STArTInG A LOCAL RADiO stAtiOn - Nai

Section 5: Creating Powerful ProgramsExample Audience Survey continued…Listener Preferences continued…18. Other than radio where else do you get news or information?Newspaper TV SMS From family and friends19. Which programs on (radio name) have helped you make decisions in your life?20. How do these programs help you make decisions?21. Do you think the amount of news and information you hear about your local community on(radio name) is too much or not enough or just right?22. What other types of programs would like to hear on (radio name)?23. Is there anything more you would like to tell me about (radio name) before weend this survey?Thank you for sharing your time with (radio name).Listening groups and other ways to gather audience reactionsSome stations organize listeners into groups to ask for their reactions to programming. These groupsmeet according to a schedule and can include people who live in a certain place, or who share certaininterests. You can have as many listening groups as you like, but remember that you must make time tomeet with them.Listeners’ groups can help your station:n gather ideas on how to improve specific programsn keep in touch with your community’s views on the station and overall programmingn encourage community participation (see also page 49)n keep community members informed about the station’s plansThere are other ways to gather information about audience reactions, preferences and the popularity ofprograms and your station. You can set up mailboxes around the city to collect letters from listeners. Youcan broadcast your station’s address so that listeners can write to you. You can produce radio announcementsasking for SMS texts about programs.STARTING A LOCAL RADIO STATION: A MANUAL FOR AFGHANISTAN61