore listeners.Here is an example of an audience survey.Sample Audience SurveyDate:Listener Information1. How old are you? Circle one age group15 – 24 years old 25 – 40 years old 41 – 55 years old 56 and above2. Gender: Male or Female?3. In which district do you live?4. What language do you speak most of the time?5. What language do you prefer to listen to on radio?6. Do you know how to read?7. What is your job?Listener Preferences8. Do you listen to (name of your station)? Yes No9. If no, why not?10. If yes, where do you listen to (name of your station)? Home WorkOther (ask for location)11. How often do you listen?Daily A few times each week Once a week Once a month Less than once a month12. When do you listen the most?Morning Afternoon Evening13. What are the three programs you enjoy listening to the most?14. What do you enjoy most about these programs?15. What other radio stations do you listen to?NoneStation 1____________ Station 2____________ Station 3____________16. What programs do you enjoy listening to on those stations?17. What radio station do you listen to the most?60 STARTING A LOCAL RADIO STATION: A MANUAL FOR AFGHANISTAN