eurodrives - Sew-Eurodrive

SYDNEY HARBOUR BRIDGE: EXTENSIVE MAINTENANCE
IMPORTANT VISITORS FROM OVERSEAS
INFORMATION SECURITY – AN INTERVIEW
02/2011
Employee magazine / Issue 88

Dear colleagues,
There could not have been a better start to 2011, the year in
which SEW-EURODRIVE celebrates its 80th anniversary, or a
better birthday present to mark the occasion. Turnover in the
last business year surpassed 2 billion euros, breaking the record
set before the crisis – and this, against all expectations,
in only the fi rst year after the crisis.
This is a remarkable success, but it is one that has demanded
enormous dedication from our entire team of employees in
Germany and overseas, not to mention outstanding performance.
This deserves appreciation and recognition and therefore,
in the name of the management, I would like to take this
opportunity to thank each of our colleagues sincerely. Based
on the fact that the number of orders received remained above
average for the fi rst half of 2011, we anticipate further growth
of 10% in our anniversary year.
Despite all the necessary efforts that will be required to expand
our capacity and resources in order to ensure prompt
delivery times and high-quality services for our customers,
we must not forget that an economic slowdown is imminent,
even if we cannot know exactly when this will happen. Especially
when considered against the present background
of global economic instability (the European debt crisis, the
American budget defi cit, a slowdown in China's growth, and
so on), this slowdown could happen sooner than we would
like. First business climate indicators show that the situation
is not alarming yet; however, if the crisis escalates in countries
such as Italy, the same indicators could signal a downward
trend for the European economy.
Further risks of a downturn are the scarcity of resources and
raw materials and the resulting increase in the cost of inputs,
and a declining population in Europe, which has led to the
specifi c problem of a shortage of skilled workers in Germany
and Europe. The trend of a regional migration of revenue
and growth from Europe towards the BRIC countries is set to
continue. However, this does not represent a threat because
2
we are securing the continued existence of all our offi ces by
building and expanding the global SEW network following a
platform strategy with the goal of being as close as possible to
the customer. A number of factors will determine our sustainable
growth in the coming years. These are all on our agenda
and covered in the “3F” corporate project (f it for future). To
mention just the most important factors concerned:
– Technology, innovation and cost leadership
– Flexibility and adaptability for shorter economic cycles in
the future with greater fl uctuations
– Establishing business models and new fi elds of operation
oriented towards mega trends (environment and recycling,
energy effi ciency, electric mobility, system solutions, etc.)
– Success in gaining market shares in the BRIC countries
(Brazil, Russia, India and China)
– Defending key markets, especially against Chinese competition,
by expanding the product portfolio in the high volume
market sector (basic sector)

Implementing the measures required by this project will inevitably
result in changes and adaptive processes in our organizational
structures. I am aware that it is diffi cult to convince
people that change is necessary, especially in times when
things are going well. It has to be clear for everyone, though,
that the future is determined by change and that those who
recognize this in good time and who adapt fastest will lead
the way in their fi eld. We must strive to be a leader and for
this we need your support, dear colleagues, because you are
at the heart of our business activities and will have a decisive
infl uence on the success or failure of this process of change.
eurodriver EDITORIAL
You have my every confi dence and I rely on your willingness
to adapt so that we can remain successful while steering our
SEW-EURODRIVE unerringly towards its 90th birthday. In
this spirit
Happy Birthday SEW-EURODRIVE
Hans Sondermann
SUCCESSFUL ACROSS BORDERS – THE “EURODRIVES”
Customer proximity, partnership and confi dence – across any
borders. The past and future of SEW is closely connected with
the success of our global "Eurodrive network". Since the foundation
of the fi rst assembly plant in Sweden in 1968 until the
so far latest overseas production plant in Brazil in 2010, our
international branches, plants and competence centers have
contributed signifi cantly to our success and are the key to an
economically stable future.
The fi rst international assembly plant: 1968 Jonköping in Sweden One of the latest plants of SEW-EURODRIVE: 2010 Joinville in Brazil
3

CONTENTS
4

EDITORIAL
CONTENTS
IN THE FOCUS
6 • Ernst Blickle Prize Ceremony
LOCATION, MARKET AND WORLD
10 • Sydney Harbour Bridge: Extensive Maintenance
12 • Important Visitors From Overseas
14 • Lean Production at SEW Italy
15 • Eurodrives Under New Management
CUSTOMERS, PROJECTS AND PRODUCTS
20 • SLAP – Standardized Processes Increase Effi ciency
22 • Moving News From The Netherlands
24 • Inductive Drive Technology for Rector Lesage
26 • Industrial Gear Unit for Turbine Welding Systems
27 • Imprint
WORLDWIDE – EDITORIAL AND ABSTRACTS
28 • French
32 • Spanish
36 • Portuguese
40 • Chinese
eurodriver CONTENTS
FROM THE GROUP
16 • Information Security –
An Interview
18 • Purchasing Departments
F and GER – Working Together
5

eurodriver IN THE FOCUS
6

AWARD-WINNING
Dr. Michael Rogowski Receives Ernst Blickle Prize
At fi rst it appeared to be the same as every other time, but this time something
was different. Badische Neueste Nachrichten, a regional newspaper, called it a “family
gathering”, which sums up this year’s awards ceremony for the Ernst Blickle Prize rather
well. It could be that this year more former award winners took part than in
recent years, or that the winner was used to being at the center of attention.
Nevertheless, he was visibly moved as he addressed the graduate award winners in
his speech. Bottom line: It was a successful event, but let us start at the beginning.
7

eurodriver IN THE FOCUS
Once again, the Bruchsal castle was an
excellent backdrop for the award ceremony,
for the Ernst Blickle Prize. The
weather was also on the bright side, paving
the way for the occasion. Fortunately,
there were no traffi c jams or worse.
Starting right on time, Rainer Blickle
welcomed the participants to this year’s
award ceremony, the 15th. He has known
the prize winner for at least 30 years, and
their paths have crossed on many occasions,
said Blickle, such as at German
Employers' Association (BDA), at the
Federation of German Industries (BDI)
or at the German Engineering Federation
(VDMA). He was especially pleased
to welcome 14 out of the 15 graduate prize
winners; among them one woman.
In his speech, Professor Sigmar Wittig
spoke of the life and career path of
Rogowski. He pointed out that Rogowski
had already worked on valuation and
8
measurement methods at an early stage
of his career, and that these methods
are still relevant today. His dissertation
at the Technical University of Karlsruhe
in 1969 was on the topic of rationalizing
corporate accounting using external data
management based on examples from
the trades. Professor Wittig painted a
very complete and personal picture of the
award winner, acknowledging the phases
and achievements of his life.
Dr. Rogowski, clearly moved by the
speech, accepted the award from Rainer
Blickle. Rogowski directed his speech to
the winners of the graduate student prize
and gave them advice on their future professional
and career paths. He advised
them to let themselves be guided by solid
values and to lead with responsibility –
greed was a value they should not adhere
to. He also advised them to be committed
and dedicated; professional success is
5% genius and 95% hard work, he said.
It is important to fi nd the right balance
between courage and taking risks. After
all, every decision is connected with
a risk. Dr. Rogowski suggested that the
award-winning graduate students should
always remain curious and authentic.
Being and staying credible means following
your course. Remaining true to
yourself can help you to climb up a notch
on the career ladder. However, Rogowski
summed up “a career can’t be planned;
most often, it’s a matter of coincidence
and twists of fate.” In his conclusion,
Rogowski thanked his wife for her years
of support, critical questioning and reliability
in all aspects of life.
The guest speaker of the award ceremony
was Dr. Nagel, board member of
the Deutsche Bundesbank. Dr. Joachim
Nagel, who had received a stipend from
the SEW-EURODRIVE Foundation to

study in Washington D.C., gave his guest
lecture on the topic of the crisis in the
fi nancial markets and its management.
His speech was eloquent and easy to follow,
even for those who are not familiar
with trends in the fi nancial markets.
He described how the crisis began, pointing
out what really happened to the markets,
and then presented a way out of the
crisis, including potential risks of consequences.
One conclusion he drew was
that we are not going to experience what
we experienced before the crisis. “The
years of plenty are irrevocably over,” said
Dr. Nagel.
After awarding the prizes to the graduate
students, a lively discussion ensued while
everybody enjoyed the excellent buffet.
Later at the DriveAcademy ® , there were
additional lectures and a tour of the electronics
production facilities.
Author: Stefan Brill / SEW Germany
9

EXTENSIVE MAINTENANCE AT
LOFTY HEIGHTS
The Sydney Harbour Bridge connects Milson Point in Sydney to the north coast, making it a
major traffi c artery in the city. It has eight traffi c lanes, two train tracks, a pedestrian walkway
and a bike path. Completed in 1932, the Harbour Bridge is subject to regular inspection
and maintenance so as to ensure structural safety and to preserve its outward appearance.
10

For simplifying these maintenance
tasks, the Harbour Bridge is equipped
with numerous moving service bridges
that are located under the traffic lanes
and rail level – and 50 meters above the
natural harbor of Port Jackson. These
service bridges run on rails, giving the
repair and maintenance teams safe access
to areas on the underside of the
bridge that would otherwise be barely
accessible.
While the bridge was being modernized,
the New South Wales Roads and
Traffic Authority decided to replace
the existing pneumatic-hydraulic drive
system with a state-of-the-art electric
motor-driven drive system having variable
speed drive (VSD). The Authority
commissioned SAGE Automation,
the largest, independent company for
integrating automation and control
systems in Australia, with integrating
the system. SAGE decided to use a
comprehensive solution package from
SEW-EURODRIVE – the experts in
drive solutions.
“Our decision to use a complete drive
package including motion control,
VSD, geared brakemotors, encoders
and HMI from SEW-EURODRIVE allowed
us to significantly reduce the
amount of equipment for each service
bridge,” explains Robert Craig, Business
Manager of SAGE Group.
The biggest challenge presented by
this project was in accessing the bridge
itself. The majority of the drive system
was not assembled at the project site,
so that this difficulty could be worked
out. All controls and drive components
were sent to SAGE, where the control
cabinets were assembled and configured
before they were installed at their
place of use. The geared brakemotors
were installed directly on site.
Not to mention that all work was carried
out while the bridge was in operation.
“Due to the tremendous importance as
a traffic junction, it was impossible to
close the Sydney Harbour Bridge completely
at any time,” says Craig. “The
Road and Traffic Authority’s coordinated
and strategic closing of individual
lanes was limited to an absolute minimum
for carrying out the installation,
as were the number and duration of
closed lanes. Lanes were closed only
to allow the correct positioning of the
equipment. In this way, traffic impairments
could be effectively curtailed.”
For inhabitants of the city, the Sydney
Harbour Bridge has been one of the
most important traffic arteries for al-
eurodriver LOCATION, MARKET AND WORLD
most the past 80 years and is also a
world-famous landmark for the city.
Thanks to the updated and improved
infrastructure on the hard-to-access
underside of the bridge, it will be possible
to inspect, maintain, paint and repair
important structural elements in a
simple and effective way. The bridge’s
future can now be ensured for at least
another 80 years.
Author: Ash Vague / SEW Australia
11

Tour: Philip D. Murphy
eurodriver LOCATION, MARKET AND WORLD
12
Brazilian delegation

IMPORTANT VISITORS at the Graben Plant
Twice in May, the Graben-Neudorf site welcomed important visitors. On May 17, the
ambassador of the United States of America, and in the following week on May 24, a
German-Brazilian delegation visited the plant.
Graben-Neudorf's city council is wellconnected.
Graben-Neudorf belongs to
the constituency of Axel Fischer (CDU),
member of the German Bundestag, who
is friends with US ambassador Philip D.
Murphy in Berlin. As ambassadors have
to get to know the country they work in
and politicians need to be present in their
electoral district, visiting constituencies
is common. Fischer invited ambassador
Murphy to one of these tours, during
which they visited SEW-EURODRIVE.
Rainer Blickle welcomed the distinguished
visitor, who was accompanied
with nine security people in four limousines.
Of course, Graben-Neudorf’s
mayor, Hans D. Reinwald, and city council
members were there to welcome the
guests. Ambassador Murphy’s fi rst act
was to sign Graben-Neudorf’s Golden
Book. Following the obligatory photo
session for the press, Dr. Klaiber gave the
participants a quick overview on the history,
the range of products and solutions,
and the worldwide activities of SEW-
EURODRIVE. Dr. Klaiber explained
that SEW-EURODRIVE is a family-run
company with strong activities abroad,
including North America.
Murphy thanked him very much and
explained that the success of Germany
was due to its fantastic medium-sized
companies, such as SEW-EURODRIVE,
which is a perfect example. He thanked
Rainer Blickle, in particular, for his
time, for the information, and for the
opportunity to visit SEW. Afterwards,
the ambassador took the time for a short
tour of the plant. Rainer Blickle and Dr.
Klaiber guided Murphy through the
individual manufacturing steps, such
as worm gear production. Murphy expressed
his satisfaction and thanked all
participants before continuing his tour,
High security level Golden Book
heading towards Oberderdingen to visit
the Blanco plant.
On May 24, the following Tuesday, Rainer
Blickle and Dr. Klaiber welcomed a
delegation from the German-Brazilian
Society of Santa Catarina to the Graben
plant. District administrator, Dr.
Schnaudigel, the mayor of Karlsdorf-
Neuthard, Mr. Weigt, Bruchsal’s mayor,
Ms. Petzold-Schick, and the former mayor
of Karlsdorf-Neuthard, Mr. Klefenz,
who organized the tour, were guests of
the delegation.
After Rainer Blickle welcomed the delegation
in Portuguese, Dr. Klaiber introduced
SEW-EURODRIVE, its products
and gave a detailed account of SEW’s
activities in Brazil and South America.
Then the participants took advantage
of enjoying an interesting and insightful
tour of the plant. Many discussions
in German and Portuguese made for a
lively exchange.
Author: Stefan Brill / SEW Germany
13

14
Maurizio Mojoli, Managing Director SEW Italy, pointed out the importance of this implementation on the Italian
production system, which was connected to radical changes to the assembly plant: up to 90% of the hardware was
replaced, machines were modernized, new structures were drawn up and basic criteria were changed.
The most important innovation is represented by the so-called “CELLS”, new U-shaped working areas that
resemble a horse shoe. The motors are assembled on the right side, and the gear units on the left. Both
components are combined at the end, which signifi cantly reduces the assembly time.
Up to four qualifi ed workers are able to operate on a single cell. Each tool has been set-up in the ideal
position and the pickers are able to fi nd gearmotor parts easily and quickly.
LEAN PRODUCTION
for Best Results
Another SEW Group highlight: SEW-EURODRIVE Italy has implemented
the Lean Production concept as well. One Piece
Flow, job rotation and enhanced communication for all have
proved to be the key for immediate success.
Last but not least special software optimizes the picking process to provide the individual cells with
the required materials; this is based on the assembly to order principle.
The process is subject to constant analysis for further improvements. The latest innovation at the beginning
of this year was the integration of the R27 gear unit assembly on the very cell that already produced
R47 and R57, which reduced the assembly time by 50%. All this happened without any throughput
reduction, and the 2000 hours saved are now free for other assembly functions.
Lean Production not only enhances the process operation, it also improves the working environment and
reduces the stress for employees.
At the end the result speaks for itself: more EFFICENCY and more SUCCESS.
Author: Marina Cornero / SEW Italy

South Africa
Ute Bormann assumed
the position of Managing
Director at SEW South Africa
on March 1, 2011. This
is the first time that the
company has had a female managing director
in South Africa. Ute Bormann began her career
as a marketing coordinator in 2003. Later, she
went on to become head of marketing and marketing
director before taking on the role of sales
and marketing manager in 2006.
FOUR OVERSEAS EURODRIVES
under new
management
Malaysia
Lep Ming Soh started as Managing
Director in Malaysia
on March 1, 2011. He began
his career with SEW in 1992,
starting as a sales engineer
before moving on to work
as product manager for IG.
After an intermediate position as
Country Manager at Siemens/Flender (2000
to 2010), Mr. Soh returned to SEW Malaysia
in his new function as Managing Director.
eurodriver FROM THE GROUP
Singapore
Anthony Tan has been
running the SEW subsidiary
in Singapore
since March 1, 2011. Prior
to this, he was senior
sales manager at Elektrim
Motors, ABB, and
Danfoss in the ASEAN region. From 2006
to the beginning of this year, Mr. Tan was responsible
for the frequency inverter division
at Rockwell Automation Asia Pacific.
In the last few months, there have been some changes in the
management of the Eurodrives in South Africa, Singapore, Malaysia
and South Korea. Eurodriver would like to present the
colleagues concerned.
South Korea
At the beginning of the year, James Park took
over the head position at the Eurodrive in
South Korea. James Park began his career as a
sales engineer 15 years ago. He subsequently
worked as an application
and TASC engineer before
assuming the role of head
of sales for SEW South
Korea. After H.S. Park retired
at the end of 2010,
James Park became the
new Managing Director.
We would like to congratulate these four colleagues and wish
them all the best in their new positions.
15

eurodriver FROM THE GROUP
ON VIRUSES, WORMS AND SPIES ...
Editorial team: Mr. Haungs, what is currently
your biggest challenge in the job?
Mr. Haungs: That would be the rapid
technological progress in mobile devices
such as the iPhone, iPad, etc. – our security
measures have to keep up with these
changes.
Ed.: What exactly do we need to protect
ourselves against?
H: In particular, we have to protect
ourselves against the intentional and
accidental leakage of confi dential and
business-related company information.
We have worked hard on developing our
product and process know-how, and this
is what ensures that we all have jobs. We
are certain that attempts are being made
to steal data and sell it to competitors,
particularly those abroad.
16
Ed.: Is it possible to guarantee 100% protection?
H: No, it’s not. We have a number of different
technical tools available, such as
encryption systems, access controls, passwords,
fi rewalls and so on, but the weak
est link is always the human element.
The most powerful weapon for battling
industrial espionage is a knowledgeable
and attentive team of SEW employees.
Ed.: What does that mean?
H: It means that SEW employees should
be on the lookout for anything unusual.
They should not pass on business in-
It is important to make all SEW
employees aware of issues
concerning information security
and to remind them of the
importance of following our
security policy on a regular basis.
For this reason, the EURO-
DRIVER editorial team spoke to
Bernhard Haungs, who is responsible
for information security
at SEW-EURODRIVE.
formation to unauthorized persons, not
open suspicious e-mails, wear their SEW
ID card openly, dispose of confi dential
documents in the shredder and not in
the trash, not pass on PIN numbers and
passwords, and they should also pay attention
to what happens around them.
“In 2010, 253,000 viruses, worms, Trojan horses and undesirable
software were discovered on 8,200 SEW IT systems
(PCs, notebooks, servers) in SEW country organizations”
Ed.: Monitor their colleagues?
H: No, not at all monitor. But they can
offer help and advice if they notice that
confi dential data is being handled with
insuffi cient care.

Ed.: Is “Information security” simply protecting
against industrial espionage?
H: No – in addition to maintaining
confi dentiality, the availability of the IT
systems is extremely important. When
networks, applications and servers malfunction,
it immediately causes more
extensive damage, since almost all processes
in the company are supported by
IT. This is why we are aiming for 100%
availability.
Ed.: How can that be achieved?
H: “Redundancy” and “change management”
are the key factors. As far as possible,
all business-critical IT systems are
laid out redundantly. Changes to the pro-
gram code or to technical components
can only be carried out once a test has
ensured that they are “compatible” with
other systems and functions.
Ed.: So, SEW employees cannot directly
contribute to ensuring “availability”?
H: Yes they can! The network is jeopardized
whenever unauthorized software is
run on individual PCs or notebooks, for
example, or if viruses enter the system
via mobile data storage devices (e.g. USB
sticks/fl ash drives). Many viruses are programmed
to make systems malfunction
rather than to steal data; this is called a
“denial-of-service attack” in IT jargon.
Ed.: These issues must affect every company
– are there standard procedures for
this?
H: Yes, the ISO 27001 standard for information
security; SEW-EURODRIVE
has held this certifi cation in Germany
and France since 2006. This means that
information security is established as a
management process, with around three
employees working at it constantly.
Ed.: For SEW in Germany?
H: Not only in Germany: we have been
offering consultation to the Eurodrives
regarding security matters and helping
them implement the appropriate measures.
“In 2010, SEW received 12.5 million e-mails,
9.5 million of which were SPAM”
Ed.: So we are well organized in terms of
data protection?
H: “Data protection” is something else –
it’s a common mistake. Information security
– that is, data security – ensures
the availability of data and systems,
whereas data protection is the protection
of the personal rights of a company’s employees.
It’s inevitable that these terms
are mixed up; the term “privacy”, which
is used more often in English, may make
more sense.
Ed.: Thank you, Mr. Haungs, for sharing
this information with us. Is there
anything else you would like to add?
“1,300 notebooks
used within SEW are
encrypted”
H: It’s important to mention that according
to the security policy, which the
management established in 2004, every
employee – and in particular every manager
– is responsible for taking security
measures. There is no higher-level body
that can judge the criticality of all data;
SEW-EURODRIVE is simply too big and
complex. However, my team and I are always
ready to provide technical consultation
should anyone require it.
“Social engineering”
describes the process of deceiving authorized users of an information and communication
system into sharing sensitive or confi dential data (e.g. password or
user authorizations) by providing a false identity or other fraudulent information.
The attacker can then use this information to hack the system or pass on data
from the system immediately without authorization.
17

“WE’RE STRONGER WHEN WE
WORK TOGETHER!”
From 24-25 March 2011, the DriveAcademy ® hosted a workshop with the theme,
“we’re stronger when we work together”, to which, for the first time, all
purchasing representatives from France and Germany were invited. The
focus of the workshop was on getting to know each other better, resolving
any cultural obstacles, and intensifying cooperation despite the distance.
The right amount of curiosity and the capacity
to understand others are essential ingredients
for achieving synergy effects in multicultural
collaborations. Synergy effects are a
creative potential for the joint development
of innovative ideas, while cross-cultural
competence is also crucial to the success of
international purchasing activities. Developing
in this way was the challenge facing the
participants over the two days of the workshop.
18
The themes “close cooperation” and “joint
action” between the purchasing organizations
were also discussed, with the aim of
strengthening the market position with
the suppliers. Here, willingness for international
collaboration and interpersonal
communication beyond cultural borders is
required; only this way it is possible to position
oneself, with all the necessary opportunities
and risks, when it comes to globalization.
Role plays in mixed working groups
provided a starting point.

Despite a few small linguistic hurdles, participants
of the workshop were able to form
a solid foundation of trust through team
work and tasks over the two days. “It was
great that we could help develop solutions”,
said one participant, “we are all highly motivated!”
Another participant praised the great
sense of community. The intensive activities
during the workshop resulted in an essential
understanding of the others’ behavior, and
any issues were immediately resolved. At the
end of the workshop, a list of measures was
eurodriver FROM THE GROUP
drawn up and their implementation sorted
according to priority. The first measures
have already been initiated or have already
been put in place.
All participants agreed that the event was a
resounding success and are looking forward
to seeing each other next time!
Author: Bernd Kohring / SEW Germany
19

In 2009, we carried out a benchmark* study within the
European logistics and assembly strategy in the European
Eurodrive plants. This formed the basis for the SLAP project.
Based on this study, we determined that in relation to the
sizes of the Eurodrives, there were substantial differences
in the administrative work required for supporting operative
processes. The differences are in part due to local circumstances,
but we recognized a significant potential for
increasing efficiency.
20
L A
STANDARDIZED PROCESSES
INCREASE EFFICIENCY
SLAP – Standardize administrative Logistic and Assembly Processes
in European Eurodrives
In the subsequent analysis, we also discovered that the level
of utilization of IT systems in the individual Eurodrives differed
greatly. Even existing “best practice” processes were
not being implemented in all sites.
After doing a cost/benefit analysis, we launched the SLAP
project with the goal of realizing the efficiency potential that
had been identified. This was to be accomplished by standardizing
business processes as well as by optimally reproducing
these new standards in the IT system environment.

In December 2009, one of the first
workshops was held with participants
from core teams from Eurodrives in
Finland, Italy, the Netherlands, Poland,
and Spain. The entire administrative
logistics and assembly process was split
into the following four sub-processes,
for which the appropriate standards
were defined:
– Receiving process
– Order picking process for assembly
– Assembly documents & capacity
planning
– Packaging & shipping processes
In 2010, we added more details to
the standards that had been defined,
and then we consulted with the twelve
Eurodrive plants that were affected.
During the definition phase, we discovered
points of intersection between the
DriveTag and VARIOLUTION ® projects.
The requirements that these two projects
place on the logistics processes in
the Eurodrives were integrated into the
SLAP going live Team & Eurodrive Experts:
SEW BE, ES, FI, IT, NL, PL
SLAP standards in collaboration with
the respective project leaders. This synergy
effect means that with the launch of
SLAP, the DriveTag and VARIOLUTION ®
functions necessary for logistics are also
available for each Eurodrive plant. By the
end of 2010, after completing the definition
phase and creating the IT concept,
the processes were implemented
within the new SAP ERP environment
on the basis of the newest techniques.
In early April, the first system went live
at SEW Poland. By the end of November
2011, the roll-out will take place in the
other eleven European Eurodrives using
SAP. At the EURODRIVER’s editorial
deadline, the processes were successfully
implemented in four additional
Eurodrives (the Netherlands, Finland,
Sweden, and Spain). The estimated
efficiency improvements have been
verified in practice.
It has already become apparent that the
processes defined in the SLAP project
and the related IT system functions can
eurodriver CUSTOMERS, PROJECTS AND PRODUCTS
*BENCHMARK STUDY
denotes a comparative analysis with a
defi ned reference value.
Process Benchmarking compares the processes
within companies during internal
benchmarking as well as the involved
companies through external benchmarking.
The results are then analyzed, and
the processes are subsequently optimized.
be used as the basis for future optimization
projects in countries outside of
Europe.
Even though the project has not yet
been completed, the SLAP project
team would like to take the opportunity
to thank all parties concerned for
their assistance. With the successful
conclusion of the project at the end of
this year, the European logistics and
assembly network will once again have
moved a significant step ahead.
Author: Robbert Molendijk / SEW Germany
SLAP going live Team & Eurodrive Experts:
SEW AT, DK, NO, PT, SE, UK
21

eurodriver CUSTOMERS, PROJECTS AND PRODUCTS
22
MOVING NEWS FROM THE NETHERLANDS
MUSICAL SUCCESS THANKS TO
SEW DRIVE TECHNOLOGY
The Dutch musical Soldier of Orange is based on the true experiences of one of the
country’s greatest resistance fi ghters, Erik Hazelhoff Roelfzema. What is more, the
play is being performed in one of the most unusual theaters in the Netherlands, an
aircraft hangar between 60 and 70 m in length, situated at the former Valkenburg air
force base between Wassenaar, Katwijk and Leiden.
There is no other auditorium like it. It rotates 360 degrees with the audience, moving
up to 1,100 people from one scene to the next. It weighs 225 metric tons, and the
revolving base has a diameter of 33 m. Twenty SEW-EURODRIVE helical-worm gear
units drive the rotary base and fi ve MOVIDRIVE ® frequency inverters control a cluster
of four motors each.
Audiences of this theater production have responded very enthusiastically. Our drive technology,
meanwhile, continues to make a silent contribution to the musical’s success.
Source: M-Xposure Marc Vreenegoor

Source: Productie Soldaat van Oranje
365 DAYS OF ENERGY
FOR CANCER SUFFERERS
SEW-EURODRIVE Netherlands is supporting
the Wheel of Energy, a striking
treadmill that has been erected in front
of the main entrance to Amsterdam Airport
on Schiphol Plaza. In this location,
it captures the attention of hundreds of
thousands of travelers. Using the wheel,
which has a diameter of 7 m and a width
of 3 m, Foundation Marathon365 hopes
to contribute to making this world one
in which cancer is no longer a life-threatening
illness. The initiative strives to
increase public awareness and sensitivity
towards people suffering from cancer
and to give hope to them and their
families.
The wheel converts muscle power into
electrical energy via a dynamo installed
on the axle. This is the fi rst dynamo in
the world to be driven continuously by
man power alone over 365 days. SEW-
EURODRIVE Netherlands supported the
client’s engineering project and supplied
a number of drive components.
Author: Louis Duijser / SEW Netherlands
23

INDUCTIVE DRIVE TECHNOLOGY
IMPROVES EFFICIENCY
in Rector Lesage’s Plant for Pre-Cast Concrete Components
24 36

MOVITRANS
Rector Lesage is one of France’s leading
manufacturers of pre-stressed concrete
components. The company has about
800 employees working at its 20 sites.
At the Weyersheim plant in Alsace,
the company produces pre-fabricated
concrete ceilings. Vollert Anlagenbau
(Weinsberg/Germany) supplied the pallet
conveyor system for the Weyersheim
site. As the plant was being modernized,
Vollert received the contract to modify
the loading equipment for finished and
pre-picked concrete components at the
plant.
Between four and six components, with
a total weight of up to 24 tons, are assembled
on a support frame. A run-off
lifting carriage transports the concrete
components out of the factory building
and places them in the correct position
on 50-meter long double-T tracks
at a height of 50 centimeters. A forklift
picks up the components and loads
them on a truck.
Through the modernization of the plant
and implementation of the run-off lifting
carriage, Rector Lesage intended
to make work processes more efficient
and reduce operational costs at the site.
Normally, trailing cables or conductor
rails are used for the power supply.
However, there is a drawback in using
them, as from time to time the sliding
contacts or worn-out lines need to be
replaced. With this kind of machinery,
components such as motor-driven cable
reels carrying reeled-up power and data
cables are especially prone to malfunction.
One alternative would have been
to use a battery-operated carriage. However,
outages may occur when the bat-
tery simply fails, such as in cold winters.
Moreover, high follow-up costs
arise because the battery needs to be
replaced every five to six years. The running
costs are very high with both of
these conventional technologies.
Vollert developed a solution, in close
collaboration with their customer,
where the energy transfer to the run-off
lifting carriage is based on our inductive
MOVITRANS ® system. The electromagnetic
connection is made across an
air gap. It is not subject to wear; making
it maintenance-free, and it is resistant
to dirt. Using a mobile voltage supply,
MOVIDRIVE ® moves a 4 kW SEW
gearmotor for the forward and back-
eurodriver CUSTOMERS, PROJECTS AND PRODUCTS
ward movement and two 2.2 kW hydraulic
pumps, which lift and lower the
load. The run-off lifting carriage uses a
S7 control system from Siemens, which
was installed by Unitechnik (Wiehl/
Germany), a control system specialist.
The plant technicians use wireless controls
to operate the run-off lifting carriage.
Vollert’s next project will be to do a
similar modernization of Rector Lesage's
plant in Nantes, France. However,
the solution for Nantes will include automatic
operation. The run-off lifting
carriage will be controlled wirelessly,
transferring the data from a computer
to the carriage using the DATAEAGLE
and PROFIsafe systems “The use of an
inductive energy supply in the pre-cast
concrete industry is groundbreaking.
This helps us increase our system availability
and reduce maintenance costs at
the same time,” explains Francis Brogle,
project manager of Rector Lesage. Manufacturers
already using this technique
confirm that plant maintenance costs
can be reduced by up to 80%; whereby,
in many cases a return on investment
(ROI) can be achieved in a short time.
Due to the good collaboration between
SEW-EURODRIVE and SEW-USOCOME /
Haguenau, this project was successfully
implemented. The system was taken into
operation by colleagues of USOCOME.
Author: Steve Geiger / SEW Germany
25

eurodriver CUSTOMERS, PROJECTS AND PRODUCTS
INDUSTRIAL GEAR UNIT FOR
TURBINE WELDING SYSTEMS
Turning with power and precision

Power plants use turbines in order to meet the global energy
demand. On these systems, the quality of the welded connections
in particular has to meet rigorous standards. Deuma, a
custom machine manufacturer based in the Siegerland region
of Germany, specializes in welding equipment. The company
places its trust in reliable and precise drive technology from
SEW-EURODRIVE.
Deuzer Maschinenfabrik (Deuma) is an international leader in the construction
of machines and devices for welding operations and welding robot systems. The
company received an order for turbine welding equipment from China. Their
cooperation partner ESAB contributed to production by manufacturing the portal.
Deuma manufactured the rotator device while SEW-EURODRIVE delivered
the complete drive technology.
The turbine rotors are first pre-welded before being completely attached, which
happens through a process of submerged arc welding. Since this procedure
occurs with the turbine in a horizontal position, it requires a portal with two
frames to support the turbine and a rotator device. The rotors to be welded have
different shaft diameters, so it is necessary to adjust the height. The technical
challenge posed by this solution is that the rotors must lie in a perfectly horizontal
position while also allowing for adjustments. Each of the two support
frames can carry 200 tons. The third fastening element for the turbines – the
positioner – does not bear a load, but it is designed to withstand tensile forces
in an axial direction. The drive machinery has to be positioned so that its center
of rotation is exactly at the center of the rotor’s axis of rotation. This is why
the shaft of the welding equipment is flexibly suspended over a cardan shaft.
At the end of the shaft is the slewing drive, an industrial gear unit from SEW-
EURODRIVE. This is a PHF042/T planetary gear unit with a torque arm and a
KF107 bevel-helical gear unit with a DRL132 AC motor at the front.
“It must be possible to lift and move the turbine with a load of 400 tons. This
is why, here too, we selected drive solutions from SEW-EURODRIVE,” explains
Dr. Gerhard Honig, CEO of Deuma. The positioning drives are mounted on the
same side as the support frames. These are parallel shaft helical gearmotors
from SEW-EURODRIVE. For the welding work, the turbine also has to be adjusted
with precision in a horizontal direction. This is why it is possible to slide
the entire support frame on rails. SEW-EURODRIVE type FAZ77 drives with
DR63L4 standard gearmotors connected upstream function as travel drives. The
gearmotors are controlled by SEW frequency inverters of the MOVIDRIVE ®
MDX61B series.
Author: Gunthart Mau / SEW Germany
Imprint
Publisher:
SEW-EURODRIVE GmbH & Co KG
Ernst-Blickle-Str. 42,
76646 Bruchsal, Germany
Phone +49 7251 75-0
Fax +49 7251 75-1970
www.sew-eurodrive.com
sew@sew-eurodrive.com
Founded on September 23, 1988
under the patronage of Edeltraut Blickle †
This edition was compiled by:
Rainer Blickle, Andrea Balser, Wilma
Berweiler, Stefan Brill, Marina Cornero,
Louis Duijser, Steve Geiger, Bernhard
Haungs, Bernd Kohring, Gunthart Mau,
Robbert Molendijk, Harald Sälzler,
Hans Sondermann, Ash Vague, René Will.
Editorial journalist:
MECM, Bruchsal
Contact person: Stefan Brill
Realization, design and printing:
MECP, MECV
Editorial deadline for
edition no. 89 / edition no. 90:
31 October 2011 / 29 February 2012
Suggested topics for
edition no. 90 / edition no. 91:
5 January 2012 / 4 May 2012
27

Chers collaboratrices et chers collaborateurs,
Pouvions-nous espérer un meilleur démarrage pour le jubilé
2011, un plus beau cadeau d’anniversaire pour les 80 ans
d’existence du groupe SEW ? Contre toute attente, nous avons
clôturé l’exercice 2010 en franchissant la barre des deux milliards
de chiffre d’affaires ; en dépassant le niveau record
d’avant la crise, et ce dès la première année post-crise.
Un succès remarquable qui a nécessité l’investissement et
l’implication maximale de tous les collaborateurs en Allemagne,
mais aussi dans toutes les fi liales du groupe SEW à
travers le monde. A toutes et à tous, je tiens à exprimer ici et
au nom du conseil d’administration, notre profonde estime et
notre reconnaissance.
La projection du niveau d’entrée de commandes hors pair que
nous avons connu jusqu’à fi n juin 2011 laisse entrevoir une
croissance de 10 % pour cette année-anniversaire. Mais il ne
faut pas que l’augmentation de nos capacités et ressources,
consentie pour garantir à nos clients le respect des délais et le
standard de qualité de nos prestations, nous fasse perdre de
vue l’imminence d’un ralentissement de la conjoncture, dont
nous ne pouvons cependant prévoir la date. Du fait de l’instabilité
actuelle de l’environnement économique mondial (crise
fi nancière européenne, budget des Etats-Unis, affaiblissement
de la croissance en Chine, etc.), ce ralentissement pourrait
intervenir beaucoup plus vite que nous le pensons. Bien
qu’ils ne soient pas encore alarmants, les premiers signes de
morosité sont pourtant apparus. Une propagation de la crise
à des pays comme par exemple l’Italie, pourrait amplifi er la
dynamique négative en Europe.
La pénurie de matériaux et de matières premières, et donc la
hausse des coûts d’approvisionnement qui en découle, ainsi
que l’érosion démographique, et notamment le manque de
personnel qualifi é en Allemagne et en Europe, sont autant de
déclencheurs d’un ralentissement conjoncturel.
La tendance au transfert géographique du chiffre d’affaires
et de la croissance de l’Europe vers les pays de la zone BRIC
va se poursuivre. Pour nous, ce scénario ne constitue pas une
menace puisque l’implantation et l’extension de notre réseau
SEW global, basé sur une stratégie de plate-forme pour être
28
au plus près du client, garantit la pérennité et l’existence de
tous les sites.
Dans les prochaines années les facteurs suivants seront décisifs
pour une croissance durable. Ils fi gurent d’ailleurs sur
notre plan d’action et sont déclinés dans notre projet d’entreprise
« 3F » (f it for future). Parmi les plus importants on notera :
– Le leadership en matière de technologie, d’innovation et de
coûts
– La fl exibilité et l’adaptabilité aux cycles économiques de demain,
qui seront plus courts, avec des marges de fl uctuation
plus importantes
– L’élaboration de modèles économiques et la création de domaines
d’activité axés sur les tendances majeures (environnement
/ recyclage, effi cacité énergétique, électromobilité,
solutions système, etc.)
– La prise de parts de marchés dans les pays de la zone BRIC
(Brésil, Russie, Inde, Chine)
– La défense de nos parts sur les marchés traditionnels, en
particulier face à la concurrence chinoise, grâce à l’extension
de notre palette de produits pour les segments de marché
à fort volume (gammes Basic).

Pour réussir à transposer les mesures défi nies dans ce projet
il nous faudra forcément modifi er et adapter nos structures
organisationnelles.
Je sais qu’il est diffi cile de convaincre que le changement est
nécessaire, en particulier dans les périodes où tout va pour
le mieux. Mais tous ensemble, nous devons cependant nous
rendre à l’évidence que l’avenir est fait de changement et que
celui qui en perçoit la nécessité suffi samment en amont et
qui s’y prépare, se positionnera en leader. C’est précisément
cet objectif-là que nous visons. Pour y parvenir, nous avons
besoin de vous, chères collaboratrices et chers collaborateurs,
car c’est vous qui êtes au cœur de notre action entrepreneu-
UNE RÉUSSITE SANS FRONTIÈRES – LES « EURODRIVES »
Proximité avec les clients, partenariat et confi ance – au-delà
des frontières. Le passé et le futur de SEW sont étroitement
liés à la réussite de notre « réseau Eurodrive » global. Depuis
la création de la première usine de montage en Suède en
1968 jusqu’au lancement de notre dernier site de production
riale et c’est vous qui déterminerez la réussite ou l’échec des
processus de changement.
Vous avez toute ma confi ance, et je compte sur votre volonté
d’évoluer pour propulser notre entreprise sans hésitation et
avec succès jusqu’à son 90è anniversaire.
Joyeux anniversaire SEW-EURODRIVE
Hans Sondermann
eurodriver
d'outre-mer au Brésil en 2010, nos fi liales, nos usines et nos
centres de compétences internationaux ont considérablement
contribué à la réussite et sont les garants d’un avenir économique
stable.
La première usine de montage à l’étranger : 1968, Jonköping en Suède L’une des dernières usines de SEW-EURODRIVE : 2010, Joinville au Brésil
29

30
Remise de prix
Le prix Ernst Blickle attribué au docteur Michael Rogowski
Une fois de plus, le château de Bruchsal a servi de cadre pour la remise du prix Ernst Blickle de
100. 000 euros, dotation à une personne parmi les plus élevées en Europe. M. Blickle a ainsi
réuni tous les participants à cette 15è édition. Lors de la remise du prix, il a souligné connaître
personnellement le lauréat depuis 30 ans au moins. En effet, leurs routes se sont croisées à
de multiples occasions, au cours de rencontres dans les instances patronales, au BDI ou au
VDMA. M. Blickle était particulièrement heureux d’accueillir 14 sur les 15 diplômés.
Prix de l’ingénierie de
l’environnement du
Bade-Wurtemberg 2011
Mercredi le 6 juillet 2011, SEW-EURO-
DRIVE s’est vu décerner la deuxième
place dans la catégorie « Effi cacité énergétique
» et la troisième place dans la
catégorie « Technologie de mesure, de pilotage
et de régulation » lors de la cérémonie
de remise des prix de l’ingénierie de
l’environnement du Bade-Wurtemberg.
Dans la catégorie « Effi cacité énergétique
», c’est le système d’accumulation
d’énergie à courte durée pour applications
industrielles qui a permis à SEW
de se hisser à la deuxième place. Dans
la catégorie « Technologie de mesure, de
pilotage et de régulation », l’unité d’entraînement
mécatronique décentralisée
MOVIGEAR ® nous a propulsés à la troisième
place.

« Plus forts tous ensemble »
C’est la devise choisie pour le séminaire
qui s’est déroulé du 24 au 25.03.2011 à la
DriveAcademy ® où étaient réunis pour
la première fois tous les acheteurs et une
acheteuse de France et d’Allemagne.
Apprendre à mieux se connaître, surmonter
rapidement les éventuelles barrières
interculturelles et intensifi er la coopération
malgré l’éloignement géographique
sont parmi les objectifs premiers de ce
séminaire.
SLAP – « Standardize administrative Logistic and Assembly
Processes » dans les Eurodrives européens
Le point de départ du projet fut une étude Benchmark en
2009 auprès des sites Eurodrive européens, dans le cadre de
la stratégie de logistique et de montage Europe. Cette étude a
notamment démontré les importantes divergences au niveau
des tâches administratives supports aux processus opération-
En effet, être curieux afi n de comprendre
les faits et gestes des autres permet d’utiliser
effi cacement les synergies existantes
de la coopération multiculturelle. Elles
sont la base d'un fort potentiel pour le développement
commun d’idées innovantes.
La compétence interculturelle est également
un facteur de réussite primordial
dans le cadre des achats internationaux.
Les deux journées de séminaires ont permis
d’aborder et d’approfondir successivement
tous ces points.
eurodriver
Des processus standardisés pour améliorer l’effi cacité
nels. Ces différences sont dues en partie à des spécifi cités
locales, mais des potentiels d’amélioration signifi catifs ont
néanmoins été décelés.
Une autre étape de l’analyse a permis de démontrer que le
niveau d’utilisation des services informatiques varie énormément
dans les différents Eurodrive. Certains processus « Best
Practice » n’ont en effet pas été mis en place sur tous les sites.
31

Estimados empleados:
No podría haber habido un mejor inicio del año de aniversario
2011, ni un mejor regalo de cumpleaños para los 80 años de
SEW. El pasado año económico, el volumen de negocio ha superado
la marca de los dos mil millones, superando el nivel
record antes de la crisis; y esto en contra de todas las previsiones
para el primer año después de la crisis.
Un notable éxito, que también ha requerido un gran nivel de
compromiso y máxima efi ciencia por parte de todo el personal,
tanto dentro como fuera de nuestras fronteras, lo que merece
nuestro reconocimiento y consideración, y por lo que les
doy las gracias a todos los empleados en nombre de la junta
directiva. En vista del desproporcionado número de pedidos
que hemos recibido hasta fi nales de junio de 2011, puede deducirse
y anticiparse un crecimiento de un 10% más para este
año de aniversario.
Junto a los esfuerzos necesarios para garantizar tanto los
tiempos de entrega como la calidad de nuestros servicios en
lo relacionado con los clientes por medio de la ampliación de
nuestra capacidad y nuestros recursos, no debemos perder de
vista que, aunque no sabemos el momento exacto, nos espera
una ralentización de la economía. A la vista de la inestabilidad
de la economía mundial (crisis de la deuda europea,
presupuesto estadounidense, ralentización del crecimiento
en China, etc.), esta podría producirse antes de lo que nos
gustaría. Ya se divisan nubarrones en el horizonte, que no
son preocupantes todavía, pero que en el caso de que la crisis
se propague a otros países, como por ejemplo Italia, podrían
hacer entrar a Europa en una dinámica negativa.
Otras amenazas que podrían llevar a una recesión económica
vienen dadas por los temas de escasez de materias primas y
recursos, y el consiguiente aumento de los costes de los materiales,
así como por aspectos negativos del desarrollo demográfi
co, en este caso sobre todo la falta de mano de obra especializada
en Alemania y Europa. La tendencia de transferir el
volumen de negocio y el crecimiento desde Europa hacia los
países BRIC continuará. Esto no supone por supuesto ninguna
amenaza, porque el desarrollo y la expansión de nuestra
red global SEW basada en estrategias de plataforma, con el
32
objetivo de estar lo más cerca posible del cliente, garantizan
la continuidad y la permanencia de todas nuestras sedes.
En los próximos años, los siguientes factores serán decisivos
para un crecimiento sostenido. Todos ellos están en nuestra
agenda, y se tratarán en el proyecto empresarial «3F» (f it for
future). Lo siguiente es un extracto de los más importantes:
– liderazgo en tecnología, innovación y costes;
– fl exibilidad y capacidad de adaptación a los ciclos económicos
futuros, más cortos y con márgenes de fl uctuación
más amplios;
– establecimiento de modelos y áreas de negocio orientados
a las megatendencias (medioambiente/reciclaje, efi ciencia
energética, electromovilidad, negocio sistemático, etc.);
– obtención de una cuota de mercado en los países BRIC
(Brasil, Rusia, India, China);
– defensa de los mercados clave, especialmente contra la
competencia china a través de una ampliación de la cartera
de productos para los segmentos de mercado de gran volumen
(área Basic).

La implantación de las medidas contempladas en este proyecto
tendrá obligatoriamente como consecuencia cambios y
reajustes en nuestra estructura organizativa. Soy consciente
de que cuando las cosas van bien es difícil convencer a las personas
de que hay que realizar cambios. Pero todos nosotros
debemos tener claro que el futuro viene defi nido por los cambios,
y que aquellos que los reconozcan de antemano y más
rápidamente se adapten a los mismos serán los que ocuparán
los primeros puestos. Exactamente esta es nuestra pretensión,
y para ello les necesitamos a ustedes, estimados empleados,
porque ustedes constituyen el centro de nuestra actividad
UN ÉXITO SIN LÍMITES: LOS «EURODRIVES»
La orientación al cliente, la colaboración y la confi anza superan
todas las fronteras. La historia y el futuro de SEW están
estrechamente ligados al éxito de nuestra «Red Eurodrive»
global. Desde la fundación de la primera planta de montaje
en Suecia en 1968 hasta la puesta en marcha de la que de
empresarial, e infl uyen de forma decisiva en el éxito o el
fracaso de los procesos de cambio.
Confío en ustedes y en su buena disposición a la hora de
afrontar cambios para que podamos conducir SEW de forma
certera y con éxito hasta su 90 cumpleaños. Teniendo todo
esto presente:
Feliz cumpleaños, SEW-EURODRIVE
Hans Sondermann
eurodriver
momento constituye la planta de producción de ultramar más
nueva en Brasil en 2010, nuestras sedes, nuestras fábricas y
nuestros centros de competencia internacionales han contribuido
decisivamente a conseguir el éxito y son garantes de un
futuro económicamente estable.
La primera planta de montaje en el extranjero: 1968, Jonköping en Suecia Una de las plantas más recientes de SEW-EURODRIVE: 2010, Joinville en Brasil
33

34
Máxima excelencia
Dr. Michael Rogowski galardonado con el premio Ernst Blickle
Este año, el Palacio de Bruchsal, en el estado de Baden-Wurtemberg, Alemania, ha vuelto a ser el marco
para la celebración de la entrega del premio personal de mayor cuantía de toda Europa (100. 000 euros).
Con el tiempo también a la altura del evento, todos los astros se alinearon para que este se celebrase;
afortunadamente tampoco hubo retenciones de tráfi co ni otros impedimentos. Así, el Sr. Blickle pudo dar
puntualmente la bienvenida a los participantes de la edición número 15 de esta entrega de premios. El Sr.
Blickle comentó que conocía al galardonado desde hace por lo menos 30 años. Años durante los que sus caminos
se han cruzado frecuentemente en distintas situaciones: en la patronal, la BDI o la VDMA. Especialmente
se alegró de poder saludar a 14 de los 15 futuros graduados, entre los cuales se encontraba una mujer.
Premios de Técnica
Medioambiental
Baden-Wurtemberg 2011
El miércoles 6 de julio de 2011, SEW-EURO-
DRIVE fue galardonada con el segundo puesto
en la categoría «Efi ciencia energética» y
el tercer puesto en la categoría «Técnicas de
medición, control y regulación» en el certamen
Premios de Técnica Medioambiental de
Baden-Wurtemberg, Alemania, en el que se
distinguen los productos que contribuyen a la
conservación del medio ambiente y un mejor
aprovechamiento de los recursos.
SEW-EURODRIVE pudo convencer en
la categoría «Eficiencia energética» con
el sistema de acumulación de energía a
corto plazo para aplicaciones industriales
y alzarse con el segundo premio. En la
categoría «Técnicas de medición, control
y regulación», SEW-EURODRIVE puntuó
con el sistema de accionamiento descentralizado
MOVIGEAR ® , logrando el
tercer puesto.

«La unión hace la fuerza»
Bajo el lema «la unión hace la fuerza», los
días 24 y 25 de marzo de 2011 se celebró
un taller en la DriveAcademy ® , en el
que por primera vez se reunieron todos
los compradores, y una compradora, de
Francia y Alemania.
El objetivo era conocerse mejor, superar
posibles barreras interculturales rápidamente
e intensifi car la cooperación, a pesar
de la separación física.
SLAP – Standardize administrative Logistic and Assembly
Processes en las sedes Eurodrive europeas
El punto de partida del proyecto fue una evaluación comparativa
de las plantas Eurodrive realizada en el 2009 dentro del
marco de la estrategia de logística y montaje en Europa. Una
de las conclusiones, entre otras muchas, fue que tomando
como referencia el tamaño de las distintas sedes Eurodrive,
estas presentaban diferencias considerables en lo que se refería
a la complejidad administrativa para apoyar los procesos
Solo la curiosidad de comprender la forma
de hacer las cosas de los demás permite
aprovechar los efectos sinergia de la
cooperación multicultural.
Representan un potencial creativo para el
desarrollo conjunto de ideas innovadoras.
La competencia intercultural es a su vez
también un factor importante del éxito de
las actividades de compra. Todo esto se
iba a tratar durante los dos días del taller.
eurodriver
Procesos estandarizados para aumentar la efi cacia
operativos. Estas diferencias se deben en parte a condicionantes
locales, aunque también se identifi có un potencial
signifi cativo para aumentar la efi ciencia.
En el análisis posterior se determinó que también había diferencias
importantes en el grado de aprovechamiento de los
sistemas de tecnología de la información entre las distintas
sedes Eurodrive. Los procesos «Best Practice» ya implantados
no se estaban llevando a la práctica en todos los emplazamientos.
35

Prezados colegas e colaboradores,
não poderia haver uma melhor entrada no ano de comemoração
de 2011 nem um melhor presente de 80° aniversário
de existência da SEW. No ano comercial fi ndo, o volume de
vendas ultrapassou a marca de 2 mil milhões de euros, quebrando
o recorde do nível antes da crise – e isto contra todas
as expectativas já no primeiro ano do pós crise.
Um sucesso louvável que exigiu de toda a equipa, nacional e
internacional, um enorme empenho e que, por tal, merece o
maior reconhecimento e estima e pelo qual eu, em nome da
administração, gostaria de agradecer a todos os colegas e colaboradores.
Do extraordinário elevado número de encomendas
registadas até fi nais de Junho de 2011, espera-se, neste ano de
comemoração, um crescimento adicional de 10%.
Nos esforços necessários para assegurar os prazos de fornecimento
e a qualidade dos serviços prestados aos nossos clientes
através das respectivas ampliações das capacidades e recursos,
não devemos, no entanto, perder de vista que enfrentaremos
uma redução da velocidade da conjuntura, mesmo se
ainda não se conhece exactamente quando isto irá acontecer.
Especialmente, devido à actual situação económica instável
(crise devido às dívidas dos Estados Europeus, orçamento
EUA, enfraquecimento do crescimento na China, etc.), isto
poderá acontecer mais cedo do que nos é desejável. Já se sente
um ligeiro abrandamento dos ânimos que, apesar de ainda
não preocupante, poderá ganhar uma dinâmica negativa para
a Europa, se a situação de crise em países, como por exemplo,
a Itália, se agravar.
Outros perigos para uma regressão da conjuntura são a escassez
de materiais e matérias primas e o resultante aumento
dos preços dos mesmos, bem como o desenvolvimento demográfi
co negativo, em particular, a falta de especialistas na Alemanha
e na Europa. Continuará a tendência da transferência
da facturação e do crescimento regionais da Europa para os
países BRIC. No entanto, esta situação não representa um
cenário ameaçador, pois a ampliação e o aperfeiçoamento da
rede da SEW baseada em estratégias globais e de plataforma,
com o objectivo de acompanhar o cliente o mais perto possível,
36
assegura a continuidade e a existência de todos os centros de
produção.
Nos próximos anos, os seguintes factores sãos decisivos no
que respeita ao crescimento sustentável. Estes factores estão
incluídos na nossa agenda e são tratados no projecto “3F” (f it
for future) da empresa. Entre outros, são de mencionar os
seguintes:
– Liderança tecnologia, de inovação e de custos
– Flexibilidade e adaptabilidade face aos futuros ciclos económicos
mais curtos com maiores oscilações
– Implementação de modelos e áreas comerciais orientadas
para as megatendências (ecologia/reciclagem, efi ciência de
energia, mobilidade eléctrica, vendas de sistemas, etc.)
– Aumento das parcelas de mercado nos países BRIC (Brasil,
Rússia, Índia, China)
– Protecção dos mercados permanentes, em particular, face
aos competidores chineses através da complementação do
leque de produtos nos segmentos de mercado de grande
volume (área básica)

A implementação das medidas tratadas neste projecto causará,
inevitavelmente, alterações e adaptações na nossa estrutura
organizatória. É-me claro que, particularmente, nas alturas
em que tudo corre bem, é extremamente difícil convencer as
pessoas da necessidade de mudanças. No entanto, temos que
estar conscientes que o futuro é determinado por mudanças,
e que aquele que é capaz de detectá-las de antemão e se adapta
rapidamente a estas, assumirá um papel de liderança. Esta
ideia tem de ser a nossa meta. E para alcançá-la, precisamos
de si, prezados colegas e colaboradores, pois vós sois o ponto
central da nossa actividade empresarial e infl uenciam, decisivamente,
o sucesso ou insucesso de processos de mudança.
Confi o em si e conto com a sua disposição a mudanças para
que posamos levar a nossa SEW com sucesso ao 90° aniversário.
Neste âmbito:
Feliz Aniversário SEW-EURODRIVE
Hans Sondermann
eurodriver
SUCESSO SEM FRONTEIRAS – OS “EURODRIVES”
Proximidade ao cliente, parceria e confi ança – sem fronteiras.
A história e o futuro da SEW estão estreitamente ligados
ao sucesso da nossa rede global de EURODRIVES. Desde a
fundação da primeira fábrica de montagem na Suécia, em
1968, até ao nosso até agora mais recente centro de produção
A primeira fábrica de montagem no estrangeiro: em Jonköping, na Suécia,
em 1968
transatlântico no Brasil em 2010, as nossas fi liais, fábricas e
centros de competência internacionais têm vindo a contribuir
fortemente para o sucesso da empresa e são uma garantia de
um futuro economicamente estável.
Uma das mais recentes fábricas da SEW-EURODRIVE: em Joinville, no Brasil,
em 2010
37

38
Condecorado!
Prémio Ernst Blickle atribuído ao Dr. Michael Rogowski
O palácio de Bruchsal voltou a brilhar este ano no âmbito da condecoração do prémio dotado de 100.000
Euros, um dos prémios pessoais mais dotados na Europa. O tempo contribuiu bastante e, com isso, estava
tudo preparado para este evento – felizmente não houve congestionamentos nem situações piores. O
senhor Blickle pode então dar as boas vindas sem atrasos a todos os participantes nesta já 15a atribuição
de prémios. Segundo as declarações do senhor Blickle, ele já conhece os condecorados há, pelo menos, 30
anos. Os seus caminhos cruzaram-se várias vezes. Seja na associação patronal, no BDI ou no VDMA. Em
particular, o senhor Blickle teve o maior prazer de poder ter dado as boas vindas a 14 dos 15 diplomados,
entre os quais uma senhora.
Prémio de tecnologia
e meio ambiente
Baden-Württemberg 2011
Na quarta-feira, 6 de Julho de 2011,
a SEW-EURODRIVE foi condecorada, no
âmbito do prémio de tecnologia e meio
ambiente de Baden-Württemberg, com
o segundo lugar na categoria “efi cácia
energética” e com o terceiro lugar na categoria
“tecnologia de medição, controlo
e regulação”.
A SEW-EURODRIVE pode convencer na
categoria “efi cácia energética” com os
sistemas de acumulação de energia de
curto tempo para aplicações industriais,
obtendo, desta forma, o segundo lugar.
Na categoria “tecnologia de medição,
controlo e r egulação”, a SEW-EURODRIVE
destacou-se com o sistema descentralizado
de accionamentos MOVIGEAR ® ,
sendo-lhe atribuído o segundo lugar.

“Juntos somos fortes!”
Sob o lema “Juntos somos fortes”, foi realizada,
entre 24 e 25 de Março de 2011,
um Workshop na DriveAcademy ® , no
qual se reuniram todos os vendedores
e vendedoras responsáveis da França e da
Alemanha.
O objectivo principal deste Workshop foi
o conhecimento mútuo, a eliminação rápida
de eventuais barreiras interculturais
e a intensifi cação da colaboração, apesar
da distância.
SLAP – Standardize administrative Logistic and Assembly
Processes nos Eurodrives europeus
Ponto de partida para o projecto foi um estudo de benchmark
realizado nos centros de produção Eurodrive europeus no
ano de 2009 no âmbito dos planos estratégicos de logística
e montagem. Com base neste estudo, foi determinado, entre
outros, que existem diferenças signifi cativas no que respeita
ao apoio administrativo necessário aos processos operacionais
em relação à dimensão dos Eurodrives em função da
Só com a respectiva curiosidade de compreender
a maneira de agir dos outros
é possível aproveitar os efeitos sinergéticos
de uma colaboração multicultural.
Estes representam um potencial de criatividade
para o desenvolvimento conjunto
de ideias inovadoras. A competência
intercultural é, também, um factor importante
para o sucesso de actividades
internacionais de vendas. Todos estes
aspectos foram aprofundados nestes dois
dias do Workshop.
eurodriver
Processos estandardizados aumentam a efi cácia
dimensão dos Eurodrives. As causas destas diferenças devem-se,
em parte, às condições locais, ma, no entanto, foi
também constatado um enorme potencial no que respeita ao
aumento da efi ciência.
Nas análises realizadas, foi também constatado que o grau
de utilização dos sistemas IT é bastante diferente nos vários
Eurodrives. Os já existentes processos “Best Practice” não
foram implementados em todos os centros de produção.
39

SEW-EURODRIVE—Driving the world
Custom-made?
Why not both?
Or quickly
installed?
Opposites brought together: Discover now why you no longer have to choose between one thing and another for your
drive solution – if you choose one of the leading drive technology specialists worldwide. SEW-EURODRIVE: 80 years of
problem-solving competence from individual components to complete systems. We call this: Drive 360° – seeing the big
picture. www.sew-eurodrive.com